A to Z Wineworks
A to Z Wineworks is a Newberg, Oregon-based winery producing a seven-SKU Oregon wine portfolio led by Pinot Noir, sold through national and international wholesale distributors and direct-to-consumer e-commerce, targeting everyday wine consumers with accessible, sustainably produced cool-climate wines.
- Company typePrivate
- Founded2002
- HeadquartersNewberg, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What A to Z Wineworks does
A to Z Wineworks is an Oregon-based wine producer founded in 2002 and headquartered in Newberg, Oregon, employing 51-100 people. The company produces a seven-SKU portfolio led by its flagship Oregon Pinot Noir, with complementary offerings in Chardonnay, Pinot Gris, Riesling, Rosé, Bubbles (including canned format), and a premium tier 'The Essence of Oregon Pinot Noir.' A to Z's production model relies on multi-valley Oregon sourcing from 100+ vineyards, enabling blending across diverse microclimates to produce consistent quality at accessible price points, with peak production capacity of 450,000 cases per vintage. Since 2022, A to Z has operated as part of Ste. Michelle Wine Estates following Ste. Michelle's acquisition, with the brand consolidated alongside REX HILL and Erath into a unified 700,000-case Oregon business within Ste. Michelle's 5-million-case Pacific Northwest portfolio.
A to Z generates revenue through two primary channels: direct-to-consumer e-commerce (shop.atozwineworks.com), which offers volume discounts reaching 30%+ on 11+ bottle orders, and wholesale distribution through a tier-1 national network that includes Southern Glazers Wine & Spirits, Johnson Brothers, and Winebow, covering all 50 US states alongside nine international markets including Australia, Canada, the UK, Japan, South Korea, the Caribbean, Colombia, and Israel. The company also operates an Artist in Residence program and has positioned itself as a sustainability leader as a Certified B Corporation since 2014 (first Oregon winery) and an IWCA Silver member since 2021 (first Oregon winery).
The company targets a broad consumer base positioned around the concept of 'Aristocratic Wines at Democratic Prices,' emphasizing everyday occasions over connoisseur positioning. Distribution relies on selected retailers nationwide, restaurants, and hotels, with a wine finder tool on the website rather than a tasting room (with the exception of REX HILL's tasting room). Brand strength is supported by three IMPACT Hot Brand awards, multiple Wine Spectator Top 100 placements, and five Wine & Spirits All-Star Winery of the Year recognitions. Leadership is anchored by President & CEO Amy Prosenjak, who joined in 2007 and has overseen the brand's transformation from an 80,000-case producer into Oregon's top-selling wine brand, representing approximately one in every four bottles of Oregon wine sold in the United States.
A to Z Wineworks firmographics
Firmographics- Name
- A to Z Wineworks
- Legal name
- A to Z Wineworks, LLC
- Website
- https://atozwineworks.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- A to Z Wineworks is a Newberg, Oregon-based winery producing a seven-SKU Oregon wine portfolio led by Pinot Noir, sold through national and international wholesale distributors and direct-to-consumer e-commerce, targeting everyday wine consumers with accessible, sustainably produced cool-climate wines.
- Ownership category
- akta.pro rank
A to Z Wineworks industry classification
Industry- Product category
- Wine Production
- NAICS
- Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Grape Vineyards (111332)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ)
Keywords
Where A to Z Wineworks is headquartered
LocationHeadquarters
- HQ city
- Newberg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
A to Z Wineworks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Wine Sales: A to Z Wineworks generates revenue primarily through direct-to-consumer e-commerce sales and wholesale distribution through a network of distributors and retailers nationwide. The company offers case discounts for bulk purchases (11+ bottles) that can exceed 30% off retail pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual bottles |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
A to Z Wineworks product offering
Product offeringCore offering
A to Z Wineworks produces and sells a portfolio of cool-climate Oregon wines, including Pinot Noir (flagship), Chardonnay, Pinot Gris, Riesling, Rosé, sparkling Bubbles, and a premium tier called The Essence of Oregon Pinot Noir. The company sources fruit from over 100 vineyards across Oregon's diverse valleys, blending to deliver consistent, food-friendly wines at accessible price points, sold via direct-to-consumer e-commerce and a national distributor network.
