Habib

What Habib does

HABIB (legal entity Habib Jewels Sdn Bhd) is a Malaysian fine jewellery retailer founded in 1958 and headquartered in Ampang, Malaysia. The company sells gold jewellery across multiple purities (999/24K, 916/22K, 750/18K, 375/9K), GIA-certified loose diamonds, gemstone, pearl, jade and 925 sterling silver pieces, plus gold investment products (999.9 bars, wafers, dinars, silver). Its flagship differentiator is the ORO ITALIA 916 line — an exclusive 22K gold collection manufactured in Italy — supplemented by themed collaborations (HABIB x Zoo Negara 2025; HABIB x Didi & Friends) and an annual Festa D'Oro promotional festival.

HABIB distributes through a hybrid channel model: owned retail showrooms nationwide across Malaysia (flagship at Ampang Point), a direct e-commerce platform at habibjewels.com built on Shopify with complimentary nationwide delivery, and Shopee marketplace presence for mega-sale events. Premium services include personal doorstep delivery in the Klang Valley, ear piercing, after-care (cleaning, maintenance, repair), and bespoke corporate gifts and awards. Payment options integrate Malaysian rails including FPX, Touch 'n Go, GrabPay, DuitNow, Visa, and Mastercard.

The customer base is dominated by Malaysian individual consumers purchasing for weddings, anniversaries, religious occasions, and personal investment in physical gold, with secondary demand from gold investors and corporate gifting clients. Pricing spans RM188 for a 0.20g gold wafer to RM40,000+ for premium Italian-crafted 22K pieces. The firm is privately held with no disclosed revenue, headcount, or funding history; ownership structure is not public.

Name

Habib

Legal name

Habib Jewels Sdn Bhd

Website

https://habibjewels.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

Habib Jewels is a Malaysian fine jewellery retailer founded in 1958 that sells gold, GIA-certified diamonds, gemstones, and silver jewellery to individual Malaysian consumers through nationwide showrooms, an e-commerce platform, and Shopee marketplace.

Ownership category

akta.pro rank

Product category

Fine Jewelry Retail

NAICS

Jewelry Retailers (458310), Jewelry Retailers (45831), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Diamond Jewelry (CRAKAAAA), Fine Jewelry Wholesale & Trading (CRAKAAAL), Pearl Jewelry (CRAKAAAC)

Keywords

• Fine gold jewelry
• Diamond jewelry retail
• Gold investment bars
• Sterling silver jewelry
• Italian crafted jewelry

Headquarters

HQ city

Ampang

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewellery Sales: One-time purchase model for gold, diamond, and gemstone jewellery. Products range from entry-level gold pieces to high-value diamond jewellery. Revenue generated through direct retail sales via showrooms and e-commerce platform.
2. Gold Investment Products: Sale of 999.9 gold bars, wafers, and dinars as well as silver bars for investment purposes. Products include commemorative wafers like the HABIB x Zoo Negara Collection and Bloom/Pending collections.
3. Corporate Gifts: Bespoke corporate gifts and awards specially crafted for business clients, including jewellery pieces for corporate recognition and gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HABIB Jewels is a Malaysian fine jewellery retailer that designs, sources and sells gold jewellery across multiple purities (999/24K, 916/22K, 750/18K, 375/9K), GIA-certified loose diamonds, gemstone/pearl/jade jewellery, sterling silver jewellery, and 999.9 gold and silver investment bars, wafers and dinars. It operates a multi-channel retail model spanning nationwide showrooms, its own e-commerce site (habibjewels.com), and Shopee marketplace listings, supported by in-house services such as ear piercing, after-care and bespoke corporate gifts.

Product overview

HABIB Jewels is a Malaysian fine jewellery retailer offering a comprehensive portfolio of gold, diamond, and gemstone jewellery across multiple gold purities (999/24K, 916/22K, 375/9K, 750/18K) and silver (925 Sterling Silver). The core product lines include the premium ORO ITALIA 916 collection of Italian-crafted 22K gold jewellery featuring sub-collections (Cavo, Sicilia, Stella, Valora, Beads Planet, Graffetta, Zelie, Milli), GIA Certificated Diamonds for loose stone sales, a dedicated Gold Investment category (bars, wafers, dinars, silver), and various themed collections (Gemstone, Pearl, Jade, Men's). The brand also operates collaborative sub-brands including HABIB x Didi & Friends and HABIB x Zoo Negara featuring character-themed and wildlife-inspired gold wafers. Services include showroom retail, ear piercing, after-care, and corporate gifting. The company operates an annual flagship event, Festa D'Oro, showcasing exclusive ORO ITALIA collections with promotional pricing.

