Rubber B
Rubber B designs and sells Swiss-made vulcanized rubber watch straps precision-calibrated for specific luxury watch models (Rolex, Patek Philippe, Audemars Piguet, Tudor, Panerai, IWC, Omega, Breitling, Zenith, Vacheron Constantin, Apple Watch) and sells globally via D2C e-commerce and authorized retailers.
- Company typePrivate
- Founded2010
- HeadquartersMiami Beach, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Rubber B does
Rubber B is a privately held luxury watch accessory company that designs and sells precision-calibrated, vulcanized rubber straps for high-end mechanical watches. Founded in 2010 in Miami Beach, Florida, the company pioneered the world's first integrated rubber straps for Rolex (specifically the Daytona and Submariner) using its proprietary 'Blocked Integration' design with titanium inserts to achieve a gap-free, motionless mount. All products are 100% manufactured and hand-finished in Switzerland and carry the legal 'Swiss Made' mold marking — the only integrated strap brand with this regulatory credential. The catalog spans straps engineered to specific references of Rolex, Patek Philippe, Audemars Piguet, Tudor, Panerai, IWC, Vacheron Constantin, Breitling, Omega, Zenith, and Apple Watch, plus universal fitments, professional installation tools, and digital gift cards ($240/$280 denominations).
The company's technical differentiators are material science and integration engineering rather than software: a proprietary elevated-density vulcanized rubber compound free of silicone blends with resistance to ozone, UV, and saltwater; patented MeshMatic micro-comfort adjustment; SwimSkin waterproof alligator-textured rubber; VulChromatic dual-color fusion; Goldmatic 18k gold-rubber fusion; and — most recently — RB Connected, the world's first NFC-enabled tap-to-pay rubber strap for Rolex (passive NFC, no battery, bank-level encryption). Rubber B sells exclusively via direct-to-consumer e-commerce (rubberb.com, multi-language, worldwide UPS shipping) and a global authorized retailer network spanning the US, Canada, Europe, Asia, the Middle East/UAE, Russia, and South America. Pricing is premium one-time unit purchases (straps typically $145–$320+, tools $55–$180), with no subscription or recurring revenue model. Customer segments are luxury watch enthusiasts (primary), athletes and divers, and gift givers. The company operates with 1–10 employees from Miami (customer service) and Switzerland (manufacturing).
Rubber B firmographics
Firmographics- Name
- Rubber B
- Legal name
- Rubber B
- Website
- https://rubberb.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rubber B designs and sells Swiss-made vulcanized rubber watch straps precision-calibrated for specific luxury watch models (Rolex, Patek Philippe, Audemars Piguet, Tudor, Panerai, IWC, Omega, Breitling, Zenith, Vacheron Constantin, Apple Watch) and sells globally via D2C e-commerce and authorized retailers.
- Ownership category
- akta.pro rank
Rubber B industry classification
Industry- Product category
- Luxury Watch Straps & Accessories
- NAICS
- Rubber Product Manufacturing (3262), Other Rubber Product Manufacturing (32629)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles) (CRAKADAK)
- akta.pro secondary industry
- Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands) (IMAOAFAG)
Keywords
Where Rubber B is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rubber B business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Luxury Watch Strap Sales: Direct sales of premium vulcanized rubber watch straps through owned e-commerce platform. Products are calibrated to precisely fit specific luxury watch models including Rolex, Patek Philippe, Audemars Piguet, Tudor, Panerai, IWC, Omega, Breitling, Zenith, Vacheron Constantin, and Apple Watch. One-time purchase model with premium pricing reflecting Swiss manufacturing and luxury positioning.
- Watch Tools and Accessories: Sales of professional watch strap installation and maintenance tools including Spring-Bar Tool Sets ($145), Notching Tools ($55), and Complete Professional Sets ($180). Precision instruments for safe removal and installation of luxury watch straps and bracelets.
