Heimdal Eiendomsmegling
Heimdal Eiendomsmegling is a Norwegian private real estate brokerage operating 11 branches across Trøndelag, providing residential property sales, new construction project marketing, and brokerage services to individual homeowners and real estate developers. Founded in 1996, it is majority-owned by MelhusBanken.
- Company typePrivate
- Founded1996
- HeadquartersStjørdalshalsen, Norway
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Heimdal Eiendomsmegling does
Heimdal Eiendomsmegling AS (HEM) is a Norwegian private real estate brokerage founded in 1996, headquartered in Stjørdalshalsen and operating 11 branch offices across the Trøndelag region. The company provides full-service residential property brokerage services — buying, selling, and new construction (nybygg) project marketing — to individual homeowners, property buyers, and real estate developers. Transaction volume reached 2,574 sales in 2021, of which 882 were project apartments, and the company has brokered over 9,000 project properties cumulatively since founding.
The company's core technology stack comprises the hem.no property listing portal, a proprietary marketing distribution tool called SYNLIG that automatically publishes listings to targeted audiences across hem.no, FINN.no, social media, and Adressa.no, and a Boligsøkeregister property search registry that captures buyer preferences for lead generation. Underlying vendor integrations include Vitec (property management/system data source), FINN.no (the dominant Norwegian property listing portal), and the Webmegler system. The company operates a 10-step structured sales methodology called Heimdalmetoden, a dedicated in-house marketing department (Markedsavdelingen) for project sales, and a differentiated 100% sales guarantee (offered since 2003) that charges nothing if the property does not sell at an accepted price.
Heimdal Eiendomsmegling monetizes through commission-based fees (1-4% of sale price, minimum NOK 40,000-80,000), time-based fees (NOK 2,000/hour), and various transaction add-ons including marketing packages (from NOK 18,950), facilitation fees (NOK 17,500), settlement fees (NOK 6,500), viewing fees (NOK 2,990 per session), and the optional sales guarantee (0.5% of sale sum). The go-to-market is dual-channel: a B2C field sales force distributed across 11 physical branches serving individual buyers and sellers, and a B2B project sales division serving real estate developers. The company is majority-owned by MelhusBanken, with co-ownership from Heimdal Gruppen AS and employees, creating an integrated home-buying ecosystem through banking referral.
Heimdal Eiendomsmegling firmographics
Firmographics- Name
- Heimdal Eiendomsmegling
- Legal name
- Heimdal Eiendomsmegling AS
- Website
- https://hem.no
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Heimdal Eiendomsmegling is a Norwegian private real estate brokerage operating 11 branches across Trøndelag, providing residential property sales, new construction project marketing, and brokerage services to individual homeowners and real estate developers. Founded in 1996, it is majority-owned by MelhusBanken.
- Ownership category
- akta.pro rank
Heimdal Eiendomsmegling industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- New Construction & Builder Sales (BPAJAAAB), New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)
Keywords
Where Heimdal Eiendomsmegling is headquartered
LocationHeadquarters
- HQ city
- Stjørdalshalsen
- HQ country
- Norway
- HQ region
- Europe
Offices11 records
Markets served
Heimdal Eiendomsmegling business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commission-Based Fees: Commission-based fees charged to sellers, calculated as 1-4% of the final sale price (total value including shared debt). Minimum commission ranges from NOK 40,000 to 80,000 depending on property size and location. This is the primary revenue model for the company.
- Time-Based Fees: Hourly rate model at NOK 2,000 per hour for all work related to the assignment. Direct costs (municipality information, photography, valuation, etc.) and optional add-ons (marketing package, sales guarantee, printed prospectuses) are charged separately.
- Sales Guarantee Add-On: Optional 100% sales guarantee for sellers, priced at 0.5% of the sale sum. If the property is not sold at an accepted price, the seller pays nothing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Commission-based (provisionsbasert vederlag) |
| Usage-based | Pay-as-you-go | Time-based (timebasert vederlag) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Heimdal Eiendomsmegling product offering
Product offeringCore offering
Heimdal Eiendomsmegling is a full-service residential real estate brokerage operating across the Trøndelag region of Norway through 11 branch offices. The company provides property valuation, marketing, viewing management, bidding support, contract handling, and settlement services for both individual homeowners selling existing residences and property developers marketing new construction projects. Its offering is anchored by a proprietary marketing platform (SYNLIG), a structured sales methodology (Heimdalmetoden), and a 100% sales guarantee introduced in 2003.
