Adsale

Name

Adsale

Legal name

Adsale Group

Website

https://adsale.com.hk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Trade Exhibition & Event Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Consumer & Public Shows (B2C) Organizers (THAHABAC), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• B2B trade exhibitions
• Trade show organization
• Industrial conferences
• Trade media publishing
• Exhibition management services

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Exhibition and Event Services: Primary revenue stream from organizing ~20 trade exhibitions annually across Asia, charging exhibitor booth fees, sponsorship packages, and visitor registration. Includes organizing Chinese enterprises to participate in overseas exhibitions such as Plast (Italy) and Plastindia (India).
2. Online and Print Media Publishing: Publishing trade magazines (CPRJ Chinese and International editions), maintaining industry websites (AdsaleCPRJ.com), and distributing electronic weekly newsletters. Serves over 600,000 readers in plastics and rubber industry.
3. Conference and Forum Services: Organizing professional forums and conferences including CPRJ Automotive Conference, CPRJ Packaging Conference, CPRJ Medical Plastics Conference, and CHINAPLAS x CPRJ Plastics Recycling and Circular Economy Conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Adsale Group organizes approximately 20 large-scale B2B trade exhibitions annually across Asia (including CHINAPLAS, interpack China, Sino-Pack, WMF, AUTO GUANGZHOU, CDCE, EP Shanghai, CRRE), serving industries such as plastics and rubber, packaging, printing, automotive, woodworking, electric power, data centers, energy storage, and recycling. In addition to exhibitions, the company produces online and print trade media (AdsaleCPRJ.com platform and CPRJ Chinese/International magazines) and professional industry forums/conferences, enabling cross-border B2B trade between Chinese, Asian, and international buyers and exhibitors.

Product overview

Adsale Group is a Hong Kong-based trade promotion and exhibition services company established in 1978, operating as a multi-platform portfolio of industrial trade exhibitions, professional conferences, and online/print media. The core offering consists of approximately 20 annual exhibitions covering industries including plastics and rubber (CHINAPLAS, IPF Japan), packaging (interpack China, Sino-Pack, PACKINNO, Sino-Label), printing (Printing South China), woodworking/furniture (WMF), electric power and energy storage (EP Shanghai, EPA, ES Shanghai), data centers (CDCE), automotive (AUTO GUANGZHOU), and circular economy (CRRE). Supporting the exhibition business is the AdsaleCPRJ.com digital media platform with its CPRJ Chinese and International magazine publications and the CPRJ Forum conference series spanning automotive plastics, packaging, medical plastics, and recycling sectors. The portfolio also includes online and print media year-round communications products such as eNews, webinars, eMagazines, and custom email campaigns. All offerings are interconnected through Adsale's cross-industry databases and are promoted via the AdsaleCPRJ media ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• CHINAPLAS – International Exhibition on Plastics and Rubber Industries Asia's largest plastics and rubber industry trade exhibition organized by Adsale, attracting over 5,000 global exhibitors and 350,000+ visitors from 150+ countries. Co-organized with Messe Düsseldorf.
• WMF – China International Furniture Machinery & Woodworking Machinery Fair Annual furniture machinery and woodworking machinery fair held in Shanghai, celebrating its 40th anniversary in 2026. Co-located with CIFF (Shanghai) and Upholstery Tech as Furniture Tech Week.
• interpack China – International Packaging Trade Fair International packaging trade fair co-organized with Messe Düsseldorf, covering packaging machinery, materials, and finished packaging products.
• Sino-Pack – China International Exhibition on Packaging Machinery & Materials China's major packaging machinery and materials exhibition held annually in Guangzhou Pazhou, serving the South China and broader Asian packaging market.
• Sino-Label – China International Exhibition on Label Printing Technology Annual label printing technology exhibition held in Guangzhou Pazhou, covering label printing, digital labeling, and related technologies.
• Printing South China – South China International Exhibition on Printing Industry Annual printing industry exhibition held in Guangzhou Pazhou, covering printing machinery, equipment, and solutions for the South China market.
• EP Shanghai – China International Exhibition on Electric Power Equipment and Technology China's leading electric power equipment exhibition, held annually at Shanghai New International Expo Center, covering power generation, transmission, distribution, and smart grid technologies.
• EPA – International Exhibition on Electric Power Automation Equipment & Technology Annual electric power automation equipment and technology exhibition held in Shanghai, covering automation, control systems, and smart grid solutions.
• ES Shanghai – Shanghai International Energy Storage Technology Application Expo Annual energy storage technology exhibition held in Shanghai, covering battery technology, energy storage systems, hydrogen energy, and renewable energy solutions.
• CDCE – International Data Center & Cloud Computing Industry Expo Annual data center and cloud computing industry exhibition held in Shanghai, covering data center infrastructure, liquid cooling technology, and cloud computing solutions.
• IPF Japan – Japan International Plastics Exhibition Japan's largest plastics and rubber industry exhibition held triennially at Makuhari Messe, Chiba. Adsale serves as the exclusive agent in mainland China.
• AUTO GUANGZHOU – Automobile Industrial Chain and Automobile Culture Area Guangzhou International Automobile Exhibition's industrial chain and culture zone, held at China Import and Export Fair Pazhou Complex. Focuses on new energy, intelligent connectivity, and automotive supply chain.
• CRRE – Circular Resources and Recycling Expo Circular economy and recycling industry exhibition held at Suzhou International Expo Center, covering resource recycling, waste management, and sustainable materials.
• PACKINNO – China (Guangzhou) International Exhibition on Packaging Products Packaging products exhibition held in Guangzhou Pazhou alongside Sino-Pack, featuring innovative and sustainable packaging solutions and designs.
• AdsaleCPRJ.com – Online & Print Media Platform B2B online media platform covering plastics and rubber industries, offering year-round communications including eNews, webinars, eMagazines, and industry reports. Reaches over 600,000 readers across digital and print channels.
• CPRJ – Chinese and International Edition Publications Magazine publications covering plastics and rubber industries in both Chinese (CPRJ China Plastics & Rubber) and English (CPRJ International) editions, distributed to industry professionals globally.
• CPRJ Forums – Professional Conference Series Series of industry-specific conferences organized by Adsale Publishing covering automotive plastics, packaging, medical plastics, and plastic recycling/circular economy sectors. Events include CHINAPLAS x CPRJ, CPRJ Packaging, CPRJ Medical, and CPRJ Automotive conferences.

