What Custom Magnets Direct does

Custom Magnets Direct is a privately held, factory-direct e-commerce manufacturer of custom printed promotional magnets, headquartered and produced at 1301 Carolina St in Greensboro, North Carolina. The company was founded in 2010 and serves SMB, mid-market, and occasional enterprise customers primarily in the United States and Canada under its main brand and the Cmagnets.com domain. Its core catalog consists of custom magnets (business card, refrigerator, calendar, car, magnetic signs, stock-shaped, and die-cut varieties) manufactured on a state-of-the-art in-house CMYK/PMS full-color digital printing line, with thickness options from 20 Mil (indoor) to 55 Mil, plus UV-coated and matte finishing. The offering has been incrementally extended into adjacent promotional products: custom stickers, hand fans, window clings, luggage tags, corrugated and yard signs, door hangers, and envelopes.

The business runs a direct-to-consumer model: self-serve online ordering on custommagnetsdirect.com with design upload and customization tools, plus inside sales via a toll-free number (8am-7pm EST), and free shipping in the contiguous US under coupon FREESHIP2026. Pricing is unit-based with steep volume discounts (e.g., business card magnets from $0.125/unit at 10,000+ to roughly $1.14/unit at 100-249), and the company monetizes through one-time purchases rather than subscriptions. Differentiators per the company include factory-direct pricing, no setup or design fees, in-house production turnaround, US manufacturing from recycled materials, a price guarantee, and a free artwork service with unlimited revisions. Distribution and acquisition rely on organic SEO across 500+ product pages, an educational blog of 254+ pages, social channels (Facebook, LinkedIn, Pinterest, X), email coupons, and direct response phone sales. The company is bootstrapped with no disclosed institutional funding and lists enterprise references including the New York Yankees, NASA, Marriott, Microsoft, Allstate, Raytheon, Ritz-Carlton, Accenture, AARP, and Prudential.

Name

Custom Magnets Direct

Legal name

Custom Magnets Direct

Website

https://custommagnetsdirect.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Custom Magnets Direct is a privately held, factory-direct e-commerce manufacturer founded in 2010 that produces custom printed promotional magnets (business card, refrigerator, car, calendar, die-cut) and adjacent printed products for SMBs, mid-market firms, and occasional enterprise accounts across the US and Canada from its North Carolina printing facility.

Ownership category

akta.pro rank

Product category

Custom Printed Promotional Magnets

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industries

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD), Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN)

Keywords

• Custom printed magnets
• Promotional magnets
• Refrigerator magnets
• Car magnets
• Promotional products

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Magnet Sales: Direct sale of custom printed magnets including business card magnets, refrigerator magnets, car magnets, calendar magnets, die-cut magnets, and various shaped magnets. One-time purchase model with volume-based pricing tiers. Products made to order with custom artwork.
2. Related Promotional Products: Sale of complementary products including custom stickers, hand fans, door hangers, corrugated signs, yard signs, window clings, luggage tags, envelopes, and car magnetic signs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Custom Magnets Direct manufactures and sells made-to-order custom printed promotional magnets — including business card, refrigerator, calendar, car, magnetic signs, die-cut, and stock-shaped magnets — through a factory-direct e-commerce platform with free artwork design and free U.S. shipping. The company also produces related promotional printed products such as custom stickers, hand fans, window clings, luggage tags, yard/corrugated signs, door hangers, and custom business envelopes, all printed at its in-house North Carolina facility using full-color CMYK/PMS digital printing.

