Veera
VEERA OÜ is a Tartu, Estonia-based company that develops VeeRa, a cloud-based budgeting SaaS application serving a majority of Estonian local governments, state IT organisations, and select private firms across Baltic, Polish, and Brazilian markets.
- Company typePrivate
- Founded2016
- HeadquartersTartu, Estonia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Veera does
VEERA OÜ is a Tartu-based private Estonian technology company founded in 2016 that develops and sells VeeRa, a cloud-native SaaS application for collaborative financial planning and budget monitoring. The product is used by a majority of Estonian local governments, most Estonian state IT organisations, and select large private-sector organisations to plan, execute, and report on budgets, with the platform managing budgets exceeding EUR 5 billion across 5,000+ daily active users. Customers include named references such as Saku Rural Municipality and Viljandi City Government, where the system is used by CFOs, cost managers, and sub-unit managers (schools, kindergartens, cultural and sports institutions) for collaborative, scenario-based budgeting.
VeeRa is built as a modular React-based cloud application with secure API integrations to 11 ERP and accounting platforms — SAP BO, Microsoft Dynamics 365 Business Central, Microsoft Axapta, Directo, Merit Aktiva, Standard Books, Agresso Unit4, SAF, Rapid, PMen, and Tresoor — plus complementary Power BI-based management and public-facing dashboards. The product is hosted on AWS infrastructure in Ireland, certified to ISO/IEC 27001:2022, and designed for no-code, plug-and-play implementation with go-live achievable in as little as one work day. Differentiation rests on domain specialisation for public-sector budgeting, contextual number management (comments, attachments, version tracking on budget lines), scenario planning, and rapid deployment compared with Excel-based processes.
The commercial model is a hybrid: a one-time implementation fee covering integration and optional training, plus a recurring monthly subscription fee scaled to organisation size with unlimited users. The company is founder-owned and bootstrapped, having received approximately EUR 110,356 in EU-supported grants from Enterprise Estonia between November 2021 and August 2023. Go-to-market is direct sales via the website, phone, and email, supplemented by content marketing in five languages (Estonian, English, Latvian, Polish, Brazilian Portuguese) targeting Baltic, Polish, and Latin American public-sector buyers.
Veera firmographics
Firmographics- Name
- Veera
- Legal name
- VEERA OÜ
- Website
- https://veera.eu
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VEERA OÜ is a Tartu, Estonia-based company that develops VeeRa, a cloud-based budgeting SaaS application serving a majority of Estonian local governments, state IT organisations, and select private firms across Baltic, Polish, and Brazilian markets.
- Ownership category
- akta.pro rank
Where Veera is headquartered
LocationHeadquarters
- HQ city
- Tartu
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Veera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Fees: Monthly subscription fees based on organization size and user count. Unlimited users allowed. This is the primary recurring revenue stream.
- Implementation Services: One-time implementation fee including integration with existing business software and optional user training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Two-component pricing: one-time implementation fee plus monthly subscription |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Veera product offering
Product offeringCore offering
Veera (VEERA OÜ) develops and sells VeeRa, a cloud-based SaaS budgeting and financial planning application that enables collaborative budget preparation, execution monitoring, and scenario planning across organizations. The solution integrates via secure APIs with 11 major ERP and accounting systems (including SAP BO, Microsoft Dynamics 365 Business Central, and others), offers contextual number management with comments and attachments, and provides Power BI-based interactive dashboards. Targeted primarily at Estonian municipalities, state IT organizations, and large private enterprises.
Product overview
VeeRa is a unified cloud-based budgeting SaaS platform offering two product tiers: the original VeeRa application for financial planning, budget monitoring, and execution tracking, and the newer VeeRa Pro version built on React with a modular architecture. Both products serve the same core use case of budget planning and execution monitoring for public sector and large organizations, with VeeRa Pro representing an evolution of the platform with enhanced modularity. The platform integrates with 11 ERP and accounting systems (SAP BO, Microsoft Dynamics 365 Business Central, Microsoft Axapta, Directo, Merit Aktiva, Standard Books, Agresso Unit4, SAF, Rapid, PMen, Tresoor) and offers complementary Power BI-based data visualization dashboards.
Differentiator
Problem solved
Functional benefit
Products and services
- VeeRa Cloud-based financial planning and budget monitoring SaaS application (Virtual Budgeting Application) designed primarily for the public sector and large organizations. Enables collaborative budget planning, budget execution monitoring, scenario modeling, and reporting across departments. Allows users to add comments, explanations, and supporting materials to budget figures, and integrates with 11 ERP and accounting systems.
- VeeRa Pro Next-generation modular cloud-based budgeting application built on React platform. Offers full functionality for budget planning, execution monitoring, and reporting with enhanced user interface and modular architecture. Developed as the evolution of the original VeeRa platform.