Quantifiable outcome

• CHINAPLAS 2026 attracted 350,000+ visitors from 150+ countries
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Jiangsu New International Expo Group Co., Ltd.coreStrategic or Co-development Partner · 1 January 2006Jiangsu New International Expo Group is China's first Sino-foreign joint venture large exhibition enterprise, established with approval from Jiangsu Provincial People's Government. It provides high-quality application solutions for government economic departments and engages in organizing and serving exhibitions domestically and internationally.
• Messe Düsseldorf (Germany)flagshipStrategic or Co-development PartnerMesse Düsseldorf (established 1947) is co-organizer of CHINAPLAS International Plastics and Rubber Exhibition and swop (Shanghai World of Packaging). They have 12 subsidiaries/branches, 68 overseas representative offices, serving 127 countries. Their 40 professional exhibitions in Düsseldorf include 23 that are #1 in their industry globally.
• China Foreign Trade Centre (Group) Co., Ltd.coreStrategic or Co-development PartnerChina Foreign Trade Centre (CCPIT) is co-organizer of Printing South China and Sino-Label exhibitions. It is a Ministry of Commerce-affiliated institution and important national trade promotion organization. Its operated Canton Fair and organized exhibitions like China International Furniture Fair and Guangzhou Auto Show are globally leading brands.

Scale indicators10 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Messe Düsseldorf: Major German exhibition organizer and Adsale's co-organizer for CHINAPLAS and interpack China; a peer in industrial trade fairs including plastics (K) and packaging (interpack).
• Koelnmesse: German exhibition company organizing leading global trade fairs including in China; overlaps with Adsale in industrial and consumer trade-show organizing.
• Informa Markets: Global B2B exhibitions and specialist media group operating many industrial trade shows in Asia (via Sinoexpo Informa Markets); mirrors Adsale's exhibition-plus-media model.
• Comexposium: Global events organizer running major B2B and consumer exhibitions worldwide; a broad incumbent peer to Adsale's trade-show business.
• RX Global (Reed Exhibitions): One of the world's largest trade-show organizers running hundreds of B2B events globally, including in China; directly overlaps with Adsale's core industry-specific exhibition business.
• Messe Frankfurt: Global trade-fair organizer with a large China presence across industrial and consumer sectors, directly comparable to Adsale's exhibition organizing business.

Direct peers

• Global Sources: Hong Kong-based B2B trade-show organizer and trade media/sourcing company; closely comparable to Adsale in combining exhibitions with B2B media serving cross-border buyers and Asian suppliers.
• Hyve Group: International B2B exhibitions organizer running industry-specific trade shows across emerging and Asian markets, directly comparable to Adsale's event-driven model.
• Emerald Holding: Operator of B2B trade shows and associated content/media across industry verticals; comparable to Adsale's exhibition-plus-media revenue mix.
• Clarion Events: International producer of industry-specific B2B exhibitions and conferences, comparable to Adsale's portfolio approach to trade events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInhk.linkedin.com/company/the-adsale-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adsale