Byers Auto
Byers Auto Group is a family-owned automotive dealership operating 15 locations across the Columbus, Ohio metropolitan area, selling and servicing new, used, and certified pre-owned vehicles across 13 major brands including Audi, Chevrolet, Ford, Porsche, Toyota, and Volvo, plus collision repair and Hertz rental.
- Company typePrivate
- Founded1899
- HeadquartersColumbus, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Byers Auto does
Byers Auto Group is a family-owned automotive retail group headquartered in Columbus, Ohio, operating 15 wholly-owned dealership locations across the Columbus metropolitan area (including Delaware, Dublin, Grove City, and Reynoldsburg) and serving central Ohio consumers. Founded circa 1899 and family-controlled for over 125 years, the group represents 13 major automotive brands — Audi, Chevrolet, Chrysler, Dodge, Ford, Jeep, Mazda, Porsche, Ram, Subaru, Toyota, Volkswagen, and Volvo — plus a dedicated Polestar showroom for electric vehicles. Inventory disclosed includes roughly 1,470 new vehicles, 896 used vehicles, and 184 certified pre-owned vehicles. Headcount sits in the 501-1,000 range, with 350+ employees having 20+ years of tenure, indicating an unusually experienced factory-trained technician and sales workforce.
The business is vertically integrated across four revenue streams: (1) new and used vehicle sales, (2) finance and insurance (F&I) income from dealer-arranged financing, warranties, and gap insurance, (3) service and maintenance performed by factory-trained technicians at 13 service centers, and (4) parts sales of genuine OEM components. The group also operates Byers Collision Center — a 60,000 square-foot facility with a 55-foot paint booth, the largest in Ohio — handling cars, RVs, trailers, and heavy-duty trucks, and holds 16 Hertz car rental locations across the Columbus and Dayton region through a channel partnership. Distribution is direct-to-consumer via 15 physical rooftops, augmented by a digital retailing platform called Byers Express that supports online trade-in valuation, payment calculation, credit pre-qualification, and home delivery.
Underlying technology is conventional dealership stack: the DealerInspire website CMS, RouteOne for online credit applications, CARFAX for vehicle history reports, and a Work Truck Solutions integration for commercial fleet inventory. No proprietary technology platform, mobile app beyond standard website access, AI/ML capabilities, or patent portfolio is disclosed. Pricing is pay-as-you-go on each vehicle transaction with a $398 documentation fee and $50 electronic title fee applied across the network, while financing terms vary by customer credit profile and lender partner. Customer concentration rests almost entirely on individual consumer vehicle purchases in central Ohio, with secondary commercial work-truck and collision-repair segments, making the revenue base broadly diversified at the transaction level but heavily dependent on regional automotive demand cycles.
Byers Auto firmographics
Firmographics- Name
- Byers Auto
- Legal name
- Byers Auto Group
- Website
- https://byersauto.com
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Byers Auto Group is a family-owned automotive dealership operating 15 locations across the Columbus, Ohio metropolitan area, selling and servicing new, used, and certified pre-owned vehicles across 13 major brands including Audi, Chevrolet, Ford, Porsche, Toyota, and Volvo, plus collision repair and Hertz rental.
- Ownership category
- akta.pro rank
Byers Auto industry classification
Industry- Product category
- Auto Retail Dealership
- NAICS
- Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
Keywords
Where Byers Auto is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
Byers Auto business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Vehicle Sales (New and Used): Primary revenue stream from selling new vehicles across 13 automotive brands and used/pre-owned vehicles at 15 dealership locations throughout the Columbus, OH metropolitan area.
- Finance and Insurance (F&I): Revenue generated from financing arrangements, extended warranties, gap insurance, and other dealer-arranged financial products during vehicle purchases.
- Service and Maintenance: Revenue from vehicle maintenance, repairs, oil changes, brake service, tire services, and collision repairs performed by factory-trained technicians at 13 service centers.
- Parts Sales: Revenue from selling genuine OEM parts and accessories to customers for DIY maintenance or dealer-performed repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles - price varies by brand and model |
| One time/ perpetual license | Pay-as-you-go | Used vehicles - price varies by year, mileage, and condition |
| One time/ perpetual license | Pay-as-you-go | Certified Pre-Owned vehicles - price varies by make and model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Byers Auto product offering
Product offeringCore offering
Byers Auto Group is a family-owned multi-brand automotive dealership group operating 15 locations across the Columbus, Ohio metropolitan area, representing 13 manufacturers (Audi, Chevrolet, Chrysler, Dodge, Ford, Jeep, Mazda, Porsche, Ram, Subaru, Toyota, Volkswagen, Volvo) plus Polestar. It sells new, used, and certified pre-owned vehicles, provides factory-trained maintenance and repair service, runs the largest collision repair facility in Ohio (60,000 sq ft), supplies genuine OEM parts, and arranges in-house financing through partner banks and credit unions, complemented by a digital retailing tool called Byers Express and 16 Hertz car rental locations.
Product overview
Byers Auto Group is a family-owned automotive dealership group operating 15 dealership locations in the Columbus, Ohio metropolitan area, representing 13 automotive brands. The company offers a vertically integrated automotive retail experience encompassing new vehicle sales, used and certified pre-owned vehicle sales, digital retailing through Byers Express, comprehensive service and collision repair facilities, genuine OEM parts distribution, and in-house financing solutions. The product portfolio is structured as a multi-brand dealership network where individual brand dealerships (Audi, Chevrolet, Chrysler, Dodge, Ford, Jeep, Mazda, Porsche, Ram, Subaru, Toyota, Volkswagen, Volvo, and Polestar) function as distinct sales channels under unified corporate operations, supported by shared infrastructure for service, parts, financing, and digital retailing tools.
Differentiator
Problem solved
Functional benefit
Brands
- Byers Express: Digital retailing platform enabling online vehicle shopping, trade-in valuation, financing applications, and payment calculations from home.
- Byers Collision Center
Products and services
- New Vehicles
- Used Vehicles
Companies that use Byers Auto
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Byers Auto technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Byers Auto partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- HertzcoreByers Auto Group partners with Hertz to operate 16 car rental locations throughout the Columbus and Dayton regions. This partnership provides additional services to customers needing rental vehicles, whether for travel, while their vehicle is being serviced, or during the car-buying process.
- RouteOnesupportingByers Auto Group uses RouteOne's digital retailing platform for online credit applications and financing. Multiple dealership locations utilize RouteOne's platform to process customer finance applications.
- CARFAXsupportingCARFAX vehicle history reports are used across the dealership network to provide customers with detailed information about used vehicle history, including service records, accident history, and ownership information.
- PolestarsupportingByers Auto Group represents Polestar electric vehicles through a dedicated showroom space at their Columbus location, expanding their EV offerings beyond traditional automotive brands.
- Automotive Manufacturers (13 Brands)coreByers Auto Group holds franchise agreements with 13 automotive manufacturers including Audi, Chevrolet, Chrysler, Dodge, Ford, Jeep, Mazda, Porsche, RAM, Subaru, Toyota, Volkswagen, and Volvo. These partnerships authorize the sale of new vehicles and access to OEM parts and service information.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Byers Auto competitors and assessment
Company assessmentDirect peers
- Group 1 Automotive: Publicly traded dealer group operating ~200 franchises across the US and UK with strong premium brand exposure (Toyota, Honda, BMW, Mercedes). Closest public-market comparable to Byers' multi-brand franchise mix and dependence on F&I/service revenue.
- Asbury Automotive Group: Mid-sized publicly traded dealer group with 150+ franchises and strong service/parts operations. Comparable for its emphasis on service absorption and Clicklane digital retailing platform mirroring Byers Express.
