Bluebelt

What Bluebelt does

Bluebelt (legal entity Blue Belt Co., Ltd) is a privately held Asia-Pacific software development and IT services company founded in 2017, headquartered in Tokyo, Japan, with a primary engineering center in Hanoi, Vietnam. The firm employs 300+ professionals and operates through wholly-owned subsidiaries across Japan, Vietnam, Singapore, Korea, Australia, the Philippines, Indonesia, and Myanmar. Its core offering is bespoke software development spanning mobile (iOS/Android), web, enterprise software, blockchain applications (smart contracts, crypto wallets, token development, social lending), and customized brokerage trading platforms for forex and crypto businesses, augmented by Zendesk-based cloud contact center solutions and multilingual contact center outsourcing from South East Asia.

Beyond professional services, Bluebelt operates a portfolio of six branded proprietary SaaS products: Bluebelt Social Lending (P2P marketplace with crypto or property collateral), Bluebelt Trading (forex and crypto brokerage platform operated via the Singapore-based Bluebelt Exchange subsidiary), Cloud Guarantor (rental guarantee management), Cleanex (sharing-economy cleaning service), Bluebelt Recruit (job matching), and iStay (IoT-integrated smart hotel app connected to Google Home, Alexa, and Amazon Echo).

Revenue mechanics blend professional services (project-based custom development), subscription/recurring SaaS fees for proprietary products, managed services for contact center outsourcing, and digital marketing consulting for South East Asia clients. Pricing is quote-based and not publicly disclosed, and the company is sales-led with direct enterprise field sales as the primary distribution channel. No external funding rounds, revenue figures, or ownership structure details are publicly disclosed.

Name

Bluebelt

Legal name

Blue Belt Co., Ltd

Website

https://bluebelt.asia

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluebelt is a privately held Asia-Pacific software development firm (founded 2017, Tokyo HQ, 300+ staff across 8 countries) that builds bespoke mobile, web, blockchain, brokerage trading, and contact center solutions for global enterprises, and operates six proprietary SaaS products spanning lending, trading, rental guarantee, cleaning, recruiting, and smart hotel services.

Ownership category

akta.pro rank

Product category

Custom Software Development

SIC

Services-Management Services (8741)

akta.pro industry

PRIMARYFSAPAIAA

Permissioned Blockchain Platforms & Frameworks (Hyperledger, Corda, Quorum)

Financial & Insurance/Blockchain & Web3/Enterprise Blockchain & Tokenization (permissioned networks, RWA tokenization)

Keywords

• Custom software development
• Blockchain development services
• Mobile app development
• Fintech software solutions
• Trading platform development

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Development Services: Custom web, mobile, and enterprise software development services for global clients. Services include mobile app development, web development, IT consulting, and system integration.
2. Blockchain and Fintech Solutions: Smart contract development, crypto asset exchange platforms, crypto wallets, social lending platforms, and token development services.
3. Brokerage Trading Platform: Premium brokerage solutions and services for forex and crypto businesses including trading platform development and risk management systems.
4. Contact Center Outsourcing: Inbound and outbound customer service solutions with agents from South East Asia, providing multilingual customer support.
5. Digital Marketing Services: Localized digital marketing consulting with in-depth strategy and local market activation for South East Asia clients.
6. SaaS Products (Social Lending, Trading, Cloud Guarantor, Cleanex, Recruit, iStay): Proprietary SaaS platforms including Bluebelt Social Lending (P2P lending), Bluebelt Trading (brokerage), Cloud Guarantor (rental guarantee), Cleanex (cleaning services), Bluebelt Recruit (job matching), and Blubelt iStay (smart hotel).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bluebelt is an Asia-Pacific software development company that builds custom mobile, web, payment, and blockchain applications for global enterprises, complemented by a portfolio of proprietary SaaS products. Its services span mobile app development, IT consulting, blockchain engineering, brokerage trading platform development, web development, cloud contact center solutions, contact center outsourcing, and localized digital marketing for Southeast Asia.

Product overview

Bluebelt is a software development company with 10+ years of experience in IT and fintech, offering a portfolio of proprietary products and professional services. Their core products include Bluebelt Social Lending (social lending marketplace with crypto and property collateral), Bluebelt Trading (forex and crypto brokerage platform), Cloud Guarantor (rental guarantee management), Cleanex (sharing economy cleaning service), Bluebelt Recruit (job matching platform), and Blubelt iStay (smart hotel app with IoT integration). Their professional services include mobile app development, blockchain development, web development, IT consulting, cloud contact center solutions, and localized digital marketing—serving clients across 7+ countries with 300+ professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Blubelt iStay: Smart hotel mobile app integrated with Google Home, Alexa and Amazon Echo for seamless guest communications and personalized experience.
• Bluebelt Trading
• Cloud Guarantor
• Cleanex
• Bluebelt Recruit
• Bluebelt Social Lending

