L'TUR Tourismus AG

What L'TUR Tourismus AG does

L'TUR Tourismus AG (legal entity l'tur GmbH, HRB 728737, registered in Rastatt, Germany) is a German-anchored travel intermediary and booking platform that has positioned itself since 1988 as the "inventor of Last Minute travel" and a self-described European market leader in that segment. The company functions as a multi-operator Reisevermittler, aggregating package holidays, hotels, flights, cruises, rail+hotel combinations, car rentals, and vacation rentals from tour operators including TUI, Eurowings Holidays, schauinsland-reisen, Airtours, flyloco, and (as of 2025) Ryanair, alongside integrated partners HomeToGo (vacation rentals), e-hoi / Cruise Compass (cruises), TUI Cars, and TUI Wolters. Underlying technology is a web booking portal (ltur.com) plus iOS and Android apps, a closed user account for personalization, a WooCommerce-based vacation auction module, and a standard martech stack (Google Analytics, Optimizely, Hotjar, Meta Pixel, Criteo, Taboola, Awin). The platform hosts more than 10 million travel offers and processed bookings for over 500,000 vacationers in the trailing year, with an average Google rating of 4.7/5.

L'TUR's commercial engine blends three revenue streams: (1) commissions on intermediated bookings across online, call center, and physical channels; (2) advertising and promotional revenue from sponsored placements and operator priority listings (notably TUI products); and (3) affiliate referral revenue through the Awin network plus cross-sell of ancillary services (insurance, TUI Cars). Distribution is a hybrid omni-channel model consisting of the ltur.com portal (driving over 45% of total sales with 65,000+ daily visitors), 120 physical Reise-Shops in Germany, Austria, Switzerland, and France, a telephone hotline (0761 557557), branded mobile apps, meta-search advertising on Kayak and Skyscanner, and the Awin affiliate channel. Customer segments are horizontally diversified across individual leisure travelers — families, couples, solo travelers, group travelers, and luxury seekers — with travel themes spanning last-minute, early-bird, family, wellness, luxury, city breaks, and long-haul.

The company is a 100% wholly-owned subsidiary of TUI Group since December 2016, with regional operating entities ltur Suisse AG (Basel) and ltur Sàrl (Entzheim, France). Leadership rests with Managing Director (Geschäftsführerin) Beate Einhäuser. Headcount is reported in the 101–250 band. The business is private, revenue is not publicly disclosed, and the company has no external funding rounds as a TUI subsidiary.

Name

L'TUR Tourismus AG

Legal name

l'tur GmbH

Website

https://ltur.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

L'TUR Tourismus AG is a German travel intermediary and booking platform, wholly-owned by TUI Group since 2016, offering last-minute and package holidays, hotels, flights, cruises, and rail+hotel combinations to leisure consumers across DACH and France via ltur.com, 120 retail shops, mobile apps, and a telephone hotline.

Ownership category

akta.pro rank

Headquarters

HQ city

Rastatt

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Travel Package and Booking Commissions: ltur acts as a travel intermediary (Reisevermittler), earning commissions on bookings of package holidays, hotels, flights, cruises, and rail+hotel combinations from travel operators including TUI, Eurowings Holidays, schauinsland-reisen, Airtours, flyloco, and Ryanair. The company facilitates bookings across multiple channels: online (ltur.com portal accounts for over 45% of total sales), 120 physical Reise-Shops, and telephone hotline.
2. Affiliate Partner Program: ltur operates an affiliate marketing program via Awin, paying commissions to external website owners for each successful booking referred through their links. Cookie duration is 60 days, with full commission paid from the first sale.
3. Advertising and Promotional Revenue: ltur generates revenue from sponsored placements and promoted vacation offers on its portal. The platform highlights commercially prioritized hotels in search results and promotes TUI World products.
4. Third-Party Service Cross-Selling: ltur cross-sells ancillary travel services including rental cars (via TUI Cars), travel insurance, and cruise packages through integrated third-party providers, earning referral or commission revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

L'TUR Tourismus AG operates as a travel intermediary (Reisevermittler) aggregating more than 10 million travel offers from multiple tour operators (TUI, Eurowings Holidays, schauinsland-reisen, Airtours, flyloco, Ryanair) and selling them to individual consumers via its ltur.com portal, 120 physical Reise-Shops, a telephone hotline, and mobile apps. Its core offering is discounted last-minute and package holidays, complemented by hotel-only, flight-only, cruise, rail+hotel, car rental, vacation rental, group travel, vacation auction, and travel insurance products.