- Sonic Automotive: Mid-sized publicly traded dealer group with both franchise dealerships (EchoPark) and used-vehicle standalone stores. Highly comparable due to similar mid-size multi-brand structure and parallel investment in digital retailing capabilities.
Broad incumbents
- AutoNation: Largest US automotive retailer with 250+ franchises across multiple states and 30+ brands. Comparable because it operates the same multi-brand dealership + F&I + service + parts business model, though at vastly greater national scale than Byers.
- Hendrick Automotive Group: Largest privately held US automotive dealer group with 90+ franchises. Comparable as a family/privately-held multi-brand dealer operator competing with public peers, illustrating the structural advantages and constraints Byers faces as a similarly private operator.
- Penske Automotive Group: Major publicly traded dealer group with premium and luxury brand concentration (including Porsche and Audi). Highly comparable because both companies emphasize premium franchises (Byers holds Porsche/Audi/Volvo) alongside mass-market brands.
- Lithia Motors: Largest US automotive retailer by revenue with aggressive acquisition strategy across mass-market and luxury brands. Operates the same franchise dealership + digital retailing (Driveway) model as Byers, providing a public-market benchmark for valuation and growth strategy.
Emerging players
- CarMax: Largest US used-vehicle retailer with ~240 stores and strong digital retail platform. Adjacent competitor for used-vehicle and CPO sales where Byers' used inventory overlaps, and a benchmark for digital retailing innovation Byers Express is responding to.
Regional players
- Germain Motor Company: Ohio-based privately held dealer group operating multiple franchises including Honda, Toyota, Lexus, BMW, and Mercedes across the Columbus metro. Direct regional competitor to Byers with overlapping brand portfolios and central Ohio footprint.
- Ricart Automotive Group: Family-owned Columbus-area dealer group with Ford, Chevrolet, and used-vehicle operations. Competes directly with Byers in the central Ohio market and offers a closely comparable family-owned multi-brand dealership benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Byers Auto social profiles
Digital presenceByers Auto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Byers Auto leadership team
Management profileNumber of profiles
Byers Auto subsidiaries and ownership
Company hierarchySubsidiaries14 records
Byers Auto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Byers Auto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Byers Auto
What does Byers Auto do?
Byers Auto Group is a family-owned multi-brand automotive dealership group operating 15 locations across the Columbus, Ohio metropolitan area, representing 13 manufacturers (Audi, Chevrolet, Chrysler, Dodge, Ford, Jeep, Mazda, Porsche, Ram, Subaru, Toyota, Volkswagen, Volvo) plus Polestar. It sells new, used, and certified pre-owned vehicles, provides factory-trained maintenance and repair service, runs the largest collision repair facility in Ohio (60,000 sq ft), supplies genuine OEM parts, and arranges in-house financing through partner banks and credit unions, complemented by a digital retailing tool called Byers Express and 16 Hertz car rental locations.
Is Byers Auto a public or private company?
Byers Auto is a private company. It is classified as family owned and is currently operating.
When was Byers Auto founded?
Byers Auto was founded in 1899. It employs 501 to 1,000 people.
Where is Byers Auto based?
Byers Auto is headquartered in Columbus, United States, in the North America region.
How does Byers Auto make money?
Four revenue lines are on record. Vehicle Sales (New and Used) is the primary driver. The others are finance and Insurance (F&I), service and Maintenance and parts Sales.
Who are Byers Auto's main competitors?
Direct peers on record are Group 1 Automotive, Asbury Automotive Group and Sonic Automotive. Broad incumbents are AutoNation, Hendrick Automotive Group, Penske Automotive Group and Lithia Motors. CarMax is listed as an emerging player. Regional players are Germain Motor Company and Ricart Automotive Group.
Does Byers Auto have an API?
No public API is recorded for Byers Auto.
What industry is Byers Auto in?
Byers Auto's product category is Auto Retail Dealership. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 4413 and its SIC code is 7500.