Witschi Electronic
Witschi Electronic is a Swiss private company founded in 1947 that manufactures precision measurement and testing instruments exclusively for the global watch industry, serving manufacturers, service centers, and retailers via direct sales and a 30+ country distributor network.
- Company typePrivate
- Founded1947
- HeadquartersBüren An Der Aare, Switzerland
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Witschi Electronic does
Witschi Electronic AG is a Swiss private company founded in 1947 by Paul Witschi and headquartered in Büren an der Aare, Switzerland, with a wholly-owned sales subsidiary in Hong Kong (established 1986). The company exclusively designs and manufactures high-precision measurement and testing instruments for the watch industry. Its product portfolio spans acoustic measurement of mechanical watches (ChronoMaster, ChronoMaster AIR), quartz watch analysis (Analyzer Q1), waterproof testing via vacuum and pressure deformation analysis (ProofMaster, ChronoProof), torque measurement, and magnetic field detection and demagnetization (Teslascope Pulse). The WAIO all-in-one station targets retail environments, and the MSG-2 micro signal generator serves as a testing accessory. Complementary software includes WiCoTRACE (a central database for lifecycle measurement data and traceability with ERP/PLM XML integration) and Chronoscope Service (analysis software for mechanical watch control).
The business operates through four revenue streams: one-time hardware sales (measurement devices), recurring software licensing (WiCoTRACE, Chronoscope Service), professional services (maintenance, repair, calibration, training), and equipment rentals / vendor leasing. Products are sold via direct sales from Swiss headquarters and a tiered channel network of Premium Partners (BECO Technic in Germany, H.S. Walsh in the UK, Ruspart in Russia, Groupe TBRP in France) and Profi Partners (Comercial Kirman in Spain, Form in Italy, Santrade in Norway, Watch Service Finland), collectively covering 30+ countries. Pricing is quote-based and not publicly disclosed.
Witschi has been ISO 9001 certified since 1996 and holds "Swiss Made Software" certification for its software products. The company claims global market leadership in watch measurement and testing technology and has produced category-defining devices including the QT 3000 (1977, first quartz watch tester) and the award-winning WisioScope S (2017, co-developed with CSEM, winner of the EPHJ Grand Prix des Exposants). The current leadership comprises CEO Roman Egger, CTO Beat Mürner, CMSO Bruno Gallina, CFO/CHRO Rolf Imhof, and COO Roman Siegfried, following the 2006 transition from family to management ownership (Andreas Bläsi and Daniel Hug). The company employs approximately 80 people worldwide and has reported no external funding, acquisitions, or parent-company relationships.
Witschi Electronic firmographics
Firmographics- Name
- Witschi Electronic
- Legal name
- Witschi Electronic AG
- Website
- https://witschi.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Witschi Electronic is a Swiss private company founded in 1947 that manufactures precision measurement and testing instruments exclusively for the global watch industry, serving manufacturers, service centers, and retailers via direct sales and a 30+ country distributor network.
- Ownership category
- akta.pro rank
Witschi Electronic industry classification
Industry- Product category
- Watch Testing and Measurement Equipment
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
- akta.pro secondary industries
- Watch Manufacturing (Movements, Cases, Dials, Assembly) (CRAKADAJ), Metrology, Inspection & Machine Tool Accessories (CMMs, Probing, Gauging) (IMAHADAK)
Keywords
Where Witschi Electronic is headquartered
LocationHeadquarters
- HQ city
- Büren An Der Aare
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Witschi Electronic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales
Revenue model
- Precision Measurement Devices: Sale of high-precision measurement and testing instruments for the watch industry including devices for mechanical watches, electronic watches, waterproof testing, torque measurement, and magnetism testing.
- Software Solutions: Sale and licensing of software solutions including WiCoTRACE (central database for data management and traceability) and Chronoscope Service software.
- Service and Support: Comprehensive customer service including maintenance and repairs, calibration, training, and technical support.
- Equipment Rental / Vendor Leasing: Rental options for testing and measurement devices to help with measurement problems or production downtime due to service, repair, or calibration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Direct Purchase - Measurement Devices |
| Subscription | Pay-as-you-go | Equipment Rental / Vendor Leasing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Witschi Electronic product offering
Product offeringCore offering
Witschi Electronic manufactures and supplies high-precision measurement and testing instruments for the watch industry. Its portfolio covers devices for acoustic measurement of mechanical watches, electronic watch testing, vacuum-based waterproof testing, torque measurement, and demagnetization, complemented by proprietary software for data management and traceability. The company also provides calibration, maintenance, training, and rental services through direct and partner channels in over 30 countries.
Product overview
Witschi Electronic is a Swiss private company that produces high-precision state-of-the-art measurement devices for the watch industry. The product portfolio consists of measurement instruments for mechanical and electronic watches, waterproof testing devices, torque measurement, magnetism testing, and supporting software. The core hardware products include ChronoMaster (compact microphone for acoustic watch measurement), ChronoMaster AIR (wireless version), WAIO (all-in-one retail testing station), Teslascope Pulse (magnetism detection), and ProofMaster (waterproof testing). These devices are complemented by software solutions including WiCoTRACE (central database for measurement data management and traceability) and Chronoscope Service (analysis software for large quantities). The Micro Signal Generator serves as a testing accessory. Products connect via USB, Bluetooth, or integrate with WiCoTRACE for centralized data management and ERP/PLM system connectivity.