Product overview
A to Z Wineworks is an Oregon wine company offering a portfolio of seven wine products. The core lineup includes Pinot Noir (the flagship and top-selling wine), Chardonnay, Pinot Gris, Riesling, Rosé, and Bubbles (sparkling wine). The company also produces a premium tier called 'The Essence of Oregon Pinot Noir.' The wines are positioned as high-quality at accessible price points ('Aristocratic Wines at Democratic Prices'), designed for everyday occasions from weeknight dinners to celebrations. The company operates as both a direct-to-consumer e-commerce platform and supplies wines through retailers nationwide via distribution partners.
Differentiator
Problem solved
Functional benefit
Brands
- REX HILL: Premium Oregon wine brand with Pinot Noir and complementary varietals, includes a tasting room.
- Erath
Products and services
- A to Z Oregon Pinot Noir The flagship red wine, a versatile and approachable Pinot Noir from Oregon. Juicy and smooth with flavors of black cherry, strawberry jam, and hints of spice. Recognized multiple times by Wine Spectator Top 100.
- A to Z Chardonnay A classic, cool-climate Oregon Chardonnay. Clean white wine with bright acidity, pairing well with a wide variety of foods and refreshing on its own. Recognized on the 2018 Wine Spectator Top 100.
- A to Z Pinot Gris A crisp, versatile white wine from Oregon. Refreshing and easy-drinking, suitable as an aperitif or paired with light dishes, salads, and charcuterie.
- A to Z Riesling Oregon Riesling with crisp, floral notes. Refreshing white wine with bright acidity, suitable for summer sipping and pairing with diverse cuisines.
- A to Z Rosé An Oregon rosé based on Sangiovese grapes. Refreshing, light-bodied wine with juicy strawberry, zesty citrus, and floral aromas. Off-dry with tasty lip-smacking acidity.
- A to Z Bubbles Oregon sparkling wine. Vibrant and juicy sparkling wine for any occasion, from casual to grand celebrations. Also available in canned format.
- The Essence of Oregon Pinot Noir A premium Pinot Noir expressing the essence of Oregon terroir. The top-tier offering in the A to Z portfolio, showcasing the distinctive character of Oregon wine.
- REX HILL Wines Premium Oregon wine brand under the A to Z Wineworks umbrella, with Pinot Noir and complementary varietals; includes a tasting room operation.
- Erath Wines Oregon wine brand producing Pinot Noir and other varietals, consolidated into the Ste. Michelle Oregon portfolio under A to Z Wineworks leadership.
Quantifiable outcome
- Three IMPACT Hot Brand Awards (2016, 2017, 2020) and multiple Wine Spectator Top 100 recognitions
- +3 more outcomes
Companies that use A to Z Wineworks
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
A to Z Wineworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature1 record
A to Z Wineworks partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Southern Glazers Wine & SpiritscoreMajor national wine and spirits distributor covering multiple states including Alaska, Washington D.C., Florida, and others. Primary distribution partner for A to Z Wineworks wholesale distribution.
- United Johnson BrotherscoreRegional distributor covering Alabama, Arkansas, Nevada, and other states with multiple warehouse locations.
- Johnson BrotherscoreRegional distributor serving Nevada with location at 4701 Mitchell St., North Las Vegas, NV 89081.
- WinebowcoreNational fine wine and spirits importer and distributor covering Georgia and other markets.
- International Wineries for Climate Action (IWCA)coreClimate action coalition; A to Z became first Oregon winery to join in 2021, demonstrating commitment to decarbonizing the wine industry and protecting Oregon's agricultural landscape.
- Bibendum (UK)minorUK-based wine importer and distributor handling A to Z Wineworks distribution in the United Kingdom market.
- Nicholas Pearce Wines Inc. (Canada)minorOntario-based wine agency representing A to Z Wineworks in the Canadian market.
- Village Cellars (Japan)minorJapanese wine importer and distributor with contact Masatoshi Hamamoto representing A to Z in Japan market.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
A to Z Wineworks competitors and assessment
Company assessmentDirect peers
- Willamette Valley Vineyards: Public Oregon winery (NASDAQ: WVVI) producing Pinot Noir and other cool-climate varietals with a flagship tasting room in the Willamette Valley. Direct geographic and varietal peer; smaller case volume than A to Z but a strong DTC-tasting-room model.
