Trifecta
Trifecta is a Sacramento-based organic meal delivery service founded in 2015 that ships chef-prepared, macro-balanced meals across Clean, Keto, Paleo, Whole30, Vegetarian, and Vegan plans to customers in all 50 US states via a weekly subscription model paired with a macro-tracking mobile app, serving fitness enthusiasts, weight-loss seekers, and clinical nutrition partners.
- Company typePrivate
- Founded2015
- HeadquartersSacramento, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Trifecta does
Trifecta Nutrition, Inc. is a Sacramento, California-based organic meal delivery service founded in 2015 by Greg Connolly (CEO) and Elizabeth Connolly. The company prepares ready-to-eat meals across six diet frameworks — Clean, High Protein Vegetarian, Keto, Paleo, Whole30 Friendly, and High Protein Vegan — priced at $104.93 to $119 per week, with an à la carte Meal Prep option. Meals are produced using Individual Quick Freezing (IQF) technology to preserve nutrients and flavor, are built around a 237-ingredient banned list, and ship nationwide across all 50 US states. A companion mobile app provides macro tracking, barcode-scanned food logging, water intake logging, and personalized meal plans generated by a proprietary macro calculation formula based on user biometrics and goals.
The commercial stack combines direct-to-consumer weekly subscriptions through shop.trifectanutrition.com and the mobile app with B2B distribution across gyms, clinics, and wellness centers (TITLE Boxing Club, EXOS, Lindora Clinic, ISSA's 400,000+ trainer community). Trifecta monetizes primarily through recurring weekly meal subscriptions plus one-time à la carte meal sales, affiliate referrals via Impact.com, and wholesale arrangements. Marketing leans on long-tenured flagship sports sponsorships — a five-year, approximately $10M UFC deal struck in 2018, the PGA Tour Official Meal Delivery Service partnership (2019), and a five-year Olympia Fitness title sponsorship — augmented by athlete endorsements, content/SEO marketing, a free-nutrition-coaching-led TrifectaMe community, and a Netflix documentary placement in 2024.
Operationally, Trifecta has consolidated its training-nutrition stack via the 2017 acquisition of Pocket WOD and DMW Design Group, and has raised approximately $23.9M cumulatively, most notably a $20M Series B led by Spring Lake Equity Partners in August 2021. Recent strategic moves emphasize clinical and telemedicine adjacencies — partnerships with OrderlyMeds for GLP-1-friendly meals (2024) and Apollo Health for KetoFLEX 12/3 protocol delivery (2025) — alongside an HSA/FSA payment option and a $3M debt investment in healthcare RCM company Care.fi in early 2026. The company is privately held with 51-100 employees and remains the self-described largest organic meal delivery service in the United States.
Trifecta firmographics
Firmographics- Name
- Trifecta
- Legal name
- Trifecta Nutrition, Inc.
- Website
- https://trifectanutrition.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Trifecta is a Sacramento-based organic meal delivery service founded in 2015 that ships chef-prepared, macro-balanced meals across Clean, Keto, Paleo, Whole30, Vegetarian, and Vegan plans to customers in all 50 US states via a weekly subscription model paired with a macro-tracking mobile app, serving fitness enthusiasts, weight-loss seekers, and clinical nutrition partners.
- Ownership category
- akta.pro rank
Trifecta industry classification
Industry- Product category
- Meal Delivery Services
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Meal Kits & Recipe Box Delivery (CRAFAFAD)
- akta.pro secondary industries
- Natural/Organic Bulk & Supplement Grocers (CRAHAMAF), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)
Keywords
Where Trifecta is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trifecta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Weekly Meal Subscription: Recurring weekly subscription model where customers pay for meal plans delivered weekly. Plans range from $104.93 to $119/week depending on plan type. Customers can pause, skip, or cancel with 7 days advance notice.
- A La Carte Meal Sales: Individual meal sales for customers who want to build their own custom meal selections or add items to their subscription.
- Affiliate Program: Performance-based affiliate program where partners earn commissions for referring customers to Trifecta's subscription service.
