What Live Communications does

Live Communications is a South African independent full-service creative advertising agency founded in 2007 and headquartered in Bryanston, Gauteng. The company delivers integrated creative services across strategy, copywriting, design, development, digital marketing, packaging, brand identity, audio-visual production, and events, supported by an in-house 2D and 3D animation studio. Its technical platform includes web development capabilities spanning HTML5, JavaScript, API integration, mobile app development, and Google Analytics integration, alongside proprietary 3D configurator technology (e.g., the Mitsubishi 360° Worlds and E-Salesman interactive platforms) that serves as a cost-effective alternative to traditional photography.

The agency serves a diverse client base across automotive (ISUZU, Mitsubishi), financial services (FNB), telecommunications (TECNO Mobile), FMCG (Nestlé, Husky, Moorddrift Dairy), pharmaceuticals (Smith & Nephew), agriculture (Netafim, Landini), gaming/lottery (Lottoland), payments (Mastercard Klip), and nonprofit sectors (CHOC Childhood Cancer Foundation). Notable engagements include the FNB National Development Campaign reaching 378,568 potential property buyers, the CHOC Flip Flop Day campaign selling 420,000 stickers and raising R3 million+ since 2020, and the TECNO Spark 8C launch generating 26,000+ social engagements and 6 million impressions. The agency holds BBEEE Level 2 certification, POPIA compliance, and operates with 11–50 employees.

Live Communications generates revenue through project-based professional services engagements, with pricing not publicly disclosed and quotes provided per brief via a 'Send us a brief' intake form. Its go-to-market is sales-led and relationship-driven, leveraging case studies, a portfolio website, and a News & Insights blog to attract clients. The company has been expanding its service portfolio into AI-enhanced content creation and hyper-personalised marketing (2024 launches) and has positioned itself as a cost-effective international creative partner for global clients leveraging favourable South African exchange rates. Ownership is independent and founder-controlled with no disclosed external funding.

Name

Live Communications

Legal name

Live Communications

Website

https://livecom.co.za

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Live Communications is a South African independent full-service creative agency founded in 2007, offering integrated strategy, 2D/3D animation, digital marketing, and brand services to enterprise and SMB clients across automotive, financial services, FMCG, telecommunications, and nonprofit sectors.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Creative advertising services
• Digital marketing campaigns
• Brand strategy design
• 3D animation production
• Packaging design services

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Live Communications generates revenue through project-based creative and advertising services, including campaign development, design, branding, animation, digital content, website development, and marketing strategy engagements. The agency works on briefs submitted by clients and delivers custom creative solutions across various industries.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Live Communications is a full-service independent creative advertising agency that develops integrated marketing campaigns, brand identities, digital content, and packaging design for enterprise and SMB clients. The agency offers in-house 2D and 3D animation, web and mobile app development, copywriting, social media marketing, and event activations under a single roof. It serves clients across automotive, financial services, FMCG, telecommunications, pharmaceutical, and agricultural sectors in South Africa and internationally.

Product overview

Live Communications is a proudly South African full-service independent creative advertising agency established in 2007, offering innovative creative solutions through integrated campaign development, digital marketing, and in-house animation services. The agency's core offerings include Creative Strategy & Campaign Development, an in-house 2D & 3D Animation Studio, Digital & Social Media Marketing, Website Development & UX/UI, Packaging Design, Brand Identity & Corporate Identity, Editing & Audio Visual Production, and Events & Activations. These services work together through the agency's THINK, CREATE, DELIVER process to deliver measurable results across automotive, technology, financial, pharma, agri, real estate, and FMCG sectors. The agency also offers specialized features like Interactive 360° Configurators and E-Salesman platforms for enhanced customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Strategy & Campaign Development Full-service creative strategy and integrated campaign development service encompassing communication, brand, launch, digital, and social media strategy for enterprise and SMB clients.
• 2D & 3D Animation Studio In-house animation department offering 2D animation, 3D animation, 3D modelling, character design, and how-to videos for brand storytelling and product visualization across client campaigns.
• Digital & Social Media Marketing Comprehensive digital marketing services including digital content creation, campaign management, UI design, social media marketing, SEO consulting, and analytics.
• Website Development & UX/UI Full-stack web development, responsive design, e-commerce solutions, UX/UI design, and mobile app development services for client digital properties.
• Packaging Design 3D packaging design and packaging innovation services that offer cost-effective alternatives to traditional photography, with flexibility for customisation and modifications.
• Brand Identity & Corporate Identity Brand strategy, corporate identity design, distinctive brand assets, and brand marketing to create long-term recognition and brand salience for client businesses.
• Editing & Audio Visual Production Professional filming, video editing, and audio-visual production services including motion graphics and AR experiences for brand storytelling and product demonstrations.
• Events & Activations Promotion and event management services including event management, activations, and experiential marketing campaigns for client brands.

Quantifiable outcome

• 420,000 stickers sold and R3 million+ raised for CHOC Flip Flop Day campaign since 2020
• +3 more outcomes

Named customers22 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature3 records

Partnerships

One partnership is on record.

• Zando.co.zaminorGTM or Marketing PartnerZando.co.za partnered with Live Communications on the Nestlé AERO 'Let Go and Win' campaign, where consumers could win a share of R300,000 worth of Zando shopping vouchers when purchasing Aero products. This innovative brand partnership created a memorable shopping experience and drove campaign entries.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Odd Number: Independent South African creative agency with a similarly broad service offering across advertising, branding, and digital content. A natural peer based on comparable size, independence, and creative positioning.
• Promise (We Are Promise): Independent South African creative and brand agency. Closely comparable in scale and positioning to Live Communications, competing for similar enterprise and mid-market brand mandates.
• Joe Public United: Independent South African creative agency group with strong brand strategy and campaign credentials. Competes head-to-head with Live Communications for enterprise brand work and integrated creative mandates.
• BBDO South Africa: South African arm of BBDO Worldwide. Offers full-service creative and brand campaign work — directly comparable in service mix and target enterprise clientele to Live Communications.
• DDB South Africa: Creative-led advertising agency with a South African presence. Operates as a full-service creative shop competing for similar enterprise brand mandates across automotive, FMCG, and financial services.
• Ogilvy South Africa: South African arm of the global Ogilvy network. Provides integrated advertising, branding, digital, and content services overlapping directly with Live Communications' full-service creative offering to enterprise clients in the same market.
• Publicis Groupe Africa: African operations of the Publicis global network, offering creative, media, and digital services to enterprise clients. Overlaps with Live Communications on integrated campaigns, brand strategy, and content production.
• TBWA South Africa: South African office of the TBWA global creative network. Provides advertising, brand, and digital services in the same categories of work that Live Communications competes in.
• FCB South Africa: Long-standing South African creative agency under the FCB global network. Delivers brand strategy, creative campaigns, and digital content comparable to Live Communications' full-service positioning.
• M&C Saatchi Abel: South African creative agency within the M&C Saatchi global network. Provides brand building, advertising, and digital creative services to enterprise clients in the same verticals Live Communications serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCyTB0PCL8XElUBqvwS-8FHA
• Facebookfacebook.com/livecom01
• LinkedInlinkedin.com/company/live-communications-sa
• Instagraminstagram.com/live_communications

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Communications