What BetterGrowth does

BetterGrowth is a privately held, full-service business consulting and training firm founded in 2018, headquartered in Freeland, Washington. The company serves C-suite executives and leadership teams at companies experiencing revenue underperformance, client churn, team misalignment, and hiring challenges, offering a four-part portfolio: consulting services, embedded training, executive recruiting, and support agent recruiting with onboarding. Its diagnostic-first, sales-led go-to-market begins with a complimentary diagnostic conversation and culminates in tailored, multi-year professional service engagements delivered on a quote-based pricing model. The firm has no proprietary software platform; its core technology consists of consulting methodologies and an embedded training system that uses pattern analysis and real-time feedback to onboard support agents inside client workflows. Revenue is generated entirely through professional services, with no self-service, partner, or reseller channels, and customer acquisition is driven by direct outreach, referrals through the customer success community, and thought-leadership visibility tied to the founding team.

The company is led by a three-person executive team: CEO Houston Perry (30+ years leading SaaS and services organizations including YOSS, IKON/RICOH, and ShopperTrak), Chief Growth Officer Layton Chaney (20+ years in customer success and former Dean of CCO School at Pavilion University, 2020-2024), and Head of Talent Taliesin Stratton (15+ years in operations, learning development, and HR). BetterGrowth has received consecutive recognition from Pavilion as a Top CS Leader (2022-2024) and Top CS Influencer (2023-2024), and a Top LinkedIn Voices award in 2025, anchoring its category presence in the customer success advisory niche. Per company history, the firm has recently extended its offering into AI-enabled client services, though no proprietary AI models or data assets are disclosed. The firm has served hundreds of companies since founding, operates exclusively in the US, and remains independent with no disclosed funding, institutional investors, or M&A activity.

Name

BetterGrowth

Legal name

BetterGrowth

Website

https://bettergrowth.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

BetterGrowth is a US-based consulting, training, and recruiting firm that helps C-suite executives fix revenue underperformance, team misalignment, and hiring challenges through diagnostic-led, multi-year professional service engagements.

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Professional and Management Development Training (611430), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Corporate & Leadership Development (BPACANAA)

akta.pro secondary industries

Executive Leadership & C-Suite Development (EDABAAAA), Change Management & Transformation Leadership (EDABAAAD)

Keywords

• Business consulting services
• Customer success training
• Executive recruiting
• Support agent recruiting
• Organizational transformation

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Consulting Services: Hands-on business growth consulting including revenue strategy, organizational transformation, and executive coaching. Revenue is generated through professional service engagements with C-suite executives and leadership teams.
2. Training Programs: Embedded training services for customer support agents delivered as part of the recruiting package or as standalone services. Employees learn while working, with real-time feedback and personalized support.
3. Executive Recruiting: Senior-level executive search and placement services for VPs and C-suite positions. Includes thorough candidate assessment and cultural alignment evaluation.
4. Support Agent Recruiting: Full-cycle recruitment and onboarding for customer support teams, including pre-trained hires who are ready to work from day one.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BetterGrowth is a go-to-market consulting firm that delivers business growth consulting, customer success team training, executive recruiting, and full-cycle customer support agent recruiting and onboarding. The firm helps companies fix revenue performance issues, reduce client churn, improve team alignment, and place senior leaders through hands-on advisory engagements and embedded training programs.

Product overview

BetterGrowth is a go-to-market consulting firm offering a portfolio of professional services including Consulting Services, Embedded Training Services, Executive Recruiting, and Support Agent Recruiting & Training. The company provides hands-on business growth consulting to help executives fix revenue performance issues, team alignment problems, and organizational challenges. Their embedded training approach integrates learning into employee workstations, enabling new hires to learn while working. The recruiting services span both executive-level leadership searches and customer support agent placement with full-cycle onboarding.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Growth Consulting Hands-on business growth consulting that helps executives improve revenue performance, productivity, team alignment, and organizational transformation through expert guidance and practical solutions tailored to company needs.
• Customer Success Team Training Embedded customer success training programs that integrate learning into employee workstations, enabling new hires to learn while working with real-time feedback and personalized support to reduce training costs, boost retention, and increase productivity.
• Executive Recruiting Senior-level executive search and placement services for VPs and C-suite roles that go beyond resume matching to assess candidates for cultural fit and alignment with company mission, including transition support for newly placed executives.
• Support Agent Recruiting & Training Full-cycle recruitment and onboarding service for customer support teams that provides pre-trained agents ready to work from day one, fully integrated with company brand and culture for a scalable business solution.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Vitally: Customer success operations platform for B2B SaaS. Targets the same CS-leader persona BetterGrowth serves, but as a software tool rather than hands-on consulting and training.
• Gainsight: Leading customer success software platform serving similar mid-market B2B clients that BetterGrowth targets for CS transformation. Comparable customer overlap and customer success focus, but a product-led model rather than services-led.
• ClientSuccess: Customer success management platform for B2B SaaS companies. Overlaps with BetterGrowth's CS transformation and training services but delivers value through software tooling rather than embedded practitioner-led engagements.
• ChurnZero: Customer success platform for SaaS companies focused on reducing churn and driving expansion. Overlaps with BetterGrowth's customer retention and CS training focus but sells technology rather than embedded consulting services.

Broad incumbents

• Heidrick & Struggles: Executive search and leadership advisory firm specializing in C-suite and board placements. Comparable to BetterGrowth's executive recruiting service with a stronger focus on cultural fit and leadership assessment, though at much larger scale.
• McKinsey & Company: Premier global management consulting firm serving C-suite clients on strategy and organizational performance. Directly comparable in serving CEOs and senior leaders on transformation and revenue performance, but at much larger scale and broader industry coverage.
• Spencer Stuart: Executive search and leadership advisory firm focused on board, CEO, and senior-level placements. Directly comparable to BetterGrowth's executive recruiting service with a similar emphasis on cultural fit and leadership assessment.
• Bain & Company: Global management consultancy advising executives on strategy, operations, and organizational transformation. Overlaps with BetterGrowth on the executive advisory and transformation mandate, but Bain operates at a vastly larger scale across all industries and geographies.
• Deloitte Consulting: Global professional services firm with a large management consulting practice covering strategy, operations, and human capital. Comparable to BetterGrowth on executive advisory and transformation, with overlapping training and change management offerings but at enterprise scale.
• Korn Ferry: Global organizational consulting and executive search firm. Comparable to BetterGrowth's executive recruiting practice, particularly for VP and C-suite placements, while also offering talent strategy and leadership development services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetterGrowth