What Salopian Brewing Co. does

Salopian Brewing Co. (legal entity: The Salopian Brewing Company Limited) is a privately held, founder-owned craft brewery founded in 1995 in Hadnall, on the outskirts of Shrewsbury, Shropshire, United Kingdom. The company produces and sells beer across three structured ranges — a permanent Core Range (Shropshire Gold, Oracle, Darwins Origin, Lemon Dream, Hop Twister, Golden Thread), a modern Silver Range (Auric gluten-free IPA, Hop Twister Haze, Lemon Dream UNFILTERED) in 440ml cans, and an experimental Black Range of limited and seasonal releases (Borderland, Sabotage, Altitude, Black Forest, Entire Butt). Its core technology is cask ale production with a stated focus on drinkability, consistency, and dependability; products are made available in cask, keg, and small pack (can/bottle) formats, and the company runs an acclaimed programme of collaborations with other brewers such as Polly's and Anspach & Hobday.

The business operates a hybrid go-to-market model with two distinct revenue streams. The primary motion is a B2B trade channel serving pubs, bars, restaurants, and licensed premises across the UK via direct delivery and a distribution partner network, with dedicated trade enquiries email and online trade registration. The secondary motion is direct-to-consumer through a WooCommerce-powered online shop with national courier delivery (APC Overnight), an on-site bottle shop with click-and-collect (Tue–Fri), and a monthly taproom open on the first Friday and Saturday. Pricing is unit-based (12-pack cans typically £26.50–£41.00; merchandise £4.00–£40.00; digital gift cards £10–£100; delivery £8.49–£14.69), and revenue is not publicly disclosed. Salopian markets through its website, Facebook, Instagram, X/Twitter, an email newsletter, and on-site taproom events, with PayPal/Braintree handling payments and Google Analytics providing anonymous usage analytics. The company has 11–50 employees and is actively recruiting across brewery operations, telephone sales/customer service, and delivery driving roles.

Name

Salopian Brewing Co.

Legal name

The Salopian Brewing Company Limited

Website

https://salopianbrewery.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Salopian Brewing Co. is a UK independent craft brewery founded in 1995 in Shrewsbury, producing cask, keg, and canned beers across Core, Silver, and Black ranges. It sells primarily to UK on-trade pubs and bars via distribution partners and directly to consumers via online shop and taproom.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Breweries (312120), Beer, Wine, and Liquor Retailers (445320)

SIC

Malt Beverages (2082), Beverages (2080)

akta.pro primary industry

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

akta.pro secondary industries

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL), Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Craft beer production
• Cask ale brewing
• Independent brewery
• Beer wholesale distribution
• Taproom retail

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Beer Sales: Direct sales of beer products through online shop, bottle shop, and trade customers (pubs, bars, restaurants). Products sold in cask, keg, and small pack formats including core range, seasonal specials, Black Range, and collaboration beers.
2. Merchandise Sales: Branded merchandise including glassware (Etched Glass, Craft Master, The Loop), clothing (t-shirts, hoodies, caps, beanies), and accessories (tote bags)
3. Taproom Sales: On-site sales through taproom events featuring core, seasonal, and Black range beers alongside mini gin bar and other beverages
4. Gift Vouchers: Digital gift cards available in multiples of £10, £20, £30, £50 and £100, redeemable at online shop

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Salopian Brewing Co. is an independent Shropshire-based brewery that manufactures and sells its own craft beer across a Core permanent range, a Silver/Silver Range of modern easy-drinking styles, and an acclaimed experimental Black Range of limited-edition and collaboration beers. Beers are produced in cask, keg and small pack (cans and bottles) formats and sold to retail consumers via its own online shop, taproom and bottle shop, and to licensed trade customers via a UK-wide distribution network. Complementary revenue comes from branded merchandise (glassware, clothing, accessories) and gift packs and gift cards.