Quantifiable outcome
- 90% of cost managers (approximately 100 respondents) stated that the budgeting process became faster and more convenient
- +3 more outcomes
Companies that use Veera
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Veera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Veera partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- AWS (Amazon Web Services)coreAWS provides cloud infrastructure hosting for VeeRa's application. Customer data is stored on AWS servers in Ireland, EU territory. AWS servers comply with ISO 27001:2022 information security standard.
- MicrosoftcoreMicrosoft integration through Microsoft Dynamics 365 Business Central, Microsoft Axapta, and Power BI for data visualization. VeeRa offers interactive dashboards and management views built on Power BI platform.
- SAPcoreVeeRa integrates with SAP Business Objects (SAP BO) for financial data exchange via secure API connection.
- DirectocoreVeeRa integrated via secure API with Directo ERP system.
- Merit AktivacoreVeeRa integrated via secure API with Merit Aktiva accounting software.
- Standard BookscoreVeeRa integrated via secure API with Standard Books accounting software.
- Agresso Unit4coreVeeRa integrated via secure API with Agresso Unit4 ERP system.
- SAFcoreVeeRa integrated via secure API with SAF accounting system.
- RapidcoreVeeRa integrated via secure API with Rapid accounting system.
- PMencoreVeeRa integrated via secure API with PMen accounting system.
- TresoorcoreVeeRa integrated via secure API with Tresoor accounting system.
- Coop PankminorCoop Pank logo displayed on partner page, indicating a banking relationship.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Veera competitors and assessment
Company assessmentEmerging players
- Calumo: Cloud budgeting and reporting solution focused on Excel-based finance teams moving to structured workflows. Comparable niche player targeting non-financial-manager accessibility.
- Board International: Unified planning and analytics platform combining BI and corporate performance management. Comparable as a mid-sized vendor offering modular budgeting alongside analytics capabilities.
Direct peers
- Vena Solutions: Excel-integrated cloud FP&A platform focused on making budgeting accessible to non-finance managers. Matches VeeRa's design philosophy of bridging Excel-experienced users into structured budgeting.
- Jedox: Enterprise planning and budgeting platform with Excel-friendly modelling and strong ERP integration capabilities. Comparable on budgeting + multi-source ERP consolidation positioning.
- Prophix Software: Cloud FP&A and budgeting platform targeting mid-market finance teams with budgeting, planning, and reporting workflows. Overlaps directly with VeeRa's collaborative budgeting and scenario planning positioning.
- Planful: Cloud-native FP&A suite covering budgeting, forecasting, and financial close for mid-market organisations. Direct competitor in collaborative, browser-based budgeting for office-of-the-CFO buyers.
- Questica: Cloud budgeting software specifically built for the public sector, including municipalities, schools, and government agencies. Closest direct comparable to VeeRa in vertical specialisation and mid-sized public-sector buyer profile.
Broad incumbents
- CCH Tagetik (Wolters Kluwer): Corporate performance management suite including budgeting, consolidation, and statutory reporting. A broader EPM incumbent targeting CFOs at larger organisations including public sector.
- Anaplan: Large cloud planning platform used for budgeting, sales planning, and workforce planning across enterprises. A broad incumbent that competes on integrated planning vs VeeRa's budgeting-focused approach.
- Workday Adaptive Planning: Market-leading cloud planning platform, now part of Workday, serving large enterprises and public sector. Represents the incumbent competitive threat VeeRa faces as customers scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Veera social profiles
Digital presenceVeera compliance and trust
Trust signalCompliance1 record
Veera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veera leadership team
Management profileNumber of profiles
Profiles5 records
Veera funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veera
What does Veera do?
Veera (VEERA OÜ) develops and sells VeeRa, a cloud-based SaaS budgeting and financial planning application that enables collaborative budget preparation, execution monitoring, and scenario planning across organizations. The solution integrates via secure APIs with 11 major ERP and accounting systems (including SAP BO, Microsoft Dynamics 365 Business Central, and others), offers contextual number management with comments and attachments, and provides Power BI-based interactive dashboards. Targeted primarily at Estonian municipalities, state IT organizations, and large private enterprises.
Is Veera a public or private company?
Veera is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Veera founded?
Veera was founded in 2016. It employs 1 to 10 people.
Where is Veera based?
Veera is headquartered in Tartu, Estonia, in the Europe region.
How does Veera make money?
Two revenue lines are on record. Subscription Fees are the primary driver. The others are implementation Services.
Who are Veera's main competitors?
Emerging players on record are Calumo and Board International. Direct peers are Vena Solutions, Jedox, Prophix Software, Planful and Questica. Broad incumbents are CCH Tagetik (Wolters Kluwer), Anaplan and Workday Adaptive Planning.
Does Veera have an API?
Yes. VeeRa integrates with existing business software (ERP and accounting systems) via secure API connections. Data exchange with business software is encrypted. Integration is performed using API, without the need for custom development.