- King Estate Winery: Large Oregon winery known for Pinot Gris and Pinot Noir with a 1,033-acre estate vineyard and on-site restaurant/tasting room. Closely comparable on Oregon-cool-climate varietals and national distribution scale.
- Erath Winery: Sister Oregon brand (Pinot Noir specialist) under the same Ste. Michelle Wine Estates platform, consolidated with A to Z into a 700,000-case Oregon business. Same varietals, region, and parent company.
- REX HILL: Premium Oregon Pinot Noir brand within the A to Z portfolio with a tasting room; wholly owned subsidiary under Ste. Michelle Wine Estates. Same parent and operating platform, focused on premium tier.
- Domaine Drouhin Oregon: Boutique Oregon Pinot Noir producer with strong French Burgundian heritage, founded in part by A to Z co-founder Deb Hatcher. Comparable varietal and regional focus; smaller scale and higher price point.
Broad incumbents
- Ste. Michelle Wine Estates: Parent company (~5M cases/year) and Pacific Northwest wine conglomerate (Chateau Ste. Michelle, 14 Hands, Columbia Crest). Comparable category at much larger scale; sets the platform context for A to Z.
- Duckhorn Vineyards: Premium U.S. wine producer (Merlot, Cabernet, Chardonnay, Pinot Noir) with national distribution and DTC. Comparable premium-to-super-premium U.S. wine brand model and scale, broader portfolio.
- Trinchero Family Estates: Large California-based wine company (Sutter Home, Menage a Trois, Joel Gott) producing ~25M cases/year. Comparable scaled U.S. wine brand builder with broad national wholesale distribution.
- Francis Ford Coppola Winery: Large U.S. wine and lifestyle brand with on-site winery/tasting complex, broad varietal portfolio, and significant DTC. Comparable scaled U.S. winery with experiential and wholesale channels.
Emerging players
- J Vineyards & Winery: Russian River Valley/Oregon-adjacent sparkling and Pinot Noir producer under E. & J. Gallo. Comparable cool-climate varietal focus and premium positioning; smaller scale than A to Z but a peer in Oregon-style Pinot Noir.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
A to Z Wineworks social profiles
Digital presenceA to Z Wineworks compliance and trust
Trust signalCompliance2 records
A to Z Wineworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
A to Z Wineworks leadership team
Management profileNumber of profiles
Profiles18 records
A to Z Wineworks subsidiaries and ownership
Company hierarchySubsidiaries2 records
A to Z Wineworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A to Z Wineworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A to Z Wineworks
What does A to Z Wineworks do?
A to Z Wineworks produces and sells a portfolio of cool-climate Oregon wines, including Pinot Noir (flagship), Chardonnay, Pinot Gris, Riesling, Rosé, sparkling Bubbles, and a premium tier called The Essence of Oregon Pinot Noir. The company sources fruit from over 100 vineyards across Oregon's diverse valleys, blending to deliver consistent, food-friendly wines at accessible price points, sold via direct-to-consumer e-commerce and a national distributor network.
Is A to Z Wineworks a public or private company?
A to Z Wineworks is a private company. It is classified as corporate owned and is currently operating.
When was A to Z Wineworks founded?
A to Z Wineworks was founded in 2002. It employs 51 to 100 people.
Where is A to Z Wineworks based?
A to Z Wineworks is headquartered in Newberg, United States, in the North America region.
How does A to Z Wineworks make money?
One revenue line is on record: wine Sales.
Who are A to Z Wineworks's main competitors?
Direct peers on record are Willamette Valley Vineyards, King Estate Winery, Erath Winery, REX HILL and Domaine Drouhin Oregon. Broad incumbents are Ste. Michelle Wine Estates, Duckhorn Vineyards, Trinchero Family Estates and Francis Ford Coppola Winery. J Vineyards & Winery is listed as an emerging player.
Does A to Z Wineworks have an API?
No public API is recorded for A to Z Wineworks.
What industry is A to Z Wineworks in?
A to Z Wineworks's product category is Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of AFAFAAAB, Wine Production & Winemaking. Its NAICS code is 312130 and its SIC code is 5180.