Baker Real Estate
Baker Real Estate is a Toronto-based pre-construction real estate brokerage founded in 1993 that acts as an outsourced sales and marketing partner to developers of condominiums, townhomes, master-planned communities, and commercial projects, distributing through a captive brokerage, the MyBaker Portal, and a 16,000+ agent partner network across 20 countries.
- Company typePrivate
- Founded1993
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Baker Real Estate does
Baker Real Estate Incorporated is a Toronto-headquartered, Ontario-incorporated real estate brokerage that specializes exclusively in pre-construction residential and, more recently, commercial sales and marketing. Founded in 1993, the firm operates as an outsourced sales-and-marketing partner for developers of condominiums, townhomes, master-planned communities, single-family homes, and hotel-condo resorts, running full programs from market analysis and positioning through database management, launch, and after-sales service. Distribution runs through three complementary surfaces: direct enterprise contracts with developers, a captive brokerage and presentation-center operation, and the Baker Realty Partners channel of 16,000+ agents and brokers across 20 countries accessing inventory and tools through the proprietary MyBaker Portal.
The revenue model is transaction-fee based: Baker earns commissions on pre-construction unit sales on behalf of developer clients. Commission rates, deal-level pricing, and contract structures are not publicly disclosed. Pricing of the underlying product varies widely by project (sample ranges span from mid-$400s townhomes in Markham to $2.3M+ detached in North York), so revenue is determined by unit mix, sell-through velocity, and the negotiated split on each mandate. The company is reported to have transacted over $86B cumulatively and to have sold or rented 19,200+ homes, with stated market shares of 46% in Toronto/Peel/York and 37% across the GTA over the past three years per Altus Data Studio.
Baker is a subsidiary of Peerage Realty Partners, operates offices in Toronto, Montreal, and Vancouver, and lists 101-250 employees. Beyond residential condos, it has begun extending into commercial brokerage (95 Corporate Centre with 95 Developments) and purpose-built rental (via a dedicated VP hired from GWL Realty Advisors). Ownership structure is private, with no public funding rounds disclosed; the senior leadership team (CEO Barbara Lawlor, President Harley Nakelsky, COO Jean Marc Dieu, CTO Uday Vellore) has been stable with Lawlor present since the firm's founding week.
Baker Real Estate firmographics
Firmographics- Name
- Baker Real Estate
- Legal name
- Baker Real Estate Incorporated, Brokerage
- Website
- https://baker-re.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Baker Real Estate is a Toronto-based pre-construction real estate brokerage founded in 1993 that acts as an outsourced sales and marketing partner to developers of condominiums, townhomes, master-planned communities, and commercial projects, distributing through a captive brokerage, the MyBaker Portal, and a 16,000+ agent partner network across 20 countries.
- Ownership category
- akta.pro rank
Baker Real Estate industry classification
Industry- Product category
- Pre-Construction Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- New Development & Project Marketing (Pre-Construction Sales) (FSAEAJAE)
- akta.pro secondary industry
- New Construction & Builder Sales (BPAJAAAB)
Keywords
Where Baker Real Estate is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Baker Real Estate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Pre-construction Sales Commissions: Baker Real Estate generates revenue through commissions on pre-construction property sales. As a sales and marketing partner for developers, they earn fees for selling residential units including condominiums, townhomes, single family homes, and hotel condos before and during construction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Broker/Agent Partnership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
Baker Real Estate product offering
Product offeringCore offering
Baker Real Estate provides comprehensive pre-construction sales and marketing services for residential developers, acting as the exclusive sales and marketing partner from project inception through completion. The firm sells condominiums, townhomes, master-planned communities, single-family homes, and hotel/condo resort properties through its own sales teams and a global network of 16,000+ Baker Realty Partners, with revenue earned via commissions on each property sale.
