Bathroom Brands Group
UK-based design-led bathroom interiors company operating four brands—Crosswater, Burlington, Showerwall and Britton—supplying brassware, wall panelling, ceramics, baths and furniture across premium-to-affordable segments to consumers, designers and specifiers via brand websites and a Dartford showroom.
- Company typePrivate
- Founded2009
- HeadquartersDartford, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bathroom Brands Group does
Bathroom Brands Group Limited is a UK-based, privately held design-led bathroom interiors company headquartered in Dartford, Kent (Lake View House, Rennie Drive, DA1 5FU). Founded in 2009 and employing an estimated 251-500 people, the company operates a portfolio of four consumer-facing brands, each positioned against a distinct interior style and price tier: Crosswater (cutting-edge premium contemporary bathrooms), Burlington (classical, time-honoured designs), Showerwall (design-led wall panelling as an alternative to tiles), and Britton (affordable contemporary bathrooms for the everyday home). Product coverage spans brassware, showering systems, enclosures, wall panelling, ceramics, baths, furniture and accessories.
The company's technical differentiation sits at the product-design layer rather than in software. Crosswater's six core brassware finishes system extends coordinated metallic finishes across brassware, showering, enclosure and accessory ranges to enable "metallic accent linking" for a unified bathroom aesthetic. Showerwall manufactures laminate, acrylic and compact wall panels engineered for a seamless, water-resistant, low-maintenance finish and ease of installation, with a bespoke customisation service on the acrylic range. Britton offers trend-inspired contemporary ranges at competitive price points, extending premium design language into the value segment.
Commercially, the group operates a direct-to-consumer motion, reaching customers through brand-specific websites (crosswater.co.uk, showerwall.co.uk, brittonbathrooms.com) and a corporate showroom in Dartford. Revenue is generated through product sales across the four brand portfolios, targeting both premium and affordable-everyday market segments, plus professional buyers (homeowners, designers and specifiers) for Showerwall panelling. No pricing is publicly disclosed. The business is led by CEO Stephen Ewer and COO Alan Davey. No funding, ownership, or revenue figures are disclosed in the source data, and no parent company or external investors are identified.
Bathroom Brands Group firmographics
Firmographics- Name
- Bathroom Brands Group
- Legal name
- Bathroom Brands Group Limited
- Website
- https://bathroombrands.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- UK-based design-led bathroom interiors company operating four brands—Crosswater, Burlington, Showerwall and Britton—supplying brassware, wall panelling, ceramics, baths and furniture across premium-to-affordable segments to consumers, designers and specifiers via brand websites and a Dartford showroom.
- Ownership category
- akta.pro rank
Bathroom Brands Group industry classification
Industry- Product category
- Bathroom Fixtures & Fittings
- NAICS
- Plumbing Fixture Fitting and Trim Manufacturing (332913)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Bathroom Brands Group is headquartered
LocationHeadquarters
- HQ city
- Dartford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Bathroom Brands Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Bathroom Product Sales: Revenue generated through the sale of bathroom products across four brand portfolios including brassware, wall panelling, ceramics, baths, furniture, and accessories targeting both premium and everyday affordable market segments.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels1 record
Bathroom Brands Group product offering
Product offeringCore offering
Bathroom Brands Group is a UK-based design-led bathroom interiors manufacturer and supplier operating through four distinct consumer-facing sub-brands: Crosswater (premium contemporary brassware, showering, enclosures and accessories with six core coordinated finishes), Burlington (time-honoured classical bathroom designs), Showerwall (laminate, acrylic and compact wall panelling systems as an alternative to tiles), and Britton (affordable contemporary ceramics, brassware, baths, furniture and accessories). The group supplies complete bathroom solutions across brassware, showering, wall panelling, ceramics, baths, furniture and accessories to UK homeowners, designers and specifiers.
Product overview
Bathroom Brands Group is a portfolio of four distinct bathroom brands operating as a unified company. The portfolio includes Crosswater (premium cutting-edge contemporary design with coordinated brassware finishes), Burlington (classical time-honoured designs), Showerwall (wall panelling solutions as an alternative to tiles), and Britton (affordable contemporary bathroom products). Each brand targets a different interior style and market segment while sharing distribution and corporate infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- Crosswater: Cutting-edge premium design for contemporary bathrooms. Features design-focused, feature-packed products for luxury, modern bathroom experiences with focus on colour finishes, textures and materials.
