Rebel Sleep Institute

What Rebel Sleep Institute does

Rebel Sleep Institute Inc. is a privately held Canadian healthcare services company founded in 2019 by Greg Stirrett (MBA) and headquartered in Calgary, Alberta. The company provides multidisciplinary sleep apnea testing and treatment, home oxygen therapy, and workplace fatigue management for individual patients and organizations across Canada. Clinical services include Home Sleep Apnea Testing (HSAT) — coordinated via physician referral forms — alongside CPAP therapy, oral appliance therapy, cognitive behavioural therapy for insomnia (CBT-I), dietitian and fitness services, and lifestyle coaching. The oxygen therapy program distributes Fisher & Paykel myAirvo 2 humidified high-flow devices, OxyGo NEXT portable concentrators, and DeVilbiss stationary concentrators, supported by Registered Respiratory Therapists.

The business operates across four revenue streams: clinical services (largely covered by private insurance or provincial health plans), medical equipment sales and rental through a Shopify e-commerce storefront, enterprise workplace fatigue programs (Sleep-Health Treatment, Wellness Fair Booth Support, Fatigue Risk Management Consultation, Educational Solutions), and a digital education catalogue of 13+ online courses priced from $39.95 to $1,400, plus a Sleep Uncovered consumer subscription box. Distribution runs through physician referrals for clinical services, direct-to-consumer e-commerce for courses and supplies, and direct enterprise sales for workplace programs, with a growing share delivered via virtual/telehealth across all Canadian provinces.

In November 2021 the company achieved College of Physicians and Surgeons of Alberta (CPSA) accreditation for Home Sleep Apnea Testing. In 2023 Rebel affiliated with Careica Health, a larger Canadian sleep and respiratory provider, with several physical clinic locations (Bridgeland Calgary, Vancouver, Surrey) closed or transitioned to Careica operations; Rebel retains its brand and education IP while leveraging Careica's national clinic network and CareCloud e-commerce platform. The team is supported by a Specialist Advisory Council including Susan Sawatzky (CRSP, In-Scope Solutions) and Clinton Marquardt (author of the Transportation Safety Board of Canada's Guide for Investigation of Sleep-Related Fatigue), who lead several instructor-led enterprise training programs.

Name

Rebel Sleep Institute

Legal name

Rebel Sleep Institute Inc.

Website

https://rebelsleep.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Rebel Sleep Institute is a Canadian sleep and fatigue management provider offering home sleep apnea testing, oxygen therapy, and workplace fatigue programs to individual patients and organizations across Canada via physician referrals, e-commerce, and virtual care.

Ownership category

akta.pro rank

Product category

Sleep Medicine Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Educational Support Services (61171)

SIC

Services-Home Health Care Services (8082), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Ambulatory Sleep Medicine Centers (HLAFABAJ)

akta.pro secondary industries

Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB), Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA), Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD), Sleep Health & Recovery Education (EDAAAHAE)

Keywords

• Sleep apnea treatment
• Fatigue management programs
• CPAP therapy services
• Workplace fatigue consulting
• Oxygen therapy solutions

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Clinical Sleep & Fatigue Services: Revenue generated from providing accredited sleep apnea testing and treatment, insomnia services, oxygen therapy, and comprehensive fatigue evaluations. Services are accessed via physician referral and may be covered by private insurance or public health in some provinces.
2. Medical Equipment Sales & Rental: Sale and rental of CPAP machines, masks, oxygen concentrators (OxyGo Next, DeVilbiss), myAirvo 2 humidification systems, and associated respiratory supplies and accessories. Revenue from CPAP equipment and supplies through e-commerce.
3. Workplace Fatigue Training Programs: Fee-for-service workplace programs including Sleep-Health Treatment Program, Wellness Fair Booth Support, Fatigue Risk Management Consultation, and Sleep and Fatigue Educational Solutions sold to Canadian organizations.
4. Online Educational Courses: Individual and team online courses sold via the e-commerce storefront. Courses range from $39.95 to $1,400 per participant, including Intro to Fatigue for Workers ($39.95), Fatigue Management Training Certification ($49.95), Fatigue Awareness instructor-led ($74.95), and Comprehensive Fatigue Risk Management for Leaders ($945.00).
5. Sleep Uncovered Subscription Box: Curated sleep subscription box containing 5-7 luxury items promoting healthy sleep. One-time or recurring subscription revenue from direct consumer sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rebel Sleep Institute provides accredited sleep apnea testing and treatment, oxygen therapy, and comprehensive fatigue management services across Canada. Core clinical offerings include no-cost Home Sleep Apnea Testing (HSAT), CPAP therapy, oral appliance therapy, and CBT for insomnia. The company also sells CPAP equipment and supplies online, runs a Sleep Uncovered subscription box, and delivers workplace fatigue programs (screening, consultation, training) to Canadian organizations.