Product overview
Baker Real Estate is a pre-construction sales and marketing brokerage operating as a single unified service offering. The company specializes exclusively in pre-construction homes, offering sales and marketing services for condominiums, townhomes, master-planned communities, single family homes, and hotel/condo resorts. The core offering centers on the Baker Realty Partners network (16,000+ agents globally) and proprietary technology platform that enables sales program planning, database management, and lead/sales reporting. The company's portfolio spans multiple residential development types across the GTA and beyond, with recent project launches including Creekview Collective townhomes in Milton and M City 6 condominiums in Mississauga.
Differentiator
Problem solved
Functional benefit
Brands
- Baker Realty Partners: A network of over 16,000 agents and brokers operating in 20 countries around the world who sell pre-construction real estate projects under the Baker brand.
Products and services
- Pre-Construction Sales & Marketing Services End-to-end sales and marketing services for developers of pre-construction residential developments including condominiums, townhomes, master-planned communities, single family homes, and hotel/condo resorts. Services span sales program planning, market and competition analysis, database management, lead generation, advertising/PR/legal consulting, after-sales service, and full project execution from inception to completion.
- Baker Realty Partners Program A partnership program for real estate agents and brokers providing access to Baker's pre-construction project inventory and the MyBaker Portal tools for selling. The network spans over 16,000 agents and brokers across 20 countries, enabling international buyer reach for developer clients.
- Baker Commercial Division Baker's commercial real estate sales division, led by VP Commercial Linda Ta and Director Commercial Carol Duong, extending the firm's pre-construction sales and marketing expertise from residential to commercial developments.
Quantifiable outcome
- 46% market share in Toronto, Peel and York regions over the past 3 years
- +3 more outcomes
Companies that use Baker Real Estate
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Baker Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baker Real Estate partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and notable.
- Peerage Realty PartnerscoreBaker Real Estate Incorporated is a Peerage Realty Partner. Peerage Realty Partners is the parent company that Baker is affiliated with, providing corporate support and partnership benefits.
- BranthavencoreBaker serves as exclusive sales agent for Branthaven's Creekview Collective project in Milton, Ontario. Branthaven is a family-owned Canadian builder celebrating 50 years of homebuilding excellence.
- Rogers Real Estate Development & Urban CapitalcoreBaker is the exclusive sales partner for the M City master-planned community in Mississauga, including M City 6. M City is a 15-acre, eight-tower, 4.3 million square-foot development.
- Metropia, RioCan Living & Capital DevelopmentscoreJoint venture developers of 11YV project at Yonge and Eglinton. Baker serves as exclusive sales agent for this development.
- Alterra & DiamondCorpcoreDevelopers of Celeste condo project at 121 George Street, Toronto. Baker handles sales and marketing for this 516-unit, 40-storey development.
- MetropiacoreDeveloper of Union City master-planned community in Unionville/Markham. Baker handles sales for multiple towers including Union City Tower 1, Tower 2, and Tower 3.
- Kilmer Group, DiamondCorp, Dream, FRAM + SlokkercoreJoint venture developers of The Mason Towns in Port Credit, Mississauga. Baker handles exclusive sales for this 12-unit townhome development.
- The West Village Partners, Kilmer Group, DiamondCorp, Dream & FRAM+SlokkercoreJoint venture developers of Brightwater condo in Port Credit. Baker serves as sales agent for this multi-phase development.
- National Developments & Brixen DevelopmentscoreDevelopers of Duo condo in Brampton. Baker handles sales for this 26-storey, 349-unit development.
- 95 DevelopmentscoreDeveloper of 95 Corporate Centre commercial project in Toronto. Baker launched Baker's first commercial division with this launch, achieving over 95% sold status.
- Reserve Properties & Westdale PropertiesnotableDevelopers of the Untitled project at 110 Broadway Avenue, Toronto - a condo development created in collaboration with Pharrell Williams.
- Hariri Pontarini ArchitectsnotableArchitect for M City 6 project. Hariri Pontarini Architects designed the 57-storey tower.
