Home Care Association of Florida

What Home Care Association of Florida does

The Home Care Association of Florida (HCAF) is a nonprofit trade association founded in 1989 and headquartered in Tallahassee, Florida. It serves as the statewide membership body for home care providers across five reimbursement and care verticals — Medicare, Medicaid, private pay, pediatric, and palliative care — plus a vendor/associate partner tier. HCAF's functional mission is to provide regulatory advocacy before the Florida legislature and agencies, continuing education, peer networking, and consumer-facing provider discovery.

The core product portfolio centers on tiered membership, with benefits including access to a GrowthZone-powered Provider Directory, Associate Directory, and the public Florida Home Care Services Directory & Referral Guide. Signature events include the 37th annual HomeCareCon Conference & Trade Show (600+ professionals, ~100 vendors, 50+ sessions), the Home Care Warm Up, and the Private Care Symposium. The on-demand training platform (homecarelearn.com) and the MemberPlus mobile app extend CEU and member services to digital channels. Additional offerings include the Care at Home Insider blog, Home Care Huddle podcast, Home Care Magazine, the 2025-2026 State of Pay Report, a Career Center, and a structured advocacy stack (Legislative Action Center, Hill-to-Home Toolkit, Bill Tracker, and a Political Action Committee).

HCAF monetizes through annual membership dues across five tiers, conference and event registration (with early-bird pricing and a 50% member discount on HomeCareCon), paid on-demand training, and one-time sales of benchmark products such as the State of Pay Report. The go-to-market is sales-led and event-driven, leveraging advocacy messaging, educational programming, and the annual conference as the primary member acquisition and retention surface. The technology backbone is the GrowthZone MemberPlus platform powering the website, member portal, directory, event registration, and mobile app.

Name

Home Care Association of Florida

Legal name

Home Care Association of Florida

Website

https://homecarefla.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

The Home Care Association of Florida is a Tallahassee-based nonprofit trade association founded in 1989 that provides regulatory advocacy, continuing education, networking, and provider directories to Medicare, Medicaid, private pay, pediatric, and palliative care home care providers across Florida.

Ownership category

akta.pro rank

Product category

Healthcare Trade Association Services

NAICS

Home Health Care Services (6216)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private-Duty Caregiver Staffing Agencies (HSABAMAB)

akta.pro secondary industries

Medicare-Certified Skilled Home Health Agencies (HHA) (HLADAFAA), Home Care Staffing & Nurse Registry Services (HLAFAEAK)

Keywords

• Home care association
• Continuing education healthcare
• Industry advocacy services
• Professional membership association
• Trade association services

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Dues: HCAF generates primary revenue through tiered membership fees from home care providers, agencies, and associate partners. Membership categories include Certified Providers, Associate Partners, Medicaid Specialty Providers, Private Care Providers, and Affiliate Providers, each with varying benefit levels and presumably pricing.
2. Conference and Event Registration: Revenue generated from HomeCareCon annual conference registration fees, including early bird pricing and non-member rates. HCAF members receive 50% discount on conference registration.
3. Education and Training: On-demand training programs and continuing education credits offered through homecarelearn.com store. Professional development for skilled nursing, occupational therapy, speech-language pathology credits.
4. State of Pay Report Sales: 2025-2026 Home Care State of Pay Report sold as a benchmark tool for compensation strategy in the home care industry.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Home Care Association of Florida is a state-level membership-based trade association that delivers tiered membership programs, regulatory and legislative advocacy, continuing education, and signature conferences for Florida's home care provider community. Its sellable offerings include the Certified, Associate, Medicaid Specialty, Private Care, and Affiliate membership tiers, the annual HomeCareCon conference and trade show, on-demand training courses, and paid research products such as the State of Pay compensation report.

Product overview

The Home Care Association of Florida (HCAF) operates as a membership-based trade association offering a unified platform of programs and services for Florida home care providers. The core portfolio centers on provider directories (Provider Directory, Associate Directory, and the Florida Home Care Services Directory & Referral Guide) that connect members with each other and consumers. Signature events include the HomeCareCon Annual Conference & Trade Show, Home Care Warm Up, and Private Care Symposium, while the On-Demand Training platform delivers continuing education through homecarelearn.com. The GrowthZone MemberPlus Mobile App provides members 24/7 access to directories, news, event registration, and forums. Additional offerings include the Care at Home Insider blog, Home Care Huddle podcast, Home Care Magazine, the 2025-2026 State of Pay Report for compensation benchmarking, and advocacy resources including the Legislative Action Center, Hill-to-Home Toolkit, and PAC. Recognition programs include the Excellence in Home Care Awards, Hall of Fame, and Legislative Advocate Award. The association also operates a Career Center job board and member discount/affinity program.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 600+ home care professionals gather annually for education and networking at HomeCareCon
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• FOREWARNminorGTM or Marketing PartnerGold sponsor of HomeCareCon 2026 annual conference. FOREWARN is a technology company providing safety and verification services relevant to home care providers.
• InMyTeam CorpminorGTM or Marketing PartnerGold sponsor of HomeCareCon 2026 annual conference. InMyTeam provides technology solutions for home care workforce management.
• Sunshine HealthminorGTM or Marketing PartnerGold sponsor of HomeCareCon 2026 annual conference. Sunshine Health is a managed care organization serving Florida Medicaid members.
• AxxessminorGTM or Marketing PartnerSilver sponsor of HomeCareCon 2026. Axxess provides home health software and technology solutions.
• RN PAD Inc.minorGTM or Marketing PartnerSilver sponsor of HomeCareCon 2026. RN PAD provides healthcare documentation and compliance tools.
• GrowthZonecoreTechnology or IntegrationTechnology platform provider powering the HCAF member management system, website, directory, event registration, and mobile app (MemberPlus). Site built on GrowthZone platform.
• Hilton Orlando Buena Vista PalaceminorOthersHost venue for HomeCareCon 2026 annual conference, located at 1900 East Buena Vista Drive, Lake Buena Vista, FL 32830. Provides conference facilities and guest accommodations.
• Spotify (Home Care Huddle Podcast)minorChannel Partner/ Reseller/ DistributorPodcast distribution platform for the Home Care Huddle podcast, enabling episode availability on Spotify.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Association for Home Care & Hospice (NAHC): Federation that represents HCAF at the federal level and coordinates with state home care associations. HCAF and NAHC share provider-advocacy, education, and conference models; HCAF is a state-level counterpart within the NAHC federation structure.
• Home Care Association of America (HCAOA): National trade association focused on private duty and personal care services, closely overlapping HCAF's Private Care Providers and Certified Providers segments. Comparable membership, training, and advocacy model.
• California Association for Health Services at Home (CAHSAH): State-level home care association serving California providers with similar advocacy, education, and conference programs. Direct functional peer to HCAF at the state level, differing only by geography.
• Texas Association for Home Care & Hospice (TAHCH): State-level home care and hospice trade association in Texas offering advocacy, CEU education, and an annual conference analogous to HCAF's HomeCareCon model.
• Illinois HomeCare & Hospice Council: Illinois trade association for home care and hospice providers with comparable member-segment structure (Medicare/Medicaid/private duty), advocacy, and annual convention format.
• Pennsylvania Homecare Association: Pennsylvania state home care association delivering legislative advocacy, education, conferences, and member directories analogous to HCAF's portfolio of services.
• American Association for Homecare (AAHomecare): National association representing home medical equipment and home care providers; comparable advocacy, conference, and education mission although heavier DME focus than HCAF's direct-care mix.

Regional players

• LeadingAge Florida: Florida state chapter of the broader LeadingAge network, focused on aging services including home-and-community-based providers. Adjacent peer sharing Florida geography and advocacy/government-relations functions.

Emerging players

• Visiting Nurse Associations of America (VNAA): Association of nonprofit home health and hospice providers focused on visiting-nurse agency model; overlaps with HCAF's Medicare-certified segment but narrows the focus to nonprofit providers.
• Partnership for Quality Home Healthcare: Coalition advocating for Medicare home health policy and quality; overlaps with HCAF's regulatory-advocacy function for the Medicare segment of its membership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/homecarefla
• Facebookfacebook.com/homecarefla
• LinkedInlinkedin.com/company/homecarefla
• Instagraminstagram.com/HomeCareFL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Care Association of Florida