Sinai Health Foundation

Name

Sinai Health Foundation

Legal name

Sinai Health Foundation

Website

https://secure.supportsinai.ca

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Healthcare Philanthropy

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132), Health and Welfare Funds (52512)

SIC

Services-Social Services (8300), Services-Health Services (8000), Investment Advice (6282)

akta.pro primary industry

Private Foundations (BPAGAKAA)

akta.pro secondary industries

Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB), Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH)

Keywords

• Healthcare philanthropy
• Hospital fundraising
• Biomedical research funding
• Charitable giving programs
• Major donor cultivation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. One-Time Donations: Individual donors make single gifts via the website at preset amounts ($25-$500) or custom amounts.
2. Monthly Giving: Recurring monthly donations through the Sinai Health Foundation website.
3. Major Gifts: Philanthropy team targets high-net-worth individuals for transformational gifts (e.g., $10M from Dani Reiss, $11M from Miles Nadal, $21M transformational ICU gift, $36M from Jay and Barbara Hennick).
4. Legacy Giving & Estate Planning: Bequests, registered retirement savings plans (RRSPs/RRIFs), tax-free savings accounts (TFSAs), gifts of life insurance, and donor advised fund grants.
5. Gifts of Securities: Donation of publicly traded securities (stocks, mutual funds, bonds, flow-through shares, employee stock options) enabling donors to eliminate capital gains tax.
6. Corporate Matching Gifts: Employer matching programs where companies match employee donations, with participating employers including BMO, Bell Canada, RBC, Sun Life Financial, and others.
7. Events and Campaigns: Signature events including Mount Sinai Classic golf tournament (raised ~$13M historically), Sinai 50/50 raffle, Harry Barberian Memorial Dinner, Spin for Sinai, and others.
8. Telemarketing: Partnership with Engage Interactive for telemarketing outreach to the Sinai community.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sinai Health Foundation is the charitable fundraising arm of Sinai Health, soliciting and administering donations to support patient care, biomedical research at the Lunenfeld-Tanenbaum Research Institute, and capital redevelopment at Mount Sinai Hospital and Hennick Bridgepoint Hospital. It accepts one-time and recurring online gifts, major transformational gifts, planned/legacy gifts through estates, gifts of securities, corporate matching gifts, event-based contributions, and runs multiple specialty fundraising products (raffles, registries, tribute gifts). The foundation operates tax-receipted giving programs in Canada with registered charitable status (Charitable Registration #119048106 RR0001).

Product overview

Sinai Health Foundation operates as a healthcare philanthropy organization with a diverse portfolio of fundraising products and programs. The foundation offers a unified digital donation platform supporting multiple giving mechanisms including one-time and monthly donations, peer-to-peer fundraising through the Champions of Sinai portal, and event-based fundraising. Its product suite includes specialized programs such as the Sinai Health 50/50 Raffle, Sinai Love Locks, Sinai Mural brick program, Sinai Baby Registry, Grateful Hearts (staff recognition donations), Labour of Love (newborn donations), Legacy Giving (estate planning), Gifts of Securities, and Corporate Matching Gifts. The organization runs major campaigns including the Renew Sinai capital redevelopment campaign and engages young professionals through the Future Sinai program. Sinai Live serves as the foundation's virtual event platform for large-scale fundraising activities.

Differentiator

Problem solved

Functional benefit

Brands

• Future Sinai: A dynamic group of young professionals in their 20s and 30s developing their philanthropic skills and raising funds to help Sinai Health provide the best patient care
• Renew Sinai
• Champions of Care
• Dorothy Dworkin Society