- Gift Cards: Digital gift cards available in denominations of $240 and $280, redeemable on rubberb.com. Gift cards expire 90 days from purchase date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Spring-Bar Tool Set for Strap Installation |
| Unit Pricing | Pay-as-you-go | The Ultimate Notching Tool |
| Unit Pricing | Pay-as-you-go | The Complete Professional Strap Management Kit |
| Unit Pricing | Pay-as-you-go | RB CONNECTED Tap-to-Pay Straps |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Rubber B product offering
Product offeringCore offering
Rubber B manufactures and sells 100% Swiss-made vulcanized rubber watch straps that are precision-calibrated to fit specific luxury watch models including Rolex, Patek Philippe, Audemars Piguet, Tudor, Panerai, IWC, Omega, Breitling, Zenith, and Vacheron Constantin. Each strap features proprietary technologies such as Blocked Integration (titanium inserts), SwimSkin leather-look waterproof rubber, MeshMatic micro-comfort, VulChromatic dual-color fusion, Goldmatic gold-rubber fusion, and RB Connected passive NFC tap-to-pay. Supporting offerings include Apple Watch bands, universal-fit straps, professional installation tools, and digital gift cards.
Product overview
Rubber B is a Swiss-made luxury watch strap company that produces integrated vulcanized rubber straps precision-calibrated for specific luxury watch models. The core product portfolio centers on purpose-built rubber straps featuring proprietary technologies including SwimSkin (waterproof alligator alternative), Meshmatic micro-comfort system, VulChromatic dual-color fusion, and Goldmatic gold-rubber fusion. Products are organized by watch brand: Rolex Integrated Straps, Patek Philippe Integrated Straps, Audemars Piguet Integrated Straps, Tudor Integrated Straps, Panerai Integrated Straps, IWC Integrated Straps, Vacheron Constantin Rubber Straps, Breitling Integrated Straps, Omega Integrated Straps, and Zenith Integrated Straps. Supporting offerings include Apple Watch bands, Universal straps for all watch brands, RB Connected tap-to-pay NFC-enabled straps, Watch Strap Installation Tools (spring-bar tools, notching tools), and Gift Cards. All products are 100% manufactured and hand-finished in Switzerland with blocked integration design ensuring flawless fit with specific watch cases and clasps.
Differentiator
Problem solved
Functional benefit
Brands
- RB Connected: NFC-enabled tap-to-pay rubber straps for Rolex watches with passive NFC technology.
- SwimSkin
- MeshMatic
- Goldmatic
- VulChromatic
Products and services
- Rolex Integrated Rubber Straps Proprietary vulcanized rubber straps with blocked integration design precision-calibrated for specific Rolex references including Submariner, GMT Master, Daytona, Sea-Dweller, Sky-Dweller, Explorer, Yachtmaster, Air-King, Datejust, and Oyster Perpetual. Features signature T-design integration and mounts original Rolex deployant clasps.
- Patek Philippe Integrated Rubber Straps Vulcanized rubber straps engineered exclusively for Patek Philippe Nautilus and Aquanaut models, with Goldmatic 18k-gold fusion option (first executed for Nautilus 5712). 100% manufactured and hand-finished in Switzerland with micro-calibrated blocked integration.
- Audemars Piguet Integrated Rubber Straps Swiss-made vulcanized rubber straps for Audemars Piguet Royal Oak and Royal Oak Offshore collections, available in configurations for models originally equipped with alligator straps or metal bracelets, including SwimSkin technology options.
- Tudor Integrated Rubber Straps Vulcanized rubber straps designed for Tudor Black Bay, Pelagos, Ranger, Heritage Chrono, Black Bay Pro, and Black Bay 41mm Ceramic models, featuring VulChromatic dual-color options, Tang Buckle configurations, and blocked integration design specific to each Tudor model. Also includes a strap for the Tudor Pelagos FXD 42mm (Marine Nationale and GMT variants).
- Panerai Integrated Rubber Straps Blocked integration rubber straps for Panerai Luminor and Luminor 1950 models providing secure gap-free, rotation-less mount with SwimSkin technology options including Alligator, Ballistic, and VulChromatic color variants.
