Carnivora
Canada-based e-commerce and wholesale company selling raw whole animal pet food for dogs and cats, operating a DTC storefront on carnivora.ca for freeze-dried products and supplements alongside a B2B portal serving Canadian pet specialty retailers.
- Company typePrivate
- Founded1999
- HeadquartersSaskatoon, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Carnivora does
Carnivora is a privately held Canadian e-commerce and wholesale company based in Saskatoon, Saskatchewan, that produces and sells raw whole animal pet food for dogs and cats. Its core product line consists of Frozen Whole Animal Dinners and Diets sold as 8 oz patties (8 per package, or in 25 lb bulk cartons of 50 patties) formulated to approximately 80% muscle meat, 10% organs, and 10% raw meaty bones, plus add-ons (Vegetables 'n' Fruit, Green Tripe, raw meaty bones, Beef Offal), and shelf-stable Freeze-Dried Pixies and Health Care / Supplements (Cold Water Fish Oil, Primrose Oil). The company's underlying technology is a vertically integrated, human-quality food processing workflow: naturally raised livestock are sourced from selected producers (free of hormones and antibiotics, organic whenever possible), humanely slaughtered at regulated abattoirs, processed into patty form, and deep frozen for a minimum of seven days to destroy parasites before shipping. The trademarked Species Appropriate™ brand framing positions the products as replicating the evolutionary prey diet of dogs and cats rather than as formulated grain- or heat-processed alternatives.
Carnivora firmographics
Firmographics- Name
- Carnivora
- Legal name
- Carnivora
- Website
- https://carnivora.ca
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Canada-based e-commerce and wholesale company selling raw whole animal pet food for dogs and cats, operating a DTC storefront on carnivora.ca for freeze-dried products and supplements alongside a B2B portal serving Canadian pet specialty retailers.
- Ownership category
- akta.pro rank
Carnivora industry classification
Industry- Product category
- Raw Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal (except Poultry) Slaughtering (311611), Pet and Pet Supplies Retailers (45991)
- SIC
- Food And Kindred Products (2000), Meat Packing Plants (2011)
- akta.pro primary industry
- Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)
- akta.pro secondary industries
- Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE), Freeze-Dried & Dehydrated Pet Food (AFADAFAD)
Keywords
Where Carnivora is headquartered
LocationHeadquarters
- HQ city
- Saskatoon
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Carnivora business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Frozen Whole Animal Pet Food (B2C E-commerce + Retail): Direct-to-consumer online sales of freeze-dried pixies and supplements via carnivora.ca, alongside wholesale distribution of frozen whole animal patties through a network of Canadian pet retailers.
- Retailer Wholesale / B2B2C Distribution: Frozen whole animal patties (8 oz patties, 8 per package; 25 lb bulk cartons of 50 patties) are sold wholesale to independent pet retailers and pet specialty stores across Canada through the retailers.carnivora.ca ordering portal.
- Books & Educational Resources: Sale of 'Your Urban Carnivore' book ($10.00 CAD) — a definitive guide to feeding pets a raw food diet — serves as both a revenue stream and a customer education/enablement tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Your Urban Carnivore Book |
| Unit Pricing | Pay-as-you-go | Freeze-Dried Pixies and Supplements (online) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Carnivora product offering
Product offeringCore offering
Carnivora produces and sells frozen and freeze-dried whole animal raw pet food for dogs and cats, sourced from naturally raised livestock slaughtered at regulated Canadian abattoirs and processed into 8 oz patty formats at a human-quality facility. The product line includes frozen whole animal dinners and diets, frozen add-ons (vegetables, green tripe, bones), freeze-dried pixies, and pet supplements, sold through direct e-commerce and a Canadian pet retailer network.
Product overview
Carnivora is Canada's Original Whole Animal Raw Foods company offering a comprehensive raw pet food product line. The core offering consists of Frozen Whole Animal Dinners and Diets (patties in 8 oz and bulk formats), supplemented by Frozen and Freeze-Dried Pixies, Frozen Add Ons (including vegetables, tripe, and bones), Health Care/Supplements (fish oil, primrose oil), and educational Books & Resources. Specialized nutrition products are available for puppies, adult dogs, senior dogs, cats, and kittens. The company follows Species Appropriate® principles, sourcing naturally raised livestock processed at human-quality facilities. Products are deep frozen for minimum 7 days prior to shipping.
Differentiator
Problem solved
Functional benefit
Products and services
- Frozen Whole Animal Dinners
Quantifiable outcome
- Flash-freezing for minimum 7 days destroys parasites in all products
- +1 more outcomes
Companies that use Carnivora
Customer profileSegments3 records
Ideal customer profiles4 records
Carnivora technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Carnivora partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Dr. Ian Billinghurst, BVSc (Hons) BScAgr Dip EdcoreVeterinary surgeon, author, educator, and nutritionist who contributed the article 'Complete and Balanced Diets' to carnivora.ca. Dr. Billinghurst is recognized as one of the pioneers of the raw pet food industry and his evolutionary nutrition principles inform Carnivora's philosophy.