Products and services

• Bluebelt Social Lending A secure front-to-back social lending marketplace solution designed for peer-to-peer lending platforms. Supports collateral in the form of cryptocurrency or real property assets and offers customization options for building client experience and protecting platform brand.
• Bluebelt Trading Premium brokerage solutions and services for forex and crypto businesses, featuring fully customized, technology-advanced trading platforms with social trading capabilities and high-end risk management systems adaptable to all devices.
• Cloud Guarantor Affordable professional rental guarantee management software providing cutting-edge engineering solutions for real estate companies, rental housing guarantee services, property owners, and tenants to untangle complex processes and workflows.
• Cleanex Smart cleaning tracking management solution using a sharing economy approach, connecting cleaners, cleaning businesses, and property owners for cleaning service coordination.
• Bluebelt Recruit Job network and job search engine connecting companies with qualified candidates and helping candidates find career opportunities, with mobile platform accessibility for employers and employees.
• Blubelt iStay Smart hotel mobile app integrated with Google Home, Alexa, and Amazon Echo, providing seamless guest communications and personalized experience from check-in to check-out.
• Mobile App Development Services Native iOS and Android mobile application development services helping businesses build impactful mobile applications as part of their mobile strategy.
• IT Consulting Services Consulting services that help clients remove workflow pain points, implement new technologies, and consolidate work tasks and portfolios.
• Blockchain Development Services Blockchain development services including smart contract development, crypto asset exchange platforms, crypto wallets, social lending solutions, and token development for building secure and transparent business solutions.
• Brokerage Trading Development Services Customized trading platform development including platforms adaptive to all devices, social trading apps, and high-end risk management systems for brokerage operations.
• Web Development Services Cutting-edge web development services tailored to any language, technical stack, and platforms, including website design, CMS customization, and web-app development.
• Cloud Contact Center Services Zendesk-based cloud contact center solution providing customized omnichannel customer experience while reducing human operational costs.
• Contact Center Outsourcing Inbound and outbound customer service solutions staffed by agents from South East Asia, delivering multilingual customer support that transforms business operations and improves profitability.
• Business Consulting Services Business operation and marketing planning consulting services to help businesses optimize their operations.
• Localized Digital Marketing Services

Quantifiable outcome

• Seamless user experience across web, mobile, payment, and blockchain applications

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• ZendeskcoreTechnology or IntegrationZendesk is integrated into Bluebelt's cloud contact center solutions. Bluebelt provides customized Zendesk-based omnichannel contact center experiences that reduce human operational costs while creating unique customer experiences.
• Google PlatformcoreTechnology or IntegrationGoogle Platform integration is utilized across Bluebelt's product portfolio including mobile apps, web applications, and smart hotel solutions (iStay integrated with Google Home).
• AmazoncoreTechnology or IntegrationBluebelt iStay smart hotel app is integrated with Amazon Echo for seamless guest communications and personalized experiences.
• Alexa (Amazon)coreTechnology or IntegrationBluebelt iStay smart hotel app is integrated with Alexa for voice-controlled guest services and smart home automation.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• LeewayHertz: Enterprise blockchain and fintech software development company building crypto exchanges, DeFi platforms, and tokenization solutions; overlaps with Bluebelt's blockchain development services.
• HashCash Consultants: Blockchain and crypto exchange development firm offering white-label exchanges, smart contracts, and fintech solutions; directly comparable to Bluebelt's blockchain development and brokerage platform offerings.
• OpenXcell: Software development and IT services firm with strong blockchain and fintech practice offering custom development across web, mobile, and enterprise; overlaps Bluebelt's broad services portfolio.
• Appinventiv: Global software development company offering mobile, web, blockchain, and fintech solutions; comparable to Bluebelt's full-stack software development and enterprise GTM approach.
• Antier Solutions: Blockchain development firm specializing in crypto exchange platforms, smart contracts, and crypto wallet development; directly comparable to Bluebelt's core blockchain development services.

Regional players

• Coins.ph (now under WeChat/PayMaya): Philippines-based fintech and crypto exchange serving Southeast Asia with digital payments and trading; comparable regional fintech/crypto operator in Bluebelt's Philippines market.

Broad incumbents

• Liquid (by QUOINE): Asia-headquartered cryptocurrency exchange serving Japan, Singapore, and other APAC markets; comparable to Bluebelt Exchange as a regional crypto/forex brokerage competitor.
• NTT Data: Large Japanese IT services and consulting firm offering enterprise software, blockchain, and digital transformation across APAC; represents incumbent competition for Bluebelt's enterprise services.
• GMO Internet Group: Japanese internet conglomerate with major cryptocurrency exchange (GMO Coin) and broader fintech/internet services; larger incumbent in Bluebelt's home market with overlapping crypto and web services.

Others

• Zendesk: Cloud customer service platform that Bluebelt builds custom contact center solutions on top of; relevant as a technology partner and indirect competitive reference for Bluebelt's cloud contact center service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BluebeltAsia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluebelt