What Global Assistance does

Global Assistance Compagnia di Assicurazioni e Riassicurazioni S.p.A. a Socio Unico is a privately held Italian property and casualty (P&C) insurer headquartered in Milan, operating under a 1993 Ministerial Decree and IVASS registration (No. 1.00111) as a wholly-owned subsidiary of Ri-Fin S.r.l. The company has been active in the Italian insurance market for over 30 years and serves more than 130,000 policyholders through five modular product lines: Motor (with digital roadside assistance integrated with geolocation), Persona e Famiglia (home, health, accident, family legal protection), Viaggi (travel protection for leisure and corporate travelers), Imprese (SME and professional coverage including D&O and surety bonds, plus catastrophe-event coverage), and Tutela Legale (legal protection across personal, professional, and motor contexts). Underlying technology consists of B2B and B2C web portals for policy management and quote generation, a 1,800+ affiliated facility network for claims and assistance delivery, and modular product architecture that enables customization and cross-line bundling across customer segments.

The company generates revenue through recurring insurance premiums collected across its multi-line product portfolio, with pricing set per risk profile and distributed exclusively through a network of more than 500 multi-mandate insurance agents and brokers who earn commissions. Go-to-market is therefore wholesale/intermediary-led rather than direct-to-consumer, although direct digital access is supported through the B2C portal for selected products. Customer segmentation is hybrid and spans individuals and families, small and medium enterprises (PMIs, artisans, professional services, Third Sector), and motor vehicle owners including fleet operators. Marketing channels are primarily digital (web portals, LinkedIn) and PR-driven, with industry recognition including the 2024 MF Insurance Awards from MF Milano Finanza. The company operates exclusively within Italy, has 11-50 employees, and holds €5,000,000 in fully paid-in share capital, with no disclosed external investors, public listing, or foreign operations.

Name

Global Assistance

Legal name

Global Assistance Compagnia di Assicurazioni e Riassicurazioni S.p.A. a Socio Unico

Website

https://globalassistance.it

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Global Assistance is a privately held Italian P&C insurer serving 130,000+ policyholders across motor, personal, family, travel, business, and legal protection lines, distributed exclusively through 500+ intermediaries and supported by a 1,800+ affiliated facility network.

Ownership category

akta.pro rank

Product category

Insurance Services

NAICS

Direct Property and Casualty Insurance Carriers (524126), Direct Life, Health, and Medical Insurance Carriers (52411)

SIC

Fire, Marine & Casualty Insurance (6331), Accident & Health Insurance (6321)

akta.pro primary industry

Travel & Accident (Non-Life) Insurance (FSAJAMAN)

akta.pro secondary industries

Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK), Travel Insurance & Assistance (Corporate) (THACANAH)

Keywords

• Insurance services
• Motor insurance
• Personal insurance
• Business insurance
• Legal protection insurance

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Insurance Premium Revenue: Global Assistance generates revenue by collecting insurance premiums from policyholders across its Motor, Personal/Family, Business, Legal Protection, and Travel product lines. The company distributes products exclusively through a network of intermediaries (agents and brokers) who receive commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Global Assistance is an Italian insurance company that underwrites and distributes a modular portfolio of non-life (Danni) insurance products across Motor, Personal/Family, Travel, Business, and Legal Protection lines. The company serves 130,000+ policyholders exclusively through a network of 500+ insurance intermediaries (multi-mandate agents and brokers), supported by 1,800+ affiliated facilities for claims and roadside assistance, and digital B2B and B2C web portals. Products include vehicle coverage with digital roadside assistance and geolocation, home, health and accident insurance, travel protection, SME business packages, D&O, surety bonds, and legal expense insurance.

Product overview

Global Assistance is an insurance company offering a multi-category portfolio of insurance products organized into five main lines: Motor insurance (vehicle coverage with digital roadside assistance and geolocation services), Persona e famiglia (personal and family coverage including home, health, accident, and travel), Viaggi (travel assistance and protection for leisure and business travelers), Imprese (comprehensive business insurance for small and medium enterprises covering assets, employees, professional liability, and catastrophic events), and Tutela legale (legal protection for private individuals, entrepreneurs, professionals, and vehicle circulation). All products are modular and flexible to meet customer needs. The company serves 130,000+ clients through a network of 500+ intermediaries and 1,800+ affiliated service structures.

