What Event Manufaktur does

Event Manufaktur GmbH is a privately held Swiss event agency headquartered in Wohlen AG (Zurich area), operating for over 15 years under the leadership of founders Roger Wydler (Managing Director) and Dominic Koelliker (Partner). The firm delivers full-service event creation and execution, spanning large-scale corporate events, trade fairs, product presentations, conferences, anniversaries, roadshows, incentives, and openings, alongside a complementary Experience Spaces offering that designs, develops, and builds fixed or semi-permanent showrooms, visitor centers, museums, and retail environments. Service delivery is structured around four modules — Creation, Project Management, Content, and Construction — and supported by a curated network of named specialists covering communication, light design, graphic design, interaction design, content marketing, and motion design.

The business model is project-based professional services with custom quote-based pricing and multi-year contracts; the agency uses a direct enterprise sales motion, targeting clients through website inquiries, referrals, and its visible project portfolio. There is no proprietary technology platform, no API, no SDK, and no AI/ML capabilities disclosed. Marketing is digital-first, relying on a comprehensive references page, LinkedIn, Instagram, Facebook, and YouTube, with the portfolio serving as the primary credibility asset.

The client base is diversified across Swiss enterprise and institutional buyers, including Schindler, Toyota AG, Nagra, VARO Energy, multiple Kantonalbanken and Raiffeisenbank branches, Kanton Aargau, Toyota, PostAuto, and several healthcare providers. The company claims worldwide project delivery from its single Swiss headquarters and was recognized with a BrandEx Award Silver in 2023. Overall, Event Manufaktur operates as a stable, founder-led boutique agency with a craft-oriented, full-service value proposition rather than a technology- or scale-driven business model.

Name

Event Manufaktur

Legal name

Event Manufaktur GmbH

Website

https://en.event-manufaktur.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Event Manufaktur GmbH is a Swiss boutique event agency in Wohlen AG that delivers full-service corporate events, trade fairs, product presentations, and experience spaces (showrooms, visitor centers, museums, retail) for enterprise and institutional clients across multiple industries.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Event management services
• Corporate event planning
• Experiential design services
• Experience space design
• Trade fair management

Headquarters

HQ city

Wohlen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Event Management Services: Project-based professional services for event creation, ranging from large-scale corporate events to private celebrations. Revenue generated through project fees for concept development, project management, content creation, and construction services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Event Manufaktur GmbH is a Swiss event agency that creates, manages, and executes corporate events (anniversaries, product presentations, general assemblies, trade fairs, conferences, roadshows, incentives, and openings) and designs/builds experience spaces (showrooms, visitor centers, museums, and retail environments). The offering is delivered end-to-end through dedicated service modules covering creation, project management, content, and construction, supported by an in-house team of specialists in communication, light design, graphic design, interaction design, content marketing, and motion design.

Product overview

Event Manufaktur GmbH is an event agency based in Wohlen AG, Switzerland, offering a unified portfolio of event services and experience space solutions. The core offering consists of two main pillars: Events (event creation and execution for corporate, trade fair, conference, and private settings) and Experience Spaces (design, development, and construction of showrooms, visitor centers, museums, and retail environments). These are supported by four service modules: Creation, Project Management, Content, and Construction. The company also operates ThinkTank, a professional community program. The portfolio is delivered through a team of specialists covering communication, light design, graphic design, interaction design, content marketing, and motion design.

Differentiator

Problem solved

Functional benefit

Brands

• ThinkTank: A think tank initiative or community hosted by Event Manufaktur for collaborative innovation.

Products and services

• Events

Quantifiable outcome

• Successfully delivered projects for clients over 15 years with worldwide implementation capability

Named customers23 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• ThinkTankcoreStrategic or Co-development PartnerThinkTank is a strategic partnership initiative. The agency invites clients to join the ThinkTank, indicating a collaborative approach to event conceptualization and development.
• Corporate Showroom (Erlebnisräume)minorStrategic or Co-development PartnerOfficial partnership for corporate showroom and experience space design services. Collaboration for creating experiential brand environments.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MCH Group: Swiss exhibitions and events group operating major venues (e.g., Messe Basel, Messe Zürich) and running its own trade fairs. Broader incumbent in the Swiss events ecosystem — overlaps with Event Manufaktur's trade fair and exhibition work but operates venues and owns events rather than serving purely as an agency.
• Production Resource Group (PRG): Global provider of event production services including AV, lighting, staging, and rigging for corporate and live events. Broader incumbent addressing the same enterprise and corporate event RFPs as Event Manufaktur, especially for projects requiring large-scale technical production.
• GL Events: French-headquartered global live events company providing event organization, venue management, and staging services worldwide. Broader incumbent in the events industry; competes with Event Manufaktur on large enterprise mandates and international event production.

Direct peers

• Habegger AG: Swiss-headquartered event and live marketing agency offering end-to-end event production, staging, and content services to enterprise clients. Direct competitor in the same Swiss DACH event agency market with similar full-service positioning and comparable enterprise client profile.
• Pomona Events GmbH: German full-service event agency offering corporate events, product presentations, trade fair appearances, and event staging. Direct peer operating in the broader DACH market with a comparable service portfolio and similar enterprise target segments.
• ArtEvent GmbH: German event and live-marketing agency providing event conception, staging, and experiential services for corporate clients. Direct peer offering comparable full-service event creation and execution to enterprise buyers in the DACH region.
• Live Communications AG: Swiss live marketing and event agency serving enterprise clients across corporate events, brand experiences, and trade fairs. Direct peer in the same Swiss market segment, with comparable full-service event creation and execution capabilities.
• MCI Group: Geneva-based global events, meetings, and association management agency. Direct peer in enterprise event management and experiential marketing, operating at significantly larger scale but addressing the same enterprise buyer for corporate events and conferences.
• Steiner Event Management: Swiss event management agency delivering corporate events, conferences, and incentive programs for enterprise clients. Direct peer in the Swiss boutique event agency segment with overlapping enterprise target customers and similar project-based service model.
• trends2meet GmbH: German event and conference agency delivering corporate events, roadshows, and incentive programs. Direct peer in the DACH event agency segment with overlapping service offerings for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/rogwy78
• Facebookfacebook.com/eventmanufakturgmbh
• LinkedInlinkedin.com/company/event-manufaktur-gmbh
• Instagraminstagram.com/event.manufaktur

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Manufaktur