Differentiator
Problem solved
Functional benefit
Products and services
- ChronoMaster Compact precision microphone with integrated measurement electronics for acoustic measurement of mechanical watches and movements. Features automatic position detection for 6 main test positions, 4 vertical intermediate positions, and 2 special positions, with USB interface for PC or tablet connection. Used by watch manufacturers, service centers, and retailers.
- ChronoMaster AIR Wireless measurement instrument that functions both on mains power with USB connection and on integrated battery with wireless Bluetooth connection. First wireless instrument from Witschi for acoustic watch measurement.
- WAIO (Witschi All-in-One) Comprehensive watch testing device for retail environments. Performs automatic measurement of mechanical and quartz watches, waterproof testing using built-in air compressor, chronometry testing, and demagnetization. Features 7-inch touchscreen display with step-by-step guidance. Designed for retail store use.
- Teslascope Pulse Magnetic field detection and demagnetization device for mechanical watches, movements, and tools. Performs demagnetization and rate measurement simultaneously via smartphone/tablet app using Bluetooth connectivity, with one-shot demagnetization technology.
- ProofMaster Waterproof testing device using vacuum and/or air pressure testing with deformation analysis of watch case under vacuum and/or air pressure conditions. New generation features more compact design, faster operation, and higher precision. Detection limit of 50 µg/min.
- WisioScope S Optical and acoustic measurement device for mechanical watches, developed in collaboration with CSEM. Won the Grand Prix des Exposants at EPHJ 2017.
- ChronoCube New design device for mechanical watch testing, part of the ChronoLine series launched in 2011.
- ChronoProof Compact waterproof testing device, part of the ChronoLine series launched in 2011.
- Analyzer Q1 Analysis device for quartz watch testing, part of the 2005 new generation test equipment.
- Chronoscope S1 Mechanical watch testing device, part of the 2005 new generation test equipment.
- WiCoTRACE Central database for organizing and traceability of measurement results and test parameters throughout the entire lifecycle of a watch. Provides analysis functions, custom formula editor for result values, and XML server for data exchange with ERP or PLM systems. Swiss Made Software certified.
- Chronoscope Service Software that maximizes the capabilities of Chronoscope devices and supports control of large quantities of mechanical watches. Fully integrated into WiCoTRACE.
- Micro Signal Generator (MSG) Small battery-powered testing device that simulates the acoustic signal of a mechanical watch for functional reliability checks of watch measuring instruments. Made entirely of amagnetic materials for use in strong magnetic fields, with USB rechargeable battery and up to 8 hours battery life.
- Maintenance, Repair, Calibration, and Training Services Comprehensive after-sales services including maintenance, repairs, calibration, and training for Witschi measurement and testing devices. Supports customers in managing measurement problems or production downtime.
- Equipment Rental / Vendor Leasing Rental options for testing and measurement devices, available as an alternative to outright purchase for measurement problems or production downtime situations.
Quantifiable outcome
- Automatic detection of common beat rates from 3,600 to 72,000 A/h across multiple watch types
- +2 more outcomes
Companies that use Witschi Electronic
Customer profileSegments2 records
Ideal customer profiles3 records
Witschi Electronic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Witschi Electronic partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, premium and profi.
- CSEM (Centre suisse d'électronique et de microtechnique)coreCollaborative development partner for the WisioScope S product. CSEM is the Swiss Center for Electronics and Microtechnology that worked with Witschi to develop the optical and acoustic control device for mechanical watches that won the Grand Prix des Exposants at EPHJ 2017.
- BECO Technic GmbHpremiumPremium distribution partner for Germany, based in Geesthacht near Hamburg. Provides sales and service for Witschi products in the German market.
- H.S. Walsh & Sons Ltd.premiumPremium distribution partner for UK, based at Biggin Hill Airport in Kent. Authorized Witschi representative in the British market.
- Ruspart Ltd.premiumPremium distribution partner for Russia, based in Moscow. Provides distribution and service for Witschi products in the Russian market.
- Groupe TBRPpremiumPremium distribution partner for France, based in Morteau. Provides sales and service for Witschi products in the French market.
- Comercial Kirman S.L.profiProfessional distribution partner for Spain, based in Sevilla. Provides sales and service for Witschi products in the Spanish market.
- Form SRLprofiProfessional distribution partner for Italy, based in Milan. Provides sales and service for Witschi products in the Italian market.
- Santrade ASprofiProfessional distribution partner for Norway, based in Sandefjord. Provides sales and service for Witschi products in the Norwegian market.
- Watch Service Finland OyprofiProfessional distribution partner for Finland, based in Hyvinkää. Provides sales and service for Witschi products in the Finnish market.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Witschi Electronic competitors and assessment
Company assessmentOthers
- TE Connectivity / Sensor Solutions: Large-scale supplier of sensors and connectivity components used in industrial measurement and test applications. Comparable to Witschi as an adjacent enabler of measurement instrumentation, providing underlying sensor technology (inductive, acoustic, pressure) that could be used in or compete with Witschi's specialized test devices.
