What Carrera Eyewear does

Carrera Eyewear is a premium eyewear brand founded in 1956 and owned by Italian eyewear group Safilo Group. The company designs and distributes sunglasses, optical (prescription) frames, ski goggles, and performance eyewear, with a product portfolio organized into sub-brands including Carrera Sport, Carrera Snow, Carrera Ducati, and Carrera Icons. Core technical components include Italian-crafted Mazzucchelli acetate frames and polarized UV400 lenses, positioning the brand at the premium end of the consumer eyewear market with retail prices ranging from €139 to €309. The brand targets fashion-conscious consumers seeking bold, iconic designs and sports/athletics enthusiasts seeking performance-oriented frames, with key collaborations including a long-standing partnership with Ducati (motorcycle racing) and a fashion collaboration with DSQUARED2.

Carrera generates revenue through a direct-to-consumer e-commerce model via its owned platform carreraworld.com, which operates four regional storefronts across the EU, UK, USA, and Australia with multi-currency support. Distribution is supplemented by the Amazon marketplace and physical optical retail partners. Go-to-market activity includes organic social media marketing (Instagram, Facebook), the #DriveYourStory content campaign, a brand ambassador program anchored by Australian cricketer Pat Cummins (2025) for the Carrera Sport collection, and seasonal collection launches (Spring Summer 2026, Ducati 100 anniversary edition, 70 Years limited edition). Pricing is unit-based with a special sales channel offering up to 30% discounts; a free shipping threshold of €120 is used as an AOV lever.

Operationally, Carrera is a brand unit rather than a standalone manufacturing entity; manufacturing, global distribution, and back-office functions are executed by parent Safilo Group. The Carrera-specific team is small (11-50 employees, consistent with a brand management and marketing function). Carrera does not separately disclose financials; revenue is reported only at the Safilo consolidated level, which encompasses many owned and licensed brands. The Virtual Try-On feature on the e-commerce site represents the brand's most visible consumer-facing technology investment, supplementing an otherwise traditional premium consumer goods operating model.

Name

Carrera Eyewear

Legal name

Carrera (brand owned by Safilo Group S.p.A.)

Website

https://carreraworld.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Carrera Eyewear is a premium Italian-heritage eyewear brand owned by Safilo Group, designing and selling sunglasses, optical frames, and performance eyewear (Sport, Snow, Ducati collaborations) through owned DTC e-commerce across EU, UK, USA, and Australia, targeting fashion-conscious consumers and sports enthusiasts at €139-€309 price points.

Ownership category

akta.pro rank

Product category

Designer Eyewear

NAICS

Optical Goods Retailers (45613), Optical Goods Retailers (456130)

SIC

Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sunglasses (Non-Prescription) (CRAAAKAB)

akta.pro secondary industries

Sport & Performance Eyewear (CRAAAKAC), Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG), Eye Protection & Goggles Retail (CRAMANAJ)

Keywords

• Designer sunglasses
• Optical frames
• Sport eyewear
• Ski goggles
• Fashion eyewear

Headquarters

HQ city

Universal City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Eyewear Retail Sales: One-time purchase model for sunglasses and optical frames sold directly to consumers through owned e-commerce and select retail partners

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Carrera Eyewear designs and sells premium sunglasses, prescription optical frames, sport eyewear, and snow goggles under the Carrera brand, leveraging Italian Mazzucchelli acetate frames and polarized UV400 lenses. The brand operates as a strategic business unit of Safilo Group, distributing globally through owned regional e-commerce sites (EU, UK, USA, Australia) and select third-party retail channels including Amazon and optical stores.

Product overview

Carrera Eyewear is a premium eyewear brand owned by Safilo Group, offering a comprehensive portfolio of sunglasses and optical frames across multiple sub-brands and collaborations. The core product lines include Carrera Sunglasses (unisex and gender-specific styles) and Carrera Opticals (prescription frames), supported by specialized sub-brands: Carrera Sport (high-performance athletic eyewear), Carrera Snow (winter sports protection), and Carrera Ducati (motorcycle racing collaboration celebrating Ducati's 100th anniversary). The brand also features Carrera Icons (heritage iconic models), Online Exclusive Colors (digital-only colorways), a 70 Years of Carrera limited edition series, and Accessories including spare lenses and sport components. The products span various frame shapes including pilot, navigator, shield, mask, cat eye, rectangular, round, and square styles, with lens treatments such as polarized, photochromatic, gradient, mirror, and antireflection options.

