Jack Rabbit Hill Farm

What Jack Rabbit Hill Farm does

Jack Rabbit Hill Farm is a 70-acre certified biodynamic and organic farm and craft beverage producer operating from Hotchkiss in Colorado's North Fork Valley. Founded in 2000 by Lance Hanson, the farm spans approximately 18-20 acres of vineyards and tree fruits, supplemented by medicinal herb gardens, pasture, and cattle. The company operates as a unified portfolio of distinct brands producing estate wines (JRH Farm Wines), single-orchard ciders (New Avalon Grower Ciders), craft spirits including gin, vodka, brandies, and eau de vie (CapRock line, distilled via Bavarian copper pot stills at its Peak Spirits distillery), a zero-waste reusable-bottle vodka program for restaurants (MEll Vodka, operating since 2009 and converted to a reusable bottle reuse model in 2019), a keg and box wine program for Colorado restaurants, caterers, and events (WineTapistry), and a twice-annual wine club (Round Tower Wine Club). Core production technology rests on nine biodynamic preparations for soil and crop health, native yeast fermentation for 5-6 months with extended aging (18-20 months in neutral French oak for reds), and single-origin whole-fruit fermentation for ciders.

The business model operates across three distinct revenue streams: direct-to-consumer (wine club shipments, online sales processed through Vinoshipper.com, and farm pickup); enterprise/B2B field sales (WineTapistry keg and box program and MEll vodka supplied to Colorado restaurants, bars, caterers, and events); and product diversification into non-beverage lines (High Desert Organic Hand Sanitizer Spray and biodynamic medicinal herbs and tinctures launched in response to Covid-19 in 2020). Pricing is unit-based for spirits, cider, and wine purchases; the wine club operates on a twice-annual shipment basis with no membership fees or monthly dues, with members charged at shipment plus taxes and shipping. Customer segments span individual wine enthusiasts, Colorado hospitality businesses, and health/wellness consumers. Distribution is multi-channel but geographically constrained: B2B operations are limited to Colorado, while DTC online shipping is limited to select states via the Vinoshipper.com integration.

The company has no external funding, no parent company, and remains founder-owned and independently operated. It has received significant earned media coverage including features in the New York Times, Wall Street Journal, Food & Wine Magazine, 5280 Magazine, Robert Parker's Wine Journal, and The Denver Post, and was featured in PBS tasteMAKERS Season 1. Fruit sourcing partnerships with Ela Family Farms, Filigreen Farm, and Fortunate Orchard supply Delta County orchards for the CapRock spirit portfolio. The company is privately held with no disclosed revenue and operates with a headcount of 1-10 employees.

Name

Jack Rabbit Hill Farm

Legal name

Jack Rabbit Hill Farm

Website

https://jackrabbithill.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Jack Rabbit Hill Farm is a certified biodynamic and organic farm and craft beverage producer in Colorado's North Fork Valley, producing estate wines, single-orchard ciders, and craft spirits, serving DTC wine consumers, Colorado restaurants and bars, and wine club members since 2000.

Ownership category

akta.pro rank

Headquarters

HQ city

Hotchkiss

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Estate Wine Sales: Direct sales of biodynamic/organic estate wines (JRH Farm Wines) to consumers via online store and wine club. Wines include reds aged 18-20 months in neutral French oak and whites aged sur lees in stainless vats.
2. CapRock Craft Spirits: Sales of CapRock organic and biodynamic spirits including vodka, gin, brandies, and eau de vie made from local orchard fruits and grape pomace.
3. MEll Zero Waste Vodka: Vodka sold to Colorado restaurants and bars in reusable bottles with recurring bottle return/refill model, operational since 2009.
4. New Avalon Grower Ciders: Single orchard ciders sold directly to consumers and select restaurants, featuring whole fruit fermentation for enhanced flavor.
5. WineTapistry Keg & Box Program: Keg and box wine program for Colorado restaurants, caterers and events featuring dozens of varietals including JRH Farm wines and hand-selected wines from California, Oregon and Washington winemakers. Custom house blend options available.
6. Round Tower Wine Club: Twice-annual wine shipments of 4 bottles with no membership fees or monthly dues. Members receive priority allocation before online sales and select restaurants. Card charged at shipment plus taxes and shipping.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Jack Rabbit Hill Farm produces and sells certified organic and biodynamic estate wines (JRH Farm Wines), single-orchard ciders (New Avalon Grower Ciders), and craft spirits including vodka, gin, brandies, and eau de vie (CapRock line, plus MEll Zero Waste Vodka). It also operates a B2B keg and box wine program (WineTapistry) and a twice-annual wine club (Round Tower), all sourced from its 70-acre farm in Colorado's North Fork Valley and partner orchards.

