Compass Realty Group

What Compass Realty Group does

Compass Realty Group is an independent, privately-held residential real estate brokerage headquartered in Morgantown, West Virginia, with a second office in Bridgeport and operations extending into Pennsylvania. The firm serves individual home buyers and sellers across Monongalia, Marion, Harrison, and Preston counties of North Central West Virginia, offering full-service representation through employed real estate agents rather than a franchise or referral model.

The company's core technology stack consists of two proprietary mobile applications — the Almost Heaven Home Guide app (a consumer-facing property search tool on iOS and Android) and the Guiding You Home client portal — alongside a Compass Connect suite that includes a mortgage calculator and home valuation tool. Distribution is multi-channel: MLS syndication, Zillow and Realtor.com listings, digital billboards, organic social media, and an in-house marketing and graphic design team producing professional photography, videography, brochures, and open house signage. The firm also distributes 2025 Buyer and Seller Guides as branded PDF resources.

Compass Realty Group generates revenue through traditional real estate brokerage commissions on completed transactions, retaining a percentage of each closed deal under an agent commission split model. Pricing is not publicly disclosed and is negotiated agent-by-agent. The firm differentiates on talent attraction via generous commission splits and a collaborative agent culture, local brand recognition as the self-described #1 independent brokerage in North Central West Virginia, and community engagement through nonprofit partnerships. It is a sales-led, direct-distribution business with no disclosed funding, M&A activity, AI capabilities, or institutional ownership.

Name

Compass Realty Group

Legal name

Compass Realty Group

Website

https://compass-realtygroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Compass Realty Group is an independent, privately-held residential real estate brokerage headquartered in Morgantown, West Virginia, serving home buyers and sellers across North Central West Virginia and Pennsylvania through employed agents and a multi-channel marketing platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Property listing services
• Realtor agency

Headquarters

HQ city

Morgantown

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real Estate Commission Revenue: Compass Realty Group operates as a traditional real estate brokerage earning commission revenue on residential property transactions. Agents receive a portion of each completed sale through a commission split model. The brokerage likely retains a percentage of each transaction closed by its affiliated agents.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

Compass Realty Group is a full-service residential real estate brokerage that assists individual buyers and sellers across North Central West Virginia and parts of Pennsylvania. The brokerage matches clients with licensed agents who manage property search, listing, marketing, negotiation, and closing on home transactions, supported by in-house marketing, professional photography, and mobile property search technology.

Product overview

Compass Realty Group is an independent real estate brokerage operating in North Central West Virginia, offering a unified brokerage service for buying and selling residential properties. The company provides a suite of technology tools including the Almost Heaven Home Guide mobile app for property search on iOS and Android, the Guiding You Home client portal for saved properties and agent-branded share links, and online financial tools (mortgage calculator and home valuation). They also distribute buyer and seller resource guides as downloadable PDFs. The core offering centers on agent-assisted real estate transactions supported by marketing resources, an internal graphic design team, and professional photography and videography services.

Differentiator

Problem solved

Functional benefit

Brands

• Almost Heaven Home Guide: Mobile application for all real estate needs in north central West Virginia

Products and services

• Almost Heaven Home Guide App Mobile application available on iOS and Android that enables prospective buyers to search residential property listings in North Central West Virginia, supporting Compass Realty Group's real estate brokerage services.
• Guiding You Home App Client-facing portal that provides property search, saved properties functionality, and agent-branded share links to streamline the home buying and selling experience for Compass Realty Group clients.
• Buyer's Guide Downloadable PDF resource guide providing comprehensive information to help homebuyers navigate the home purchasing process, distributed by Compass Realty Group.
• Seller's Guide Downloadable PDF guide covering the full home selling process including pricing, staging, photography, MLS marketing, and closing procedures, published by Compass Realty Group.
• Residential Real Estate Brokerage Services Full-service residential real estate brokerage provided through employed agents in Morgantown, Bridgeport, and Pennsylvania offices, covering property search, listing, marketing, negotiation, and closing for buyers and sellers in North Central West Virginia.

Quantifiable outcome

• Home sale closed within 45 days of listing (Charlotte's transaction)

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor.

• Pantry Plus MoreminorOthersCompass Realty Group partners with Pantry Plus More, a local nonprofit serving families and children in need through free school pantries, food giveaways, and wellness programs. The company runs an annual Compass Cares Food Drive in partnership with Pantry Plus More, which serves over 1,200 students per month and has distributed more than 350,000 pounds of food to families in need.
• Lauren's WishminorOthersCompass Realty Group supports Lauren's Wish, a local organization providing hope, resources, and assistance to individuals and families affected by substance use disorder. The team participated in Lauren's Wish's annual fashion show fundraiser to raise awareness and funds for the organization's mission.
• Scott's Run Settlement HouseminorOthersCompass Realty Group supports the annual Scott's Run Settlement House Thanksgiving Basket Program, which helps local families facing food insecurity enjoy a holiday meal. The team assembles Thanksgiving baskets and contributes additional donations to support the program.
• Local LendersminorOthersTrusted local lending partners who help buyers secure financing, recommended by Compass Realty Group agents to deliver comprehensive, Compass-level service throughout the home buying transaction.
• Home Inspectors & ContractorsminorOthersTrusted local home inspection and contractor partners recommended by Compass Realty Group agents to support buyers and sellers through the due diligence and preparation phases of real estate transactions.
• Title & Closing ServicesminorOthersTrusted local title and closing service providers referred by Compass Realty Group agents to facilitate smooth transaction closings for buyers and sellers.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RE/MAX: Global residential real estate franchise with local owners operating across West Virginia. Competes for the same agents, listings, and buyers in the same regional market.
• Compass: National tech-enabled residential brokerage with a brand name identical to Compass Realty Group. Operates a much larger agent roster and platform; included because it is the most obvious point of consumer and agent confusion and competes indirectly for agents and listings in overlapping markets.
• Coldwell Banker: National residential brokerage franchise with affiliated brokerages in WV/PA. Directly comparable in service offering (buy/sell brokerage) and target customer (residential buyers and sellers) but operates at significantly greater scale and brand reach.
• Century 21 Real Estate: Global residential brokerage franchise with local affiliates in West Virginia. Directly comparable service offering targeting the same residential buyer/seller base.
• Keller Williams Realty: National franchise residential brokerage with a large local presence in Morgantown and across WV. Competes directly for agents via commission split and training programs and serves the same residential buyer/seller segment.
• Berkshire Hathaway HomeServices: National franchise brokerage network with affiliated offices in WV and surrounding states. Competes for agents and listings in the same regional residential segment.

Emerging players

• Redfin: Tech-enabled residential brokerage that increasingly operates in secondary markets through its national platform. Competes for online buyer leads in the WV region and pressures local brokerages on digital experience expectations.
• HomeSmart: Discount-fee residential brokerage expanding nationally. Comparable in agent-recruitment model (generous splits) and competes for both agents and value-oriented sellers in regional markets.
• eXp Realty: Cloud-based residential brokerage with a national agent network and aggressive commission structure. Directly competes with Compass Realty Group for agent recruitment in the WV/PA region.

Direct peers

• Howard Hanna Real Estate Services: Family-owned regional residential brokerage serving Pennsylvania, Ohio, West Virginia, and other Mid-Atlantic/Midwest states. Closest comparable in scale, culture, and geography, and operates directly in overlapping WV and PA markets where Compass Realty Group competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/compassrealtygroupwv
• LinkedInlinkedin.com/company/compass-realty-group
• Instagraminstagram.com/compassrealtygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Compass Realty Group