Product overview

ltur is a travel booking platform operating as a subsidiary of TUI Group since December 2016. The company offers a comprehensive travel marketplace combining package holidays with component booking options. The core offering centers on Last Minute and Super Last Minute package deals, supplemented by Frühbucher early booking discounts and regular Pauschalreisen package holidays. Customers can book complete packages or individual components including hotel-only (Hotelbuchung), flight-only (Nur Flug), train+hotel combinations (Bahn und Hotel), cruises (Kreuzfahrten), vacation rentals (Ferienwohnungen via HomeToGo), car rentals (Mietwagen via TUI Cars), and group travel. The platform also features unique offerings like Urlaubsauktionen (vacation auctions) and Ryanair Flug & Hotel packages. Travel themes span family (Familienurlaub with TUI Kids Club), luxury (Luxusurlaub), wellness (Wellnessurlaub), solo travel (Solo-Travel), city breaks (Städtereisen), and long-haul destinations (Fernreisen). Distribution occurs through the online platform, 120 retail travel shops, call center, and mobile apps.

Differentiator

Problem solved

Functional benefit

Products and services

• Last Minute Urlaub Discounted package holidays and component bookings with departures typically within days or weeks, targeted at consumers seeking spontaneous affordable travel.
• Super Last Minute Same-day or very short-notice travel deals with immediate departure options, offering maximum discounts for spontaneous travelers.
• Frühbucher (Early Booking) Discounted planned vacations with lower prices for customers who book well in advance.
• Pauschalreisen (Package Holidays) Complete travel arrangements combining flights and hotels at bundled rates, the main booking format across the ltur platform.
• Hotelbuchung (Hotel-Only Booking) Standalone hotel-only bookings giving customers access to over 10 million accommodation offers without requiring a flight.
• Nur Flug (Flight-Only Booking) Flight-only bookings from various German airports for customers who arrange their own accommodation.
• Bahn und Hotel (Rail + Hotel) Combined train and hotel packages including German railway tickets bundled with accommodation for convenient rail-based city trips.
• Kreuzfahrten (Cruises)

