Stages St. Louis
Stages St. Louis is a 501(c)(3) professional musical theatre non-profit that produces three Broadway-quality mainstage productions per season and runs a year-round performing arts academy serving nearly 50,000 patrons and students annually across the St. Louis region.
- Company typePrivate
- Founded1987
- HeadquartersChesterfield, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Stages St. Louis does
Stages St. Louis is a 501(c)(3) not-for-profit professional musical theatre company founded in 1987 in Missouri and currently operating on an annual budget of $5 million with a full-time staff of 25 augmented by approximately 150 seasonal actors and crew. The organization produces three Broadway-quality mainstage productions per season (May through October) at the 529-seat Ross Family Theatre within the Kirkwood Performing Arts Center, with its 2026 lineup comprising The 25th Annual Putnam County Spelling Bee, Guys and Dolls, and Come From Away. It serves nearly 50,000 patrons annually drawn from over 238 cities and 30 states, and draws talent by holding auditions in both St. Louis and New York, providing nearly 450 union work weeks per year to professional actors.
The company's second core offering is the STAGES Performing Arts Academy, a year-round musical theatre training program delivered from a 22,000-square-foot facility (the Kent Center for Theatre Arts in Chesterfield) by 30+ professional teaching artists. The Academy's age-tiered curriculum spans Minis (ages 3–4) through the TeamSTAGES pre-professional program (ages 13–18), and includes specialized tracks such as Access the Arts and Troupe Broadway for participants with disabilities, plus outreach programs (STAGES IN SCHOOLS, STAGES Urban Arts Initiative, Scout Workshops) deployed across 30+ partner schools.
Revenue is generated across seven streams: ticket sales (covering ~55% of operating expenses), academy tuition, individual donations via the BACKSTAGERS fund, corporate and foundation sponsorships (Emerson, Edward Jones, Bayer Fund, Saigh and Whitaker foundations, and others), special events, travel programs, and costume and prop rentals. Core technology consists of standard operational SaaS — DonorPerfect for fundraising, MetroTix and Zeffy for ticketing, Jackrabbit Class for registration — with no proprietary platform or AI/ML systems. The organization is governed by a Board of Trustees and currently in its 40th Anniversary Season.
Stages St. Louis firmographics
Firmographics- Name
- Stages St. Louis
- Legal name
- STAGES St. Louis, Inc.
- Website
- https://stagesstlouis.org
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stages St. Louis is a 501(c)(3) professional musical theatre non-profit that produces three Broadway-quality mainstage productions per season and runs a year-round performing arts academy serving nearly 50,000 patrons and students annually across the St. Louis region.
- Ownership category
- akta.pro rank
Stages St. Louis industry classification
Industry- Product category
- Live Theatre and Performing Arts Education
- NAICS
- Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111), Theater Companies and Dinner Theaters (71111)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Musical Theatre (Non-Broadway/Fringe) (MPAGABAG)
Keywords
Where Stages St. Louis is headquartered
LocationHeadquarters
- HQ city
- Chesterfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Stages St. Louis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from single tickets and season subscriptions to mainstage productions. Ticket sales cover approximately 55% of annual operating expenses.
- Academy Tuition: Fees from performing arts education programs including classes, camps, private lessons, and masterclasses at the STAGES Performing Arts Academy.
- Individual Donations: BACKSTAGERS annual fund program with gifts starting at $50, plus planned giving and tribute funds.
- Corporate & Foundation Sponsorships: Sponsorships of mainstage season productions and academy programs, providing brand exposure to 50,000+ annual patrons.
- Special Events: Fundraising events including Applause Gala and Cheers fundraiser.
- Travel Program: Theatrical travel adventures to destinations like NYC, Chicago, and London with package pricing that includes a tax-deductible contribution.
- Costume & Prop Rentals: Rental program for costumes and props to theatres, educational organizations, and film productions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Single tickets by seating location |
| Subscription | Annual | Full Season 3-Show Subscription |
| Unit Pricing | Pay-as-you-go | Group tickets (10+ people) |
| Subscription | Annual | TeamSTAGES annual program fee |
| Subscription | Annual | Academy registration and class fees |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Stages St. Louis product offering
Product offeringCore offering
Stages St. Louis is a not-for-profit professional theatre company that produces Broadway-quality musical theatre mainstage performances (three productions per season) at the Ross Family Theatre in Kirkwood, Missouri. The company also operates the STAGES Performing Arts Academy, providing year-round musical theatre training through classes, camps, TeamSTAGES pre-professional program, and community outreach initiatives for students and schools in the St. Louis region.