Product overview

Jack Rabbit Hill Farm is a diversified 70-acre biodynamic farm and craft beverage producer in Colorado's North Fork Valley. The company operates as a unified portfolio of distinct brands producing estate wines (JRH Farm Wines), single-orchard ciders (New Avalon Grower Ciders), craft spirits (CapRock Gin, Vodka & Brandies and MEll Zero Waste Vodka), a keg and box wine program for restaurants (WineTapistry), a wine club (Round Tower Wine Club), and biodynamic medicinal herbs. All products are produced using certified organic and biodynamic farming practices, with the spirits and wines emphasizing local fruit sourcing from regional growers.

Differentiator

Problem solved

Functional benefit

Brands

• JRH Farm Wines: Estate wines that naturally express the farm's mountain terroir, made from grapes grown in the farm's 18-20 acre biodynamic vineyards.
• New Avalon Grower Ciders
• CapRock Gin, Vodka & Brandies
• WineTapistry
• MEll Zero Waste Vodka
• Peak Spirits

Products and services

• JRH Farm Wines

Quantifiable outcome

• In Colorado, only 6.25% of glass bottles are recycled; a reused bottle has trace energy intensity compared to recycled bottles
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ela Family FarmscoreOthersProvides Jonathon and Braeburn apples for CapRock Organic Gin, Bartlett pears for Pear Eau de Vie, and Rosa peaches for Peach Eau de Vie and 8 Year Barrel-Aged Peach Brandy. Located in Delta County, Colorado.
• Filigreen FarmcoreOthersProvides heirloom apples for CapRock Biodynamic Barrel-Aged Apple Brandy. Certified biodynamic organic farm.
• Fortunate OrchardminorOthersProvides Bartlett pears for CapRock Organic Pear Eau de Vie.
• Vinoshipper.comcoreTechnology or IntegrationThird-party e-commerce platform processing all online wine purchases for Jack Rabbit Hill Farm. Customers are redirected to Vinoshipper.com to complete purchases.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Peay Vineyards: Sonoma Coast estate winery practicing organic and biodynamic viticulture with native yeast fermentation and neutral French oak aging — closely aligned with Jack Rabbit Hill's winemaking approach.
• Stem Ciders: Denver-based craft cidery producing dry, premium ciders from Colorado-sourced apples. Direct cider peer operating in the same Colorado on-premise and DTC channels as New Avalon Grower Ciders.
• Cayuse Vineyards: Walla Walla biodynamic winery using French biodynamic consultant's methods on estate vineyards. Comparable small-scale, estate-grown, biodynamic-certified model with allocation-based distribution.
• Benziger Family Winery: Sonoma-based family winery certified biodynamic and organic, producing estate wines with native yeast and minimal-intervention practices. Highly comparable operating philosophy and certification history to Jack Rabbit Hill Farm's estate biodynamic program.
• Brick House Vineyards: Oregon Willamette Valley estate winery certified biodynamic, producing low-intervention wines from estate vineyards. Comparable in scale, certification, and minimal-intervention winemaking philosophy.
• A to Z Wineworks: Oregon-based sustainably-farmed wine producer with broad DTC and restaurant distribution; comparable mid-sized craft winery operating with sustainable/organic certification across multiple varietals.
• Breckenridge Distillery: Colorado-based craft distillery producing vodka, gin, bourbon, and specialty spirits for Colorado restaurants and bars. Direct competitor in the Colorado on-premise spirits channel.
• Leopold Bros: Colorado craft distillery producing small-batch gin, vodka, and other spirits with farm-sourced inputs. Comparable craft-distillery peer serving the same Colorado on-premise accounts as MEll.
• Grgich Hills Estate: Napa estate winery committed to biodynamic and organic farming since 2000, producing estate wines from family-owned vineyards. Closely comparable on certification, estate-grown positioning, and family/founder-led structure.

Broad incumbents

• Treasury Wine Estates: Global wine producer whose portfolio includes organic and biodynamic brands (e.g., Beringer, Sterling). Represents the broad incumbent tier Jack Rabbit Hill competes against for shelf and on-premise placement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jackrabbithill
• Facebookfacebook.com/jackrabbithill
• LinkedInlinkedin.com/company/peak-spirits-jack-rabbit-hill

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack Rabbit Hill Farm