Auto Eder
Auto Eder GmbH is a family-owned multi-brand automotive dealership group operating 20+ dealerships and approximately 22 locations across Bavaria with around 800 employees, selling new and used vehicles from 15+ OEMs and offering fleet management, parts distribution, and workshop services to private and commercial customers.
- Company typePrivate
- Founded1970
- HeadquartersKolbermoor, Germany
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Auto Eder does
Auto Eder GmbH is a privately held, family-owned multi-brand automotive dealership group headquartered in Kolbermoor, Bavaria, with over 50 years of operating history. The group operates 20+ car dealerships and approximately 22 branded locations across Bavarian districts including Rosenheim, Ebersberg, Traunstein, Kempten, München, Augsburg, Miesbach, and Bad Tölz, employing approximately 800 people. The consolidated group includes core operating subsidiaries as well as a dedicated fleet services subsidiary (Flottenleistungszentrum Eder GmbH) and a centralized parts distribution subsidiary (MTZ Teilezentrum GmbH & Co. KG).
The core business is the retail sale of new and used vehicles from 15+ OEMs, including Ford, Volvo, Polestar, Opel, Peugeot, MG, Mazda, Renault, Dacia, Land Rover, Jaguar, Maxus, Lynk & Co, Lotus, and Toyota. Inventory of approximately 2,050 vehicles is searchable through an online vehicle search platform and configurator, with product lines extending into commercial vehicles (Nutzfahrzeuge) and recreational vehicles (Camper / Freizeitmobile). Revenue is generated through multiple streams: one-time vehicle sales (new and certified used), workshop and aftermarket services, financing and leasing arrangements with partner institutions, recurring fleet management contracts, parts and accessories distribution via MTZ, and ancillary services such as insurance, rental vehicles, and vehicle purchase (Autoankauf).
Distribution is anchored in physical dealership presence with a sales-led GTM and dedicated fleet-management consultants (~70 qualified fleet consultants) serving enterprise commercial customers. A centralized parts operation provides same-day delivery within Bavaria and 24-hour nationwide delivery. The company owns no public listing; primary leadership is Josef Eder (managing director of Auto Eder GmbH and MTZ) alongside Christian Schneider (managing director of Flottenleistungszentrum Eder GmbH).
Auto Eder firmographics
Firmographics- Name
- Auto Eder
- Legal name
- Auto Eder GmbH
- Website
- https://auto-eder.de
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Auto Eder GmbH is a family-owned multi-brand automotive dealership group operating 20+ dealerships and approximately 22 locations across Bavaria with around 800 employees, selling new and used vehicles from 15+ OEMs and offering fleet management, parts distribution, and workshop services to private and commercial customers.
- Ownership category
- akta.pro rank
Auto Eder industry classification
Industry- Product category
- Automotive Retail
- NAICS
- Used Car Dealers (441120), Used Car Dealers (44112), Recreational Vehicle Dealers (441210), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
- akta.pro secondary industries
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Auto Loan Servicing & Collections (FSAKADAK)
Keywords
Where Auto Eder is headquartered
LocationHeadquarters
- HQ city
- Kolbermoor
- HQ country
- Germany
- HQ region
- Europe
Offices13 records
Markets served
Auto Eder business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sale of new vehicles from multiple brands including Ford, Volvo, Polestar, Opel, Peugeot, MG, Mazda, Renault, Dacia, Land Rover, Jaguar, Maxus, Lynk & Co, Lotus, Toyota. Revenue from direct vehicle sales at listed prices with options for financing and leasing.
- Used Vehicle Sales: Sale of pre-owned vehicles with certified quality (Top 7 Gütesiegel), available with various financing options
- Workshop and Service: Maintenance, repair, inspection services (HU/AU), tire service, glass repair, body work, Smart Repair, vehicle preparation and cleaning
- Financing and Leasing: Vehicle financing and leasing arrangements through partnerships with financial institutions. Offers competitive rates for both private and commercial customers.
