Personal Trainer Food

What Personal Trainer Food does

Personal Trainer Food (legal entity: Personal Trainer Food, LLC) is a direct-to-consumer frozen meal delivery service founded in 2011 and headquartered in Fort Worth, Texas, with 51–100 employees. The company ships trainer-designed, high-protein, low-carb prepared meals nationwide to consumers seeking weight loss, portion control, and low-glycemic eating, with additional messaging targeting pre-diabetic/diabetic individuals, new parents, seniors, and single parents. Its product architecture is built around flash-frozen, individually packaged entrees and vegetable sides that are fully cooked and reheatable in 1–3 minutes via microwave, drawing from a menu of 70+ items plus 10+ breakfast options. The portfolio is structured into two plan tracks: a structured Weight Loss Plan with weekly/biweekly/monthly subscriptions and coaching, and a tiered Convenience Plan (35/70/140 items) at pay-as-you-go pricing of roughly $3.75–$5.32 per item, with a target daily cost of approximately $10. Add-on lines (zero-carb sauces, protein shakes, Pink Lemonade Protein Refresher, Lemon Crisp Protein Bar) extend the basket without requiring new cold-chain investment.

The business model is subscription-recurring with optional one-time purchase entry points, monetized exclusively through the company-owned website (personaltrainerfood.com) and supported by phone and live-chat inside sales. First-order acquisition is driven by promo codes (SAVE30, SAVE40), customer testimonials, and a multi-channel organic social/content presence across Facebook, Instagram, TikTok, Pinterest, Twitter/X, YouTube (MealMovement), and a 39+ page blog. Distribution is single-country (United States) with nationwide shipping from the Fort Worth facility, and there is no disclosed wholesale, retail, or marketplace channel. Ownership remains with founders Mike Starks (Founder/CEO) and Sam Watts (Co-Owner, BS Movement Science, TCU 2017); no external investors, parent company, subsidiaries, M&A activity, or funding rounds are identified in the source material. The company's scale signal is its 70+ SKU menu and over a decade of operating history rather than disclosed financial metrics, since revenue is not publicly disclosed.

Operationally, the company competes in the DTC prepared-meal category with a positioning differentiated by macro profile (low-carb, high-protein, 15–30g protein per entree), 'real food' ingredient positioning, and trainer-led credibility, but its differentiation is primarily brand and content rather than technology. There is no AI/ML capability, API surface, or proprietary software platform disclosed; the competitive moat relies on brand recognition (Forbes, CBS, Food Network, Lifetime TV, HGTV, Shape, Men's Journal, US Weekly, Bravo placements) and an owned content library rather than structural switching costs or patents.

Name

Personal Trainer Food

Legal name

Personal Trainer Food, LLC

Website

https://personaltrainerfood.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Personal Trainer Food (Personal Trainer Food, LLC) is a Fort Worth, Texas-based direct-to-consumer subscription service that ships flash-frozen, high-protein, low-carb prepared meals nationwide to weight-loss and portion-control-focused individual consumers across the United States.

Ownership category

akta.pro rank

Product category

Prepared Meal Delivery

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Meal delivery service
• Prepared frozen meals
• Weight loss meals
• High protein low carb
• Subscription food service

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Prepared Meal Delivery: Subscription-based meal delivery service with biweekly shipments of pre-cooked frozen meals. Customers select from 70+ protein and vegetable options. Also offers one-time orders for customers wanting to try before subscribing. Add-ons include sauces, protein shakes, and protein bars.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Personal Trainer Food is a direct-to-consumer meal delivery service that designs, prepares, flash-freezes, and ships high-protein, low-carb prepared meals to customers nationwide. Customers select from 70+ individually packaged protein and vegetable side options, with structured Weight Loss Plans and flexible Convenience Plan subscriptions (35, 70, or 140 items) shipped biweekly, plus one-time order options and add-on sauces, protein shakes, and protein bars.

Product overview

Personal Trainer Food is a meal delivery service built around a dual-plan architecture: the Weight Loss Plan, which is a structured program for replacing most or all daily meals with trainer-designed, high-protein, low-carb frozen entrees and vegetable sides; and the Convenience Plan, which offers the same prepared meals in three tiered box sizes (Small, Medium, Large) for flexible supplementation. Both plans draw from a menu of 70+ individually packaged protein and vegetable options, including more than 10 breakfast choices. The product portfolio is extended through an add-on lineup comprising four zero-carb sauces (Sweet Garlic Butter, Sweet Bacon and White Cheddar, Sriracha, Chile Citrus Salsa Verde), two protein shakes (Chocolate and Vanilla), a Pink Lemonade Protein Refresher, and a Lemon Crisp Protein Bar. Meals arrive fully cooked, flash-frozen, and individually wrapped, and are heated in a microwave in 1–3 minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Weight Loss Plan

Quantifiable outcome

• Lose up to 20 pounds in 6 weeks
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Medifast / Optavia: Direct sales-driven weight loss program built around portion-controlled meal replacements and coaching. Highly comparable to PTF's Weight Loss Plan model, with coach-driven acquisition and a similar 'meals + coaching' value proposition.
• BistroMD: Doctor-designed DTC meal delivery service specializing in weight loss and portion-controlled prepared meals. Closely comparable in product format (flash-frozen prepared meals), customer base, and subscription model to Personal Trainer Food.
• Diet-to-Go: Chef-prepared, calorie-controlled meal delivery service focused on weight loss with dietitian support. Direct competitor in the prepared-meal weight-loss subscription category with a similar value proposition.
• Freshly: Ready-to-eat prepared meal delivery service (now owned by Nestle) with portion-controlled, high-protein offerings. Competes directly with PTF's Convenience Plan and Weight Loss Plan on convenience, pricing tier, and DTC subscription model.
• Factor (formerly Factor 75): Chef-prepared, fresh (not frozen) ready-to-eat meal delivery service with high-protein, low-carb options comparable to PTF's macro profile. Direct competitor in DTC prepared meals, though Factor emphasizes fresh rather than flash-frozen delivery and broader cuisine variety.
• Nutrisystem: Long-standing DTC weight-loss meal delivery service offering portion-controlled, low-calorie prepared meals via subscription. Directly competes with Personal Trainer Food in the structured weight-loss meal replacement category, though at much larger scale and with broader marketing reach.
• Magic Kitchen: Frozen prepared meal delivery service offering portion-controlled, diet-specific meals (low-carb, diabetic-friendly, weight management). Comparable to PTF in product format, customer segments (diabetics, seniors, weight loss), and shipping model.
• Trifecta: Organic, macro-counted prepared meal delivery service targeting fitness-oriented consumers. Comparable in high-protein positioning, DTC subscription model, and macro-conscious customer base, though positioned more toward performance/athletic nutrition than weight loss.

Broad incumbents

• HelloFresh: Largest meal-kit subscription company offering recipe kits with pre-portioned ingredients. Adjacent rather than direct (kit vs. fully-prepared), but competes for the same 'convenient home meals' consumer occasion and budget.
• Weight Watchers (WW): Iconic weight loss program now offering both coaching and prepared-meal products via acquisition. Overlaps with PTF in the weight-loss customer segment but operates a much broader multi-product platform including digital coaching and community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trainerfood
• YouTubeyoutube.com/user/MealMovement
• Facebookfacebook.com/trainerfood
• Instagraminstagram.com/personaltrainerfood
• TikToktiktok.com/@personaltrainerfood
• Pinterestin.pinterest.com/PTrainerFood
• LinkedInlinkedin.com/company/personal-trainer-food

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Personal Trainer Food