- Burlington
- Showerwall
- Britton
Products and services
- Crosswater
Companies that use Bathroom Brands Group
Customer profileSegments3 records
Ideal customer profiles3 records
Bathroom Brands Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bathroom Brands Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
Bathroom Brands Group competitors and assessment
Company assessmentDirect peers
- Ideal Standard International: One of the largest UK and European manufacturers of branded bathroom ceramics, brassware and showering solutions; directly comparable to Bathroom Brands Group as a multi-category bathroom fixtures maker with overlapping customer segments.
- Samuel Heath: UK manufacturer of premium bathroom brassware and accessories with strong design and finish credentials; closely comparable to Crosswater's premium finish-driven differentiation.
- Hansgrohe: German premium brassware and shower manufacturer with a strong design-led identity; directly comparable to Crosswater's premium contemporary positioning and finish system differentiator.
- Triton Showers: UK electric and mixer shower manufacturer; comparable as a UK-focused shower specialist competing with Bathroom Brands Group's showering products across similar distribution channels.
- Victoria Plum: UK online bathroom retailer selling multiple bathroom brands direct to consumers; comparable to Bathroom Brands Group's direct-to-consumer e-commerce motion and Britton's affordable contemporary positioning.
- Bristan Group: UK-based manufacturer and supplier of bathroom brassware, showers and accessories; directly comparable as a UK-focused bathroom fittings company serving similar trade and consumer channels.
Broad incumbents
- Grohe (LIXIL): Global market leader in bathroom brassware and showers, part of LIXIL; comparable to Bathroom Brands Group's brassware and showering categories but operates at vastly larger scale and broader geographic footprint.
- Mira Showers (Kohler): UK shower specialist owned by Kohler; comparable to Bathroom Brands Group's showering category, particularly Crosswater and Britton ranges, while being part of a much larger global parent.
- Villeroy & Boch: Premium European bathroom and ceramics brand with strong heritage design credentials; overlaps with Bathroom Brands Group's premium and classical segments (Crosswater and Burlington) as well as ceramics and baths.
- Roca Sanitario: Global Spanish-headquartered bathroom manufacturer offering ceramics, brassware, baths and furniture; comparable to Bathroom Brands Group across multiple product categories but at a much larger international scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Bathroom Brands Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bathroom Brands Group leadership team
Management profileNumber of profiles
Profiles2 records
Bathroom Brands Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bathroom Brands Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bathroom Brands Group
What does Bathroom Brands Group do?
Bathroom Brands Group is a UK-based design-led bathroom interiors manufacturer and supplier operating through four distinct consumer-facing sub-brands: Crosswater (premium contemporary brassware, showering, enclosures and accessories with six core coordinated finishes), Burlington (time-honoured classical bathroom designs), Showerwall (laminate, acrylic and compact wall panelling systems as an alternative to tiles), and Britton (affordable contemporary ceramics, brassware, baths, furniture and accessories). The group supplies complete bathroom solutions across brassware, showering, wall panelling, ceramics, baths, furniture and accessories to UK homeowners, designers and specifiers.
Is Bathroom Brands Group a public or private company?
Bathroom Brands Group is a private company. It is classified as unknown and is currently operating.
When was Bathroom Brands Group founded?
Bathroom Brands Group was founded in 2009. It employs 251 to 500 people.
Where is Bathroom Brands Group based?
Bathroom Brands Group is headquartered in Dartford, United Kingdom, in the Europe region.
How does Bathroom Brands Group make money?
One revenue line is on record: bathroom Product Sales.
Who are Bathroom Brands Group's main competitors?
Direct peers on record are Ideal Standard International, Samuel Heath, Hansgrohe, Triton Showers, Victoria Plum and Bristan Group. Broad incumbents are Grohe (LIXIL), Mira Showers (Kohler), Villeroy & Boch and Roca Sanitario.
Does Bathroom Brands Group have an API?
No public API is recorded for Bathroom Brands Group.
What industry is Bathroom Brands Group in?
Bathroom Brands Group's product category is Bathroom Fixtures & Fittings. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 332913 and its SIC code is 3430.