- Parts and Accessories: Original parts, accessories, and tires through MTZ Teilezentrum. Same-day delivery within Bavaria, 24-hour nationwide delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | New vehicles with various specifications and price points |
| Unit Pricing | Pay-as-you-go | Used vehicles with certified quality standards |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Auto Eder product offering
Product offeringCore offering
Auto Eder is a family-owned automotive dealership group headquartered in Kolbermoor, Bavaria, operating more than 20 locations across southern Bavaria, Germany. The group retails new and used vehicles from more than 15 brands (Ford, Volvo, Polestar, Opel, Peugeot, MG, Mazda, Renault, Dacia, Land Rover, Jaguar, Maxus, Lynk & Co, Lotus, Toyota) and operates authorized workshop services, a centralized parts distribution center, fleet management, vehicle leasing, financing, and rental services for both private and commercial customers.
Product overview
Auto Eder Gruppe is a multi-brand automotive dealership group operating as a platform of 20 car dealerships across Bavaria with over 800 employees. The core offering comprises the sale of new vehicles (Neuwagen) and used vehicles (Gebrauchtwagen) from 15+ brands including Ford, Volvo, Polestar, Opel, Peugeot, MG, Mazda, Renault, Dacia, Land Rover, Jaguar, Maxus, Lynk & Co, Lotus, and Toyota. Supporting the vehicle sales are complementary services: the Flottenleistungszentrum provides comprehensive fleet management for business customers, the MTZ Teilezentrum handles parts and accessories distribution, and full workshop services cover maintenance, repairs, and inspections. Additional offerings include commercial vehicles (Nutzfahrzeuge), recreational vehicles (Camper/Freizeitmobile), vehicle financing, insurance, and an online new vehicle configurator. The group serves customers through 22 locations in Bavaria.
Differentiator
Problem solved
Functional benefit
Brands
- Flottenleistungszentrum Eder: Fleet management center providing fleet and commercial customer services including fleet consulting, user consulting, logistics concepts, and reporting for business customers.
- MTZ Teilezentrum
Products and services
- New Vehicle Sales (Neuwagen)
Quantifiable outcome
- Same-day parts delivery within Bavaria through MTZ Teilezentrum
- +1 more outcomes
Companies that use Auto Eder
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Auto Eder technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Auto Eder partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- FordcorePrimary brand partnership representing Ford vehicles including new models (Capri, Explorer, Kuga, Puma, Ranger, Tourneo Custom, Mustang, Transit) and F-150 imports from the US market.
- VolvocoreAuthorized Volvo dealer offering new and used Volvo vehicles including XC models, C40 electric, and EX90.
- PolestarcorePolestar dealer partner operating Polestar Space in Munich and Polestar Handover Center for electric vehicle sales and delivery.
- ToyotacoreToyota dealer offering various models including Yaris, Corolla, Aygo, C-HR, and bZ4X electric vehicle.
- MGcoreMG dealer offering hybrid and electric vehicles including MG3 Hybrid+, MG4 Electric, MG ZS, MG5, Marvel R, and HS models.
- PeugeotcoreAuthorized Peugeot dealer offering 2008, 308, 408, and 5008 models including electric variants.
- RenaultcoreRenault dealer offering models including Clio, Megane E-Tech Electric, Arkana, Austral, Koleos, Trafic, and Espace E-Tech Hybrid.
- DaciacoreAuthorized Dacia dealer offering Spring Electric and Bigster models at competitive prices.
- Land RovercoreLand Rover dealer and contract partner offering Defender, Discovery, and Discovery Sport models. Werner Haas in Augsburg is a Land Rover authorized dealer.
- JaguarcoreAuthorized Jaguar dealer offering I-PACE electric vehicles and other Jaguar models.
- MazdacoreMazda dealer offering CX-30, CX-60 (including plug-in hybrid), and CX-5 models.
- OpelcoreAuthorized Opel dealer offering Mokka-e, Grandland X, Movano, and Proace Verso models.
- MaxuscoreMaxus dealer offering electric commercial vehicles including eDeliver 3 and eDeliver 9 vans.
- Lynk & CominorLynk & Co dealer partner offering the Lynk & Co 01 hybrid vehicle.
- LotusminorLotus dealer partner for sports car sales.