Broad incumbents
- National Instruments (NI) / Emerson Test & Measurement: Major supplier of automated test, measurement, and data acquisition systems for industrial and research customers. Comparable to Witschi in offering precision measurement hardware paired with software platforms for data management and traceability (analogous to Witschi's WiCoTRACE), though at vastly larger scale and across multiple industries.
- Renishaw plc: UK-based global supplier of precision measurement, motion control, and additive manufacturing systems. Comparable to Witschi in precision metrology and industrial measurement, though Renishaw serves machine tools, healthcare, and electronics with substantially larger scale and a broader product portfolio.
- Rohde & Schwarz: German-headquartered global leader in test and measurement equipment for wireless communications, electronics, and electrical signals. Comparable to Witschi as a premium test & measurement instrumentation specialist with a strong Swiss/European precision engineering heritage, though serving electronics and telecom rather than watches.
- Kistler Group: Swiss-headquartered global leader in piezoelectric measurement technology for pressure, force, acceleration, and acoustic emission. Comparable to Witschi in precision measurement core competency, though Kistler serves much broader industrial markets (automotive, aerospace, manufacturing) with a far larger product and revenue base.
- Brüel & Kjær (HBK – Hottinger Brüel & Kjær): Global leader in sound and vibration measurement hardware and software, with acoustic sensing technology that overlaps with Witschi's ChronoMaster microphone-based watch measurement approach. Comparable on the acoustic measurement technology axis, though HBK serves broad industrial and automotive customers rather than the watch vertical.
Emerging players
- Elma Schmidbauer GmbH: Provider of ultrasonic cleaning, measurement, and process technology serving watchmakers and other precision industries. Comparable to Witschi as a precision-equipment supplier to watch manufacturers and service centers, with partial overlap in service-center workflows (cleaning + measurement) but a broader industrial footprint.
Direct peers
- Bergeon SA: Swiss manufacturer of professional watchmaking tools, equipment, and consumables serving watch manufacturers, service centers, and retailers. Directly comparable to Witschi as a long-standing Swiss specialist supplier to the same primary customer base (watch professionals), with overlapping product categories in service and measurement tooling.
- Boley (Gebr. Boley GmbH & Co. KG): German manufacturer of precision lathes, watchmaker's tools, and measurement instruments for the watch and jewelry industries. Directly comparable to Witschi in targeting professional watchmakers with precision measurement and machining equipment, often sold through the same channel partners.
- Horotec SA: Swiss maker of precision watchmaking tools, measuring instruments, and workshop equipment sold to watchmakers and service centers. Comparable to Witschi in its exclusive focus on the watch industry and provision of precision instruments (measuring, demagnetizing, testing) for the same end customers.
Market position
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Witschi Electronic social profiles
Digital presenceWitschi Electronic compliance and trust
Trust signalCompliance3 records
Witschi Electronic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Witschi Electronic leadership team
Management profileNumber of profiles
Profiles5 records
Witschi Electronic subsidiaries and ownership
Company hierarchySubsidiaries1 record
Witschi Electronic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Witschi Electronic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Witschi Electronic
What does Witschi Electronic do?
Witschi Electronic manufactures and supplies high-precision measurement and testing instruments for the watch industry. Its portfolio covers devices for acoustic measurement of mechanical watches, electronic watch testing, vacuum-based waterproof testing, torque measurement, and demagnetization, complemented by proprietary software for data management and traceability. The company also provides calibration, maintenance, training, and rental services through direct and partner channels in over 30 countries.
Is Witschi Electronic a public or private company?
Witschi Electronic is a private company. It is classified as management employee owned and is currently operating.
When was Witschi Electronic founded?
Witschi Electronic was founded in 1947. It employs 51 to 100 people.
Where is Witschi Electronic based?
Witschi Electronic is headquartered in Büren An Der Aare, Switzerland, in the Europe region.
How does Witschi Electronic make money?
Four revenue lines are on record. Precision Measurement Devices are the primary driver. The others are software Solutions, service and Support and equipment Rental / Vendor Leasing.
Who are Witschi Electronic's main competitors?
TE Connectivity / Sensor Solutions is listed as an others. Broad incumbents are National Instruments (NI) / Emerson Test & Measurement, Renishaw plc, Rohde & Schwarz, Kistler Group and Brüel & Kjær (HBK – Hottinger Brüel & Kjær). Elma Schmidbauer GmbH is listed as an emerging player. Direct peers are Bergeon SA, Boley (Gebr. Boley GmbH & Co. KG) and Horotec SA.
Does Witschi Electronic have an API?
No public API is recorded for Witschi Electronic.
What industry is Witschi Electronic in?
Witschi Electronic's product category is Watch Testing and Measurement Equipment. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches), with a secondary code of CRAKADAJ, Watch Manufacturing (Movements, Cases, Dials, Assembly). Its NAICS code is 334515 and its SIC code is 3823.