Montague Area Public Schools

What Montague Area Public Schools does

Montague Area Public Schools (MAPS) is a public K-12 school district in Michigan operating under the Muskegon Area Intermediate School District (MAISD), one of 12 constituent local districts. MAPS delivers a full instructional pipeline through four physically distinct schools: Montague Area Childhood Center (MACC, Young Fives/Kindergarten), R.R. Oehrli Elementary (RRO, grades 1-5, ~440 students), Nellie B. Chisholm Middle School (NBC, grades 6-8), and Montague High School (grades 9-12). The district's attendance area covers more than 120 square miles across the City of Montague, Rothbury Village, Montague Township, White River Township, and portions of Grant, Otto, and Claybanks Townships in northern Muskegon County and southern Oceana County.

Operational infrastructure is built on a standard but well-developed K-12 technology stack: Google Workspace for Education serves as the productivity backbone; Chromebooks (grades 3-12) and iPads (K-2) provide 1:1 device coverage managed through Apple Classroom and Mosyle; NWEA handles assessment; Deledao enforces web filtering; and CrowdStrike plus KnowBe4 provide endpoint security and phishing/training. District network connectivity is delivered via the MAISD Shoreline Fiber Network at 1GB speeds. The technology help desk is run on HelpSpot, the SIS is PowerSchool, and HR/payroll runs on MUNIS Employee Self Service. A wide library of supplemental instructional platforms (Lexia, DreamBox Math, Newsela, Mystery Science, PebbleGo, Learning A-Z, EdPuzzle, Xello, Read & Write, Seesaw, Screencastify) supports differentiated instruction.

MAPS is funded through three recurring revenue streams — Michigan State School Aid, local property taxes (including the 10-year Technology and Security Enhancement Millage renewed in 2022), and federal categorical grants (Title I, special education, etc.) — supplemented by smaller one-time lines: athletic participation fees ($75 MHS / $50 NBC per student per year), athletic admission fees, Chromebook repair charges, and a $12.73 million voter-approved bond from August 2022 funding capital projects (new performance gymnasium, agricultural building, auditorium upgrades, co-curricular facility remodeling). Distribution is via direct enrollment at school buildings plus a Schools of Choice intake (intracounty via MAISD and Section 105c from out-of-county). Transportation is provided for students living 1.5+ miles from school. The mission, pricing, and enrollment model are characteristic of a government-funded school district rather than a commercial enterprise; growth, retention, and churn dynamics are governed primarily by demographic and residential-mobility factors rather than competitive product preference.

Name

Montague Area Public Schools

Legal name

Montague Area Public Schools

Website

https://mapsk12.org

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Montague Area Public Schools is a Michigan public K-12 district operating four schools (Young Fives through grade 12) for families across northern Muskegon County and southern Oceana County, funded via state aid, local property taxes, and federal grants.

Ownership category

akta.pro rank

Product category

K-12 Public Education

NAICS

Elementary and Secondary Schools (6111), Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• Public K-12 education
• Primary education services
• Secondary education programs
• School district administration
• Student support services

Headquarters

HQ city

Montague

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. State School Aid: Primary funding from Michigan State School Aid Act, distributed based on student enrollment and categorical funding formulas.
2. Local Property Taxes: Local property tax revenue supporting district operations and the Technology and Security Enhancement Millage.
3. Federal Grants: Federal funding including Title I, special education, and other categorical grants.
4. Food Service Program: Food service operations providing breakfast and lunch for over 1000 students daily. All meals for 2025-26 school year are provided free of charge. District participates in Federal Free and Reduced Lunch Program.
5. Athletic Participation Fees: Participation fees of $75 per student for 2024-2025 school year, with reduced rates available for free and reduced lunch students.
6. Bond Proceeds: Voters approved a $12.73 million bond in August 2022 for district improvements including new performance gymnasium, agricultural building, auditorium improvements, and co-curricular facility remodeling.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Montague Area Public Schools is a public K-12 school district that delivers preschool-through-12th-grade education to children across more than 120 square miles of northern Muskegon County and southern Oceana County, Michigan. It operates four school buildings (Montague Area Childhood Center, R.R. Oehrli Elementary, Nellie B. Chisholm Middle School, and Montague High School) and provides supporting programs in food service, athletics, student support services, and career/college readiness.

Product overview

Montague Area Public Schools is a public school district offering a comprehensive PK-12 educational program across four schools: Montague Area Childhood Center (K/Young Fives), R. R. Oehrli Elementary (grades 1-5), Nellie B. Chisholm Middle School (grades 6-8), and Montague High School (grades 9-12). The district also provides supplementary programs including athletic activities, food services, student support services, career and college readiness initiatives, and a 1:1 technology device program. The educational approach is based on Michigan benchmarks and standards with emphasis on personalized instruction and parental involvement.