Differentiator

Problem solved

Functional benefit

Brands

• SicurAuto Top: Motor insurance product line.
• BluMotor Autovetture
• Tutela Motor
• Global Sistema Casa
• Global Sistema Infortuni
• Global Sistema Salute
• Global Sistema Turismo
• Global Sistema Impresa
• Global Sistema Professionisti
• Giramondo
• Viaggi Protetti

Products and services

• SicurAuto Top Motor insurance product offering vehicle coverage as part of the Motor insurance line for individual and fleet vehicle owners.
• BluMotor Autovetture Motor insurance product specifically designed for automobiles, part of the Motor insurance line.
• Tutela Motor Legal protection coverage for motor vehicle matters under the Motor insurance offerings.
• Collettiva Motor Collective/group motor insurance product for fleet or multi-vehicle coverage.
• Global Sistema Casa Home insurance system product providing coverage for residential properties and belongings for individuals and families.
• Global Casa Eventi Catastrofali Home insurance coverage specifically for catastrophic events affecting residential properties.
• Global Sistema Infortuni Personal accident insurance system providing coverage for accident-related injuries for individuals.
• Global Sistema Salute Health insurance system product covering medical expenses and health-related needs for individuals and families.
• Tutela Famiglia Family legal protection insurance covering legal expenses for personal and family matters.
• Giramondo Travel insurance product providing comprehensive coverage for international and domestic leisure travel.
• Viaggi Protetti Travel protection insurance product offering coverage for trip-related risks.
• Global Sistema Turismo Tourism sector insurance system product for travel industry participants.
• Business Plus Business-oriented travel insurance product for corporate travelers.
• Global Sistema Impresa Comprehensive business insurance system product for small and medium enterprises covering assets, employees, and business operations.
• Global Impresa Eventi Catastrofali Business insurance coverage for catastrophic events affecting commercial properties.
• Nuova Tutela Azienda e Professionisti Legal protection insurance for businesses and professionals covering entrepreneurial and professional activities.
• D&O Directors and Officers liability insurance protecting company leadership from legal claims.
• Global Sistema Professionisti Professional insurance system product for self-employed professionals and consultants.
• Cauzioni Surety bond insurance product providing guarantee coverage for contractual obligations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Ri-Fin S.r.l.coreOthersRi-Fin S.r.l. is the parent holding company that exercises direction and coordination over Global Assistance S.p.A. It is registered with IVASS as the group's controlling entity (Albo gruppi assicurativi No. 014) and owns 100% of Global Assistance through its sole-shareholder structure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prima Assicurazioni: Italian digital-first non-life insurer offering motor and household insurance through direct and intermediary channels. Directly comparable as a multi-line Italian carrier targeting individual consumers with digital distribution emphasis.
• Verti Assicurazioni: Italian direct-to-consumer insurer (part of MAPFRE group) specializing in motor and household insurance. Comparable as a mid-tier Italian non-life carrier competing for similar consumer and SME segments with digital-led distribution.
• Genialloyd: Italian online insurance brand offering motor and home coverage via digital channels. Comparable as a multi-line Italian non-life carrier targeting individual consumers with similar product architecture.
• ConTe.it (Conte Assicurazioni): Italian insurance company offering motor, home, and personal lines through direct and broker channels. Comparable as a mid-tier Italian non-life carrier serving overlapping customer segments with similar multi-line product strategy.
• Linear Assicurazioni: Italian direct insurer focused on motor and household coverage. Comparable as a multi-line Italian non-life carrier competing in the same digital-distributed motor and personal segments.
• Sara Assicurazioni: Italian mutual insurance company offering motor, home, health, and legal protection through a captive agency network. Comparable as an Italian multi-line carrier with similar product portfolio and intermediary-based distribution model.

Broad incumbents

• Reale Mutua: Italian mutual insurance group offering a broad portfolio of motor, home, health, business, and life products through agency networks. Comparable as a larger incumbent in the Italian non-life market with overlapping product lines and intermediary distribution.
• Zurich Italy (Zurich Insurance): Italian subsidiary of Zurich Insurance Group offering motor, home, health, and commercial lines. Comparable as a larger incumbent in the same Italian non-life market with broader scale and product breadth.
• Groupama Assicurazioni: Italian subsidiary of Groupama offering motor, home, health, and business insurance through agency networks. Comparable as a broader incumbent in the Italian non-life market with overlapping product categories and intermediary distribution.
• Allianz Italy: Italian subsidiary of Allianz Group, one of the largest non-life insurers in Italy. Comparable as a broad incumbent offering motor, home, health, and commercial lines with similar product mix and intermediary distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/globalassistance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Assistance