Clear Water Lake Management

What Clear Water Lake Management does

Clear Water Lake Management, Inc. is a privately held, Michigan-based lake and pond management services company founded in 1986 and operating from Rockford, MI with 1-10 employees. The firm provides fully integrated lake consulting and aquatic management services to private pond owners, lake associations, and government municipalities across Michigan, including aquatic and terrestrial plant control, invasive plant detection and mapping, licensed herbicide and algaecide applications, mechanical harvesting, water quality analysis, fish stocking, and specialized Phragmites control. Its service delivery is built around MDARD-licensed applicators, EPA/DEQ/MDA-registered aquatic chemicals, and precision tools such as aerial drone mapping, AVAS surveying, and Bio Base Mapping for vegetation assessment and treatment planning.

The business is structured as a project-based professional services operation with custom, quote-based pricing and direct field engagement; no subscription, recurring-contract, or SaaS-style revenue mechanics are evident. The company supplements its field services with educational content marketing, including a plant identification resource library, to drive top-of-funnel demand. The President, Mark Harrison, leads a small team and the firm maintains memberships in regional and national aquatic management associations (MAMA, MAPMS, AERF, MLSA) and supplier relationships with chemical providers (Sepro, Syngenta) and an independent laboratory (Prein & Newhof) for water quality testing. There is no evidence of external investment, M&A activity, geographic expansion beyond Michigan, or technology-licensing revenue; the business is essentially a single-state, owner-operated service franchise with regulatory and reputational moats in its local market.

Name

Clear Water Lake Management

Legal name

Clear Water Lake Management, Inc.

Website

https://clearwaterlakemanagement.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Clear Water Lake Management is a privately held Michigan-based lake and pond management services company serving private pond owners, lake associations, and government municipalities with licensed aquatic plant control, herbicide applications, water quality analysis, and mapping.

Ownership category

akta.pro rank

Product category

Lake and Pond Management Services

NAICS

Water Supply and Irrigation Systems (22131), Water Supply and Irrigation Systems (221310)

SIC

Sanitary Services (4950), Water Supply (4941)

akta.pro primary industry

Water Resources & Watershed Protection (BPAGAGAK)

akta.pro secondary industries

Water Resources Administration (Watersheds, Rivers, Groundwater) (BPAIAMAE), Commercial & HOA Irrigation Services (Large-Scale Systems) (HSAIAEAJ)

Keywords

• Lake management services
• Aquatic plant control
• Water quality analysis
• Invasive species management
• Pond management consulting

Headquarters

HQ city

Rockford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Aquatic Herbicide and Algaecide Applications: Application of aquatic herbicides and algaecides for weed and algae control in lakes and ponds. Services are provided by licensed applicators using various application techniques to suit client needs.
2. Lake and Pond Consulting Services: Comprehensive consulting including complete aquatic vegetation surveys, water quality analysis, aerial drone mapping, AVAS surveying, and Bio Base Mapping.
3. Water Quality Analysis: Full water quality analysis services using an independent laboratory (Prein & Newhof) for detecting contamination and impurities.
4. Harvesting Services: Mechanical harvesting services to cut and remove weeds from water bodies, used when herbicides are undesired or for quick clearance of infested areas.
5. Fish Stocking Services: Fish stocking services to improve lake and pond fishing needs with desirable fish species.
6. Phragmites Treatment: Specialized treatment for invasive Phragmites (common reed) in wetlands and Great Lakes coastal shoreline areas.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Clear Water Lake Management, Inc. provides lake and pond management services to Michigan customers, including control of aquatic nuisance plants and invasive terrestrial plants, aquatic herbicide and algaecide applications, water quality analysis, lake and pond consulting, harvesting, fish stocking, and specialized Phragmites control. The company supports both private pond owners and organizational clients such as lake associations, HOAs, and government municipalities with licensed, integrated service delivery.

