Forever Green Indoors

What Forever Green Indoors does

Forever Green Indoors (FGI) is a Seattle-based designer, manufacturer, and national distributor of indoor horticulture equipment founded in 2013 by Kevin Sullivan. The company sells its own FGI-branded LED grow lights, including the CTB-6 V2 720W commercial fixture (DOB architecture, DLC 4.0 listed, ETL certified), the Square 3 and Square 2 consumer/mid-range full-spectrum LEDs with 660nm deep red and 730nm far red diodes, and proprietary 385nm UVA supplemental bars. Its core technology is an integrated Driver-on-Board LED architecture that eliminates external driver boxes, plus a portfolio of first-to-market spectrum innovations covered by a 2018 US design patent on the Lightpanel 500.

FGI is also the self-described largest national distributor of TrolMaster environmental controllers (Hydro-X, Aqua X, Tent-X, Carbon X), an authorized dealer for Aroya/Teros soil sensors, Innoquest SpotOn PAR meters, and ThinkGrow LEDs, and operates a proprietary mycology line (Ace of Spades grow bags). Revenue comes primarily from one-time hardware sales across consumer ($99-$299) and commercial ($449-$695) price points, with margin-based distribution of third-party products and bundled professional services including commercial lighting design (AGI32-based PAR mapping) and end-to-end utility rebate management that can cover 20-40% of fixture cost, up to 90% in some regions.

The company serves two principal segments: commercial grow operations (cannabis, vertical farms, greenhouses, biotech such as Lumen Bioscience) reached through direct field sales, free consultation, and rebate support; and home/hobby growers plus research institutions reached through its own e-commerce storefront and major marketplaces. Distribution combines DTC (forevergreenindoors.com with same/next day fulfillment) with Amazon, eBay, Walmart, and Google Shopping, supported by an AI-assisted website chat, an affiliate program, and a YouTube/blog content channel. FGI is bootstrapped and privately held, with 1-10 employees and a Seattle headquarters that doubles as showroom, distribution center, and test grow facility.

Name

Forever Green Indoors

Legal name

Forever Green Indoors

Website

https://forevergreenindoors.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Forever Green Indoors (FGI) is a Seattle-based designer, manufacturer, and national distributor of LED grow lights, environmental controllers, and precision sensors serving commercial indoor farms, licensed cannabis cultivators, biotech research facilities, and home growers across the US and Canada.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. LED Grow Light Sales: Sale of proprietary FGI brand LED grow lights including commercial (CTB-6), consumer (Square 2, Square 3), and supplemental lighting (UVA bars). One-time hardware purchases with various wattage and coverage options.
2. Distribution of Third-Party Products: Resale of TrolMaster controllers, Aroya sensors, SpotOn meters, ThinkGrow LEDs, and other brands as authorized distributor. Margin-based revenue from distributing products they don't manufacture.
3. Rebate Management Services: Assistance with utility energy conservation rebate applications and processing. Helps commercial growers recover 20-40% of fixture costs through rebate programs. Services included with commercial lighting purchases.
4. Commercial Lighting Design Services: Software-based PAR mapping and lighting layout design for commercial grow rooms. Complimentary with lighting purchases or available at hourly rates for design-only projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Forever Green Indoors designs and manufactures LED grow lights under its FGI brand (CTB-6 V2 commercial, Square 3 mid-range, Square 2 entry-level, and 385nm UVA supplemental bars) and acts as the largest U.S. distributor of TrolMaster environmental controllers, Aroya/Teros cultivation sensors, SpotOn scientific PAR meters, and ThinkGrow LEDs. The company also delivers commercial lighting design services using AGI32 PAR mapping and full utility rebate management, helping commercial growers recover 20–40% (up to 90%) of fixture costs through energy rebate programs.

Product overview

Forever Green Indoors operates as both a manufacturer and national distributor of indoor horticulture technology. Its own FGI brand manufactures a portfolio of LED grow lights spanning commercial (CTB-6-V2 720W), mid-range (Square 3 300W+ WiFi), and entry-level (Square 2 220W) tiers, plus supplemental UVA 385nm LED bars — all positioned for DLC-listed energy rebate eligibility. As a TrolMaster authorized distributor, it offers the full Hydro-X modular controller ecosystem (HCS-1 base, HCS-2 Pro, HCS-3 Plus, Aqua X NFS-2 irrigation, Tent-X tent controllers) plus associated device stations, sensors, and lighting adapters for integrated environmental automation. The company also distributes Aroya/TEROS 12 soil moisture/EC sensors via Bluetooth, SpotOn PAR meters, water-sensitive paper, and flow/sprayer calibrators by Innoquest. A proprietary mycology line (Ace of Spades grow bags) rounds out the catalog. Commercial services include lighting layout design and utility rebate management.

