Maryville College

What Maryville College does

Maryville College is a private liberal arts college headquartered in Maryville, Tennessee, between the Great Smoky Mountains National Park and Knoxville. Founded in 1819 per firmographic data (or 1845 per the institutional history block, reflecting the Presbyterian Church founding date), the college serves nearly 1,200 students from the United States and abroad, offering more than 60 undergraduate majors and seven pre-professional programs, alongside a Master of Arts in Teaching (M.A.T.) Secondary STEM graduate program. Core academic differentiators include the mandatory Senior Study undergraduate research requirement, the Maryville College Works career preparation program, the Highlander Dual Enrollment channel for high school students, study abroad through the Center for Global Engagement, and 2,000+ weekly community service hours.

The college operates a traditional on-campus instructional model with no proprietary technology platform; its technology stack consists of standard learning management systems, student information systems, Google Workspace for students, Microsoft Outlook for faculty/staff, and the Handshake career platform. Revenue is generated primarily through tuition and fees (with 100% of full-time students receiving institutional grants or scholarships), graduate application fees, VA education benefits via the Post-911 Yellow Ribbon program, auxiliary services including Fresh Ideas Dining, and private donations and grants through the advancement office. The college holds SACSCOC, NASM, and Tennessee Department of Education accreditations.

Maryville College is governed as an independent nonprofit with no parent company, no venture backing, and no subsidiaries. Distribution is primarily domestic through on-campus instruction at the main 502 E. Lamar Alexander Pkwy campus, with additional facilities at the Downtown Center and Equestrian Farm; international reach is limited to student recruitment and outbound study abroad. Strategic posture emphasizes enrollment diversification through new programs (M.A.T., Dual Enrollment, Yellow Ribbon) and Tennessee community college transfer pathways, while sustaining traditional liberal arts academic programming and Presbyterian-affiliated mission orientation.

Name

Maryville College

Legal name

Maryville College

Website

https://maryvillecollege.edu

Company type

Private

Founded year

1845

Operating status

Operating

Headcount range

251–500 employees

Short description

Maryville College is a private nonprofit liberal arts college in Maryville, Tennessee, serving nearly 1,200 students with more than 60 undergraduate majors, an M.A.T. graduate program, dual enrollment, and veteran benefits. Revenue derives from tuition, auxiliary services, and donations.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

Keywords

• Liberal arts education
• Undergraduate programs
• Graduate education
• Career preparation
• Veteran education benefits

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tuition and Fees: Maryville College generates primary revenue through tuition and fees charged to enrolled undergraduate and graduate students. The institution offers comprehensive financial aid with 100% of full-time students receiving grants/scholarship aid.
2. Graduate Application Fees: Graduate program applications require a $50 non-refundable fee (waived for MC current students who immediately enroll upon completion of their undergraduate degree).
3. VA Education Benefits: Maryville College participates in the Post-911 Yellow Ribbon program and accepts VA education benefits including courses from the Community College of the Air Force. Through Yellow Ribbon, the VA and Maryville College cover 100% of veteran tuition and fees.
4. Auxiliary Services: Revenue generated from ancillary services including dining services (Fresh Ideas Dining), bookstore/merchandise operations, event operations, and campus store.
5. Private Donations and Grants: The college receives philanthropic support through its advancement/development office, alumni donations, and institutional grants such as Title III funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Maryville College is a private liberal arts college offering more than 60 undergraduate majors and 7 pre-professional programs leading to baccalaureate degrees, along with a Master of Arts in Teaching (M.A.T.) graduate program. The college combines a liberal arts core curriculum with career preparation through the Maryville College Works program and requires undergraduate research through its Senior Study capstone. Supporting services include dual enrollment for high school students, study abroad, veteran benefits (Post-911 Yellow Ribbon Program), campus life amenities, and the Clayton Center for the Arts.

