Bathroom Brands Group

What Bathroom Brands Group does

Bathroom Brands Group Limited is a UK-based, privately held design-led bathroom interiors company headquartered in Dartford, Kent (Lake View House, Rennie Drive, DA1 5FU). Founded in 2009 and employing an estimated 251-500 people, the company operates a portfolio of four consumer-facing brands, each positioned against a distinct interior style and price tier: Crosswater (cutting-edge premium contemporary bathrooms), Burlington (classical, time-honoured designs), Showerwall (design-led wall panelling as an alternative to tiles), and Britton (affordable contemporary bathrooms for the everyday home). Product coverage spans brassware, showering systems, enclosures, wall panelling, ceramics, baths, furniture and accessories.

The company's technical differentiation sits at the product-design layer rather than in software. Crosswater's six core brassware finishes system extends coordinated metallic finishes across brassware, showering, enclosure and accessory ranges to enable "metallic accent linking" for a unified bathroom aesthetic. Showerwall manufactures laminate, acrylic and compact wall panels engineered for a seamless, water-resistant, low-maintenance finish and ease of installation, with a bespoke customisation service on the acrylic range. Britton offers trend-inspired contemporary ranges at competitive price points, extending premium design language into the value segment.

Commercially, the group operates a direct-to-consumer motion, reaching customers through brand-specific websites (crosswater.co.uk, showerwall.co.uk, brittonbathrooms.com) and a corporate showroom in Dartford. Revenue is generated through product sales across the four brand portfolios, targeting both premium and affordable-everyday market segments, plus professional buyers (homeowners, designers and specifiers) for Showerwall panelling. No pricing is publicly disclosed. The business is led by CEO Stephen Ewer and COO Alan Davey. No funding, ownership, or revenue figures are disclosed in the source data, and no parent company or external investors are identified.

Name

Bathroom Brands Group

Legal name

Bathroom Brands Group Limited

Website

https://bathroombrands.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

UK-based design-led bathroom interiors company operating four brands—Crosswater, Burlington, Showerwall and Britton—supplying brassware, wall panelling, ceramics, baths and furniture across premium-to-affordable segments to consumers, designers and specifiers via brand websites and a Dartford showroom.

Ownership category

akta.pro rank

Product category

Bathroom Fixtures & Fittings

NAICS

Plumbing Fixture Fitting and Trim Manufacturing (332913)

SIC

Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

Keywords

• Bathroom fixtures
• Bathroom furniture
• Brassware products
• Wall panelling
• Ceramic sanitaryware

Headquarters

HQ city

Dartford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Bathroom Product Sales: Revenue generated through the sale of bathroom products across four brand portfolios including brassware, wall panelling, ceramics, baths, furniture, and accessories targeting both premium and everyday affordable market segments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Bathroom Brands Group is a UK-based design-led bathroom interiors manufacturer and supplier operating through four distinct consumer-facing sub-brands: Crosswater (premium contemporary brassware, showering, enclosures and accessories with six core coordinated finishes), Burlington (time-honoured classical bathroom designs), Showerwall (laminate, acrylic and compact wall panelling systems as an alternative to tiles), and Britton (affordable contemporary ceramics, brassware, baths, furniture and accessories). The group supplies complete bathroom solutions across brassware, showering, wall panelling, ceramics, baths, furniture and accessories to UK homeowners, designers and specifiers.

Product overview

Bathroom Brands Group is a portfolio of four distinct bathroom brands operating as a unified company. The portfolio includes Crosswater (premium cutting-edge contemporary design with coordinated brassware finishes), Burlington (classical time-honoured designs), Showerwall (wall panelling solutions as an alternative to tiles), and Britton (affordable contemporary bathroom products). Each brand targets a different interior style and market segment while sharing distribution and corporate infrastructure.

Differentiator

Problem solved

Functional benefit

Brands

• Crosswater: Cutting-edge premium design for contemporary bathrooms. Features design-focused, feature-packed products for luxury, modern bathroom experiences with focus on colour finishes, textures and materials.
• Burlington
• Showerwall
• Britton

Products and services

• Crosswater

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• Ideal Standard International: One of the largest UK and European manufacturers of branded bathroom ceramics, brassware and showering solutions; directly comparable to Bathroom Brands Group as a multi-category bathroom fixtures maker with overlapping customer segments.
• Samuel Heath: UK manufacturer of premium bathroom brassware and accessories with strong design and finish credentials; closely comparable to Crosswater's premium finish-driven differentiation.
• Hansgrohe: German premium brassware and shower manufacturer with a strong design-led identity; directly comparable to Crosswater's premium contemporary positioning and finish system differentiator.
• Triton Showers: UK electric and mixer shower manufacturer; comparable as a UK-focused shower specialist competing with Bathroom Brands Group's showering products across similar distribution channels.
• Victoria Plum: UK online bathroom retailer selling multiple bathroom brands direct to consumers; comparable to Bathroom Brands Group's direct-to-consumer e-commerce motion and Britton's affordable contemporary positioning.
• Bristan Group: UK-based manufacturer and supplier of bathroom brassware, showers and accessories; directly comparable as a UK-focused bathroom fittings company serving similar trade and consumer channels.

Broad incumbents

• Grohe (LIXIL): Global market leader in bathroom brassware and showers, part of LIXIL; comparable to Bathroom Brands Group's brassware and showering categories but operates at vastly larger scale and broader geographic footprint.
• Mira Showers (Kohler): UK shower specialist owned by Kohler; comparable to Bathroom Brands Group's showering category, particularly Crosswater and Britton ranges, while being part of a much larger global parent.
• Villeroy & Boch: Premium European bathroom and ceramics brand with strong heritage design credentials; overlaps with Bathroom Brands Group's premium and classical segments (Crosswater and Burlington) as well as ceramics and baths.
• Roca Sanitario: Global Spanish-headquartered bathroom manufacturer offering ceramics, brassware, baths and furniture; comparable to Bathroom Brands Group across multiple product categories but at a much larger international scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bathroom Brands Group