Differentiator

Problem solved

Functional benefit

Products and services

• FGI CTB-6 V2 Commercial 720W LED Grow Light 720W commercial-grade full-spectrum LED grow light featuring Integrated Driver-on-Board (DOB) architecture with 1864 µmol/s PPF output at 2.58–2.68 µmol/J efficacy. DLC 4.0 listed and ETL certified for U.S. and Canadian utility rebate eligibility. Designed for 5'x5' commercial flower rooms and high-DLI crop applications; installable by a single technician in under two minutes.
• FGI Square 3 WiFi LED Grow Light 320W full-spectrum LED grow light with integrated WiFi controller and 730nm far-red booster for enhanced flowering. Covers 3x3 grow spaces and includes a smartphone app for remote intensity, schedule, and spectrum control. Targeted at mid-tier home and hobby growers.
• FGI Square 2 LED Grow Light 220W entry-level full-spectrum LED grow light with 660nm deep red and 730nm far-red supplemental diodes. Covers 2x2 to 3x3 grow spaces, includes built-in dimmer, 110V plug, and steel cable hangers. Designed in the USA for home growers and small research environments.
• FGI 385nm UVA LED Supplemental Light Bar Single-unit IP68 waterproof supplemental LED bar delivering precision 385nm narrow-band UVA output for plant morphology and secondary metabolite expression. 30W output; designed as a complement to standard full-spectrum LEDs. Targeted at commercial and advanced hobby growers.
• TrolMaster Hydro-X HCS-1 Modular Grow Room Controller Base modular environmental controller for commercial grow rooms. Controls up to 512 grow lights across two channels, plus HVAC, dehumidifiers, humidifiers, and CO2 systems via plug-and-play device modules. Includes free smartphone app for iOS and Android monitoring, alerts, and remote control.
• TrolMaster Hydro-X HCS-2 Pro Indoor Garden Controller Professional-grade modular controller with 10-inch touchscreen supporting up to 50 sensors and 50 control modules. Includes Sunrise/Sunset simulation, DLI tracking, overheat protection, spectrum and group lighting control, and calendar-based crop scheduling for commercial indoor gardens.
• TrolMaster Hydro-X HCS-3 Plus Grow Room Controller Professional single-zone controller with 7-inch LED display controlling unlimited lights, 8 temperature devices, 8 humidity devices, 4 CO2 devices, and 12 programmable timer devices with up to 50 schedules. Bundles an MBS-PRO 4-in-1 sensor for temperature, humidity, CO2, and light measurement.
• TrolMaster Aqua X NFS-2 Pro Irrigation Controller Multi-functional irrigation controller managing up to 300 pumps and 300 solenoids. Monitors pH, EC, temperature, and water content via up to 50 sensors and supports feed-on-demand, feed-by-volume, auto-fill, and calendar-based scheduling for commercial fertigation operations.
• TrolMaster Tent-X Grow Tent Controller Compact environmental and irrigation controller for single-zone grow tents. Controls environmental parameters and irrigation schedules via a single modular system paired with a free phone app; targeted at hobbyist and small-scale growers.
• TrolMaster Hydro-X Lighting Adapters and Connection Accessories Adapter ecosystem enabling the Hydro-X controller to interface with third-party grow lights: LMA-14 (0-10V universal), LMA-T (ThinkGrow two-channel), LMA-24 (lantern schedule for Gavita/Fluence/etc.), LMA-11/12/13/15 (Phantom, Dimlux, Sun System, DLI), plus ECS-series RJ12 connection accessories for FGI, Fluence, and other brand fixtures.
• Aroya Solus Soil Moisture Meter Scientific-grade 3-in-1 spot meter measuring volumetric water content, electrical conductivity (EC), and temperature via the TEROS 12 sensor. Wirelessly pairs with iOS and Android via Bluetooth LE and the free AROYA SOLUS app. Designed for quick substrate spot checks without on-device data logging.
• TEROS 12 Soil Moisture Sensor Ruggedized 3-in-1 replacement sensor (EC, water content, temperature) with stainless-steel needles and epoxy body, rated for a 10+ year lifespan. Compatible with the Aroya Solus via the ZSC Bluetooth module or SDI-12 data interchange. Made in the USA by Meter Group Inc.
• SpotOn Scientific Quantum PAR Meter NIST-calibrated PAR meter that measures Photosynthetic Photon Flux Density (PPFD) and Daily Light Integral (DLI) under any light source, including LED. IP65 water resistant, with instant spot measurement, scan mode for area averaging, and on-device DLI calculation. Made in the USA by Innoquest.
• SpotOn Water-Sensitive Paper Yellow paper that instantly turns blue on contact with liquid, used to visualize spray coverage, droplet distribution, and nozzle output uniformity for foliar spray applications. Available in 1"x3", 2"x3", and 9"x12" sheet sizes. By Innoquest.
• Ace of Spades Premium Myco Grow Bags Heavy-duty 8mil polypropylene grow bags for commercial mushroom cultivation, with 0.2-micron filter patch, double-wall self-healing injection port, and welded seams rated to 262°F and 10–25 PSI. Available in packs of 10, 50, 100, and 300 bags. Designed and built by Forever Green Indoors.
• Commercial Grow Light Design and Layout Services Software-based commercial lighting design service using AGI32 for PAR mapping and light modeling. Offered complimentary for lighting purchases with rebate submission, or charged at hourly rates for design-only projects. Targets commercial growers planning LED retrofits or new facility builds.
• Grow Light Utility Rebate Management Services End-to-end utility rebate submission service for commercial growers, covering application preparation, utility liaison, and post-installation verification. Rebate programs typically cover 20–40% of lighting costs and up to 90% in some regions. Bundled with commercial lighting purchases.
• FGI Lightpanel 500 LED Grow Panel First-to-market LED grow light panel combining 660nm deep red diodes with full-spectrum white light, covered by U.S. design patent D929,520 (2018, Kevin Sullivan). Formed the technical foundation of subsequent FGI commercial LED products.