Differentiator

Problem solved

Functional benefit

Brands

• Carrera Sport: High-performance sport eyewear collection designed for action and athletic use.
• Carrera Snow
• Carrera Ducati
• Carrera Icons

Products and services

• Carrera Sunglasses Unisex and gender-specific sunglasses designed for sun protection and fashion, featuring various frame shapes including pilot, navigator, shield, mask, cat eye, rectangular, round, and square styles. Targeted at individual consumers seeking stylish, premium eyewear.
• Carrera Opticals Prescription eyeglass frames designed for daily vision correction, available in multiple shapes and colors with lens options including single vision and progressive. Targeted at individual consumers needing prescription eyewear.
• Carrera Sport High-performance sport-focused eyewear line including C SPORT models designed for active use, featuring technical materials and dynamic designs. Targeted at athletes, sports enthusiasts, and active lifestyle consumers.
• Carrera Snow Specialized snow sports eyewear collection designed for winter activities, featuring enhanced protection and performance features. Targeted at skiers, snowboarders, and winter sports participants.
• Carrera Ducati Collection Official Ducati collaboration collection featuring motorcycle-inspired designs including CARDUC models, celebrating Ducati's racing heritage and 100th anniversary. Targeted at motorsport fans and Ducati enthusiasts.
• Carrera Icons Iconic and enduring Carrera frame models that define the brand's heritage and spirit, including popular silhouettes recognized worldwide. Targeted at consumers seeking heritage and classic Carrera designs.
• Online Exclusive Colors Colorways exclusively available through online channels, offering unique and special edition color options not found in physical retail stores. Targeted at online direct-to-consumer buyers.
• Carrera Accessories Supporting products including spare lenses for various models, spoilers for sport models, elastic bands, and other eyewear accessories (€15–€39 price range). Targeted at existing Carrera eyewear owners needing replacement parts or add-ons.
• 70 Years of Carrera Limited Edition Limited edition collection celebrating 70 years of Carrera brand heritage with exclusive titanium models. Targeted at brand loyalists and collectors seeking milestone anniversary pieces.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• Pat CumminscoreGTM or Marketing Partner · 15 April 2025Australian cricketer and world champion bowler serves as Carrera brand ambassador for 2025. Features Carrera CSport 02 model during matches and training sessions. Coincides with launch of Carrera Sport Collection.
• DucatiflagshipStrategic or Co-development PartnerLong-standing partnership celebrating Ducati's 100th anniversary with exclusive DUCATI 100 model. Features MotoGP riders Francesco Bagnaia and Marc Marquez. #RideYourStory campaign linking motorsport passion with eyewear.
• Safilo GroupflagshipOEM/ Whitelabel/ Licensing PartnerCarrera is owned by Safilo Group, a major global eyewear company. Safilo manufactures and distributes Carrera eyewear products worldwide.
• DSQUARED2minorStrategic or Co-development PartnerCollaborative collection with Italian fashion brand DSQUARED2 featuring D2Speed models in the Carrera lineup.

Scale indicators2 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Ray-Ban: Iconic sunglasses and optical brand owned by EssilorLuxottica. Directly comparable to Carrera as a heritage fashion eyewear brand with global DTC, polarized lens offerings, and lifestyle collaborations across multiple price tiers.
• Oakley: Performance and sport eyewear brand under EssilorLuxottica. Directly competes with Carrera Sport and Carrera Snow across athletic and lifestyle sunglasses, with overlapping athlete sponsorship and polarized lens technology.
• Persol: Italian heritage eyewear brand also owned by Luxottica. Comparable to Carrera as a premium, design-led eyewear label with Italian craftsmanship, acetate frames, and a strong heritage storytelling narrative.
• Maui Jim: Polarized performance sunglasses specialist. Comparable to Carrera Sport for polarized lens technology, sport-oriented branding, and a global DTC + optical-retail hybrid distribution model.
• Smith Optics: Sport and snow eyewear brand (owned by Safilo Group). The most direct internal peer to Carrera Sport and Carrera Snow, sharing parent manufacturing and a comparable athlete/endorser marketing model.
• Police Eyewear: Fashion-forward eyewear brand owned by De Rigo. Comparable to Carrera as a bold, lifestyle sunglasses brand with similar price band (€100-€250) and global optical retail distribution.
• Bolle: Sport and lifestyle eyewear/goggles brand. Comparable to Carrera Sport and Carrera Snow across cycling, ski, and active lifestyle categories with shared polarized lens technologies.

Broad incumbents

• Prada Eyewear: Luxury fashion house with a global eyewear line (manufactured by Luxottica). Comparable to Carrera's premium tier and Ducati/DSQUARED2 collaborations as fashion-brand-led eyewear with high ASPs and brand-driven design.
• Tom Ford Eyewear: Luxury designer eyewear (manufactured by Marcolin). Comparable as a high-end fashion sunglasses brand with bold, statement silhouettes that overlap directly with Carrera's design philosophy and price points.

Others

• DSQUARED2 Eyewear: Italian fashion house with a co-branded Carrera collection (D2Speed). Relevant as a collaboration partner and as a comparable premium fashion eyewear positioning anchored on bold design and Italian craftsmanship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/carrera
• Instagraminstagram.com/carrera
• Xx.com/carreraworld
• LinkedInlinkedin.com/company/carrera-optical

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carrera Eyewear