SOLitude Lake Management
SOLitude Lake Management is a Virginia Beach–based environmental services company providing recurring lake and pond management — algae and weed control, water quality restoration, aeration, fisheries, and shoreline services — to municipalities, HOAs, golf courses, and private landowners across the United States, operating as a subsidiary of Rentokil Steritech.
- Company typePrivate
- Founded1998
- HeadquartersVirginia Beach, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What SOLitude Lake Management does
SOLitude Lake Management is a U.S. environmental services company founded in 1998 and headquartered in Virginia Beach, Virginia. The firm provides lake, pond, wetland, and fisheries management services to municipalities, golf courses, residential communities and HOAs, private landowners, developers, campuses, hospitality properties, vineyards, and drinking water and irrigation operators. Its offering is anchored by a three-tiered recurring annual subscription — SOL Pro Base (reactive treatments), SOL Pro-Active (proactive monitoring and nutrient remediation), and SOL Pro Restore (ecosystem restoration without herbicides) — supplemented by à la carte services such as alum applications, hydro-raking, mechanical harvesting, drone-delivered herbicide treatments, nanobubble oxygenation, shoreline erosion control, fisheries management, and invasive species control.
The company's technical differentiation rests on custom-engineered equipment rather than software: GPS-guided alum application barges with dynamic flow-rate adjustment and submerged nozzles, hydro-raking vessels capable of removing 500 pounds of muck per scoop, mechanical harvesters with steel conveyor offload, EPA-registered nanobubble generators that disperse oxygen through the water column for months, and a fleet of aeration products sourced from a network of vendor partners including AquaMaster, Kasco, Airmax, and Vertex. SOLitude states it has completed over 200 alum projects improving more than 35,000 acres of water, supported by a scientific staff of biologists, ecologists, and aquatic resource specialists with over 50 years of combined experience.
SOLitude is a wholly owned subsidiary of Rentokil Steritech, the pest control and hygiene services business that operates the North American segment of Rentokil Initial. The company employs between 101 and 250 people organized around dedicated local teams in every region of the country, with sales driven by Business Development Consultants employing a consultative, field-sales motion that delivers custom SOL Pro Management Plans. Beyond service contracts, the company sells a direct product catalog (herbicides, algaecides, fountains, aerators, fish feeders, pond dyes, water testing kits, and biologicals) through its website, and generates awareness through an extensive content-marketing engine including 171+ educational blog posts, free guides, webinars, and quarterly newsletters.
SOLitude Lake Management firmographics
Firmographics- Name
- SOLitude Lake Management
- Legal name
- SOLitude Lake Management
- Website
- https://solitudelakemanagement.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SOLitude Lake Management is a Virginia Beach–based environmental services company providing recurring lake and pond management — algae and weed control, water quality restoration, aeration, fisheries, and shoreline services — to municipalities, HOAs, golf courses, and private landowners across the United States, operating as a subsidiary of Rentokil Steritech.
- Ownership category
- akta.pro rank
SOLitude Lake Management industry classification
Industry- Product category
- Environmental Services
- NAICS
- Water Supply and Irrigation Systems (221310), Landscaping Services (561730)
- SIC
- Water Supply (4941), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Frost Protection & Specialty Water Applications (Overhead Frost, Cooling, Dust Control) (AFACAFAO)
- akta.pro secondary industries
- Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK), Water Testing & Chemical Balancing (HSAIALAB), Water Reclamation & Reuse Production (Tertiary/Advanced Treatment) (EUANADAD)
Keywords
Where SOLitude Lake Management is headquartered
LocationHeadquarters
- HQ city
- Virginia Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SOLitude Lake Management business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Annual Management Plans (SOL Pro Plans): Recurring annual service contracts for lake and pond management including algae treatments, aquatic weed control, water quality testing, aeration maintenance, and other ongoing services. Plans include SOL Pro Base, SOL Pro-Active, and SOL Pro Restore tiers.
- Lake and Pond Products: Direct sale of lake management products including aquatic herbicides, algaecides, fountains, aeration equipment, fish feeders, pond dyes, water testing products, and biological products. Products sold directly to eliminate middleman distribution networks.
- Alum Water Treatment Services: Large-scale alum application projects for water quality restoration in recreational lakes, drinking water reservoirs, and wastewater holding ponds. The company has completed over 200 alum projects improving over 35,000 acres.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SOL Pro Base - Reactive algae and weed treatments for basic maintenance |
| Subscription | Annual | SOL Pro-Active - Proactive management approach to reduce chemical applications |
| Subscription | Annual | SOL Pro Restore - Restorative ecosystem approach addressing root causes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
SOLitude Lake Management product offering
Product offeringCore offering
SOLitude Lake Management provides full-service lake and pond management for commercial, residential, municipal, and private clients. Core offerings include annual SOL Pro Management Plans (Base, Pro-Active, Restore tiers) covering algae control, aquatic weed management, water quality testing and restoration, alum applications, aeration systems, shoreline erosion management, fisheries management, sediment and muck removal, wetland management, and invasive species control. The company also sells lake and pond products directly (herbicides, algaecides, nanobubble technology, fish feeders, pond dyes, water testing products, biologicals, and goose repellents).
Product overview
SOLitude Lake Management operates as a lake and pond management service company offering a three-tiered SOL Pro Annual Management Plan program: SOL Pro Base (reactive algae and weed treatments), SOL Pro-Active (proactive management with advanced monitoring and nutrient remediation), and SOL Pro Restore (ecosystem restoration for aging waterbodies). The company provides comprehensive services including algae control, aquatic weed control, water quality testing and restoration, alum applications, fountains and aeration systems, shoreline erosion management, fisheries management, sediment and muck removal, wetland and invasive species control, and drone technology for remote herbicide applications. Additionally, SOLitude offers a product catalog including aquatic herbicides and algaecides, nanobubble technology, fish feeders, pond dyes, water testing products, biologicals, and goose repellents. Educational resources include free guides, webinars, and quarterly newsletters to support client decision-making.
Differentiator
Problem solved
Functional benefit
Brands
- SOL Pro Plans: Annual management programs offering algae and weed control, water quality testing, and ongoing maintenance for lakes and ponds.
Products and services
- SOL Pro Base Annual management plan providing reactive algae and weed treatments, basic water quality assessment, and visual monitoring for lakes and ponds.
- SOL Pro-Active Proactive annual management plan including algae and weed treatments as needed, advanced water quality testing, recurring monitoring, source reduction through nutrient remediation and biological treatments, and routine maintenance of fountains and aeration systems.
- SOL Pro Restore Restorative lake management program that addresses root causes of unhealthy, aging waterbodies through ecosystem restoration solutions that process nutrient-rich bottom muck, increase oxygen availability, and create balanced ecosystems.
- Algae Control Customized solutions to control all types of algae, ensuring balanced water quality and aesthetically pleasing environments for lakes and ponds.
- Aquatic Weed Control Advanced products and practices to eliminate undesirable and invasive aquatic vegetation including submerged, floating, and emergent weed species.
- Water Quality Testing & Restoration Scientific analysis of water samples combined with restoration programs tailored to specific needs and goals for optimal aquatic health.
- Alum Applications Nutrient remediation solution using aluminum sulfate to bind phosphorus and improve water clarity in large lakes and drinking water reservoirs.
- Fountains & Aeration Installation and maintenance of floating fountains, submersed aerators, surface aerators, solar aeration systems, and architectural fountains for water circulation and oxygen enhancement.
- Shoreline Erosion Management Shoreline stabilization and buffer management using bioengineered living shorelines and native vegetation to guard against erosion and filter nutrients.
- Fisheries Management Comprehensive fisheries services including fish stocking, electrofishing surveys, habitat management, predator-prey management, species management, and supplemental feeding programs.
- Sediment & Muck Removal Hydro-raking and dredging services to remove organic muck and debris, restore water depth, and improve waterbody functionality.
- Wetland Management Conservation and management of wetlands including invasive vegetation control, native plant establishment, and beneficial buffer creation.
- Invasive Species Control Management of nuisance species including zebra and quagga mussels, apple snails, mosquitoes, midges, and geese using EPA-registered solutions.
- Nutrient Remediation Strategies to address excess nutrients like phosphorus and nitrogen that cause algae blooms and poor water clarity through source reduction and biological treatments.
- Aquatic Herbicides & Algaecides EPA-registered aquatic herbicides and algaecides for controlling undesirable vegetation and algae while preserving ecological balance, sold directly to customers.
- Lake & Pond Dyes Eco-friendly pond dyes that enhance water color, shield sunlight to deter nuisance algae, prevent fish kills, and limit water quality problems.
- Water Testing Products
Quantifiable outcome
- Over 200 alum projects completed improving 35,000+ acres of water
- +3 more outcomes
Companies that use SOLitude Lake Management
Customer profileNamed customers12 records
Segments12 records
Ideal customer profiles6 records
SOLitude Lake Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SOLitude Lake Management partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- AquaMastercorePartnership with AquaMaster for floating fountains and aerators. SOLitude offers top-of-the-line floating fountains and submersed aeration systems through this partnership to provide a variety of fountain and aeration solutions.
- Vertex Aquatic SolutionscorePartnership with Vertex Aquatic Solutions for submersed aeration systems and fountains. Part of the vendor partner network providing aeration solutions.
- KascocorePartnership with Kasco for fountains and submersed aerators. Kasco equipment offered as part of comprehensive aeration solutions.
- AirmaxcorePartnership with Airmax for floating fountains and aerators. Airmax products included in vendor partner offerings.
- Keeton IndustriescorePartnership with Keeton Industries for submersed and solar aerators. Part of the aeration solutions vendor network.
- BioSafe SystemscorePartnership for aquatic herbicides and algaecides. BioSafe Systems provides EPA-registered products for algae and weed control.
- Earth Science LaboratoriescorePartnership for algaecide products. Earth Science Laboratories provides specialized algae control formulations.
- SePROcorePartnership for herbicides and algaecides. SePRO is a key vendor partner for aquatic herbicide solutions.
- SyngentacorePartnership for aquatic herbicides. Syngenta provides herbicide products for lake and pond management.