Product overview

Salopian Brewing Co. is a UK-based independent brewery offering a multi-tiered beer portfolio centered on three product ranges: Core (permanently available beers including Shropshire Gold, Oracle, Darwins Origin, Lemon Dream, Hop Twister, and Golden Thread), Silver (modern, easy-drinking styles including gluten-free Auric, Hop Twister Haze, and Lemon Dream UNFILTERED), and Black (experimental and seasonal releases including Borderland, Sabotage, Altitude, and Black Forest). The company also offers mixed cases, gift packs, branded merchandise (glasses, clothing, accessories), and operates a physical Taproom and Bottle Shop. Products are sold through an e-commerce platform with delivery across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• Black Range: An acclaimed range of short-run and returning beers that allow experimentation, innovation, and Salopian twists on different styles and brewing techniques. Includes Black IPA, NEIPA, Imperial Stouts, and dank Pales. Available in Cask, Keg, and Can formats.
• Silver Range
• Core Range

Products and services

• Shropshire Gold 3.8% Golden ale with notes of toffee and dried fruit aroma, balanced with a crisp, bitter finish; part of Salopian's permanently available Core range, sold as a 12 x 500ml pack to retail and trade customers.
• Oracle 4% Easy drinking pale ale, dry but not overtly bitter, complemented by fresh lime and sherbet aromas from Citra, Amarillo and Cascade hops; Core range SKU sold as a 12 x 500ml pack.
• Darwins Origin 4.3% Copper-coloured bitter celebrating Charles Darwin's bicentennial, using an international mix of new and old-world hops for lemony aroma and a dry finish; Core range SKU sold as a 12 x 500ml pack.
• Lemon Dream 4.5% Sparkling and refreshing pale brewed with fresh, hand-cut organic lemons and fruity US hops for a subtle citrus zing; Core range SKU sold as a 12 x 500ml pack.
• Hop Twister 4.5% Bright, citrus and tropical pale with Mosaic taking centre-stage, supported by Citra whirlpool additions; Core range SKU sold as a 12 x 500ml pack.
• Golden Thread 5% Bright gold ale using wheat and lager malt with Centennial and Simcoe hops bringing apricot and sorbet notes, creamy mouthfeel and subtly sweet finish; Core range SKU sold as a 12 x 500ml pack.
• Auric 4% (Gluten Free Session IPA) Excessively dry hopped gluten-free session IPA with strong grapefruit aroma, dry body with fruit rind, dried pine and lemon zest; unfiltered and vegan friendly; Silver Range SKU sold as a 12 x 440ml can pack.
• Hop Twister Haze 4.5% Hazy, vibrant and juicy version of Hop Twister using Citra and Mosaic hops for tropical, stone fruit and berry flavors; unfiltered and vegan friendly; Silver Range SKU sold as a 12 x 440ml can pack.
• Lemon Dream UNFILTERED 4.5% Special unfiltered and extra dry hopped version of Lemon Dream, brewed with organic lemons and a trio of hops; lightly carbonated and vegan friendly; Silver Range SKU sold as a 12 x 440ml can pack.
• Borderland 5% (Salopian x Polly's) Australian IPA collaboration with Polly's, brewed with Galaxy, Eclipse and Vic Secret hops, delivering an intense tropical bouquet of pineapple, passionfruit and citrus with a resinous pine balance; Black Range SKU sold as a 12 x 440ml can pack.
• Sabotage 5% (DDH Pale) DDH (Double Dry Hopped) Pale hopped with Nectaron, Mosaic and Simcoe, with stone fruit and citrus aromas and pineapple and grapefruit flavors; gentle bitterness and soft pillowy mouthfeel; Black Range SKU sold as a 12 x 440ml can pack.
• Altitude 5.2% (Mountain IPA) Mountain IPA blending East and West Coast styles; Simcoe and Strata bring dank pine and strawberry, Amarillo and Mosaic add orange zest and tropical fruit, with clean bitterness; Black Range SKU sold as a 12 x 440ml can pack.
• Black Forest 5.6% (Salopian x Anspach & Hobday Stout) Dark and decadent stout collaboration with Anspach & Hobday paying homage to the 1970s Black Forest cake dessert, with layers of rich chocolate and sharp cherry notes derived in part from cocoa husks supplied by Land Chocolate; silky, full-bodied mouthfeel; Black Range SKU sold as a 12 x 440ml can pack.
• Entire Butt 4.6% (Historic Porter) Historic porter reviving 18th-century London style, brewed with 14 malts and 4 hops; dark mahogany with a creamy tan head, fruitcake and chocolate aromas, and raisin, coffee and molasses flavours.
• Mixed Cases Pre-configured multipack cases bundling the Core, Silver/Silver Range and Black Range beers, including Core Seven Mixed Case, Silver Mix, Black Range Full House Mix, and The Salopian Big One.
