avency
avency is a German full-service IT services company delivering IT security consulting, e-commerce platform implementation, custom software and IoT development, and AI governance via its VARIOS AI platform to mid-market and enterprise DACH customers.
- Company typePrivate
- Founded2004
- HeadquartersTelgte, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What avency does
avency GmbH is a German full-service IT services company founded in 2004 and headquartered in Ostbevern (Münster region), with additional offices in Münster and Bayreuth. Operating across IT Security & Consulting, E-Commerce & Shops, Software Development & IoT, and AI Governance, the firm targets mid-market to enterprise customers in the DACH region with a particular stronghold in the German Mittelstand across manufacturing, food, healthcare, education, and industrial sectors. Named customers include Coppenrath, PicturePeople, Plandent, RWTH Aachen, sanotact, WEICON, and WWU Münster.
The company's technology stack rests on four pillars. (1) The proprietary avency Cybersecurity Framework delivers integrated Network, Endpoint, Cloud Security, and IT Operations & Automation services. (2) VARIOS AI, launched in 2024, is avency's flagship AI governance platform that wraps third-party LLMs with DLP, on-premise deployment, SSO/IdP/SCIM integration, role and budget management, and modular model orchestration. (3) E-commerce solutions are built on Shopware and NeoShop with deep ERP (AS400, MS Dynamics NAV, Plenty Markets), PIM, and CRM integrations. (4) Custom software and IoT services provide system architecture, API interfaces, and cloud-native delivery, hosted from an avency-operated data centre with a 99.9% uptime guarantee. UKAS-accredited ISO/IEC 27001:2022 and ISO 9001:2015 certifications underpin enterprise and public-sector bid eligibility.
avency monetises through a mix of professional services (hourly billing in 15-minute increments, person-day rates, pre-purchased project budgets), traditional software licensing with maintenance, and subscription SaaS for cloud and on-premise deployments. VARIOS AI is sold on User CALs with a 12-month minimum term and annual renewal, while support and consulting contracts carry 24-month minimum terms with index-linked price adjustments. Distribution is direct via enterprise field sales and an annual IT Security Day event in Münster, complemented by co-marketing partnerships with Forcepoint, Cato Networks, Arista Networks, Shopware, NeoShop, and OpenAI. The company appears privately held and founder/management-owned with no disclosed external investors, funding events, or M&A activity.
avency firmographics
Firmographics- Name
- avency
- Legal name
- avency GmbH
- Website
- https://avency.de
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- avency is a German full-service IT services company delivering IT security consulting, e-commerce platform implementation, custom software and IoT development, and AI governance via its VARIOS AI platform to mid-market and enterprise DACH customers.
- Ownership category
- akta.pro rank
avency industry classification
Industry- Product category
- IT Security and Consulting Services
- NAICS
- Security Systems Services (except Locksmiths) (561621), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Endpoint Detection & Response (EDR) (HDADAEAA)
Keywords
Where avency is headquartered
LocationHeadquarters
- HQ city
- Telgte
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
avency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- IT Security & Consulting Services: Professional consulting services for Network Security, Endpoint Security, Cloud Security, and IT Operation & Automation. Billed hourly (15-minute increments) or via person-days (8 hours), with travel time and expenses billed separately. Ongoing support and maintenance services available.
- Software Development & Custom Solutions: Custom software development, IoT solutions, and individual application development. Project budgets can be purchased for one-time payments, with deliverables including object code software without system-technical documentation unless expressly agreed otherwise.
- Standard Software Provision: Permanent software licensing with one-time license fee plus ongoing maintenance fees for updates. License fees due in advance upon ordering, with 12-month warranty period.
- Software Rental (Customer Server Solution): On-premise software rental on customer-operated servers. Licensed via Client Access Licenses (CAL) - Company CALs, Concurrent User CALs, User CALs, or Device CALs.
- Software as a Service (Cloud Solution): Cloud-based SaaS offering with 95% average availability. Monthly usage fees with credit provisions for downtime below target availability.
- VARIOS AI Platform: AI governance platform available as user-specific license (User CALs) for cloud or customer server deployment. Minimum 1-year contract term with annual renewal. Includes access to AI models via customer-provided API keys.
- E-Commerce Solutions: Shop system implementation, customization, and plugin development using Shopware and NeoShop platforms. Includes system integration, operation, and scaling services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Hourly consulting and support rates |
| Subscription | Pay-as-you-go | Project budget (one-time purchase) |
| Subscription | Monthly | Support budget (recurring) |
| One time/ perpetual license | Pay-as-you-go | Standard software licensing |
| Subscription | Monthly | Software rental (Customer Server) |
| Subscription | Monthly | Software as a Service (Cloud) |
| Subscription | Annual | VARIOS AI Platform |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
avency product offering
Product offeringCore offering
avency is a German full-service IT services provider that delivers IT security consulting (built on the proprietary avency Cybersecurity Framework), e-commerce platform implementations using Shopware and NeoShop, custom software development and IoT integration, and AI governance through its VARIOS AI platform. Offerings are delivered as consulting engagements, custom development projects, subscription-based SaaS, and licensed software, targeting mid-market and enterprise organizations.
Product overview
avency is an IT services company offering a portfolio of services centered around IT Security & Consulting, E-Commerce Solutions, Software Development & IoT, and AI Governance. The core AI product is VARIOS AI, a governance platform that enables organizations to deploy generative AI securely with data loss prevention, access controls, and cost monitoring. This platform complements their IT security services (which include their proprietary Cybersecurity Framework) and their e-commerce capabilities (Shopware and NeoShop implementations). The company positions itself as a full-service provider, combining cybersecurity expertise with AI governance for the German Mittelstand and enterprise market.
Differentiator
Problem solved
Functional benefit
Brands
- VARIOS AI: AI Governance platform for modular, secure and transparent use of generative AI for mid-market to enterprise companies.
- avency Cybersecurity Framework
Products and services
- VARIOS AI AI Governance platform that enables organizations to deploy generative AI safely with data loss prevention, role management, monitoring, modular AI ecosystem, and on-premise option. Supports SSO/IdP and SCIM integration, knowledge retrieval from connected databases, and access to third-party LLMs via customer-provided API keys. Licensed via User CALs as a cloud or on-premise subscription with a minimum 1-year term.
- IT Security & Consulting Cybersecurity consulting and implementation services for mid-market to enterprise organizations. Delivered through the proprietary avency Cybersecurity Framework covering Network Security, Endpoint Security, Cloud Security, and IT Operation & Automation, with need-based solutions tailored to company size and structure. Billed hourly (15-minute increments) or per person-day (8 hours) with separate travel and expense charges.
- E-Commerce & Shops Custom e-commerce platform development and operation using Shopware and NeoShop, including plugin development, UX design, and integration with ERP, PIM, and CRM systems. Supports B2B and B2C online shops with secure payment processing, and is hosted on avency's own data center with 99.9% uptime guarantee.
- Software Development & IoT Individual software development and IoT solutions for digital transformation, including web-based software, system architecture, API interfaces, cloud-native services, and machine interfaces. Delivered as project-based development with a one-time project budget or recurring support contingent.
- AI Consulting & Services Consulting and implementation services that support onboarding and rollout of the VARIOS AI platform, including assistant setup, governance configuration, and ongoing advisory for organizations deploying generative AI.
Quantifiable outcome
- 99.9% uptime guaranteed for hosted services
- +2 more outcomes
Companies that use avency
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles5 records
avency technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature4 records
avency partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- ForcepointcoreForcepoint is a featured partner at the IT Security Day events. They specialize in data security, AI-powered security, and enterprise DLP solutions. The partnership involves joint marketing and presence at avency's security events, with joint presentations on topics like 'Data Security in the AI Age - with data classification and Enterprise DLP to full control and transparency'.
- Cato NetworkscoreCato Networks is a partner featured at IT Security Day events. They provide SASE (Secure Access Service Edge) and network security solutions. The partnership involves joint marketing presence at avency's security events.
- Arista NetworkscoreArista Networks is a partner featured at IT Security Day events. They specialize in cognitive AI-driven networking, data center switches, and cloud networking solutions. The partnership involves joint marketing presence at avency's security events.
- VARIOS AIflagshipVARIOS AI is avency's own AI governance platform brand, positioned as a flagship product. It is featured prominently at IT Security Day events alongside external partners. VARIOS AI provides AI governance, DLP, and on-premise AI deployment capabilities.
- OpenAI Ireland LtdcoreOpenAI is referenced in the GTC as a third-party software provider whose terms apply when avency rents out standard third-party software. The partnership involves API-based access to AI models through VARIOS AI platform.