- Cecconi Simone Inc.notableInterior designer for M City 6 project, creating sophisticated suite designs.
- Cecconi SimonenotableInterior design firm for 11YV project, responsible for contemporary kitchen cabinetry designs with choice of finish.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Baker Real Estate competitors and assessment
Company assessmentOthers
- BuzzBuzzHome: Online platform aggregating pre-construction listings and connecting buyers to developers and brokerages; adjacent ecosystem player that could influence how Baker's buyers discover projects.
- Peerage Realty Partners: Baker's parent company and affiliated real estate services holding group, providing corporate context and benchmarking for Baker's operating model within a multi-brand Canadian real estate portfolio.
Broad incumbents
- Right at Home Realty: Large independent Canadian brokerage with significant GTA presence and new-development activity; overlaps with Baker on agent recruitment and developer relationships across Ontario.
- Sotheby's International Realty Canada: Premium national brokerage with Toronto presence handling luxury new-construction and resale; partially overlaps with Baker's higher-end pre-construction mandates but is broader in product mix.
- Royal LePage Terrequity: Major Toronto-area Royal LePage affiliate handling both resale and pre-construction new-home sales; offers overlapping developer services but across a wider residential portfolio.
- RE/MAX Hallmark Realty: Large Canadian residential brokerage with significant GTA footprint and new-construction sales activity; competes with Baker on agent recruitment and developer mandates but at broader scale.
Direct peers
- PSR Brokerage (Property Sold Realty): Toronto-focused brokerage with a strong pre-construction condo and new-development practice, directly overlapping with Baker's core offerings in the GTA market.
- The Condo Store Realty: Pre-construction condo brokerage operating in the GTA, offering similar new-development sales services and competing for the same developer mandates and buyer/agent relationships as Baker.
- Milborne Group: Toronto-based real estate brokerage specializing in pre-construction condominium and new-development sales, directly competing with Baker on GTA new-launch mandates and agent recruitment.
Emerging players
- Condo Culture: Toronto-area brokerage focused on pre-construction condo sales; an emerging competitor with similar buyer-investor positioning but smaller scale than Baker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Baker Real Estate social profiles
Digital presenceBaker Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baker Real Estate leadership team
Management profileNumber of profiles
Profiles10 records
Baker Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baker Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baker Real Estate
What does Baker Real Estate do?
Baker Real Estate provides comprehensive pre-construction sales and marketing services for residential developers, acting as the exclusive sales and marketing partner from project inception through completion. The firm sells condominiums, townhomes, master-planned communities, single-family homes, and hotel/condo resort properties through its own sales teams and a global network of 16,000+ Baker Realty Partners, with revenue earned via commissions on each property sale.
Is Baker Real Estate a public or private company?
Baker Real Estate is a private company. It is classified as corporate owned and is currently operating.
When was Baker Real Estate founded?
Baker Real Estate was founded in 1993. It employs 101 to 250 people.
Where is Baker Real Estate based?
Baker Real Estate is headquartered in Toronto, Canada, in the North America region.
How does Baker Real Estate make money?
One revenue line is on record: pre-construction Sales Commissions.
Who are Baker Real Estate's main competitors?
Others on record are BuzzBuzzHome and Peerage Realty Partners. Broad incumbents are Right at Home Realty, Sotheby's International Realty Canada, Royal LePage Terrequity and RE/MAX Hallmark Realty. Direct peers are PSR Brokerage (Property Sold Realty), The Condo Store Realty and Milborne Group. Condo Culture is listed as an emerging player.
Does Baker Real Estate have an API?
No public API is recorded for Baker Real Estate.
What industry is Baker Real Estate in?
Baker Real Estate's product category is Pre-Construction Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAE, New Development & Project Marketing (Pre-Construction Sales), with a secondary code of BPAJAAAB, New Construction & Builder Sales. Its NAICS code is 5312 and its SIC code is 6531.