• Gift Packs Pre-curated gift combinations including 3-bottle packs, beer with glassware sets, beer with merchandise bundles, and build-your-own gift boxes for retail gifting.
• Branded Merchandise and Gift Cards Salopian branded merchandise including etched pint glasses, Craft Master glasses, The Loop glasses, hoodies, t-shirts, caps, beanies, bobble hats and tote bags, alongside digital gift cards redeemable at the online shop in denominations of GBP 10, GBP 20, GBP 30, GBP 50 and GBP 100.
• Taproom and Bottle Shop On-site taproom at the Hadnall brewery, open on the first Friday and Saturday of each month, with a selection of Core, Seasonal and Black range beers, a mini gin bar, and an adjacent bottle shop for walk-in and pre-order click-and-collect collections.
• Trade Supply to UK Pubs, Bars and Licensed Venues Wholesale supply of Salopian's Core, Silver/Silver Range and Black Range beers in cask, keg and small pack formats to UK pubs, bars, restaurants and licensed premises, delivered via direct sales and a UK distribution partner network.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Polly'scoreStrategic or Co-development Partner · 1 January 2026Collaboration brewing partnership producing Borderland, an Australian IPA featuring Galaxy, Eclipse, and Vic Secret hops. Salopian X Polly's Borderland is part of the acclaimed Black Range.
• Anspach & HobdayminorStrategic or Co-development Partner · 1 January 2025Collaboration producing Black Forest stout, a dark and decadent beer paying homage to the 1970s classic dessert, with layers of rich chocolate and sharp cherry notes.
• APC OvernightcoreChannel Partner/ Reseller/ DistributorCourier delivery partner for national home deliveries; orders processed daily with tracking and safe place drop-off options.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloudwater Brew Co. Manchester-based craft brewery of comparable size producing a mixed cask, keg and can range with strong emphasis on limited-edition and innovative releases. Comparable to Salopian as a similarly scaled UK craft brewer with a multi-format portfolio and DTC/trade channels.
• Thornbridge Brewery: Derbyshire-based craft brewery of similar scale producing a core range plus experimental/seasonal releases in cask, keg and bottle. Strongly comparable to Salopian as an established regional UK craft brewer with national distribution and a heritage reputation.
• Tiny Rebel Brewing Co. Welsh craft brewery of similar size, producing a mixed core/specials range across cask, keg and cans with national UK trade and DTC distribution. Comparable to Salopian on scale, multi-format packaging, and trade-focused GTM.
• Verdant Brewing Co. Cornwall-based craft brewery of comparable size known for hazy IPAs and limited-edition innovation. Comparable to Salopian's Black Range innovation engine and D2C/can-led commercial model, though with a more keg/can skew.
• Anspach & Hobday: London-based craft brewery of similar scale producing cask, keg and can range with a strong innovation/collaboration culture. Directly comparable to Salopian as a collaboration partner and as a similarly sized UK craft peer competing for on-premise and DTC share.
• Polly's Brew Co. Welsh craft brewery of comparable size focused on modern hop-forward styles and limited releases. Directly comparable as a Salopian collaboration partner and as a similarly scaled craft competitor in the UK specialty/hype segment.
• Marble Brewery: Manchester-based craft brewery with similar heritage, cask/keg/can range and on-premise-led trade model. Comparable to Salopian on cask ale expertise, regional UK identity, and national trade distribution.
• Northern Monk: Leeds-based craft brewery of comparable scale with strong DTC, taproom and trade channels, and a portfolio spanning core and limited releases. Comparable to Salopian on multi-format distribution and innovation-led brand strategy, though larger in DTC reach.
• Five Points Brewing Co. East London craft brewery of similar scale producing cask, keg and can range with sustainability focus. Comparable to Salopian as a similarly sized independent UK craft brewer with on-premise and DTC channels.

Broad incumbents

• Beavertown Brewery: London-based craft brewery now owned by Heineken, significantly larger than Salopian, with national can-led distribution and taproom presence. Comparable as a UK craft competitor occupying premium on-premise and retail shelves, but operating at materially greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SalopianBrewery
• Facebookfacebook.com/SalopianBrewery
• Instagraminstagram.com/salopianbrewery
• LinkedInlinkedin.com/company/2015-salopian-brewery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salopian Brewing Co.