- Wholesale & Retail: B2B partnerships with clinics, gyms, wellness centers, and retail environments for grab-and-go meal sales or bundled program integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Clean Meal Plan - Balanced clean eating with high-quality protein, veggies, and whole grains |
| Subscription | Weekly | High Protein Vegetarian Meal Plan - Plant-based lifestyle with macro-balanced meals |
| Subscription | Weekly | Keto Meal Plan - Low carb with healthy fats and protein for ketosis |
| Subscription | Weekly | Paleo Meal Plan - Dairy-free, grain-free with grass-fed protein |
| Subscription | Weekly | Whole30 Friendly Meal Plan - Whole30 compatible, portion controlled, nutritionally balanced |
| Subscription | Weekly | High Protein Vegan Meal Plan - Plant-based protein with vegetables and whole grains |
| Unit Pricing | Weekly | Meal Prep - Choose your own protein, veggies, and carbs to assemble meals |
| Unit Pricing | Weekly | Signature Meals - Pre-made meals for easy nutritional goal tracking |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Trifecta product offering
Product offeringCore offering
Trifecta is the nation's largest organic meal delivery service, providing chef-prepared, macro-balanced, ready-to-eat meals shipped weekly to customers across all 50 US states across six diet-specific plans: Clean, Keto, Paleo, Whole30, High Protein Vegetarian, and High Protein Vegan. Offerings are supported by a companion mobile app (macro tracking, barcode food logging, water and workout tracking), free nutrition coaching, and personalized meal recommendations generated by a proprietary macro formula.
Product overview
Trifecta is a meal delivery service offering ready-to-eat organic meals and meal prep ingredients across multiple diet plans including Clean, Keto, Paleo, Whole30, Vegetarian, and Vegan options. The core offering is the meal delivery service with a companion Trifecta App for tracking, macro calculation, and personalized meal planning. Additional value-added services include nutrition coaching and free diet tools including calculators (macro, keto, TDEE, protein, water, BMI), workout plans, and meal prep toolkits. The product portfolio centers on the meal delivery subscription model with the mobile app as the primary digital companion for personalization and tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Trifecta Meal Delivery Service Ready-to-eat organic meal delivery subscription offering chef-prepared, macro-balanced meals across six diet plans (Clean, Keto, Paleo, Whole30, High Protein Vegetarian, High Protein Vegan) delivered weekly to customers across all 50 US states. Targeted at fitness-conscious individual consumers and athletes.
- Meal Prep Service Choose-your-own-protein meal prep service supplying individual proteins, vegetables, and carbs at $119/week for customers who prefer to assemble their own portion-controlled meals. Distinct from the prepared meal subscription because it ships raw components rather than finished dishes.
- Signature Meals Individual chef-prepared meals available for one-off or a la carte purchase, allowing customers to mix and match specific dishes to create personalized meal plans without committing to a weekly subscription tier.
- Trifecta Mobile App Companion mobile app for iOS and Android offering personalized macro tracking, barcode-scan food logging, water and fitness tracking, workout timers, and personalized meal plan recommendations, bundled with the meal subscription.
- Nutrition Coaching Expert nutrition coaching available to Trifecta customers via phone, email, or chat to support adherence to dietary goals, provided by Registered Dietitians.
Quantifiable outcome
- Customers have lost over 2 million pounds collectively
- +4 more outcomes
Companies that use Trifecta
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Trifecta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Trifecta partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, minor, flagship and major.
- Apollo HealthcorePartnership to deliver the KetoFLEX 12/3 diet directly to consumers' homes, supporting Apollo Health's dietary protocols.
- OrderlyMedscorePartnership to provide GLP-1 Friendly meals for OrderlyMeds GLP-1 telemedicine weight loss program members, combining appetite control medication with precision-engineered nutrition.
- Feeding AmericaminorWhen Trifecta has leftover food, healthy ready-made meals are donated to Feeding America to support hunger relief.
- NetflixflagshipFeatured in Netflix documentary 'You Are What You Eat: A Twin Experiment' which reached #3 trending spot globally, showcasing Trifecta meals as part of the dietary transformation journey.
- Lindora CliniccoreTrifecta named Official Meal Delivery Partner of Lindora Clinic, integrating with leading ketogenic experts to provide diverse meal options for Lindora clients.
- TITLE Boxing ClubcoreNational partnership making Trifecta the exclusive meal delivery partner for over 130 TITLE Boxing Club locations in the United States.
- International Sports Science Association (ISSA)corePartnership bringing healthy ready-to-eat meal delivery options to ISSA's community of over 400,000 certified trainers.
- Celiac Disease FoundationminorSponsorship partnership to support the celiac community with gluten-free meal offerings.
- EXOScorePartnership with human performance leader EXOS to deliver healthy meals meeting nutrition and performance needs.
- Olympia Fitness & Performance WeekendflagshipFive-year title sponsorship of the Olympia Fitness & Performance Weekend, one of the most prestigious fitness competitions.
- PGA TourmajorTrifecta named Official Meal Delivery Service of the PGA Tour, providing performance nutrition to golfers.
