Herwers Groep

What Herwers Groep does

Herwers Groep B.V. is a privately held Dutch automotive dealership group founded in 1937 and headquartered in Hengelo, Gelderland, the Netherlands. The group operates as an official franchise dealer for five OEMs — Dacia, Hyundai, Mitsubishi, Nissan, and Renault — through 11 physical showroom and service locations concentrated in Eastern Netherlands (Oost-Nederland), spanning Arnhem, Apeldoorn, Deventer, Doetinchem, Hengelo, Tiel, Veenendaal, Zevenaar, Aalten, Neede, and Zelhem. Each location operates through a wholly-owned subsidiary under a holding structure that also includes Herwers Lease B.V. (private and business leasing), Autoschade Roelofs (collision repair), A•Glas Autoruitschade Roelofs (glass repair), Autowascentrum Herwers Aalten (car wash), and HPD 24 (parts distribution).

The company's offering covers the full vehicle ownership lifecycle. Core products include new and used vehicle sales (with 960+ automatic vehicles in stock at time of observation), private and operational/business leasing with terms ranging from 60 to 72 months, installment-based vehicle financing, manufacturer warranty servicing, APK inspections, tire and air-conditioning maintenance, 24-hour roadside assistance, body and glass repair, and a Privilege Pas customer loyalty program. Recent product activity has skewed toward electrified and hybrid models, including the 2025 launch of the Mitsubishi Eclipse Cross EV (87 kWh, up to 621 km range), the Mitsubishi Grandis full hybrid, and Hyundai IONIQ 9 with bidirectional charging. Vehicles are marketed through a multi-channel mix that combines physical showrooms, an online inventory platform (herwers.nl), and social channels including Facebook, YouTube, LinkedIn, Instagram, and TikTok.

Revenue is generated across multiple streams: one-time vehicle sales (new and used), subscription-style recurring income from private and operational lease contracts administered by Herwers Lease B.V., professional service fees from workshop, body, and glass repair, transaction-based car wash fees, and ancillary income from financing, insurance brokerage, parts supply, and trade-in vehicle resale. The customer base is primarily individual retail consumers, with a secondary segment of business fleet customers served through operational lease and dedicated fleet sales management. The group holds BOVAG trade association membership and is GDPR (AVG) compliant. No external private equity or venture capital ownership is disclosed, and the company has no public listing.

Name

Herwers Groep

Legal name

Herwers Groep B.V.

Website

https://herwers.nl

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

101–250 employees

Short description

Herwers Groep is a privately held Dutch automotive dealership group operating 11 multi-brand showrooms (Dacia, Hyundai, Mitsubishi, Nissan, Renault) across Eastern Netherlands, offering new and used vehicle sales, leasing, financing, maintenance, and repair services to individual consumers and business fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Used Car Dealers (441120), Tire Dealers (441340), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Maintenance, service & repair (MSR) parts distribution (filters, belts, hoses, wipers, fluids) (CRAOANAB)

Keywords

• Automotive dealership
• Vehicle sales
• Leasing services
• Vehicle maintenance
• Car financing

Headquarters

HQ city

Aalten

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new vehicles from brand portfolio including Dacia, Hyundai, Mitsubishi, Nissan, and Renault. Revenue generated from vehicle sales at list price with occasional promotional discounts.
2. Used Vehicle Sales: Sales of pre-owned vehicles from company inventory. Includes trade-in evaluation and purchase of customer vehicles.
3. Service and Maintenance: Workshop services including maintenance, APK (vehicle inspection), tire services, air conditioning maintenance, warranty services, and repairs. Includes 24-hour roadside assistance.
4. Private Lease: Personal lease arrangements through Herwers Lease, offering fixed monthly payments for vehicle usage including maintenance.
5. Business Lease: Operational and financial lease solutions for business customers through Herwers Lease B.V.
6. Vehicle Financing: Financial products to assist customers in purchasing vehicles, including installment-based financing arrangements.
7. Car Wash Services: Car wash services at Autowascentrum Herwers Aalten location, including wash programs for cars and commercial vehicles.
8. Damage Repair Services: Body repair services through Autoschade Roelofs, and glass repair through A-Glas Autoruitschade Roelofs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Herwers Groep is a multi-brand automotive dealership group selling new and used passenger and commercial vehicles across five franchises (Dacia, Hyundai, Mitsubishi, Nissan, Renault) at 11 physical locations in Eastern Netherlands. The group bundles vehicle sales with private and business leasing through Herwers Lease B.V., vehicle financing, workshop services (maintenance, APK, tyres, air conditioning, body and glass repair via Autoschade Roelofs and A-Glas), 24-hour roadside assistance, a parts supply arm (HPD 24), and a car wash facility (Autowascentrum Herwers Aalten).