Product overview

Custom Magnets Direct is a factory-direct custom printing company specializing in promotional magnets and related printed products. The core product portfolio centers on custom printed magnets available in various shapes (rectangle, square, circle, oval, die-cut, and stock shapes), sizes (with over 200 size variations), and thickness options (20 Mil for indoor, 30-40 Mil for outdoor use). The company also offers complementary printed products including custom stickers (permanent paper and removable vinyl), hand fans, window clings, luggage tags, corrugated signs, and door hangers. The business model emphasizes free artwork design services, no setup fees, and direct-to-consumer ordering through their e-commerce platform with manufacturing in North Carolina.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Card Magnets Custom printed magnets in standard business card sizes (e.g., 2x3.5 inch), available in 20-40 Mil thicknesses and round or square corners, sold as promotional giveaways and brand reminders for businesses.
• Calendar Magnets Custom printed refrigerator magnets with built-in calendars in various sizes, providing year-round brand visibility via full-color printing.
• Car Magnets Outdoor-safe vehicle magnets in 30-40 Mil thickness for car doors and trucks, with UV protection and weather resistance for durable outdoor advertising.
• Magnetic Signs Large-format magnetic signs for cars and vans, available in multiple shapes and sizes with outdoor UV-safe printing.
• Stock Shaped Magnets Pre-made shaped magnets in stock designs including house, animal, heart, sports, food, and state shapes for themed promotions.
• Custom Die Cut Magnets Magnets cut to any customer-supplied design, allowing unique brand shapes beyond standard rectangles, squares, circles, and ovals.
• Picture Frame Magnets Magnets with built-in picture-frame cutouts that combine promotional use with practical home decoration.
• Tear-Off Calendar Magnets Refrigerator magnets with tear-off calendar sections, combining promotional messaging with functional calendar utility.
• Double Sided Magnets Magnets printed on both sides so that two different designs or messages can appear on a single magnet.
• Refrigerator Magnets Indoor-safe custom printed fridge magnets in 20-40 Mil thickness for home and office promotional display.
• Clip Magnets Magnets with a built-in clip that holds papers, notes, or lightweight items on magnetic surfaces.
• Custom Stickers Full-color custom printed stickers offered in permanent paper and removable vinyl variants, sold alongside magnets.
• Hand Fans Custom printed hand fans in corrugated, full-color, and kids-coloring varieties for events and promotions.
• Window Clings Custom printed window clings for glass surfaces, suitable for retail and promotional display.
• Luggage Tags Custom printed luggage tags in classic, stock shaped, and custom die-cut varieties.
• Yard Signs Corrugated yard signs in standard, rally, and large-format options for outdoor advertising.
• Corrugated Signs Corrugated sign products including bollard signs, A-frame signs, cheer signs, and fence signs for outdoor use.
• Door Hangers Custom printed door hangers in one-sided and two-sided formats for direct marketing campaigns.
• Custom Business Envelopes Custom printed business envelopes for direct mail and business correspondence.
• Save The Date Magnets Custom magnets designed for wedding and event save-the-date announcements.
• Sports Schedule Magnets Custom magnets featuring sports schedules for team promotions and fan engagement.
• Awareness Magnets Custom magnets for cause-awareness campaigns including breast cancer awareness, AIDS awareness, and other health initiatives.
• Real Estate Magnets Custom magnets designed for real estate professionals, including realtor business cards and house-shaped magnets.

Quantifiable outcome

• 100k+ customers served in US and Canada since 2010
• +1 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Signs.com: Online custom sign manufacturer offering yard signs, corrugated signs, banners, and vehicle magnets directly to businesses. Directly overlaps with Custom Magnets Direct's signage and car magnet product lines.
• MOO: Premium DTC custom printing brand offering business cards, stickers, postcards, and promotional products online. Comparable e-commerce-first custom printing model targeting SMBs and design-conscious buyers.
• Sticker Mule: DTC custom sticker and label printing company with strong e-commerce ordering and free design tools. Direct overlap with Custom Magnets Direct's custom stickers product line and similar factory-direct manufacturing approach.
• UPrinting: Online commercial printing company offering custom stickers, signs, magnets, and marketing materials via e-commerce. Direct overlap in product line, channel (DTC e-commerce), and SMB target market.
• PsPrint: DTC custom printing platform offering business cards, postcards, signs, stickers, and promotional materials to SMBs. Similar e-commerce custom-printing model targeting the same buyer profile.

Broad incumbents

• Vistaprint (Cimpress): Mass-market custom printing platform offering business cards, signs, stickers, magnets, and promotional materials directly to SMBs via e-commerce. Operates in the same DTC custom-printing category with significantly greater scale and brand recognition.
• 4imprint: Public US-listed promotional products distributor offering custom magnets alongside thousands of other branded merchandise items. 4imprint is the largest scale competitor in the same product category Custom Magnets Direct competes in, with a much broader catalog and B2B sales force.
• HALO Branded Solutions: Large US corporate distributor of promotional products including custom magnets, apparel, and branded merchandise. Targets enterprise accounts with dedicated sales teams, competing for the same Fortune 1000 customers.
• BAMKO: National promotional products and branded merchandise supplier serving enterprise clients. Overlaps with Custom Magnets Direct's enterprise customer focus on companies like Marriott and Microsoft.

Regional players

• Custom Signs.com: Online custom sign maker specializing in yard signs, banners, and corrugated signage with US-focused fulfillment. Overlaps directly with Custom Magnets Direct's corrugated sign and yard sign product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/custommagnet
• Facebookfacebook.com/CustomMagnetsDirect
• LinkedInlinkedin.com/company/custom-magnets-direct
• Pinterestpinterest.com/custommagnet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Custom Magnets Direct