Senior Services of Illinois

What Senior Services of Illinois does

Senior Services of Illinois (SSI), founded in 1997 by Scott Loochtan and headquartered in Lake Forest, Illinois, is a privately held independent insurance agency operating as an Authorized Exclusive General Agent for Blue Cross and Blue Shield of Illinois. The company specializes in Medicare-related insurance products for individual seniors and Medicare-eligible individuals, including Medicare Supplement Insurance (Plans A, F, G, N, and high-deductible variants), Medicare Advantage (HMO/PPO), Medicare Part D prescription drug plans, and supplemental products such as BlueCare Dental, BlueCare Vision, Hospital Indemnity coverage, and BCBS Global Solutions international travel insurance. SSI also sells individual and family health insurance including ACA marketplace plans. The agency is also licensed to serve Colorado, Texas, New Mexico, Oklahoma, and Florida, with recent agent hires pushing into additional states.

SSI makes money exclusively through carrier commissions paid by Blue Cross and Blue Shield of Illinois on new enrollments and renewal premiums across its product portfolio. The company operates a phone-based inside-sales model supported by over 30 licensed insurance specialists and customer service staff, with a consultative selling approach that includes side-by-side plan comparisons, online appointment scheduling via the Appointiv platform, optional home or office consultations, and ongoing customer advocate support after enrollment. SSI has served more than 30,000 clients cumulatively across its licensed states and markets primarily through a content-rich website (ssiinsure.com), an extensive Medicare education blog, SEO-optimized plan-finder tools, and credibility signals such as BBB A+ accreditation and 263 Google reviews at a 5-star rating.

The technology stack is described as standard agency tooling — CRM and dialer systems — with no disclosed AI, proprietary platform, or data assets. The business is family-run, bootstrapped, and privately held with no external investors, funding rounds, or parent company. The entire revenue base is tied to a single carrier relationship, which represents both the company's central competitive asset and its most significant concentration risk.

Name

Senior Services of Illinois

Legal name

Senior Services of Illinois, Inc.

Website

https://ssiinsure.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Services of Illinois is a privately held, independent insurance agency and exclusive general agent for Blue Cross and Blue Shield of Illinois, selling Medicare Supplement, Medicare Advantage, Part D, dental, and vision insurance to individual seniors across Illinois, Colorado, Texas, New Mexico, Oklahoma, and Florida via a phone-based licensed-agent sales model.

Ownership category

akta.pro rank

Product category

Medicare Insurance Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Insurance Agents, Brokers & Service (6411), Services-Health Services (8000)

akta.pro primary industry

Benefits, Insurance & Long-Term Care Planning Navigation (Medicare/Medicaid/LTC) (HLADALAI)

akta.pro secondary industries

Social Care & Long-Term Care Benefits Administration (BPAIAKAK), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Medicare insurance
• Medicare supplement plans
• Medicare advantage plans
• Senior health coverage
• Insurance agency services

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Agency Commissions: SSI operates as an Independent, Authorized, Exclusive General Agent for Blue Cross and Blue Shield of Illinois, earning commissions from the sale of Medicare Supplement, Medicare Advantage, Medicare Part D, and Dental/Vision insurance plans. Revenue is generated through commissions paid by the carrier on new enrollments and renewal premiums.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Senior Services of Illinois is a licensed insurance agency operating as an Independent, Authorized, Exclusive General Agent for Blue Cross and Blue Shield of Illinois. The agency primarily sells Medicare-related insurance products (Medicare Supplement, Medicare Advantage, and Medicare Part D prescription drug plans) and also offers dental, vision, travel, hospital indemnity, and individual/family health insurance policies.

Product overview

Senior Services of Illinois (SSI) is an independent insurance agency and exclusive general agent for Blue Cross and Blue Shield of Illinois, offering a portfolio of Medicare-related insurance products including Medicare Supplement Plans (A, F, G, N, and High Deductible variants), Medicare Advantage Plans (HMO/PPO), and Part D Prescription Drug Plans (Blue Cross MedicareRx). The agency also provides supplemental products including BlueCare Dental and BlueCare Vision insurance, Hospital Indemnity Coverage, and BCBS Global Solutions travel insurance. For non-Medicare individuals and families, SSI offers Individual and Family Health Insurance plans including Affordable Care Act marketplace options. The Med-Select Option provides a reduced-premium alternative for Medicare Supplement plans with network hospital requirements. SSI operates as a licensed insurance advisor providing plan comparison and enrollment assistance across multiple states.

Differentiator

Problem solved

Functional benefit

Products and services

• Medicare Supplement Insurance
• Medicare Advantage Plans
• Medicare Part D Prescription Drug Plans
• Dental Insurance
• Vision Insurance
• Travel Insurance
• Hospital Indemnity Insurance
• Individual and Family Health Insurance

Quantifiable outcome

• Served over 30,000 clients across four states
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Blue Cross and Blue Shield of IllinoiscoreChannel Partner/ Reseller/ DistributorSenior Services of Illinois is an Independent, Authorized, Exclusive General Agent for Blue Cross and Blue Shield of Illinois. SSI sells and markets Blue Cross's full suite of Medicare products including Medicare Supplement Plans, Medicare Advantage Plans (HMO/PPO), Medicare Part D Prescription Drug Plans, and Dental/Vision insurance (BlueCare Dental, BlueCare Vision). This is the company's primary and exclusive carrier partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• HealthMarkets: HealthMarkets is a national insurance agency distributing ACA, Medicare, supplemental, and life insurance products through a network of licensed agents. Closely comparable to SSI in agent-driven distribution model, multi-carrier portfolio approach, and senior/individual consumer focus.
• eHealth: eHealth operates a leading online health insurance marketplace with deep Medicare focus, selling Medicare Advantage, Supplement, and Part D plans directly and through partner carriers. Comparable to SSI in product portfolio and target customer, but competes via a primarily self-service, digital-first experience.
• GoHealth: GoHealth is a Medicare-focused health insurance marketplace that matches beneficiaries with Medicare Advantage, Supplement, and Part D plans via a digital and agent-assisted model. Competes with SSI for the same Medicare-eligible customers and overlapping carrier relationships, but at much greater scale and with a technology-led GTM.
• SelectQuote: SelectQuote is a publicly traded senior-focused insurance distributor that sells Medicare Supplement, Medicare Advantage, and other senior life and health products via phone-based inside sales. Most directly comparable to SSI in target customer (65+ Medicare-eligible), product set, and GTM (phone-led consultative sales), though at significantly larger scale.

Broad incumbents

• UnitedHealthcare (AARP Medicare): UnitedHealthcare is the largest Medicare Advantage carrier in the U.S. and partners with AARP to distribute Medicare products. A broad incumbent that competes for the same Medicare-eligible customer base as SSI, with comparable product categories but vastly greater scale and carrier-direct distribution.
• Integrity Marketing Group: Integrity Marketing Group is a leading distributor of life, health, and senior insurance products through a network of partner agencies. Comparable to SSI as a senior insurance distribution platform, but operates at much greater scale and with a PE-backed rollup strategy.
• Humana: Humana is one of the largest Medicare Advantage carriers in the U.S. and also distributes Medicare Supplement and Part D plans. As a carrier (and competitor to BCBSIL), Humana represents both a partnership opportunity and a direct competitive threat to SSI's Medicare product distribution.
• Mutual of Omaha: Mutual of Omaha is a major carrier of Medicare Supplement insurance and other senior-focused products. Comparable to SSI as a senior insurance specialist but operates as an underwriter/carrier rather than an agent, representing both a competitor and a potential future carrier partner.

Others

• Medicare.gov (CMS): The official Medicare Plan Finder operated by CMS allows Medicare beneficiaries to compare and enroll in Advantage, Supplement, and Part D plans directly. An enabling/ecosystem participant that competes with SSI for the comparison-shopping moment but also serves as a lead source for agents.

Emerging players

• QuoteWizard (by LendingTree): QuoteWizard operates an insurance comparison platform that connects consumers with carriers and agents across multiple product lines including health. Partial overlap with SSI in serving individual health insurance shoppers, but with a more digital lead-generation orientation and broader product scope.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SSIinsure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Services of Illinois