Differentiator

Problem solved

Functional benefit

Products and services

• Montague Area Childhood Center (MACC) Early childhood education center providing Young Fives and Kindergarten programs for children turning 5 on or before December 1. Delivers foundational academic instruction along with social-emotional development in a nurturing environment. Located at 9151 Dicey Street, Montague, MI.
• R.R. Oehrli Elementary School (RRO) Elementary school serving grades 1-5 (approximately 440 students), offering comprehensive instructional programs based on Michigan benchmarks and standards with core academics plus art, music, and physical education. Located at 4859 Knudsen Street, Montague, MI.
• Nellie B. Chisholm Middle School (NBC) Middle school serving grades 6-8, offering comprehensive curriculum for general education and college preparation aligned to state benchmarks and standards. The DHS Family Resource Center is located inside the building. Located at 4700 Stanton Blvd., Montague, MI.
• Montague High School High school serving grades 9-12, offering comprehensive curriculum including general education and college preparation courses plus vocational programming through the Muskegon Area Career Tech Center. Located at 4900 Stanton Blvd., Montague, MI.
• Athletic Programs Comprehensive interscholastic athletic program offering 14 sports at varsity, JV, and middle school levels as part of the West Michigan Conference, covering fall, winter, and spring seasons. Annual participation fees apply ($75 MHS / $50 NBC for 2024-25).
• Food Service Program School nutrition program providing free breakfast and lunch to all MAPS students during the 2025-26 school year, following USDA guidelines with daily salad bars and fruit/vegetable options. Serves more than 1,000 students daily, preschool through grade 12, and participates in the Federal Free and Reduced Lunch Program.
• Student Support Services Comprehensive student support services including school counselors, special education, speech therapy, occupational therapy, school psychology, and social work assistance. Delivered in cooperation with the North Service Unit cooperative.
• Career and College Readiness Career exploration and post-secondary planning program using Xello for Educational Development Plans, plus partnerships with the Muskegon Area Career Tech Center offering construction trades, computer information systems, machine tool technologies, and other marketable skill pathways.
• Schools of Choice Program Enrollment option allowing students from other districts to attend MAPS schools through the MAISD Collaborative Schools of Choice Program (within Muskegon County) and Section 105c provisions (from outside Muskegon County). Out-of-district transportation is not provided.

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration30 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DHS Family Resource CentercoreStrategic or Co-development PartnerDepartment of Health & Human Services' Family Resource Center is located inside NBC Middle School. Offers resources including medical assistance, food assistance, daycare assistance, and utility assistance. Office hours Monday-Friday 7:30 a.m. - 4:00 p.m. during school year.
• Muskegon Area Career Tech CentercoreStrategic or Co-development PartnerConsortium providing career and technical education programs. Students earn graduation credits while learning marketable skills in programs ranging from construction trades to computer information systems to machine tool technologies.
• North Service UnitcoreStrategic or Co-development PartnerConsortium of Montague, Reeths-Puffer, Holton, and North Muskegon school districts ensuring high-quality special education programs. NSU staff provide oversight, teaching support, direct student assistance, IEPT meeting participation, and professional development.
• White Lake Area Community Education (WLACE)minorStrategic or Co-development PartnerConsortium of local districts providing community education services including early childhood programs, child care, after school programs, alternative education, and enrichment programs.
• EDUStaffminorChannel Partner/ Reseller/ DistributorContracted substitute staffing service for support staff and teachers. District uses EDUStaff for substitute teacher and support staff placement. Contact: 1-877-974-6338 or www.edustaff.org.
• Muskegon Area Intermediate School District (MAISD)coreStrategic or Co-development PartnerMAPS is one of 12 local districts in the MAISD. Consortium provides shared technology resources including Shoreline Fiber Network connection, software, support, and other tech resources.
• Creating Healthy Schools Muskegon CountyminorStrategic or Co-development PartnerInitiative backed by Michigan Health Endowment Fund transforming school food environments. Montague participates through MAPS Real Food SEED Project connecting students with local food sources, partnering with Career Tech Center's Culinary Program.
• Shoreline Fiber NetworkcoreTechnology or IntegrationJoint project of Muskegon Area Intermediate School District and government entities providing high-speed network connectivity. District connected with 1GB speeds to desktop computers and robust wireless infrastructure.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Regional players

• Shelby Public Schools: Nearby Oceana County public school district with rural K-12 structure comparable to MAPS. Competes indirectly for northern Muskegon County and Oceana County families.
• Ravenna Public Schools: Smaller Muskegon County K-12 district with similar rural-community positioning and small enrollment scale. Comparable peer for benchmarking operational and per-pupil funding dynamics.
• Muskegon Public Schools: Urban anchor district within MAISD, sharing Schools of Choice dynamics and central-office services with MAPS. Larger scale but directly competitive for in-county student transfers.
• Hart Public Schools: Adjacent Oceana County K-12 district with similar enrollment scale and rural-community demographics. Geographic and structural peer that competes for portion-of-county students served by MAPS.

Others

• Muskegon Area Career Tech Center: Consortium provider of career-technical education pathways used by MAPS secondary students. Strong peer relationship as a shared-service provider for vocational programming.
• White Lake Area Community Education: Consortium partner providing community education, early childhood, and enrichment programs alongside MAPS. Operationally integrated peer for non-K-12 service delivery.

Direct peers

• Whitehall District Schools: Neighboring Muskegon County K-12 public school district within MAISD with similar enrollment scale and rural-community demographics. Most directly comparable to MAPS by geography, governance, and funding structure.
• Holton Public Schools: Rural Muskegon County K-12 district sharing North Service Unit consortium participation with MAPS. Similar enrollment scale and small-district operating model.
• Reeths-Puffer Schools: MAISD partner district and North Service Unit co-member providing special education consortium services alongside MAPS. Similar K-12 public district structure in Muskegon County.
• North Muskegon Public Schools: MAISD member district and North Service Unit consortium partner with MAPS. Comparable size, similar demographic profile, and shared special education services create direct operational parallels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mapsk12

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montague Area Public Schools