Product overview

Clear Water Lake Management is a single-service lake and pond management company offering integrated aquatic management. The core offering is a suite of management services including aquatic plant and nuisance control, invasive terrestrial plant management, herbicide and algaecide applications, lake consulting (vegetation surveys, water quality analysis, drone mapping, AVAS surveying, Bio Base mapping), harvesting, fish stocking, and Phragmites control. The company operates as a licensed aquatic nuisance specialist serving Michigan, with plant identification resources available as supporting educational materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Lake and Pond Management Services
• Aquatic Nuisance Control Control of aquatic plants that become recreational or ecological nuisances in Michigan lakes and ponds, including treatments for species such as milfoil, using licensed aquatic herbicide and algaecide applications.
• Invasive Terrestrial Plant Control Control of invasive terrestrial plants around Michigan lakes, ponds, and wetlands, including specialized Phragmites control to protect shorelines and surrounding habitats.
• Aquatic Herbicide and Algaecide Applications Licensed application of aquatic herbicides and algaecides to Michigan lakes and ponds to manage nuisance and invasive aquatic vegetation and algae.
• Lake and Pond Consulting Expert consulting on Michigan lake and pond management, providing advice to lake associations, HOAs, municipalities, and private owners on aquatic vegetation, water quality, and long-term lake care.
• Water Quality Analysis Water quality testing and analysis for Michigan lakes and ponds, used to diagnose conditions and inform treatment, harvesting, and management programs.
• Harvesting Services Mechanical harvesting of nuisance aquatic vegetation from Michigan lakes and ponds to maintain recreational use, water flow, and ecological balance.
• Fish Stocking Services Fish stocking services for Michigan lakes and ponds, including placement of species to support ecological balance, recreational fishing, or vegetation control.
• Phragmites Control Specialized control of invasive Phragmites around Michigan lakes, ponds, and wetlands using targeted treatment to protect shorelines and native habitats.

Quantifiable outcome

• Over 20 years of industry experience
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Michigan Aquatic Managers Association (MAMA)minorOthersProfessional membership organization for aquatic managers in Michigan. Clear Water Lake Management belongs to this association as part of their professional network and industry standing.
• Midwest Aquatic Plant Management Society (MAPMS)minorOthersRegional professional society for aquatic plant management in the Midwest. Clear Water Lake Management maintains membership for industry knowledge sharing and professional development.
• Aquatic Ecosystem Restoration Foundation (AERF)minorOthersFoundation focused on aquatic ecosystem restoration. Clear Water Lake Management shares toxicology and safety information from this organization with customers.
• Michigan Lakes and Streams Association (MLSA)minorOthersStatewide organization dedicated to Michigan lakes and streams. Clear Water Lake Management maintains membership supporting Michigan's lake and stream communities.
• Prein & NewhofcoreTechnology or IntegrationIndependent laboratory used by Clear Water Lake Management for water quality analysis. The lab can detect the smallest amounts of contamination and impurities in lake and pond water systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• DASH Aquatics: Aquatic plant management and lake restoration services provider focused on water-body stewardship and invasive species control. Comparable niche player with overlapping service lines but smaller scale than national incumbents.

Broad incumbents

• SOLitude Lake Management: National lake and pond management company offering aquatic weed control, water-quality testing, fishery management, and lake/pond consulting across multiple U.S. regions. Comparable to Clear Water as a directly overlapping competitor in lake stewardship services, but at much greater scale and geographic breadth.

Direct peers

• Aquatic Control Inc. Indiana-based provider of lake and pond management, aquatic weed and algae control, and water-quality services. Direct competitor with overlapping license-based herbicide-application services and a similar focus on lake associations and private pond owners.
• Lake & Wetland Management: Michigan-based lake and wetland management firm offering aquatic plant control, herbicide application, and wetland restoration. Directly comparable as a Michigan-headquartered peer providing the same aquatic nuisance and shoreline services as Clear Water Lake Management.
• PLM Lake & Land Management: Midwest lake, pond, and shoreline management company providing aquatic herbicide application, fishery management, and lake consulting. Comparable to Clear Water in service mix and regional focus on the Midwest lake-association and HOA customer base.
• Aquatechnex: Pacific-Northwest lake and reservoir management firm specializing in algae and aquatic plant control, with strong technical and survey capabilities. Comparable to Clear Water in diagnostic-driven, science-based treatment planning for invasive plants.

Others

• SePRO Corporation: Supplier of aquatic herbicides and algaecides (including Aquathol and Hydrothol) referenced in Clear Water's resource materials. Functions as both a product vendor and a knowledge partner, and is adjacent rather than directly competitive.
• Syngenta: Global agricultural-chemical company whose aquatic herbicide products are listed in Clear Water's resource section. Relevant as an upstream supplier and source of technical product information but not a competitor.
• Michigan Lakes and Streams Association (MLSA): Statewide organization dedicated to Michigan lakes and streams that Clear Water maintains membership in. Acts as a buyer-influencer and referral channel for lake-management vendors serving Michigan lake communities.
• AERF (Aquatic Ecosystem Restoration Foundation): Non-profit foundation referenced by Clear Water that provides toxicology sheets and supports aquatic ecosystem restoration research. Functions as an industry association partner, not a commercial competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ClearWaterLakeManagement

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clear Water Lake Management