Jill Schmidt|PR

What Jill Schmidt|PR does

Jill Schmidt|PR is an independent public relations firm headquartered in the Chicago area (Winnetka), founded in 2015 by Jill Schmidt, a practitioner with 30 years of industry experience. The firm provides media relations, public relations strategy, crisis management, social media, and digital marketing services to a client base spanning food and beverage, consumer products, health and wellness, education technology, celebrity/lifestyle, and adjacent verticals. Named clients in the active portfolio include Cameo, Simple Mills, Bonafide Provisions, CleanWell, Foxtrot, Tricoci University, Kognito, FOODGOD, Before the Butcher, Jill Martin, One Class, and VDriven.

The firm operates from four offices — Chicago (headquarters), New York, Los Angeles, and Montreal — providing on-the-ground media-relations coverage across the major North American media markets. Service delivery is led by founder Jill Schmidt (President), Brandon Kazimer (Executive Vice President / Managing Director), Aly Nardini (Senior Vice President), Rena Cohen (Vice President of Strategy), Brooke Larsen (Vice President), Matt Bevenour (Account Supervisor), and supporting staff. The firm's headcount sits in the 11-50 employee range. Business model is professional services: client engagements structured around monthly retainer fees for ongoing media relations, project-based work for launches or campaigns, and crisis-management retainers. The firm is privately held, founder-owned, and has not disclosed any external funding rounds.

Revenue mechanics are typical of mid-sized independent PR agencies: retainer-based engagements with tiered service levels, supplemented by project fees and crisis retainers. The firm's competitive positioning rests on senior-practitioner involvement, cross-vertical portfolio breadth, and direct relationships with broadcast, print, and digital media contacts. There is no disclosed technology platform or proprietary tooling; the product is human-led media placement and counsel.

Name

Jill Schmidt|PR

Legal name

Jill Schmidt | PR

Website

https://jillschmidtpr.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Jill Schmidt|PR is a Chicago-headquartered independent public relations firm founded in 2015, providing media relations, crisis management, and social media services to clients across food and beverage, consumer products, health, education, and celebrity/lifestyle verticals, with offices in New York, Los Angeles, and Montreal.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Technology & B2B PR (BPAFADAI), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Media relations
• Crisis communications
• Media training
• Brand PR strategy

Headquarters

HQ city

Winnetka

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Public Relations Services: Professional PR services including branding, content creation, digital marketing, messaging, crisis management, and media training delivered to clients through relationship-based media outreach and strategic campaign development.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jill Schmidt|PR is a public relations firm that develops and delivers strategic communications campaigns for clients, including branding, content creation, digital marketing, messaging, crisis management, and media training. The firm secures media placements across print, broadcast, online, podcasts, magazines, radio, and influencer outlets for clients in industries such as health & wellness, technology, food & beverage, consumer products, and celebrity/athlete personal brands.

Product overview

Jill Schmidt|PR is a networked public relations firm offering comprehensive PR services as its core offering. The company provides strategic communications campaigns including branding, content creation, digital marketing, messaging, crisis management, and media training. The firm serves diverse industries including Health & Wellness, Technology, Food & Beverage, General Business, Celebrity & Athletes, Apps, Retail, Consumer Products, Crisis Management, Franchising, Restaurants, and Events. The company showcases its work through a portfolio of client case studies including Jill Martin, Cameo, FOODGOD, Tricoci University, Bonafide Provisions, Ping Tank, CleanWell, Fantasy Sales Team, Foxtrot, VDriven, Simple Mills, One Class, Kognito, and Before the Butcher.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Full-service public relations engagement including branding, content creation, digital marketing, messaging, media relations, and campaign development for clients across industries such as health & wellness, technology, food & beverage, consumer products, and celebrities.
• Crisis Management Communications Reactive communications service for companies facing reputation challenges or crisis situations, focused on reputation recovery, media management, and stakeholder communications.
• Media Training Training service preparing executives and clients for media interviews, public appearances, and press interactions, leveraging the team's journalistic and producer-side expertise.
• Social Media Services Social media strategy and execution service, including content creation, audience engagement, and platform-specific campaigns as part of broader PR engagements.
• Branding, Content Creation and Digital Marketing Brand positioning, content creation, and digital marketing services delivered as part of the firm's integrated PR campaigns.

Named customers14 records

Segments12 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fish Consulting: Mid-size consumer and lifestyle PR agency serving food, beverage, and restaurant brands. Direct competitor in JSPR's Food & Beverage and Restaurants verticals.
• Kaplow Communications: Independent consumer lifestyle and beauty PR agency with comparable celebrity and consumer brand client base. Overlaps with JSPR's celebrity and consumer product segments.
• Powerhouse Communications: Mid-size PR and communications firm serving consumer brands with strong celebrity and lifestyle expertise. Comparable positioning to JSPR in celebrity and lifestyle PR.
• 5W Public Relations: Mid-size independent US PR agency with comparable celebrity, consumer, and tech client base. Both firms compete for similar consumer/lifestyle and digital-native brand retainers.
• Lippe Taylor: Mid-market consumer and lifestyle PR firm serving CPG, beauty, and wellness brands. Overlaps directly with JSPR's Health & Wellness and Consumer Products segments.
• Berlin Rosen: Independent mid-size PR agency with strong consumer, technology, and social impact practices. Comparable in scale and client mix to JSPR's celebrity/tech/health segments.
• PAN Communications: Mid-size B2B and consumer tech PR firm with similar full-service media relations offerings. Competes for technology and consumer brand retainers in JSPR's sweet spot.

Regional players

• Walker Sands: Chicago-based PR and integrated marketing agency with comparable mid-market tech and B2B focus. Direct Midwest regional competitor for JSPR's home market.

Broad incumbents

• Weber Shandwick: Global top-tier PR holding-company agency offering the full suite of communications services. Represents the scaled incumbent competition JSPR faces when pursuing larger enterprise accounts.
• Edelman: World's largest independent PR firm with global reach across all JSPR's verticals. Represents the upper-bound competitive threat as clients scale up.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JillSchmidtPR
• Instagraminstagram.com/jillschmidtpr
• Xx.com/jillschmidt_pr
• LinkedInlinkedin.com/company/jill-schmidt-public-relations--a-network-pr-firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jill Schmidt|PR