- NuFarmcorePartnership for herbicide products. NuFarm supplies aquatic herbicide solutions.
- Valent BiosciencescorePartnership for algaecide products. Valent Biosciences provides specialized algae control solutions.
- Precision LaboratoriescorePartnership for biologicals and lake/pond dye products. Precision Laboratories provides bacteria augmentation and water treatment products.
- Rentokil SteritechcoreSOLitude Lake Management is a member of the Rentokil Steritech family of companies in North America. Rentokil Steritech is a pest control business with operations worldwide providing high levels of service to commercial and residential customers. This affiliation provides operational backing and resources for SOLitude's lake management operations.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
SOLitude Lake Management competitors and assessment
Company assessmentDirect peers
- Lake Doctors: A Florida-based lake, pond, and wetland management company offering similar services (aquatic weed control, algae management, aeration, water quality testing) to HOAs, municipalities, and golf courses across the southeastern US. Closest direct peer in the lake management service category.
- Aquatic Control: Midwest-based lake and pond management company providing algae/weed control, aeration, fountain installation, and fisheries management to communities, golf courses, and municipalities. Directly comparable in service mix and customer verticals.
- Pond Medics (First Choice Ponds): Regional pond and lake management services company with similar offerings in algae control, aquatic weed removal, aeration, and shoreline restoration for HOAs and commercial properties. Comparable GTM motion of bundled annual management plans.
- Shoreline Aquatic Management: Specialist in lake and pond management for HOAs, golf courses, and municipalities, offering aeration, algae/weed control, and water quality testing across the Mid-Atlantic — overlapping SOLitude's strongest geography.
- Aquatic Environment Services (AES): Texas-based lake and pond management firm providing algae control, aeration, fish stocking, and hydro-raking for residential, commercial, and municipal clients. Comparable service breadth and target customer profile.
- Habitat Environmental: Lake, pond, and wetland management company providing similar ecosystem restoration, vegetation control, and water quality services to communities and municipalities, with comparable use of aeration and biological treatments.
Others
- SePRO Corporation: Specialty chemical company and one of SOLitude's named vendor partners for aquatic herbicides and algaecides. Comparable as an aquatic vegetation control specialist, though primarily a product/chemical supplier rather than a service provider.
- Vertex Aquatic Solutions: Manufacturer of aeration and fountain systems and a named SOLitude vendor partner. Comparable in the aeration product category with overlap into installation and service work in some markets.
Broad incumbents
- Davey Tree Expert Company: Large diversified environmental services company offering tree care, landscape management, and increasingly utility vegetation and water resource services. Broad incumbent that competes for some of the same commercial and municipal waterbody management work at much larger scale.
- Veolia Water Technologies & Solutions: Global water treatment and utilities services giant that touches drinking water reservoir management and large-scale water quality work. Operates in a much larger footprint and is a potential competitor or customer for SOLitude's alum and reservoir restoration capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SOLitude Lake Management social profiles
Digital presenceSOLitude Lake Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOLitude Lake Management leadership team
Management profileNumber of profiles
SOLitude Lake Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOLitude Lake Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOLitude Lake Management
What does SOLitude Lake Management do?
SOLitude Lake Management provides full-service lake and pond management for commercial, residential, municipal, and private clients. Core offerings include annual SOL Pro Management Plans (Base, Pro-Active, Restore tiers) covering algae control, aquatic weed management, water quality testing and restoration, alum applications, aeration systems, shoreline erosion management, fisheries management, sediment and muck removal, wetland management, and invasive species control. The company also sells lake and pond products directly (herbicides, algaecides, nanobubble technology, fish feeders, pond dyes, water testing products, biologicals, and goose repellents).
Is SOLitude Lake Management a public or private company?
SOLitude Lake Management is a private company. It is classified as corporate owned and is currently operating.
When was SOLitude Lake Management founded?
SOLitude Lake Management was founded in 1998. It employs 251 to 500 people.
Where is SOLitude Lake Management based?
SOLitude Lake Management is headquartered in Virginia Beach, United States, in the North America region.
How does SOLitude Lake Management make money?
Three revenue lines are on record. Annual Management Plans (SOL Pro Plans) is the primary driver. The others are lake and Pond Products and alum Water Treatment Services.
Who are SOLitude Lake Management's main competitors?
Direct peers on record are Lake Doctors, Aquatic Control, Pond Medics (First Choice Ponds), Shoreline Aquatic Management, Aquatic Environment Services (AES) and Habitat Environmental. Others are SePRO Corporation and Vertex Aquatic Solutions. Broad incumbents are Davey Tree Expert Company and Veolia Water Technologies & Solutions.
Does SOLitude Lake Management have an API?
No public API is recorded for SOLitude Lake Management.
What industry is SOLitude Lake Management in?
SOLitude Lake Management's product category is Environmental Services. Its primary akta.pro industry code is AFACAFAO, Frost Protection & Specialty Water Applications (Overhead Frost, Cooling, Dust Control), with a secondary code of BPABAJAK, Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors). Its NAICS code is 221310 and its SIC code is 4941.