Products and services

• Sinai Health 50/50 Raffle An online raffle product (sinai5050.ca) allowing supporters to purchase tickets with proceeds supporting Sinai Health programs.
• Sinai Love Locks Purchasable tribute locks that let supporters honor loved ones or healthcare heroes, with proceeds going to Sinai Health.
• Sinai Mural Brick-purchase tribute product supporting programs that improve care for vulnerable and marginalized communities.
• Sinai Baby Registry An online gift registry enabling supporters to purchase needed items for families at Sinai Health.
• Grateful Hearts A staff-recognition donation program allowing patients and families to give thanks with a tax-receipted gift to Sinai Health staff members or teams who had a positive impact on their care.
• Labour of Love A tribute donation program allowing supporters to make a gift in a baby's name to help provide care to new babies and mothers at Sinai Health.
• Gifts of Securities A planned-giving program that allows donors to contribute publicly traded securities (stocks, bonds, mutual funds, flow-through shares, employee stock options) and eliminate capital gains tax while receiving a charitable tax receipt.
• Legacy Giving A planned-giving program enabling donors to include Sinai Health in their will or estate plan via bequests, RRSP/RRIF designations, TFSAs, gifts of life insurance, or donor-advised fund grants, supporting future generations of patients.
• Corporate Matching Gifts A program in which participating employers match employee donations to Sinai Health, with participating Canadian companies including BMO, Bell Canada Enterprises, RBC, Sun Life Financial, and Thomson Reuters.
• Renew Sinai Campaign Sinai Health Foundation's flagship capital redevelopment campaign, the largest and most ambitious in Mount Sinai's history, supporting the expansion and modernization of the hospital ahead of its 100th anniversary.
• Future Sinai A young-professionals philanthropic engagement program for individuals in their 20s and 30s that develops fundraising skills and raises money for Sinai Health through events like Discovery Brunch.
• Sinai Live A virtual live-stream fundraising event with celebrity appearances and gaming activities, raising more than $64,000 for front-line workers at Sinai Health and reaching 1.7 million people.
• Champions of Sinai Fundraising Portal Self-serve peer-to-peer fundraising platform (give.supportsinai.ca/champions) enabling individual supporters to create personal fundraising pages and challenges to raise money for Sinai Health.
• Major Gifts and Planned Giving Program A relationship-based major-gifts program run by the VP Philanthropy and senior philanthropy directors that cultivates high-net-worth donors for transformational gifts and legacy estate planning, including multi-million dollar commitments documented in the foundation's case for support.

Quantifiable outcome

• Dr. Daniel Drucker's research improved the lives of thousands of patients with diabetes and rare gut disorders through new GLP-2 and Type 2 diabetes treatments.
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• NikoncoreStrategic or Co-development Partner · 1 January 2021Partnership with Nikon established in 2021 created the Nikon Center of Excellence at LTRI, equipping researchers with world-leading imaging facilities to drive scientific breakthroughs.
• TiaryminorGTM or Marketing Partner · 17 June 2020Sinai Health Foundation partnered with luxury fashion label Tiary to offer bespoke jewelry pieces supporting patient-centred care and research. Four pieces were designed specifically for Sinai Health reflecting motherhood, COVID-19 frontline courage, and research. A portion of proceeds from each purchase supports Sinai Health.
• Deloitte CanadaflagshipStrategic or Co-development Partner · 2 May 2020Sinai Live virtual event was a partnership between Sinai Health Foundation and Deloitte Canada. The event raised over $64,000 for front-line workers, featured celebrity and gamer participants, and received prominent coverage from National Post and other media outlets. Deloitte Canada's innovative thinkers collaborated to create a new virtual fundraising format.
• University of TorontocoreStrategic or Co-development Partner · 1 January 2020University of Toronto stepped up to support Toronto's academic hospitals including Sinai Health during COVID-19, securing PPE donations and coordinating distribution across 12 affiliated academic hospitals in the Toronto Academic Health Science Network (TAHSN).
• Engage InteractivecoreChannel Partner/ Reseller/ DistributorSinai Health Foundation has partnered with Engage Interactive to conduct telemarketing outreach to its community of supporters, inviting ongoing support. Callers are paid an hourly rate and funds raised support the highest priority needs of Sinai Health.
• Corporate Matching Gift Partners (BMO, Bell Canada, RBC, Sun Life Financial, Thomson Reuters, Intuit, Gildan Activewear)coreChannel Partner/ Reseller/ DistributorCorporate matching gift program where employers match employee donations to Sinai Health Foundation. Sixty-five percent of Fortune 500 companies match donations. Canadian-based matching companies include Bank of Montreal, Bell Canada Enterprises, Gildan Activewear, Intuit, Royal Bank of Canada, Sun Life Financial, and Thomson Reuters.
• Liberty Entertainment GroupminorGTM or Marketing PartnerLiberty Entertainment Group pivoted their annual car rally to a Cars Care rally driving past Mount Sinai Hospital and Bridgepoint Active Healthcare, raising $75,750 for Sinai Health Foundation to support front-line workers.
• Ellington PartnersminorStrategic or Co-development PartnerEllington Partners launched the Homes for Heroes program in partnership with Sinai Health, leveraging vacant residence rooms at University of Toronto's Innis College and Chestnut Residence for out-of-town families of NICU patients. Raised $20,000 split between Sinai Health Foundation and SickKids Foundation.
• The Printing House (TPH) Charitable OfficeminorGTM or Marketing PartnerTPH Charitable Office, led by Chairman Janice O'Born, has been one of Toronto's most dynamic volunteers, raising millions for causes including Sinai Health. TPH supported Sinai CEO Fund during COVID-19.

