PSR Brokerage

Name

PSR Brokerage

Legal name

Private Service Realty Ltd.

Website

https://psrbrokerage.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Luxury real estate brokerage
• Pre-construction sales
• Residential property resale
• Commercial real estate services
• Real estate marketing agency

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission - Resale: Traditional real estate brokerage commission on resale transactions. PSR brokers and sales representatives earn commissions on completed property sales.
2. Real Estate Commission - Pre-Construction: Commission earnings from pre-construction sales and marketing services for developers. PSR sold 25+ developments exclusively for 10+ developers.
3. Commercial Real Estate Services: Through Cityspace commercial division, providing tenant representation, site selection, land, development and investment sales services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

PSR Brokerage is a Toronto-based luxury full-service real estate brokerage that represents buyers and sellers in high-value residential resale transactions and serves as the exclusive sales agent for pre-construction condominium and low-rise developments on behalf of real estate developers. Through its Cityspace commercial division it provides tenant representation, site selection, and investment sales for office, industrial, and retail properties, while its in-house @PSR Creative Agency delivers marketing, design, and branding services to support listings and agent brand development.

Product overview

PSR Brokerage is Toronto's premier luxury boutique full-service real estate brokerage, operating as a single unified brokerage offering both resale and pre-construction property sales. The company provides Available Listings (resale properties), New Developments (pre-construction projects), Home Search (MLS search), Home Valuation, and a Commercial division called Cityspace. Supporting operations include @PSR Creative Agency (in-house marketing and branding), the PSR Pre-Construction Broker Portal (Blacklineapp-based project management), and Mave AI integration for agent automation.

Differentiator

Problem solved

Functional benefit

Brands

• Cityspace: PSR Brokerage's commercial division specializing in tenant representation, office, industrial, and retail tenant representation, comprehensive site selection, land, development and investments sales.
• @PSR Creative Agency

Products and services

• Luxury Resale Brokerage Services End-to-end representation of buyers and sellers of luxury residential resale properties in Toronto, Forest Hill, and surrounding GTA markets, including listings such as 221 Dunvegan Road ($13,999,000 CAD) and 94 Dunvegan Rd ($12,500,000 CAD). Sales representatives at six GTA offices deliver transaction management, valuation, and marketing support for high-net-worth clients.
• Pre-Construction New Development Sales Exclusive sales representation and project marketing services for condominium and low-rise developers across the GTA, including mandates such as Galleria on the Park III (Almadev, 427 units), Freed Hotel & Residences (400 condos + 100 hotel rooms), and Freed Blue Mountain. PSR provides dedicated new development sales teams, marketing strategy, and broker portal-based inventory and tracking via Blackline.
• Cityspace Commercial Real Estate Services Commercial real estate services delivered through PSR's Cityspace division, providing tenant representation, site selection, land, development, and investment sales for office, industrial, and retail clients in the GTA. Led by President/Broker Laurence Himel, Cityspace extends PSR's platform from residential luxury into corporate and investment-grade transactions.
• @PSR Creative Agency Full-service in-house marketing and design creative agency under the @PSR brand, providing marketing, design, branding, strategy, and art direction for PSR agents' listing materials and personal brands. Operates as a dedicated sub-brand supporting the brokerage's luxury positioning through bespoke digital and print collateral.

Quantifiable outcome

• $9 Billion+ in total sales volume
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Cityspace (PSR Commercial Division)coreStrategic or Co-development Partner · 1 January 2003Cityspace is a leading Canadian corporate real estate services group founded in 2003, specializing in tenant representation, investors, and commercial real estate. Operates as PSR's commercial division focusing on office, industrial, and retail sectors.
• MavecoreTechnology or IntegrationStrategic alliance providing PSR agents with AI-powered automation tools through Mave's industry-leading AI solution. Mave automates daily tasks, marketing automation, deal coordination, market analysis, and vendor management, helping agents focus on client service and brand growth.
• Blackline (Pre-Construction Broker Portal)coreTechnology or IntegrationIntegration with Blackline's pre-construction broker portal for managing project inventory, sales tracking, and client information for pre-construction developments.
• Almadev (Developer)coreChannel Partner/ Reseller/ DistributorDeveloper partner for Galleria on the Park project - PSR handles exclusive sales for the pre-construction condominium development with 427 units. Almadev is the developer of the multi-phase Galleria on the Park community.
• Freed Developments (Developer)coreChannel Partner/ Reseller/ DistributorDeveloper partner for multiple luxury projects including Freed Hotel & Residences (500 units: 400 condominiums + 100 hotel rooms), Freed Blue Mountain master-planned community, and Freed Hotel & Residences Blue Mountain. PSR handles exclusive sales for these developments.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Bosley Real Estate: Toronto heritage boutique brokerage with deep roots in central Toronto neighborhoods. Comparable in size, positioning, and luxury focus to PSR's Forest Hill and King West operations.
• Chestnut Park Real Estate: Toronto-area luxury-focused boutique brokerage with offices throughout the GTA, emphasizing high-value resale and pre-construction sales. Closest direct competitor in segment, scale, and positioning to PSR.
• Engel & Völkers Toronto: German-headquartered luxury brokerage operating in downtown Toronto with international referral reach. Competes with PSR for luxury listings, pre-construction buyers, and high-end agent talent.
• Sotheby's International Realty Canada: Operates a luxury boutique-style brokerage network across Toronto and the GTA, focusing on high-end resale and pre-construction sales. Directly competes with PSR for luxury listings, agent talent, and developer mandates in the same neighborhoods.
• Baker Real Estate: Toronto brokerage specializing heavily in new development and pre-construction condominium sales across the GTA. Directly comparable to PSR's pre-construction business and competes for the same developer mandates.
• Harvey Kalles Real Estate: Established Toronto luxury boutique brokerage specializing in high-end resale in Forest Hill, Rosedale, and Bridle Path. Competes head-to-head for luxury listings and top-producing agents in PSR's core Forest Hill market.

Broad incumbents

• Royal LePage Signature Realty: Part of Canada's largest residential brokerage franchise network with a strong GTA luxury division under the Signature brand. Competes for the same high-net-worth buyers and luxury listings but with national brand and referral infrastructure.
• RE/MAX Hallmark Realty: Large GTA-focused RE/MAX franchise with luxury exposure through the RE/MAX network. Operates at broader scale than PSR but overlaps heavily in Toronto luxury resale and pre-construction.
• CBRE Limited (Toronto): Global commercial real estate services firm with a major Toronto office. Directly comparable to PSR's Cityspace commercial division for tenant representation, investment sales, and corporate site selection work.
• Colliers International (Toronto): Global commercial real estate firm with deep Toronto presence in office, industrial, retail, and investment sales. Closely comparable to Cityspace's tenant representation and investment sales services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PSR_Brokerage
• Facebookfacebook.com/psrbrokerage
• LinkedInlinkedin.com/company/private-service-realty-ltd-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSR Brokerage