Barlow/McCarthy

Name

Barlow/McCarthy

Legal name

Barlow/McCarthy

Website

https://barlowmccarthy.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Healthcare Consulting Services: Professional consulting engagements including physician relations strategy, referral management, physician recruitment, retention/leakage solutions, onboarding, and medical staff development planning. Services are delivered through retainer arrangements and long-term support contracts as well as one-time consultation projects.
2. Training and Education Programs: Fee-based training programs including the Physician Relations Leader Blueprint, Physician Relations Sales Training, Physician Recruiter Sales Training, Team Talent programs, Deep Dive Training, and Destination Sales Training. Also includes online courses, books, and resources sold through their store.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Barlow/McCarthy is a healthcare consulting and training firm that helps hospitals, health systems, and provider groups grow physician referrals, improve physician recruitment and retention, and strengthen physician relations programs. The firm delivers retainer-based and project-based consulting engagements alongside structured training programs and digital learning resources for healthcare leadership and physician relations teams.

Product overview

Barlow/McCarthy is a healthcare consulting and training firm offering a portfolio of professional services centered on physician relations, physician recruitment, and referral growth management. The core offering consists of consulting engagements (Physician Relations, Referral Management, Physician Recruitment, Physician Retention/Leakage, Physician Onboarding, Medical Staff Development Planning, and Leadership Coaching) paired with structured training programs (Physician Relations Leader Blueprint, Sales Training for Physician Relations and Recruitment teams, and Team Talent development). The company supplements these with online learning resources including articles, books, and guides available through their store, and delivers recurring content series such as the Monday Morning Minute audio program and a Podcast featuring leadership interviews. Together, these services form a comprehensive suite addressing the full physician relations and recruitment lifecycle from strategic planning through execution and team development.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services Healthcare consulting engagements encompassing physician relations, referral management, physician recruitment, physician retention/leakage, physician onboarding, medical staff development planning, and leadership coaching for hospitals, health systems, provider groups, and physician practices.
• Coaching/Training Services Structured training programs including the Physician Relations Leader Blueprint, Physician Relations Sales Training, Physician Recruiter Sales Training, Team Talent development, Physician Relations Deep Dive Training, and Physician Relations Destination Sales Training designed for healthcare physician relations and recruitment teams.
• Online Learning Resources Digital resources including articles, books, and the Leading from the Middle Guide available for purchase or access to support physician relations, recruitment, and practice marketing efforts.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jarrard Inc. Nashville-based healthcare consulting firm focused on strategic communications, change management, and physician/stakeholder relations for hospitals and health systems — a closely comparable boutique with similar size, geography, and buyer persona.
• B.E. Smith (AMN Healthcare): Healthcare-focused executive and physician search/recruitment firm (part of AMN Healthcare) — overlaps directly with Barlow/McCarthy's physician recruitment and leadership advisory practice.
• Merritt Hawkins (AMN Healthcare): Leading physician search and recruitment consultancy under AMN Healthcare, serving hospitals and health systems — directly comparable in physician-recruitment and workforce-planning scope.
• Jackson Physician Search: Physician recruitment firm serving hospitals, health systems, and provider groups — competes for the same physician-search and recruitment-strategy engagements.

Broad incumbents

• Chartis Group: National healthcare consulting firm serving hospitals and health systems across strategy, operations, and clinical transformation — competes with Barlow/McCarthy for physician-aligned and workforce-related engagements at the enterprise level.
• Sg2 (Vizient): Healthcare strategy, intelligence, and consulting arm now part of Vizient, serving health systems with growth strategy and workforce planning — overlaps with Barlow/McCarthy's physician-relations/medical-staff-planning work at the system-strategy layer.
• The Advisory Board Company (Optum): Long-established healthcare research, consulting, and membership organization (now part of Optum) covering physician/clinical strategy, workforce, and health-system performance — competes for the same C-suite healthcare leader mindshare.
• Huron Consulting Group: Large management consultancy with a dedicated healthcare practice spanning strategy, operations, and workforce — competes for enterprise physician-relations and healthcare transformation engagements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BarlowMcCarthy
• LinkedInlinkedin.com/company/barlow-mccarthy
• Xx.com/barlowmccarthy

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barlow/McCarthy