Product overview

Rebel Sleep Institute is an integrated network of sleep clinics and a technology-enabled education company offering sleep apnea testing and treatment, oxygen therapy, and workplace fatigue management services across Canada. The clinical arm provides home sleep apnea testing (HSAT), CPAP therapy, oral appliance therapy, cognitive behavioural therapy for insomnia (CBT-I), and oxygen therapy including Fisher & Paykel myAirvo 2, OxyGo NEXT, and DeVilbiss concentrators. The education arm offers online courses and certification programs on fatigue management, sleep hygiene, circadian rhythm disorders, insomnia, and parasomnia, including instructor-led training delivered by sleep specialists Clinton Marquardt and Susan Sawatzky of In-Scope Solutions. Workplace services include Sleep-Health Employee Screening, Wellness Fair Booth Support, Fatigue Risk Management Consultation, and Sleep and Fatigue Educational Solutions. All programs are evidence-based and supported by a specialist advisory council.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Apnea Testing and Treatment Accredited home sleep apnea testing (HSAT) and comprehensive sleep apnea management including diagnosis, treatment planning, CPAP therapy, oral appliance therapy, cognitive behavioural therapy for insomnia (CBT-I), and conservative treatments, accessed via physician referral.
• CPAP Therapy Continuous Positive Airway Pressure therapy, including equipment setup, mask fitting, and ongoing in-person or virtual troubleshooting for patients diagnosed with obstructive sleep apnea.
• Oxygen Therapy Program Home oxygen therapy program offering portable and stationary oxygen concentrators, humidification systems, and respiratory supplies (including Fisher and Paykel myAirvo 2, OxyGo NEXT, and DeVilbiss devices), delivered by Registered Respiratory Therapists with funding/insurance navigation support.
• Fatigue and Sleep Apnea Management Program Comprehensive multidisciplinary program combining Sleep Health Education, Dietitian and Fitness Services, CPAP, Oral Appliance Therapy, CBT, Conservative Treatments, and/or Lifestyle Coaching, designed for individuals whose fatigue has multiple contributing factors.
• Comprehensive Sleep and Fatigue Evaluation Intensive clinical and psychological evaluation combined with advanced in-home sleep testing and sleep physician interpretation and recommendations for complex fatigue cases referred by physicians.
• Workplace Sleep and Fatigue Program Comprehensive workplace fatigue management solution for Canadian organizations, including Sleep-Health Employee Screening, Wellness Fair Booth Support, Fatigue Risk Management Consultation, and Sleep and Fatigue Educational Solutions, aligned with NAFMP, FMCSA, Canadian Council of Motor Transport, and Canadian Thoracic Society standards.
• Sleep Uncovered Subscription Box Curated sleep subscription box containing 5-7 luxury items including books, teas, sleep diaries, aromatherapy eye masks, and relaxation aids, available as a one-time purchase or recurring subscription.
• Online Educational Courses on Fatigue and Sleep Online catalog of self-directed and instructor-led fatigue and sleep courses for individuals and teams, including Intro to Fatigue for Workers ($39.95), Fatigue Management Training for Workers Certification ($49.95), Sleep Hygiene 101, Fatigue Awareness ($74.95), Intro to Fatigue Risk Management for Leaders ($945.00), Comprehensive Fatigue Risk Management for Leaders ($945.00), Investigating Human Fatigue Factors ($945.00), and Accident and Incident Safety Investigator Training ($1,400.00).
• Sleep-Health Employee Screening Program Custom web-based, confidential screening tool that identifies employees susceptible to sleep and fatigue-related issues, with personalized follow-up from trained sleep professionals who review results, evaluate diagnostic/treatment options, and develop individualized health strategies.

