DNB Eiendom

What DNB Eiendom does

DNB Eiendom AS is Norway's largest residential real estate brokerage, operating since 1953 as a wholly-owned subsidiary of DNB ASA, the country's largest financial services group with 2.3 million banking customers. The company runs a network of more than 90 owned and franchise offices across all 15 Norwegian counties, staffed by 800-900 licensed brokers, with formal project-sales operations in 10 locations under the DNB Eiendom Nybygg sub-brand.

The platform combines physical brokerage with a digital stack anchored by Boligkjøperregisteret, Norway's largest property buyer registry at 182,837 registered active seekers, whose criteria are automatically matched against new listings. Marketing is differentiated by Smart Solgt, an AI-targeted digital advertising product distributed via Facebook, Instagram, Snapchat, VG, Dagbladet, and regional papers (with a Premium tier extending to Finansavisen, E24, and Dagens Næringsliv for HNW buyers). Transaction tooling includes E-takst electronic valuation, the Kundeportalen customer portal for document management and digital signing, the Forspranget pre-sale preparation programme, and the Garantert Solgt guaranteed-sale offering. E-takst prices range from NOK 3,000 to 4,000 depending on property size and location.

Revenue is generated through transaction-based brokerage commissions on completed sales (rates negotiated individually and undisclosed), supplemented by fees from valuation, marketing add-ons, and partner benefits distributed through the Fordeler program. The customer base spans individual residential sellers and buyers (including holiday homes, small farms, and land) and property developers requiring new-build project sales, with embedded distribution through DNB Bank's branch and digital channels. Revenue is not reported standalone; the broker scale suggests a national market-leading position rather than a niche specialist.

Name

DNB Eiendom

Legal name

DNB Eiendom AS

Website

https://dnbeiendom.no

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DNB Eiendom is Norway's largest residential real estate brokerage and a wholly-owned subsidiary of DNB ASA, operating 90+ local offices nationwide with 800-900 brokers. It serves individual property sellers, buyers, and developers through licensed brokerage services, the country's largest buyer registry (182,837 registered seekers), AI-targeted marketing, and integrated DNB Bank financing.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Land & Development Site Brokerage (BPAJABAG)

Keywords

• Real estate brokerage
• Residential property sales
• Property valuation
• New home sales
• Buyer registry matching

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage Commissions: DNB Eiendom earns commissions on completed property sales transactions. The company charges fees for property valuations and e-takst services as part of the sales process. Commission rates are not publicly disclosed; they are negotiated individually per assignment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DNB Eiendom is a nationwide real estate brokerage in Norway operating through 90+ local offices staffed by licensed estate agents. It brokers residential homes, holiday homes, small farms, land, and new-build projects, supported by digital tools including Boligkjøperregisteret (a buyer registry of 182,837 registered seekers), Smart Solgt AI-targeted marketing, an electronic valuation (E-takst) service, and a customer portal, with integrated financing through its parent DNB Bank.

Product overview

DNB Eiendom operates as a nationwide real estate brokerage platform in Norway, offering a comprehensive portfolio of products and services for property sellers and buyers. The core platform connects clients with local, knowledgeable real estate brokers across more than 90 offices throughout Norway, with integration to DNB Bank for financing services. Key products include Boligkjøperregisteret (Norway's largest property buyer registry with 182,837 registered buyers), Smart Solgt (AI-powered digital marketing that claims up to 83% more viewing attendees), E-takst (electronic property valuation document), Forspranget (pre-sale preparation), Kundeportalen (customer portal with document management and chat), and Verdivurdering (professional property valuation). The company also operates DNB Eiendom Nybygg, a specialized division for new construction project sales, and offers Fordeler, a partner benefits program. The portfolio ranges from core brokerage services to digital tools, valuation products, and customer support modules, serving both residential and vacation property markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage (Residential Sales)

Quantifiable outcome

• Up to 83% more viewing attendees with Smart Solgt marketing vs. properties without a marketing package

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DNB Bank ASAcoreStrategic or Co-development PartnerDNB Eiendom is a wholly-owned subsidiary of DNB ASA, Norway's largest financial group serving 2.3 million customers. The partnership provides DNB Eiendom with deep integration into banking services including mortgage financing (DNB Bank), insurance products, refinancing, and referrals from DNB's retail and corporate banking channels. Customers benefit from a streamlined home-buying/selling process coordinated with their bank.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eiendomsmegler 1 (Krogsveen): One of Norway's largest real estate brokerage chains, directly competing with DNB Eiendom in residential property sales across multiple Norwegian cities. Similar commission-based model, local broker offices, and online property search.
• PrivatMegleren: Major Norwegian residential real estate brokerage chain owned by SpareBank 1. Directly competes with DNB Eiendom, with similar local-office model, buyer databases, and parent-bank referral advantages.
• Notar: Norwegian real estate brokerage chain offering residential property sales services with local offices. Comparable business model to DNB Eiendom, competing for sellers and buyers nationwide.
• Aktiv Eiendomsmegling: Norwegian real estate brokerage chain serving the residential market. Similar local broker network and commission-based revenue model, competing head-to-head with DNB Eiendom.
• OBOS Eiendomsmeglere: Real estate brokerage arm of OBOS, Norway's largest housing cooperative. Competes with DNB Eiendom in residential sales, particularly in the Oslo region, with similar broker-led transaction model.
• SpareBank 1 Eiendom: Real estate brokerage affiliated with SpareBank 1 alliance. Competes with DNB Eiendom leveraging bank-customer referrals, similar to how DNB Eiendom leverages DNB Bank — a structural parallel in business model.

Emerging players

• FINN Eiendom: Norway's dominant property listing portal (owned by Schibsted). While not a brokerage itself, it is the primary marketplace where DNB Eiendom and competitors advertise listings, and increasingly provides lead-generation and valuation tools that compete with brokerage offerings.
• Malling & Co Næringsmegling: Norwegian commercial real estate brokerage. Adjacent peer given shared real estate brokerage DNA, though focused on commercial rather than residential — useful as a comparable for understanding Norwegian brokerage economics.

Regional players

• Heimdal Eiendomsmegling: Smaller Norwegian real estate brokerage, primarily serving Trondheim and surrounding regions. Competes with DNB Eiendom's Trøndelag offices with similar commission-based residential brokerage model but at sub-scale.

Broad incumbents

• Zillow (US analog): US-based real estate marketplace and brokerage. Not a Norwegian direct competitor but a relevant comparable for evaluating digital transformation of real estate brokerage, buyer-platform dynamics, and the threat of integrated portal-plus-brokerage models.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dnbeiendom
• LinkedInlinkedin.com/company/dnbeiendom
• Instagraminstagram.com/dnbeiendom

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DNB Eiendom