Product overview
Heimdal Eiendomsmegling operates as a full-service real estate brokerage with a multi-product offering centered on its core property listing platform (hem.no), the Heimdalmetoden structured sales methodology, and the SYNLIG marketing distribution tool. The company operates 11 branch offices across Trøndelag and serves buyers and sellers through services including property search registry (Boligsøkeregisteret), property valuations, and 100% Salgsgaranti (sales guarantee). A dedicated project sales division handles new construction marketing. The company distributes listings to Finn.no and other channels via its SYNLIG marketing platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Meglertjenester (Brokerage Services)
- hem.no Eiendomsportal (Property Portal)
- Markedsavdelingen (Project Sales Division)
- Verdivurdering (Property Valuation)
Quantifiable outcome
- 2,574 property sales mediated in 2021 (882 project apartments)
- +3 more outcomes
Companies that use Heimdal Eiendomsmegling
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Heimdal Eiendomsmegling technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Heimdal Eiendomsmegling partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FINN.nocoreFINN.no is Norway's primary property listing portal and is a critical channel for distributing HEM's property listings to a wide audience of prospective buyers. All property listings are published on FINN.no alongside hem.no.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Heimdal Eiendomsmegling competitors and assessment
Company assessmentDirect peers
- Krogsveen: Norwegian residential real estate chain with strong regional presence in central Norway, including Trøndelag. Similar full-service residential brokerage with project sales and valuation services, making it a direct competitor.
- Eiendomsmegler1: One of Norway's largest residential real estate brokerage chains, competing directly with Heimdal across the country including in Trøndelag. Similar commission-based model and residential focus make it the closest large-chain comparable.
- Aktiv Eiendomsmegling: Norwegian residential brokerage chain with comparable agent-based field-sales model and residential transaction focus, active across multiple Norwegian regions.
- Privatmegleren: Franchise-based Norwegian residential real estate brokerage with branches across Norway including Trøndelag. Operates a comparable commission-based model targeting individual buyers and sellers.
- Notar: Norwegian residential real estate chain operating across Norway with a similar commission-based full-service brokerage model, including new-construction project sales.
Broad incumbents
- OBOS Eiendomsmegling: Real estate brokerage arm of OBOS, Norway's largest housing cooperative, offering residential brokerage and project sales nationwide — comparable residential/new-construction mix.
- DNB Eiendom: Real estate brokerage arm of Norway's largest bank DNB, operating nationally with strong brand and integrated mortgage cross-sell — comparable business model and customer ecosystem to Heimdal's MelhusBanken partnership.
Regional players
- Svensk Fastighetsförmedling: Sweden's largest residential real estate chain with a comparable commission-based full-service brokerage model and project/new-construction sales experience — useful cross-Nordic comparable for unit economics.
- Malling & Co Næringsmegling: Norwegian real estate firm with strong Trøndelag presence; while more commercially weighted than Heimdal, it overlaps in regional coverage and developer relationships.
Emerging players
- Nordvik: Norwegian residential real estate brokerage with growing regional footprint and digital-first approach — comparable residential focus but with a more tech-driven GTM.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Heimdal Eiendomsmegling social profiles
Digital presenceHeimdal Eiendomsmegling financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heimdal Eiendomsmegling leadership team
Management profileNumber of profiles
Profiles7 records
Heimdal Eiendomsmegling funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heimdal Eiendomsmegling M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heimdal Eiendomsmegling
What does Heimdal Eiendomsmegling do?
Heimdal Eiendomsmegling is a full-service residential real estate brokerage operating across the Trøndelag region of Norway through 11 branch offices. The company provides property valuation, marketing, viewing management, bidding support, contract handling, and settlement services for both individual homeowners selling existing residences and property developers marketing new construction projects. Its offering is anchored by a proprietary marketing platform (SYNLIG), a structured sales methodology (Heimdalmetoden), and a 100% sales guarantee introduced in 2003.
Is Heimdal Eiendomsmegling a public or private company?
Heimdal Eiendomsmegling is a private company. It is classified as corporate owned and is currently operating.
When was Heimdal Eiendomsmegling founded?
Heimdal Eiendomsmegling was founded in 1996. It employs 101 to 250 people.
Where is Heimdal Eiendomsmegling based?
Heimdal Eiendomsmegling is headquartered in Stjørdalshalsen, Norway, in the Europe region.
How does Heimdal Eiendomsmegling make money?
Three revenue lines are on record. Commission-Based Fees are the primary driver. The others are time-Based Fees and sales Guarantee Add-On.
Who are Heimdal Eiendomsmegling's main competitors?
Direct peers on record are Krogsveen, Eiendomsmegler1, Aktiv Eiendomsmegling, Privatmegleren and Notar. Broad incumbents are OBOS Eiendomsmegling and DNB Eiendom. Regional players are Svensk Fastighetsförmedling and Malling & Co Næringsmegling. Nordvik is listed as an emerging player.
Does Heimdal Eiendomsmegling have an API?
No public API is recorded for Heimdal Eiendomsmegling.
What industry is Heimdal Eiendomsmegling in?
Heimdal Eiendomsmegling's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 53121 and its SIC code is 6531.