Product overview

Maryville College offers a comprehensive suite of educational programs and student services as a liberal arts college. The core academic offerings include nearly 70 undergraduate majors, minors, and pre-professional programs leading to baccalaureate degrees, as well as a Master of Arts in Teaching (M.A.T.) graduate program. The college's distinctive programs include Maryville College Works (career preparation), Senior Study (undergraduate research), Highlander Dual Enrollment (pre-college), and extensive study abroad opportunities through the Center for Global Engagement. Supporting services include Mountain Challenge (outdoor wellness), the Clayton Center for the Arts, the MaryVille Portal (MVP) student portal, and veteran benefits including the Post-911 Yellow Ribbon Program. The institution serves approximately 1,200 students with over 10,000 alumni worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Admission Application

Quantifiable outcome

• 206 graduates in Class of 2026, with 73 graduates with honors
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and major.

• Community College of the Air ForcecoreStrategic or Co-development PartnerMaryville College accepts courses from the Community College of the Air Force as well as other military coursework using the American Council on Education Guide to the Evaluation of Educational Experiences in the Armed Services.
• Tennessee Community Colleges (Transfer Pathways)majorStrategic or Co-development PartnerMaryville College has established transfer pathways with Tennessee community colleges, providing transfer course equivalencies and complete degree plans for all Maryville College degrees listed by major.
• HandshakecoreTechnology or IntegrationCareer platform partnership providing students access to job postings, career fairs, employer connections, and internship opportunities through the Handshake platform.
• Fresh Ideas DiningcoreImplementation/ SI/ Consulting PartnerDining services partnership providing campus food services through Fresh Ideas management. Director of Dining Services and Executive Chef are employees of Fresh Ideas.
• Clayton Center for the ArtscoreStrategic or Co-development PartnerOn-campus arts center providing cultural programming, theater productions, music performances, and artistic events for students and the community.

Scale indicators9 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Centre College: Centre College is a top-ranked private liberal arts college in Danville, Kentucky, with comparable mission and curricular structure. While slightly larger and higher-ranked, it competes for the same profile of academically oriented residential undergraduate students.
• Emory & Henry University: Emory & Henry is a small private liberal arts university in Emory, Virginia, similar in scale, faith-affiliated roots, regional Appalachian/Southeast recruitment, and comprehensive liberal arts programming.
• Berry College: Berry College is a private liberal arts college in Mount Berry, Georgia, similar in residential undergraduate focus, experiential learning emphasis, and small-college scale to Maryville.
• Tusculum University: Tusculum is a small private Presbyterian-affiliated (similar founding tradition to Maryville) liberal arts university in Greeneville, Tennessee. Directly comparable on religious heritage, size, and rural Appalachian regional positioning.
• Carson-Newman University: Carson-Newman is a private Baptist-affiliated liberal arts university in Jefferson City, Tennessee, similarly sized with comparable undergraduate program portfolios, faith-affiliated mission, and Southeast regional recruitment. Highly comparable institution to Maryville College on mission, scale, and accreditation status.
• Covenant College: Covenant College is a small private Presbyterian-affiliated liberal arts college (direct denominational parallel to Maryville) located on Lookout Mountain, Georgia, with comparable size, mission emphasis, and undergraduate liberal arts curriculum.
• King University: King University is a small private Presbyterian-affiliated (same denomination as Maryville's founding) university in Bristol, Tennessee, with comparable size, faith heritage, and undergraduate liberal arts approach.
• Tennessee Wesleyan University: Tennessee Wesleyan is a small private Methodist-affiliated liberal arts university in Athens, Tennessee. Comparable in enrollment size, faith-based mission, focus on undergraduate residential education, and regional recruitment pool.

Regional players

• Lincoln Memorial University: Lincoln Memorial is a private Tennessee-based university with a broader program mix including professional/graduate programs, but operates in the same regional higher-education market as Maryville and competes for similar student demographics in the Southeast.

Broad incumbents

• Samford University: Samford is a larger private Baptist-affiliated university in Birmingham, Alabama, with broader graduate and professional programs. Operates in the same Southeast faith-based higher-education space, competing for similar student and donor pools as Maryville College.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Xx.com/maryvillec
• YouTubeyoutube.com/user/MaryvilleCollege
• Facebookfacebook.com/52874231951
• LinkedInlinkedin.com/company/bryantcureton
• Instagraminstagram.com/maryvillecollege

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maryville College