Quantifiable outcome

• Energy use reduced by 48% while yields increased by 20%
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core, major and notable.

• TrolMastercoreChannel Partner/ Reseller/ DistributorLargest US distributor of TrolMaster products including Hydro X controllers, sensors, and device modules. Authorized dealer offering fast shipping, expert support, and guaranteed compatibility. Full product line carried with same/next day fulfillment.
• Aroya (Meter Group)coreChannel Partner/ Reseller/ DistributorAuthorized dealer for Aroya products including Solus soil moisture meters, Teros 12 sensors, and Solus app platform. Claims to be largest global supplier of Teros sensors.
• Innoquest (SpotOn)majorChannel Partner/ Reseller/ DistributorDistributor of Innoquest SpotOn products including Quantum PAR meters, water-sensitive paper, and flow meters for spray calibration.
• ThinkGrowmajorChannel Partner/ Reseller/ DistributorCarries ThinkGrow LED products including Model One system, ICL under-canopy lights, and associated power cables and adapters.
• Lumen BiosciencenotableStrategic or Co-development PartnerCollaborated to design and build specialized high-output LED grow light panels for algae production at commercial scale in Seattle WA.
• Utility Energy Rebate ProgramscoreStrategic or Co-development PartnerPartnership with utilities across US states to help commercial growers access energy conservation rebates for LED lighting upgrades. Manages application process from pre-approval to post-installation verification.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mars Hydro: Direct-to-consumer LED grow light brand serving home and hobby growers through Amazon and own storefront; directly comparable to FGI's Square 2/Square 3 consumer segment.
• California LightWorks: US-based manufacturer of LED grow lights for cannabis and indoor agriculture; comparable to FGI as a domestic commercial-grade LED fixture brand with rebate-supported offerings.
• Spider Farmer: DTC LED grow light brand popular with home growers and small commercial operations; competes with FGI on Amazon and similar marketplaces in the consumer horticulture category.
• Gavita: Established horticultural lighting manufacturer (HPS and LED) serving commercial greenhouses and indoor grows; directly comparable as a commercial-grade grow light brand with rebate-eligible fixtures competing head-to-head with the FGI CTB-6.
• Fluence by OSRAM: LED horticulture lighting specialist serving vertical farms and cannabis growers globally; competes directly with FGI in the commercial LED fixture category and is referenced in FGI's TrolMaster adapter compatibility list.
• Heliospectra: Swedish-listed LED grow light manufacturer focused on controlled environment agriculture and research-grade lighting; comparable to FGI as a full-spectrum LED fixture maker with DLC/rebate-eligible products.

Broad incumbents

• Signify (Philips Horticulture LED): Global lighting conglomerate with a horticulture LED product line (GreenPower) targeting commercial greenhouses; broadly comparable as a large incumbent in horticultural lighting, but with a much wider portfolio beyond FGI's niche.

Others

• Apogee Instruments: Scientific-grade environmental sensors (PAR, logging) where FGI previously served as largest global distributor through 2021; comparable as a sensor/instrumentation brand in the same controlled-environment-agriculture ecosystem.
• TrolMaster: Environmental controller manufacturer for which FGI is the largest US distributor; comparable as a complementary ecosystem partner in the indoor horticulture stack rather than a direct lighting competitor.

Emerging players

• ThinkGrow: LED grow light manufacturer distributed by FGI; comparable as an emerging commercial-grade LED fixture brand with overlapping horticulture target customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSMbnjpZfk3R6RFkaPiK2Vw
• Facebookfacebook.com/ForeverGreenIndoors
• LinkedInlinkedin.com/company/forever-green-indoors-inc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forever Green Indoors