Differentiator

Problem solved

Functional benefit

Brands

• ORO ITALIA 916: Italian-crafted 916 (22K) gold jewellery collection blending Italian craftsmanship with Malaysian gold preferences. Features collections including CAVO, SICILIA, STELLA, BASSANO, VALORA, GRAFFETTA, BEADS PLANET, and ZELIE.
• HABIB 925 Sterling Silver
• HABIB x Zoo Negara Collection 2025
• HABIB x Didi & Friends

Products and services

• ORO ITALIA 916 Premium 22K (916) gold jewellery collection exclusively crafted in Italy, blending Italian design with Malaysian gold traditions. Targets Malaysian consumers seeking fine Italian-designed 22K gold pieces across rings, bangles, necklaces, bracelets, pendants and earrings.
• GIA Certificated Diamonds Loose diamonds graded by the Gemological Institute of America (GIA), with documented carat, color, clarity and cut specifications, sold for setting into jewellery. Available in multiple cuts (Round, Princess, Cushion, Heart) and clarity/color grades; targets consumers seeking certified stones for engagement and fine jewellery settings.
• Gold Investment Products Pure 999.9 gold bars, wafers and dinars plus silver bars offered for investment and savings-gifting purposes. Weights range from 0.20g wafers to larger bars; commemorative wafer designs include HABIB Bloom, HABIB Pending and HABIB x Zoo Negara motifs. Targets Malaysian retail investors and family savers.
• HABIB 925 Sterling Silver Collection Sterling silver (925) jewellery line including bangles, bracelets, necklaces and pearl-set pieces, offered as an accessible price-point tier alongside gold jewellery. Targets entry-level and gift-buying consumers.
• Gemstone Collection Jewellery pieces set with semi-precious gemstones including citrine, garnet, blue tanzanite, ruby and green tourmaline, mounted in different gold purities. Targets consumers seeking coloured-stone jewellery for everyday and occasion wear.
• Pearl Collection Freshwater pearl jewellery including necklaces and bracelets, frequently combined with sterling silver settings. Targets consumers seeking classic pearl pieces.
• Jade Collection Jade-stone jewellery with settings in gold or silver, positioned within the broader gemstone/fine jewellery assortment for consumers seeking jade pieces.
• Men's Jewellery Collection Jewellery designed specifically for male customers, including rings and accessories in multiple gold purities. Targets men purchasing jewellery for personal wear or gifting.
• HABIB x Didi & Friends Collection Co-branded jewellery collection featuring characters from the Didi & Friends children's entertainment franchise, aimed at family audiences and children's jewellery gifting occasions.
• HABIB x Zoo Negara Collection Co-branded 999.9 gold wafer collection developed with Zoo Negara (National Zoo of Malaysia), featuring Malaysian wildlife motifs (Oyen, Capybara, Panda, Sunbear, Tapir, Panther). Sold as investment wafers and collectibles; a portion supports zoo conservation.
• HABIB Bloom Collection (Gold Wafers) 999.9 gold wafer collection featuring floral motifs in Rose and Orchid designs, sold in 0.20g and 0.40g weights as both gifting and entry-level gold investment products.
• HABIB Pending Collection (Gold Wafers) 999.9 gold wafer collection featuring traditional Malaysian-inspired motifs (Bujur Berhujung Pepat, Bujur Lancip), positioned as culturally relevant gifting and investment wafers.
• Festa D'Oro Annual Jewellery Festival Annual flagship sales festival showcasing exclusive Oro Italia 916 collections under the Festa D'Oro banner, with limited-time promotional pricing. The 2026 edition runs July 3-30 and includes curated pieces from sub-collections such as Cavo and Zelie selected by HABIB's Italian jewellery expert Mr Paolo.
• Showroom Retail Service In-person shopping, product viewing, consultation, and collection services at HABIB's nationwide showroom network, with appointments, click-and-collect and premium in-person service options.
• Ear Piercing Service Professional ear piercing service offered in HABIB showrooms, bundled with the jewellery purchase experience for consumer customers.
• Jewellery After-Care Service Post-purchase cleaning, maintenance and repair services for HABIB jewellery, supporting customer retention and product longevity.
• Corporate Gifts and Awards Bespoke corporate gifting and recognition awards specially crafted by HABIB for business clients, targeting HR, marketing and procurement teams needing premium customised awards.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Zoo Negara (National Zoo of Malaysia)coreStrategic or Co-development PartnerHABIB x Zoo Negara Collection 2025 featuring 999.9 gold wafer pieces with animal motifs (Oyen, Capybara, Panda, Sunbear, Tapir, Panther). Limited edition commemorative collection celebrating Malaysian wildlife with a portion supporting zoo conservation efforts.
• Didi & FriendsminorStrategic or Co-development PartnerHABIB x Didi & Friends collaboration featuring jewellery collection with characters from the popular Malaysian children's entertainment franchise, targeting family audiences and children's jewellery occasions.
• GIA (Gemological Institute of America)coreTechnology or IntegrationDiamond certification partnership providing GIA grading reports for all certificated diamonds. Each diamond includes documented specifications: carat weight, color grade, clarity grade, and cut grade with laser inscription registry verification.
• Mr Paolo - Oro Italia 916 Jewellery ExpertminorStrategic or Co-development PartnerCollaboration with Italian jewellery expert Mr Paolo who curates the Festa D'Oro selections, providing expert picks from the Cavo and Zelie collections showcasing Italian craftsmanship expertise.
• ShopeeminorChannel Partner/ Reseller/ DistributorMarketplace distribution partnership for Shopee 11.11 Big Sale events, offering HABIB products through Shopee's e-commerce platform with platform-specific promotions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Poh Kong: Malaysia's largest homegrown gold and jewellery retailer with a comparable nationwide showroom footprint and strong gold-bar investment offering; competes head-to-head with HABIB in 916/22K and 999.9 gold segments.
• Tomei Consolidated: Malaysian-listed jewellery retailer with multi-channel stores and diamond-focused assortment, directly overlapping HABIB on diamond jewellery, wedding bands, and bridal occasion purchases.
• Wah Chan: Long-established Malaysian jewellery chain offering gold, diamond, and branded timepieces through a showroom network that mirrors HABIB's nationwide physical retail presence and target consumer.