- MTZ TeilezentrumcoreParts distribution center as subsidiary of Auto Eder Gruppe, providing original parts, accessories, and tires. Offers same-day delivery within Bavaria and 24-hour nationwide delivery. Serves both own dealerships and external customers.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Auto Eder competitors and assessment
Company assessmentRegional players
- Aschoff Gruppe: German automotive dealership group operating in multiple regions with multi-brand representation. Comparable in dealership model, slightly different geographic focus.
Direct peers
- AVAG Holding: German automotive retail group operating multiple dealerships across southern Germany with multi-brand representation and integrated service operations. Closely comparable regional footprint and multi-brand strategy.
- Rosier Gruppe: Multi-brand automotive dealer group with locations across Germany, offering new and used vehicles, fleet services, and aftersales. Comparable in business model, with similar fleet management and parts capabilities.
- Emil Frey: Swiss-headquartered, one of Europe's largest multi-brand automotive retail groups with significant German operations. Closely comparable as a multi-brand, multi-country dealer platform offering new/used vehicles, service, and parts across many OEM brands.
- Gottfried Schultz: One of Germany's largest automotive retail groups, focused on volume and premium brands with a strong multi-location dealership and service model. Comparable as a multi-brand dealership platform with similar revenue mix.
- Senger Gruppe: German multi-brand automotive dealer group with retail, fleet, and service operations across multiple German regions. Comparable in brand breadth and the integration of new-vehicle sales with workshop and parts.
- Moll Gruppe: German automotive dealer group with multi-brand representation, integrated workshop and parts operations. Directly comparable multi-location dealership model serving private and commercial customers.
- Hahn Gruppe: Large German multi-brand automotive dealership group with full retail, service, and fleet offerings across multiple OEM franchises. Directly comparable to Auto Eder in scale, geographic model, and product/service breadth.
Others
- Mobile.de: Germany's leading online automotive marketplace, owned by Adevinta. Adjacent/ecosystem participant — Auto Eder lists inventory here, but the platform is a competitive force to direct dealer sales funnels rather than a peer dealer.
Broad incumbents
- AutoScout24: Europe's largest online vehicle marketplace. Not a direct dealer but a key channel partner and competitive force affecting dealer lead generation and used-car merchandising comparable to Auto Eder's online configurator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Auto Eder social profiles
Digital presenceAuto Eder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Auto Eder leadership team
Management profileNumber of profiles
Profiles5 records
Auto Eder subsidiaries and ownership
Company hierarchySubsidiaries22 records
Auto Eder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Auto Eder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Auto Eder
What does Auto Eder do?
Auto Eder is a family-owned automotive dealership group headquartered in Kolbermoor, Bavaria, operating more than 20 locations across southern Bavaria, Germany. The group retails new and used vehicles from more than 15 brands (Ford, Volvo, Polestar, Opel, Peugeot, MG, Mazda, Renault, Dacia, Land Rover, Jaguar, Maxus, Lynk & Co, Lotus, Toyota) and operates authorized workshop services, a centralized parts distribution center, fleet management, vehicle leasing, financing, and rental services for both private and commercial customers.
Is Auto Eder a public or private company?
Auto Eder is a private company. It is classified as family owned and is currently operating.
When was Auto Eder founded?
Auto Eder was founded in 1970. It employs 501 to 1,000 people.
Where is Auto Eder based?
Auto Eder is headquartered in Kolbermoor, Germany, in the Europe region.
How does Auto Eder make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, workshop and Service, financing and Leasing and parts and Accessories.
Who are Auto Eder's main competitors?
Aschoff Gruppe is listed as a regional player. Direct peers are AVAG Holding, Rosier Gruppe, Emil Frey, Gottfried Schultz, Senger Gruppe, Moll Gruppe and Hahn Gruppe. Mobile.de is listed as an others. AutoScout24 is listed as a broad incumbent.
Does Auto Eder have an API?
No public API is recorded for Auto Eder.
What industry is Auto Eder in?
Auto Eder's product category is Automotive Retail. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans, with a secondary code of FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 441120 and its SIC code is 5500.