Up Public Relations

Name

Up Public Relations

Legal name

Up Public Relations Inc.

Website

https://uppublicrelations.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Relations & Press Office Services (MPAAADAI)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Thought Leadership & Executive Visibility (BPAFADAG)

Keywords

• Public relations services
• Brand identity design
• Media relations
• Communications strategy
• Social media management

Headquarters

HQ city

Bedford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Branding: Brand identity development including logo design, visual identity systems, color palettes, and typography selection for new and rebranding projects.
2. Professional Services - Web Design: Website design and development services including user-friendly, mobile-responsive websites with easy content management capabilities.
3. Professional Services - Social Media: Social media strategy development, content creation, channel management, and analytics reporting for clients.
4. Professional Services - Media Relations: News release development, media pitching, press kit creation, and ongoing media relationship management for clients.
5. Professional Services - Events: Event planning support including venue booking, speaker coordination, collateral design, content creation, and day-of logistics management.
6. Professional Services - Strategy & Planning: Communications strategy development, stakeholder engagement planning, editorial calendar creation, and messaging framework development.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Up Public Relations is a boutique, full-service public relations and communications firm that delivers Strategy & Planning, Branding, Web Design, Social Media, Events, and Media Relations services to small businesses, not-for-profits, healthcare providers, and educational institutions across Atlantic Canada. Services are delivered as customized consulting and creative engagements rather than packaged products, with project work performed by the internal team and a network of partner contractors.

Product overview

Up Public Relations is a full-service public relations and communications firm, not a software platform. The company offers six core professional services: Strategy & Planning (communications strategy development), Branding (brand identity creation), Web Design (website development), Social Media (strategy, content, and management), Events (planning and logistics), and Media Relations (PR outreach). These services are delivered as consulting and creative work rather than as a software product or platform. The company also produces a podcast called The Upside. Services are provided to a diverse client base including solopreneurs, small businesses, not-for-profits, and corporate clients across Nova Scotia and the Atlantic Canada region.

Differentiator

Problem solved

Functional benefit

Brands

• The Upside: A podcast created by Up Public Relations featuring weekly episodes about seeing the upside in work and lives.

Products and services

• Strategy & Planning Communications strategy development services that help clients articulate their compelling story through organizational vision and mission, then craft plans to reach target audiences effectively.
• Branding Brand identity development services that help clients establish their unique identity through logo development and visual brand elements such as color palettes and typography, designed to set brands up for success.
• Web Design Website design and development services creating user-friendly, mobile-responsive websites with easy content management capabilities for small businesses and organizations.
• Social Media Social media strategy, content creation, and channel management services including analytics tracking and performance reporting for clients.
• Events Event planning and management services including venue booking, speaker coordination, collateral design, content creation, and day-of logistics support.
• Media Relations PR and media outreach services including news release development, creative pitch angles, direct media outreach, and follow-up to secure coverage for clients.
• The Upside Podcast

Quantifiable outcome

• Exceeded $10,000 fundraising goal, raising $10,400 for Leukemia and Lymphoma Society of Canada during pandemic
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Allison Goodall (Allison Bailey Design)coreStrategic or Co-development PartnerGraphic designer and creative partner who has worked with Up since the company's founding in 2015. Contributed to website design work (noted in website footer). Goodall authored early blog posts about branding and has been integral to building the company's visual identity.
• Sherie Hodds (Plum Group)minorStrategic or Co-development PartnerListed as a partner in the Our Partners section. The Plum Group appears to be a local marketing/communications consultancy that collaborates on client projects.
• Corinne MacLellan (Group ATN)minorStrategic or Co-development PartnerListed as a partner in the Our Partners section. Group ATN appears to be a communications or marketing firm. Corinne is referenced in testimonials as a partner who works with Up on various projects.
• Rebecca Dimock (Paper Chain)minorStrategic or Co-development PartnerListed as a partner in the Our Partners section. Paper Chain appears to be a creative or marketing agency that collaborates on select projects.
• Jill MacCannell (Grapevine PR)minorStrategic or Co-development PartnerListed as a partner in the Our Partners section. Grapevine PR is another public relations firm in the local market, suggesting collaborative or referral relationship.
• Joshua Saunders MediaminorImplementation/ SI/ Consulting PartnerPhotography partner providing professional photography services for Futureworx and Halifax Independent School projects. Work featured on project case study pages.
• Stef Claire PhotographyminorImplementation/ SI/ Consulting PartnerPhotography partner providing brand photography for Bedford Periodontics and Saltair Nordic Spa projects. Work credited on project pages.
• Studio 244minorImplementation/ SI/ Consulting PartnerPhotography partner for Halifax Independent School project, providing professional photography services alongside videography.
• Unbound MediaminorImplementation/ SI/ Consulting PartnerPhotography and media partner for Anemone Dining project, credited for photography work on restaurant branding and website.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NATIONAL Public Relations: Canada's largest independently owned PR firm with full-service offerings across media relations, public affairs, and digital communications. Most directly comparable national full-service peer, though substantially larger and serving enterprise/government clients rather than Up's SMB/non-profit niche.
• Edelman Canada: Global PR firm's Canadian operations offering integrated communications, brand, and public affairs services. Comparable on service mix (branding, media relations, digital, strategy) but serves large enterprises and global brands rather than Atlantic Canadian SMBs.
• FleishmanHillard Canada: Global PR network with Canadian offices providing media relations, brand marketing, and public affairs. Overlaps with Up on integrated communications services but operates at much larger scale and enterprise client tier.

Direct peers

• Strategic Objectives: Toronto-based Canadian independent PR agency offering integrated communications including media relations, branding, and digital. Closely matches Up's full-service boutique model, though with a larger Toronto-based team and broader client base.
• Citizen Relations: Canadian boutique PR and influencer marketing agency with integrated brand, social, and earned-media offerings. Directly comparable on integrated service model and boutique positioning, though with stronger national consumer-brand focus.
• Media Profile: Toronto-based Canadian PR firm specializing in media relations, executive visibility, and corporate communications. Closely comparable on core media relations and PR services, though focused on enterprise/B2B versus Up's SMB/non-profit mix.
• Veritas Communications: Montreal-headquartered Canadian PR agency offering media relations, public affairs, and integrated communications. Comparable full-service boutique model; relevant peer for assessing how Up could scale into Quebec/bilingual markets.
• Argyle Public Relationships: Canadian full-service PR and public affairs agency serving corporate, non-profit, and association clients. Comparable on service breadth (media relations, strategy, stakeholder engagement) and non-profit client segment.

Emerging players

• Glossy: Toronto-based communications and influencer agency. Comparable as a younger Canadian boutique offering integrated PR, social, and brand services; smaller scale but similar founder-led positioning.
• Pomp & Circumstance PR: Vancouver-based Canadian boutique PR firm offering media relations, brand strategy, and event services. Comparable boutique model and SMB/lifestyle client focus; relevant for benchmarking western Canadian boutique competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/upyourpr
• YouTubepodcasts.apple.com/ca/podcast/the-upside/id1583620955
• Facebookfacebook.com/upyourpr
• LinkedInlinkedin.com/company/up-public-relations
• Instagraminstagram.com/upyourpr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up Public Relations