Regional players

• SK Jewellery: Singapore-headquartered gold and jewellery retailer with Malaysian outlets, competing on similar 916/22K gold and bridal occasion offerings in overlapping Malaysian urban catchments.
• Goldheart: Singapore-based 916/22K gold jewellery specialist expanding into Malaysia, directly comparable to HABIB on gold purity, occasion-driven jewellery, and modern design positioning.

Broad incumbents

• Luk Fook Holdings: Hong Kong-listed, Greater-China-rooted jewellery retailer with growing Southeast Asia footprint; competes with HABIB in gold and diamond jewellery via its branded retail model and broader scale.
• Chow Tai Fook Jewellery: Global Chinese-jewellery incumbent with extensive retail and wholesale operations; comparable to HABIB on gold and diamond product mix, brand-led marketing, and omnichannel expansion strategy.
• De Beers: Global diamond mining and jewellery group whose branded diamond jewellery retail competes with HABIB's GIA-certified diamond offering in the higher-AOV, certification-driven purchase segment.
• Pandora: Global branded jewellery retailer with strong mall and e-commerce presence in Malaysia; relevant comparable to HABIB on omnichannel reach and design-driven gifting, though positioned at lower price points.

Emerging players

• Public Gold: Malaysian gold investment specialist selling 999.9 gold bars, dinars, and wafers through showrooms and online channels; directly comparable to HABIB's gold investment product line and similar target buyer seeking gold-as-savings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/habibjewelsofficial
• Facebookfacebook.com/habibjewels
• LinkedInlinkedin.com/company/habib-jewels-sdn-bhd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Habib