- ShopwarecoreShopware is an e-commerce platform partner. avency builds custom e-commerce solutions using Shopware, with extensive experience in plugin development, customization, and system integration including ERP, PIM, and CRM connections.
- NeoShopcoreNeoShop is an e-commerce platform alternative to Shopware. avency offers custom e-commerce development using NeoShop with advantages including no license fees, full CMS, and highly customizable solutions.
- Private Institute for Quality and Innovation GmbHminorDesignated as avency's Data Protection Officer (Datenschutzbeauftragter). Located in Sundern, Germany. Contact: [email protected]
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
avency competitors and assessment
Company assessmentDirect peers
- Sycor: German IT services provider specializing in Microsoft, ERP and managed services for mid-market customers. Similar profile to avency in delivering integrated IT/security/digitalization services to German Mittelstand.
- Consist Software Solutions: German IT services and software firm focused on security, DevOps, AI and digitalization for mid-market and public sector. Comparable in service mix and target customer profile to avency.
- SVA System Vertrieb Alexander: One of Germany's largest independent IT system integrators offering cybersecurity, data center and cloud services to enterprise and mid-market customers. Highly comparable to avency as a multi-line German IT services firm targeting similar Mittelstand and regulated verticals.
- Claranet (Germany): European managed services and cloud provider with German operations delivering managed hosting, security and cloud services. Comparable to avency for cloud/SaaS hosting and security services delivery to mid-market customers.
- iteratec: German software development and digital transformation consultancy with security and platform engineering capabilities. Comparable to avency's software development/IoT and IT security consulting lines for mid-market to enterprise.
- q.beyond: German mid-market IT services provider focused on cloud, SAP, security and managed services. Comparable to avency in customer segment (German Mittelstand), service breadth and security/managed services orientation.
- mresult: German IT services firm specializing in data, AI and analytics with governance/compliance capabilities. Comparable to avency's VARIOS AI offering as a German mid-market AI/data services provider.
Broad incumbents
- Allgeier Group: Larger German-headquartered IT services and software group operating across cybersecurity, enterprise IT and digitalization. Comparable as a broader incumbent offering similar cybersecurity and IT services to German enterprise customers, but at significantly greater scale.
- Sopra Steria (Germany): Major European IT services group with German operations serving large enterprise and public sector clients across digital transformation, security and software. Comparable in IT security and consulting offerings but operating at materially larger scale.
Emerging players
- InoNet Technology: German provider of industrial IT and cybersecurity solutions including network security appliances and managed services. Comparable niche overlap with avency's endpoint/network security and IoT work in industrial/regulated environments.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
avency social profiles
Digital presenceavency compliance and trust
Trust signalCompliance2 records
avency financial estimates
Financial estimateRevenue estimate
Valuation estimate
avency leadership team
Management profileNumber of profiles
Profiles1 record
avency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
avency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about avency
What does avency do?
avency is a German full-service IT services provider that delivers IT security consulting (built on the proprietary avency Cybersecurity Framework), e-commerce platform implementations using Shopware and NeoShop, custom software development and IoT integration, and AI governance through its VARIOS AI platform. Offerings are delivered as consulting engagements, custom development projects, subscription-based SaaS, and licensed software, targeting mid-market and enterprise organizations.
Is avency a public or private company?
avency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was avency founded?
avency was founded in 2004. It employs 11 to 50 people.
Where is avency based?
avency is headquartered in Telgte, Germany, in the Europe region.
How does avency make money?
Seven revenue lines are on record. IT Security & Consulting Services are the primary driver. The others are software Development & Custom Solutions, standard Software Provision, software Rental (Customer Server Solution), software as a Service (Cloud Solution), VARIOS AI Platform and E-Commerce Solutions.
Who are avency's main competitors?
Direct peers on record are Sycor, Consist Software Solutions, SVA System Vertrieb Alexander, Claranet (Germany), iteratec, q.beyond and mresult. Broad incumbents are Allgeier Group and Sopra Steria (Germany). InoNet Technology is listed as an emerging player.
Does avency have an API?
Yes. VARIOS AI provides API access for connecting to third-party AI models. Customers provide their own API keys for accessing respective AI models. The platform supports integration via API keys for AI model access, allowing organizations to connect various language models within the governance platform.
What industry is avency in?
avency's product category is IT Security and Consulting Services. Its primary akta.pro industry code is HDADAEAA, Endpoint Detection & Response (EDR). Its NAICS code is 561621 and its SIC code is 7370.