- IWC Integrated Rubber Straps Swiss-made vulcanized rubber straps for IWC Portugieser, Pilot Chrono 41mm, Big Pilot 43mm, and Mark series watches, featuring SwimSkin Alligator and SwimSkin Ballistic materials with precise calibration for each IWC model.
- Vacheron Constantin Rubber Straps Proprietary vulcanized rubber straps engineered for blocked integration with Vacheron Constantin watches, resistant to UV rays, saltwater, and environmental wear, available in 19–20mm, 21mm, and 22mm lug space configurations.
- Breitling Integrated Rubber Straps Vulcanized rubber straps for Breitling Avenger, Chronomat, Navitimer, Premier, and Superocean collections, featuring SwimSkin technology with waterproof durability in black, blue, and red color options.
- Omega Integrated Rubber Straps Swiss-made vulcanized rubber straps for Omega Seamaster, Speedmaster (including Two Counters 44.25mm), and Planet Ocean models, with SwimSkin Alligator options and MeshMatic micro-comfort system.
- Zenith Integrated Rubber Straps Vulcanized rubber straps engineered for Zenith Chronomaster Sport watches, featuring MeshMatic micro-comfort Dream Strap Series and VulChromatic color options in breathable, sweat-resistant rubber.
- Apple Watch Bands 100% rubber, Swiss-made bands for Apple Watch in 42mm, 44mm, 45mm, and 49mm sizes, featuring SwimSkin Alligator technology with vegan-friendly, waterproof construction.
- Universal Straps Standard non-integrated watch bands available in lug widths from 18mm through 26mm, including Dream Universal Straps with MeshMatic micro-comfort system, SwimSkin Vegan, SwimSkin Cuff, and Structure Series with genuine hides on rubber base.
- RB Connected (Tap-to-Pay NFC Straps) World's first NFC-enabled integrated rubber straps for Rolex watches enabling tap-to-pay contactless payments via passive NFC technology (no battery required, bank-level encryption, waterproof). Works with the OneOS app for US customers and Curve Wallet for UK/Europe customers to manage payment preferences.
- Watch Strap Installation Tools Professional-grade tools for safe removal and installation of watch straps, including the Spring-Bar Tool Set ($145, with forked Spring-Bar Tool with Push-Pin Tip, Diamond-Grip Screwdriver, and Vegan Leather Storage Portfolio), the Ultimate Notching Tool ($55), and the Complete Professional Strap Management Kit ($180 bundle).
- Gift Cards Digital gift cards available in $240 and $280 denominations, valid for 90 days from purchase, redeemable on rubberb.com. Recipients receive a digital version with a unique code.
Quantifiable outcome
- 100% Swiss Made with legal mold marking
- +1 more outcomes
Companies that use Rubber B
Customer profileSegments3 records
Ideal customer profiles1 record
Rubber B technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature10 records
Rubber B partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- OneOScoreMobile application required for RB CONNECTED tap-to-pay functionality. OneOS app (available on Google Play and Apple App Stores) manages payment preferences, pre-pay auto-load, and funds the NFC strap for contactless payments. Available for US bank customers.
- CurvecoreCurve digital wallet required for UK and European customers to use RB CONNECTED straps. UK/Europe customers need both Curve Account and OneOS app to manage payment preferences and fund straps for worldwide contactless payment acceptance.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Rubber B competitors and assessment
Company assessmentBroad incumbents
- Hirsch (Strap Atelier): Established Austrian heritage watch strap brand with a wide catalog including rubber straps (e.g., Performance, Endurance lines). Comparable because it is a premium watch strap maker serving the same global retail and aftermarket channel, though its catalog is broader than Rubber B's integrated-strap specialization.
Emerging players
- Alpine Strap Co. Boutique leather and rubber aftermarket strap maker for luxury watches. A niche emerging player with similar DTC distribution and customization angle, though smaller scale than Rubber B.
