Demming Financial Services

What Demming Financial Services does

Demming Financial Services Corp. is an independent, family-owned Registered Investment Advisor founded in 1979 and headquartered in a renovated historic train station at 13 New Hudson Road in Aurora, Ohio. The firm operates as a fee-only RIA serving individuals and families across Northeast Ohio, with an active client base characterized by an average net worth of $1M+, multi-generational households (100+ family relationships cited), and six target personas: Business Owners, Corporate and Sales Executives, Healthcare Professionals, Divorced and Widowed Spouses, Retirees, and Teachers. The firm runs a consultative sales motion with a structured 3-step onboarding process and a 7-step financial planning methodology.

The firm's two core products are Financial Planning (a 7-step comprehensive service covering mortgages, cash flow, taxes, investments, retirement, insurance, and debt structuring) and Asset Management (investment advisory built on a core-and-satellite portfolio construction approach blending academic evidence-based investing with value-investing diversification sources). The firm manages $600M+ in assets on independent third-party custodian platforms (Schwab Alliance), maintains a $0 investment minimum, and operates an eMoney-powered Client Portal for secure document exchange. Supporting product surfaces include a monthly Demming Dispatch newsletter, quarterly newsletters, a blog, and recorded webinars — some co-developed with strategic partners such as First Eagle Investments, Dimensional Fund Advisors, and Oswald Companies.

The business model is fee-only and recurring: AUM-based asset management fees layered with subscription-style financial planning fees, with a fee schedule available on request rather than publicly disclosed. The firm is staffed by 5 CFP® professionals plus specialized support (paraplanner, operations manager, client relationship manager, CFO), with David Demming Sr. as Founder/President and David Demming Jr. as Vice President/Chief Investment Officer. The firm has no external parent company, no private equity or venture capital ownership, no disclosed subsidiaries, and no M&A activity, and it operates exclusively within the U.S. Northeast Ohio market.

Name

Demming Financial Services

Legal name

Demming Financial Services Corp.

Website

https://demmingfinancial.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Demming Financial Services is an independent, family-owned Registered Investment Advisor in Aurora, Ohio, founded in 1979. The firm provides fee-only financial planning and asset management services ($600M+ AUM) to high-net-worth individuals and families across six persona segments in Northeast Ohio, supported by five CFP® professionals.

Ownership category

akta.pro rank

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Planning Fees: Fee-only financial planning services offered to individuals and families. The firm operates as a Registered Investment Advisor.
2. Asset Management (AUM-based): Investment management services with $600M+ in assets on independent third-party platform. Manages assets directly on chosen custodian platforms with ongoing monitoring and review.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Demming Financial Services Corp. is a fee-only Registered Investment Advisor that delivers a structured 7-step Financial Planning service and an Asset Management service for individuals, families, and multi-generational households. The firm constructs evidence-based, diversified investment portfolios using a core and satellite strategy on independent third-party custodian platforms (notably Schwab), and manages over $600M in client assets.

Product overview

Demming Financial Services offers a unified financial planning and investment management platform centered on its core Financial Planning and Asset Management services. The Financial Planning practice follows a structured 7-step methodology to help clients build comprehensive roadmaps covering investments, retirement, taxes, insurance, and estate planning. Asset Management provides investment advisory services with a diversified, evidence-based approach using a core and satellite investment strategy. The firm complements its core offerings with client-facing digital tools including the eMoney-powered Client Portal for secure document access, along with educational content through its Blog, monthly Demming Dispatch newsletter, quarterly Newsletters, and recorded Webinars featuring both internal advisors and external guest speakers.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning A comprehensive 7-step financial planning service for individuals and families that helps clients identify goals, build custom financial roadmaps, and implement plans with ongoing reviews. Coverage includes mortgages, cash flow, taxes, investments, retirement, insurance, and debt structuring. Delivered via structured direct consultations by CFP® practitioners.
• Asset Management Investment advisory services providing advice on assets managed on independent third-party custodian platforms (notably Schwab). Constructs diversified, cost-effective investment management strategies using a core and satellite approach that combines evidence-based value investing with additional diversification sources. Firm manages $600M+ in investment assets on independent platforms.

Quantifiable outcome

• 100+ multi-generational family relationships sustained
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Oswald CompaniesminorStrategic or Co-development Partner · 8 May 2025Oswald Companies partnered with Demming Financial for an Umbrella Insurance Webinar featuring Lisa Buehner. This educational webinar provided insights on umbrella insurance coverage for clients.
• First Eagle InvestmentscoreTechnology or Integration · 3 October 2024First Eagle Investments is featured in Demming Financial's webinar series and content. David Demming Jr. completed an internship with First Eagle during his education. The firm utilizes First Eagle's investment products and research in client portfolios.
• Dimensional Fund AdvisorscoreTechnology or IntegrationDimensional Fund Advisors is extensively referenced in Demming Financial's educational content and newsletters. Their research and investment methodologies are cited in bear market, inflation, and market timing discussions. Demming uses DFA's evidence-based investment approach.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mariner Wealth Advisors: Large national RIA offering comprehensive financial planning, asset management and family office services to HNW individuals and families. Comparable to Demming as a fee-only advisory but operating at vastly greater scale across many U.S. regions.
• Creative Planning: One of the largest independent RIAs in the U.S., offering financial planning, investment management and tax services to households and business owners. Overlaps directly with Demming on services, target client type, and fee-only model, but at much greater scale and geographic reach.
• Carson Group: National RIA and partner-led wealth management firm with a partnership model for independent advisors, offering financial planning and investment management to HNW clients. Comparable model (fee-only RIA serving HNW/families) with a different growth playbook (partner firms rather than employee-only advisors).
• Wealth Enhancement Group: Acquisitive national RIA offering comprehensive financial planning and asset management. Comparable on service offering and client type but operating a roll-up acquisition strategy versus Demming's organic, family-owned growth approach.

Direct peers

• Buckingham Strategic Wealth: Fee-only RIA providing evidence-based financial planning and DFA-tilted asset management to HNW individuals and families. Highly comparable in investment philosophy (Dimensional Fund Advisors emphasis), fee-only structure, and client segmentation.
• Halbert Hargrove: Independent, fee-only RIA providing bespoke financial planning, investment management and concierge services to HNW households. Closely matches Demming's size (mid-six hundred million to ~$1B AUM), independent ownership, and comprehensive planning-led model.
• Modera Wealth Management: Fee-only RIA delivering financial planning and investment management to HNW individuals, families and small institutions. Similar scale, fee-only fiduciary model, and evidence-based investment approach make it a strong comparable.
• Sequoia Financial Group: Mid-sized RIA offering wealth management, financial planning, and tax services to HNW clients. Comparable services and target market to Demming with similar scale and an independent ownership structure.

Regional players

• Valmark Financial Group: Independent financial services firm based in Akron, Ohio, offering wealth management, financial planning and insurance solutions. Ohio-based comparable sharing the same NEO/Midwest HNW market and RIA-style offering as Demming.
• Budros Ribelin + Roe: Ohio-based fee-only RIA serving HNW individuals and families with financial planning and investment management services. Highly comparable on Ohio regional footprint, fee-only model, and HNW client focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/demming-financial

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demming Financial Services