Quantifiable outcome

• Over 500,000 vacationers booked with ltur in the past year, demonstrating strong customer traction in the leisure travel market.
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability2 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• TUI (Travel Operator)coreStrategic or Co-development PartnerTUI is one of ltur's primary travel operators/veranstalter, providing package holidays and hotel products sold through ltur's platform. TUI offers include TUI Hotels, TUI Magic Life, TUI Blue, TUI Kids Club, TUI BLUE Sensatori, TUI SUNEO, Robinson Club, and TUI Cruises (Mein Schiff). ltur promotes TUI products with priority placement in search results.
• Eurowings HolidayscoreStrategic or Co-development PartnerEurowings Holidays is a travel operator (subsidiary of Lufthansa Group) offering flight and hotel packages sold on ltur's platform. Specializes in family, beach, and city travel packages. Key destinations include Mallorca, Balearic Islands, Canaries, Greece, Turkey, Sardinia, Sicily, Vienna, London, and long-haul destinations like New York, Miami, and Cape Town.
• schauinsland-reisenminorStrategic or Co-development Partnerschauinsland-reisen is a family-owned, independent German travel operator (Germany's third-largest operator) providing package holidays on ltur's platform. Specializes in beach destinations, family travel, and long-haul holidays to Thailand, Caribbean, and Maldives. Not affected by FTI Group insolvency.
• AirtoursminorStrategic or Co-development PartnerLuxury travel operator partner featured on ltur's platform, offering premium package holidays.
• flylocominorStrategic or Co-development PartnerTravel operator partner offering flight and hotel combinations on ltur's platform.
• RyanairminorStrategic or Co-development PartnerRyanair is a low-cost airline partner enabling ltur to offer combined flight + hotel packages. Ryanair was ranked 7th safest airline globally in JACDEC 2025 and transported over 180 million passengers in 2023/2024. Partnerships covers destinations across Europe including Ibiza, Kos, Faro, Gran Canaria, Lanzarote, and city destinations like Milan, Venice, Rome, Paris, London, and Madrid.
• Awin AGminorGTM or Marketing PartnerAwin is ltur's affiliate marketing network partner. Website publishers and bloggers in the travel niche can join the ltur affiliate program through Awin to earn commissions for each booking referred. Features include 60-day cookie duration, low cancellation rates, and commission from first sale.
• Kayak Europe GmbHminorGTM or Marketing PartnerTravel meta-search engine where ltur places targeted advertising based on user search queries. Kayak collects platform data, booking data, account data, trips, customer support, and promotional data.
• Skyscanner Ltd.minorGTM or Marketing PartnerTravel meta-search engine where ltur places targeted advertising based on user travel search queries. Skyscanner collects platform data, booking data, customer support, and promotional data.
• Tellja GmbHminorGTM or Marketing PartnerFriend referral program provider managing the 'Freunde werben' (refer a friend) program where users can earn rewards for successful referrals who complete package travel bookings.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Weg.de (UNEX Group): German online travel agency selling package holidays, last-minute deals, and city breaks. Direct DACH competitor in the same retail travel agency segment with similar target customers and product mix.
• Check24 Reisen: German price-comparison and booking platform with a dedicated travel vertical selling package holidays, hotels, and flights. Direct competitor in the DACH price-leadership segment that ltur has historically dominated.
• Hotel.de / HRS Group: German-headquartered hotel-focused OTA and corporate travel platform. Closely comparable on DACH hotel booking, business and leisure mix, and last-minute inventory position that overlaps with ltur's hotel-only offering.
• Expedia Group: Global OTA offering package holidays, last-minute deals, hotels, and flights with strong European presence. Competes head-to-head with ltur on multi-component leisure bookings and price-driven last-minute inventory.
• Booking.com (Booking Holdings): World's largest online travel agency, offering hotels, flights, package holidays, and last-minute deals across Europe. Directly competes with ltur on leisure travel booking in DACH and France, with superior scale, inventory breadth, and loyalty program (Genius).
• HolidayCheck Group: German travel review and booking platform focused on package holidays, with strong DACH brand awareness. Comparable leisure travel audience and package-holiday focus, partially overlapping with ltur's last-minute core.

Broad incumbents

• TUI Musement / TUI Group: Parent company and global tour operator; owns a wide portfolio (TUI, TUI Cruises, Robinson, etc.). Comparable on package holidays, hotels, and cruises, though ltur operates as the dedicated last-minute/online distribution arm within TUI.
• DER Touristik (DERTOUR Group): Major German tour operator and travel retailer with physical stores and online presence across multiple brands. Broader than ltur (operating own tour operator brands plus retail), but competes for the same leisure traveler and agency shelf space.

Emerging players

• Travelzoo: Global publisher of curated travel deals and last-minute offers with a strong European subscriber base. Comparable concept (curated/featured deals driving urgency purchases) overlapping ltur's weekly 'Preisknaller' and Super Last Minute positioning.

Others

• Skyscanner: Global metasearch travel platform where ltur already places targeted advertising. Functions as a complementary demand channel rather than direct competitor, but increasingly competes on price transparency that erodes intermediary value.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lturlm
• YouTubeyoutube.com/user/CrazyLTUR
• Facebookfacebook.com/LTUR
• LinkedInlinkedin.com/company/91824
• Instagraminstagram.com/lturlm

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'TUR Tourismus AG