Quantifiable outcome

• Up to 20% of workplace accidents involve fatigue as a contributing factor (CCOHS)
• +5 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Sleep Uncovered Box Curators (various product brands)minorOthers · 4 June 2021Rebel Sleep Institute curates a sleep subscription box (Sleep Uncovered) featuring products from various third-party brands including 'Why We Sleep' book by Matthew Walker, Organic Mother's Little Helper Sleep & Relax tea, sleep diaries, lavender stress balls, aromatherapy eye masks, and room & linen spray. No exclusive partnerships are described; products are sourced from various suppliers.
• US Spine & Sport FoundationcoreStrategic or Co-development Partner · 21 April 2021Rebel Sleep Institute was selected by the US Spine & Sport Foundation to participate in the Regional Firefighter Wellness Initiative, funded by a FEMA US Department of Homeland Security grant. Rebel provides fatigue consulting services to over 500 firefighters to reduce sleepiness and fatigue in the workplace. This initiative addresses three health conditions including sleep disorders, aligning with Rebel's mission to reduce preventable accidents and injuries.
• Susan Sawatzky / In-Scope SolutionscoreStrategic or Co-development Partner · 7 March 2020Susan Sawatzky, founder and director of In-Scope Solutions, joined the Rebel Sleep Institute Advisory Council. She is an independent health and safety consultant specializing in Fatigue and Stress Management, a certified external COR HSE Auditor, Psychological Health & Safety Advisor, and holds CRSP certification. She instructs for the University of Calgary, University of Alberta, and University of New Brunswick, and has spoken at NASA. In-Scope Solutions partners with Rebel on educational programs including Fatigue Management Training for Workers Certification.
• Clinton Marquardt / Sleep & DreamscoreStrategic or Co-development PartnerClinton Marquardt is one of Canada's leading Sleep & Fatigue Specialists, author of the Transportation Safety Board of Canada's Guide for Investigation of Sleep-Related Fatigue, and recipient of the Transportation Safety Board of Canada's Excellence in Investigations Award. He facilitates Rebel's Comprehensive Fatigue Risk Management for Leaders program, Investigating Human Fatigue Factors, and Accident and Incident Safety Investigator Training. He has 17 years of real-world experience in safety investigations.
• Careica HealthcoreChannel Partner/ Reseller/ DistributorRebel Sleep Institute has joined Careica Health, a leading Canadian provider of sleep, respiratory, and home oxygen services. Several Rebel physical clinic locations (Southland Calgary, Bridgeland, Vancouver, Surrey) are transitioning to or have merged with Careica Health operations. Rebel's services continue through Careica Health's network, and Careica operates the CPAP supplies e-commerce platform (CareCloud).

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fatigue Science: Provider of fatigue risk management solutions for safety-critical workplaces, including fatigue prediction software and consulting. Directly comparable to Rebel's workplace fatigue program line, with overlapping buyer personas in transportation, mining, and defense.
• Circadian (Workplace Fatigue Consulting): Consulting firm specializing in 24/7 workforce fatigue management and shift work solutions. Comparable to Rebel's Workplace Fatigue Program and educational courses, addressing the same enterprise buyers in safety-critical industries.
• Careica Health: Canada's leading provider of sleep, respiratory, and home oxygen services, and the partner that has absorbed several Rebel clinic locations. Operates an overlapping clinical and DME model across Canada and is the most direct competitive and structural reference point for Rebel.

Broad incumbents

• Philips Respironics: Major manufacturer of CPAP, BiPAP, and sleep diagnostics equipment with global distribution. Comparable to Rebel as a supplier of the sleep apnea therapy devices Rebel uses and as a broad incumbent in the sleep-disordered breathing category.
• ResMed: Global leader in sleep apnea and respiratory care devices (CPAP machines, masks, connected health software). Indirectly comparable to Rebel as the underlying equipment manufacturer whose products Rebel prescribes and supplies to its patients.
• Bayshore HealthCare: Large Canadian home and community health care provider offering home health, infusion, and respiratory services. Comparable to Rebel as a diversified Canadian healthcare provider with home respiratory and sleep therapy capabilities serving similar patient populations.
• VitalAire (Air Liquide): Subsidiary of Air Liquide providing home oxygen, sleep apnea therapy, and respiratory services across Canada. Competes with Rebel on CPAP setup, oxygen therapy, and home sleep testing, with greater scale and broader geographic reach.
• Medigas (Linde): Subsidiary of Linde providing home oxygen, CPAP, and respiratory care across Canada. Operates a similar clinical + DME model to Rebel and represents a major incumbent competitor in the home respiratory and sleep therapy market.

Emerging players

• Itamar Medical: Provider of Home Sleep Apnea Testing (WatchPAT) and sleep diagnostic technology. Comparable to Rebel as a sleep diagnostics-focused player, though operating primarily in the technology/device layer rather than clinical services.

Regional players

• Sleep Country Canada: Canada's largest specialty mattress and sleep products retailer with a DTC e-commerce and subscription offering. Comparable to Rebel as a Canadian consumer-facing sleep brand selling products (mattresses, sleep accessories) that overlap with Rebel's Sleep Uncovered subscription box positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rebel Sleep Institute