- CNS Watch Bands: DTC-focused aftermarket watch band maker covering Apple Watch, Garmin, and select luxury watch references. An emerging competitor in the customizable side of the market, particularly relevant as Rubber B expands into Apple Watch.
- Deca Straps: Independent strap maker focused on one-piece and two-piece aftermarket straps compatible with Rolex and other luxury sport models. Direct overlap in product type and target customer in the rubber aftermarket category.
- Artem Straps: Premium aftermarket watch strap maker offering sailcloth, leather, and rubber combinations for luxury watches including Rolex and Omega. A DTC rival emphasizing handcrafted aesthetics.
- Milano Straps: Italian-made aftermarket rubber straps for luxury sport watches. Comparable for its European production heritage and rubber specialization, though at a smaller brand scale than Rubber B.
Direct peers
- Everest Bands: Direct competitor in the aftermarket luxury-watch integrated rubber strap market. Everest makes curved-end rubber straps for Rolex, Panerai, Omega, Tudor, Audemars Piguet, and Patek Philippe with similar blocked-integration design, competing head-to-head for the same luxury-watch-owning customer.
- ISObrand (ISO Straps): Maker of rubber dive and tool watch straps with curved-end designs compatible with luxury sport watches (Omega, Rolex, Tudor). Sells direct-to-consumer and through retailers, directly contesting Rubber B's market among luxury sport watch owners.
- Bonetto Cinturini: Italian rubber strap manufacturer producing vulcanized rubber straps for diving and tool watches including many of the same luxury references Rubber B serves. Direct supply-chain competitor at the contract manufacturer level supplying multiple watch brands.
- B&R Bands: Specialty maker of rugged canvas and leather watch straps for tool watches including Panerai, Bremont, and Omega. Competes for the same high-end sport/dive watch aftermarket, often bundled into curated strap-and-buckle sets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubber B social profiles
Digital presenceRubber B financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubber B leadership team
Management profileNumber of profiles
Profiles1 record
Rubber B funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubber B M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubber B
What does Rubber B do?
Rubber B manufactures and sells 100% Swiss-made vulcanized rubber watch straps that are precision-calibrated to fit specific luxury watch models including Rolex, Patek Philippe, Audemars Piguet, Tudor, Panerai, IWC, Omega, Breitling, Zenith, and Vacheron Constantin. Each strap features proprietary technologies such as Blocked Integration (titanium inserts), SwimSkin leather-look waterproof rubber, MeshMatic micro-comfort, VulChromatic dual-color fusion, Goldmatic gold-rubber fusion, and RB Connected passive NFC tap-to-pay. Supporting offerings include Apple Watch bands, universal-fit straps, professional installation tools, and digital gift cards.
Is Rubber B a public or private company?
Rubber B is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubber B founded?
Rubber B was founded in 2010. It employs 1 to 10 people.
Where is Rubber B based?
Rubber B is headquartered in Miami Beach, United States, in the North America region.
How does Rubber B make money?
Three revenue lines are on record. Luxury Watch Strap Sales are the primary driver. The others are watch Tools and Accessories and gift Cards.
Who are Rubber B's main competitors?
Hirsch (Strap Atelier) is listed as a broad incumbent. Emerging players are Alpine Strap Co., CNS Watch Bands, Deca Straps, Artem Straps and Milano Straps. Direct peers are Everest Bands, ISObrand (ISO Straps), Bonetto Cinturini and B&R Bands.
Does Rubber B have an API?
No public API is recorded for Rubber B.
What industry is Rubber B in?
Rubber B's product category is Luxury Watch Straps & Accessories. Its primary akta.pro industry code is CRAKADAK, Watch Parts & Components (Straps/Bracelets, Crystals, Hands, Buckles), with a secondary code of IMAOAFAG, Small Leather Accessories Manufacturing (Belts/Straps/Watch Bands). Its NAICS code is 3262 and its SIC code is 3060.