Scale indicators15 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• SickKids Foundation: The fundraising arm for The Hospital for Sick Children, also a Toronto-based pediatric academic health science centre within TAHSN. Directly comparable as a healthcare-research foundation competing for the same HNW donor pool and running major capital campaigns.
• University Health Network (UHN) Foundation: Foundation supporting Toronto General, Toronto Western, Princess Margaret, and Toronto Rehab hospitals. Comparable as a major Toronto academic health science centre foundation raising transformational gifts for research and patient care.
• Sunnybrook Foundation: Fundraising arm for Sunnybrook Health Sciences Centre, another TAHSN member. Directly comparable in scope, donor base, and capital campaign activity in the Greater Toronto Area.
• St. Michael's Hospital Foundation: Foundation for St. Michael's Hospital, part of Unity Health Toronto. Comparable as an inner-city Toronto academic hospital foundation with a similar major-gift and event-based fundraising model.
• Baycrest Foundation: Foundation supporting Baycrest Health Sciences, a Toronto leader in geriatric care and brain health. Highly comparable given Sinai's healthy-ageing focus and its recent $15M Godsoe geriatric-care gift.
• Princess Margaret Cancer Foundation: Cancer-specific fundraising arm within UHN. Comparable as a specialty hospital foundation running major-gift and signature-event fundraising (lotteries, galas) for a research-intensive institution.

Broad incumbents

• Heart & Stroke Foundation of Canada: National health charity funding cardiovascular and stroke research across Canada. Comparable as a Canadian health-research grantmaking organization with a broader geographic mandate than a single-hospital foundation.
• Canadian Cancer Society: National voluntary health organization funding cancer research and support. Comparable as a large-scale Canadian health-research grantmaker operating peer-to-peer, monthly-giving, and legacy-giving programs.

Regional players

• McGill University Health Centre Foundation: Foundation supporting the McGill University Health Centre in Montreal. Comparable as another major Canadian academic health science centre foundation, but operating in a different regional donor market (Quebec) from Sinai's Toronto base.
• Vancouver General Hospital Foundation: Fundraising arm for Vancouver Coastal Health's flagship hospital. Comparable as a major Canadian academic hospital foundation with a similar major-gift and event-driven model, but operating in Western Canada rather than Ontario.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SinaiHealth
• YouTubeyoutube.com/channel/UCLhIa_e98fLzrfdhk0viMEw
• Facebookfacebook.com/SinaiHealthfoundation
• Instagraminstagram.com/sinaihealthfoundation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sinai Health Foundation