- Beyond MeatcoreFirst partnership to make Beyond Meat products available for meal delivery, expanding plant-based options for consumers.
- UFCflagshipFive-year, approximately $10 million deal making Trifecta the first-ever Official Meal Delivery Partner of UFC. Includes branding on meal boxes, UFC Performance Institute, and live events. Athletes include Cody Garbrandt, T.J. Dillashaw, and Paige VanZant.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Trifecta competitors and assessment
Company assessmentDirect peers
- Fresh n Lean: Organic, chef-prepared ready-to-eat meal delivery service offering multiple diet-specific plans (keto, paleo, vegan, Whole30) shipped nationwide. Closest direct competitor to Trifecta on diet breadth, organic positioning, and weekly subscription model.
- Factor: Performance- and calorie-controlled prepared meal delivery brand owned by HelloFresh, targeting fitness-conscious consumers with chef-made meals. Direct peer on prepared-meal subscription model and macro-balanced positioning.
- Sunbasket: Organic-focused meal kit and prepared meal service offering keto, paleo, Mediterranean, and other diet plans. Comparable on diet segmentation, organic sourcing, and nationwide DTC delivery.
- Daily Harvest: Subscription DTC service delivering chef-crafted, organic, ready-to-eat frozen meals and smoothies. Comparable on DTC model, organic positioning, and diet-segmented menu (vegan, low-calorie, protein-focused).
- CookUnity: Chef-prepared ready-to-eat meal subscription service delivering nationwide with rotating menus from professional chefs. Comparable on chef-led positioning, weekly subscription delivery, and performance/health-adjacent consumer base.
- Territory Foods: Chef-prepared, calorie- and macro-controlled meal delivery service with diet-specific plans (keto, paleo, vegan) shipped directly to consumers. Direct peer on prepared-meal subscription, macro tracking, and fitness-adjacent consumer targeting.
- Splendid Spoon: Plant-forward ready-to-eat meal subscription brand delivering breakfast, lunch, and dinner nationwide. Comparable on prepared-meal subscription model and diet-specific positioning (vegan, gluten-free, low-calorie).
Broad incumbents
- HelloFresh: Largest meal-kit subscription company globally, operating across multiple diet-specific brands including Factor. Overlaps with Trifecta on DTC delivery and diet segmentation but serves a much broader, less performance-niche audience at scale.
- Blue Apron: Foundational DTC meal-kit subscription brand (now under Wonder), offering diet-specific weekly menus delivered nationwide. Comparable on subscription meal delivery mechanics but with a less fitness/performance focus.
Emerging players
- Kettlebell Kitchen: Performance-nutrition meal delivery brand targeting CrossFit and functional-fitness athletes with macro-counted meals. Highly comparable to Trifecta's athlete/fitness-first positioning though at smaller scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trifecta social profiles
Digital presenceTrifecta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trifecta leadership team
Management profileNumber of profiles
Profiles8 records
Trifecta funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trifecta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trifecta
What does Trifecta do?
Trifecta is the nation's largest organic meal delivery service, providing chef-prepared, macro-balanced, ready-to-eat meals shipped weekly to customers across all 50 US states across six diet-specific plans: Clean, Keto, Paleo, Whole30, High Protein Vegetarian, and High Protein Vegan. Offerings are supported by a companion mobile app (macro tracking, barcode food logging, water and workout tracking), free nutrition coaching, and personalized meal recommendations generated by a proprietary macro formula.
Is Trifecta a public or private company?
Trifecta is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trifecta founded?
Trifecta was founded in 2015. It employs 101 to 250 people.
Where is Trifecta based?
Trifecta is headquartered in Sacramento, United States, in the North America region.
How does Trifecta make money?
Four revenue lines are on record. Weekly Meal Subscription is the primary driver. The others are A La Carte Meal Sales, affiliate Program and wholesale & Retail.
Who are Trifecta's main competitors?
Direct peers on record are Fresh n Lean, Factor, Sunbasket, Daily Harvest, CookUnity, Territory Foods and Splendid Spoon. Broad incumbents are HelloFresh and Blue Apron. Kettlebell Kitchen is listed as an emerging player.
Does Trifecta have an API?
No public API is recorded for Trifecta.
What industry is Trifecta in?
Trifecta's product category is Meal Delivery Services. Its primary akta.pro industry code is CRAFAFAD, Meal Kits & Recipe Box Delivery, with a secondary code of CRAHAMAF, Natural/Organic Bulk & Supplement Grocers. Its SIC code is 2090.