- Dr. Robert J. Silver, DVM, MS (Chief Medical Officer, RxVitamins)coreContributed the article 'What If: Cannabis Cured Cancer?' to carnivora.ca, providing expert analysis on the endocannabinoid system and cannabinoid use for veterinary cancer patients. Serves as Chief Medical Officer at RxVitamins.
- Dr. Meg Smart, DVM, PhDminorAcknowledged by Brenda Hagel as a key pioneer of raw feeding whose contributions helped establish the raw pet food industry. Referenced in the book 'Your Urban Carnivore' as a foundational contributor.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Carnivora competitors and assessment
Company assessmentDirect peers
- Stella & Chewy's: US-based frozen and freeze-dried raw pet food maker (owned by Cargill's pet-food business) selling patty-style whole animal diets via retail and D2C. Closely comparable to Carnivora on product format (raw frozen patties), species-appropriate positioning, and multi-protein rotation strategy.
- Primal Pet Foods: Frozen and freeze-dried raw pet food producer offering raw frozen patties, freeze-dried toppers, and bone broth targeted at the same species-appropriate, kibble-replacement buyer as Carnivora.
- Nature's Variety (Instinct): Raw and frozen raw pet food brand (Instinct raw boost and frozen raw lines) serving the same raw-feeding pet owner segment in North America with multi-protein frozen offerings and a national retail footprint.
- Vital Essentials: US raw pet food manufacturer offering freeze-dried, frozen patty, and frozen raw meaty bone products aligned directly with Carnivora's whole-prey raw positioning and protein rotation approach.
- Open Farm: Premium ethically-sourced pet food brand with a raw and gently-cooked line focused on responsibly raised proteins and full ingredient traceability, competing for the same premium, ingredient-conscious raw-feeding buyer.
Broad incumbents
- Orijen: Canadian premium kibble/freeze-dried brand by Champion Petfoods; while not a pure raw patty competitor, it overlaps with Carnivora on Canadian premium positioning, ingredient transparency, and a freeze-dried line that competes for the same raw-curious buyer.
- Acana: Sister brand to Orijen under Champion Petfoods, Canadian-premium pet food with whole-prey ingredient philosophy and a national Canadian retail presence that overlaps with Carnivora's distribution footprint.
- Champion Petfoods: Canadian parent of Orijen and Acana and owner of a regional Biologically Appropriate raw/freeze-dried facility; competes broadly with Carnivora in the Canadian premium and raw-adjacent segments.
- Nulo Pet Food: Premium pet food brand with high-protein kibble, wet, and freeze-dried raw lines targeting the same premium health-conscious pet owner segment across both Canada and the US.
Regional players
- K9 Natural: New Zealand-headquartered frozen and freeze-dried raw pet food brand focused on whole-prey nutrition; comparable to Carnivora on raw product philosophy but operating primarily outside North America.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Carnivora social profiles
Digital presenceCarnivora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carnivora leadership team
Management profileNumber of profiles
Carnivora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carnivora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carnivora
What does Carnivora do?
Carnivora produces and sells frozen and freeze-dried whole animal raw pet food for dogs and cats, sourced from naturally raised livestock slaughtered at regulated Canadian abattoirs and processed into 8 oz patty formats at a human-quality facility. The product line includes frozen whole animal dinners and diets, frozen add-ons (vegetables, green tripe, bones), freeze-dried pixies, and pet supplements, sold through direct e-commerce and a Canadian pet retailer network.
Is Carnivora a public or private company?
Carnivora is a private company. It is classified as unknown and is currently operating.
When was Carnivora founded?
Carnivora was founded in 1999. It employs 11 to 50 people.
Where is Carnivora based?
Carnivora is headquartered in Saskatoon, Canada, in the North America region.
How does Carnivora make money?
Three revenue lines are on record. Frozen Whole Animal Pet Food (B2C E-commerce + Retail) is the primary driver. The others are retailer Wholesale / B2B2C Distribution and books & Educational Resources.
Who are Carnivora's main competitors?
Direct peers on record are Stella & Chewy's, Primal Pet Foods, Nature's Variety (Instinct), Vital Essentials and Open Farm. Broad incumbents are Orijen, Acana, Champion Petfoods and Nulo Pet Food. K9 Natural is listed as a regional player.
Does Carnivora have an API?
No public API is recorded for Carnivora.
What industry is Carnivora in?
Carnivora's product category is Raw Pet Food. Its primary akta.pro industry code is CRADAFAD, Frozen & Raw Pet Food (incl. freeze-dried), with a secondary code of AFADAFAE, Raw & Fresh Pet Food (Refrigerated/Frozen). Its NAICS code is 311111 and its SIC code is 2000.