Product overview
Stages St. Louis is a not-for-profit theatre company operating as a single unified organization offering two interconnected service lines: Mainstage Performances and the Performing Arts Academy. Mainstage Performances produce Broadway-quality musical theatre at The Ross Family Theatre at Kirkwood Performing Arts Center, presenting three shows per season (2026 season includes The 25th Annual Putnam County Spelling Bee, Guys and Dolls, and Come From Away). The Performing Arts Academy provides year-round Musical Theatre arts education through Summer Camps, Fall/Spring Courses, TeamSTAGES pre-professional training, Private Lessons & Masterclasses, and Community Outreach programs including Emerson Access the Arts, Troupe Broadway, STAGES In Schools, STAGES Urban Arts Initiative, and Scout Workshops. Supporting offerings include Season Subscriptions, Single Tickets, Group Tickets, Gift Vouchers, Travel Programs, Costume & Prop Rentals, Special Events, and the Setting the Stage capital campaign.
Differentiator
Problem solved
Functional benefit
Brands
- TeamSTAGES: A year-round pre-professional training program designed for students ages 13-18 who are committed to pursuing excellence in musical theatre performance.
- Access the Arts
- Troupe Broadway
- STAGES IN SCHOOLS
- STAGES Urban Arts Initiative
Products and services
- Mainstage Performances Broadway-quality musical theatre productions presented at The Ross Family Theatre at the Kirkwood Performing Arts Center. The company employs regional and national Musical Theatre artists recruited through auditions in St. Louis and New York City, providing nearly 450 union work weeks annually to professional actors.
- The 25th Annual Putnam County Spelling Bee Tony-winning musical comedy featuring eccentric spelling bee contestants; performed as part of the 2026 40th Anniversary Season.
- Guys and Dolls Classic Broadway fable about gamblers, showgirls, and missionaries in Depression-era Times Square; performed as part of the 2026 40th Anniversary Season.
- Come From Away Musical based on true story of how Gander, Newfoundland became an unexpected refuge for passengers after 9/11; closing production of the 2026 40th Anniversary Season.
- STAGES Performing Arts Academy Year-round Musical Theatre arts training program with sequential curriculum taught by 30+ professional teaching artists. Offers Summer Camps (ages 3-18), Fall/Spring courses, TeamSTAGES pre-professional training (ages 13-18), Private Lessons & Masterclasses, Access the Arts, and Homeschool programs.
- Costume & Prop Rentals Rental service for costumes, props, and theatrical items from various time periods, available to theatres, educational organizations, television, film, and commercial events.
- Travel Programs Theatrical travel adventures to destinations including NYC, Chicago, and London. Packages include airfare, hotel, meals, show tickets, and tours.
- Community Outreach Programs Educational outreach bringing musical theatre programs to urban schools and community groups, including workshops for underserved students, programs for youth with disabilities, school residencies, and Scout badge workshops.
Quantifiable outcome
- Serving nearly 50,000 patrons annually with 140 performances
- +2 more outcomes
Companies that use Stages St. Louis
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Stages St. Louis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Stages St. Louis partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Kirkwood Performing Arts CentercoreSTAGES' primary performance venue. City of Kirkwood partnership resulted in building of state-of-the-art Kirkwood Performing Arts Center. STAGES occupies Ross Family Theatre May-October. 529-seat capacity.
- City of KirkwoodcoreDecades-long partnership bringing nationally-recognized productions to the area. Working relationship resulted in building of Kirkwood Performing Arts Center. Major community partnership.
- KSDKminorLocal NBC television station - media partner providing promotional coverage.
- KLOU 103.3minorLocal radio station - media partner providing promotional coverage.
- St. Louis Post-DispatchminorLocal newspaper - media partner providing promotional coverage.
- AthleticominorHealthcare provider - corporate sponsor and marketing partner.
Scale indicators13 records
Recent moves8 records
Expansion highlights5 records
Stages St. Louis competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Customer concentration
Stages St. Louis social profiles
Digital presenceStages St. Louis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stages St. Louis leadership team
Management profileNumber of profiles
Profiles11 records
Stages St. Louis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stages St. Louis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stages St. Louis
What does Stages St. Louis do?
Stages St. Louis is a not-for-profit professional theatre company that produces Broadway-quality musical theatre mainstage performances (three productions per season) at the Ross Family Theatre in Kirkwood, Missouri. The company also operates the STAGES Performing Arts Academy, providing year-round musical theatre training through classes, camps, TeamSTAGES pre-professional program, and community outreach initiatives for students and schools in the St. Louis region.
Is Stages St. Louis a public or private company?
Stages St. Louis is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stages St. Louis founded?
Stages St. Louis was founded in 1987. It employs 11 to 50 people.
Where is Stages St. Louis based?
Stages St. Louis is headquartered in Chesterfield, United States, in the North America region.
How does Stages St. Louis make money?
Seven revenue lines are on record. Ticket Sales are the primary driver. The others are academy Tuition, individual Donations, corporate & Foundation Sponsorships, special Events, travel Program and costume & Prop Rentals.
Does Stages St. Louis have an API?
No public API is recorded for Stages St. Louis.
What industry is Stages St. Louis in?
Stages St. Louis's product category is Live Theatre and Performing Arts Education. Its primary akta.pro industry code is MPAGABAG, Musical Theatre (Non-Broadway/Fringe). Its NAICS code is 711110 and its SIC code is 7900.