Product overview

Herwers Groep is a Dutch automotive dealership group operating as a multi-brand dealer for Dacia, Hyundai, Mitsubishi, Nissan, and Renault vehicles across 11 locations in the eastern Netherlands. The company offers a comprehensive automotive ecosystem including new and used vehicle sales, private and business leasing through its Herwers Lease subsidiary, vehicle financing, maintenance and repair services, glass repair (via A•Glas Autoruitschade Roelofs), collision repair (via Autoschade Roelofs), car washing, 24-hour roadside assistance, and parts supply (HPD 24). The product portfolio centers on vehicle sales and related mobility services, with connected car features including Google built-in, Apple CarPlay, Android Auto, and semi-autonomous driving (MI-PILOT) available across Mitsubishi models. The Mitsubishi lineup includes the COLT hatchback, ASX compact SUV, GRANDIS C-SUV, Eclipse Cross electric SUV, and Outlander PHEV plug-in hybrid.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability11 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and moderate.

• Mitsubishi Motors NederlandcoreChannel Partner/ Reseller/ DistributorOfficial brand dealer partnership for Mitsubishi vehicles. Herwers sells new and used Mitsubishi vehicles, provides warranty services, and participates in manufacturer-backed promotional campaigns and inventory programs.
• Hyundai Motor NederlandcoreChannel Partner/ Reseller/ DistributorOfficial brand dealer for Hyundai vehicles. Provides vehicle sales, service, and warranty coverage for Hyundai brand vehicles.
• Nissan NetherlandscoreChannel Partner/ Reseller/ DistributorOfficial brand dealer for Nissan vehicles including sales, service, and warranty support for Nissan brand products.
• Renault NederlandcoreChannel Partner/ Reseller/ DistributorOfficial brand dealer for Renault vehicles. Provides vehicle sales, maintenance services, and manufacturer warranty support.
• DaciacoreChannel Partner/ Reseller/ DistributorOfficial brand dealer for Dacia vehicles, offering sales and service for the budget-friendly brand within the Renault-Nissan-Mitsubishi alliance.
• Herwers Lease B.V.coreStrategic or Co-development PartnerRelated-party lease company providing private lease, operational lease, and financial lease solutions. Herwers Groep works exclusively with this partner for lease arrangements.
• Autoschade RoelofscoreImplementation/ SI/ Consulting PartnerBody damage repair partner located in Zelhem. Provides professional collision repair services for Herwers customers.
• A-Glas Autoruitschade RoelofscoreImplementation/ SI/ Consulting PartnerGlass repair specialist partner in Zelhem providing windshield and auto glass replacement and repair services.
• BOVAGmoderateOthersAutomotive trade association membership providing consumer protection standards, dispute resolution, and credibility through adherence to BOVAG general terms and conditions.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Van Mossel Automotive Groep: Largest independent Dutch automotive dealer group with multi-brand operations across the Netherlands and Belgium. Comparable multi-brand dealer model, multiple physical locations, and integrated sales/service/lease offerings — direct Dutch peer of similar structure.
• Broekhuis Groep: Dutch multi-brand automotive dealer group with locations concentrated in central and eastern Netherlands. Closely comparable mid-size multi-brand regional dealer with integrated sales, service, and leasing offerings overlapping Herwers' geography.
• Stern Groep N.V. Publicly listed Dutch automotive group operating multiple dealerships with brand portfolios including Renault and Nissan. Comparable multi-brand dealer structure and integrated service offerings; larger and publicly traded versus Herwers' private status.
• Louwman Group: Major Dutch automotive group combining dealer operations (Toyota, Lexus, Suzuki, Mazda) with mobility/leasing services. Comparable integrated dealer-plus-mobility model and Dutch market presence; longer brand portfolio than Herwers.
• Hedin Mobility Group: European multi-brand automotive dealer and mobility group with operations in Netherlands, Belgium, Germany, Sweden, and Norway. Comparable multi-brand dealership and integrated mobility/leasing business model, though broader European footprint.
• Emil Frey Group: European automotive distribution and retail group with multi-brand dealership operations across multiple countries. Comparable in integrated automotive services approach and multi-brand retail model.
• Auto Eder: German/Bavarian multi-brand automotive dealer group operating Volkswagen Group and other franchises. Comparable regional multi-brand dealer model and integrated service operations across the Dutch-German border.

Regional players

• D'Ieteren Group: Belgian automotive group with distribution/dealership operations and mobility services. Operates in adjacent Benelux geography with comparable automotive retail model; does not directly compete in Netherlands but comparable in scale and integrated services structure.

Broad incumbents

• Pon Holdings: Large Dutch family-owned automotive conglomerate with car/truck distribution, dealer operations, and mobility services across Europe. Broader portfolio and larger scale than Herwers but comparable Dutch family heritage and integrated automotive services.
• Inchcape plc: Global automotive distributor with multi-brand retail operations across Europe, Asia, and Africa. Much broader geographic and brand footprint than Herwers but comparable multi-brand automotive retail/distribution business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Herwers
• Facebookfacebook.com/herwers
• LinkedInnl.linkedin.com/company/herwers-bv
• Instagraminstagram.com/herwers_groep
• TikToktiktok.com/@herwers.groep
• Xx.com/herwers

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herwers Groep