SNOG

What SNOG does

SNOG is a London-based, privately held premium frozen yogurt brand founded in 2007, operating in the United Kingdom. The company sells a single core product line — Snog Frozen Yogurt, a low-fat dairy-based frozen dessert positioned as a healthier alternative to traditional ice cream — through a dual go-to-market comprising its own retail stores and UK supermarket distribution. The operating headcount is reported in the 51–100 range, consistent with a small-to-mid-sized consumer brand managing both retail and wholesale operations.

The business model combines physical retail with supermarket channel sales; however, pricing structure, wholesale contract terms, store count, and revenue mix between channels are not disclosed in the available sources. The company's web presence is a basic Squarespace-hosted informational site (ifancyasnog.com), with no e-commerce functionality, mobile app, API, or digital platform documented, indicating that the business is primarily an offline consumer goods operation rather than a digitally enabled one.

Strategic visibility is limited. The only documented capital event is a 2012 investment by Unilever Ventures as lead investor; no subsequent funding rounds, acquisitions, leadership changes, partnerships, or product launches are recorded in the input. No management team, patents, certifications, or award recognition are disclosed. As a result, SNOG appears to be a niche, single-product UK frozen yogurt operator with a supermarket plus own-store distribution model but limited disclosed strategic, financial, or operational detail.

Name

SNOG

Website

https://ifancyasnog.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

SNOG is a London-based premium frozen yogurt brand founded in 2007, selling low-fat dairy-based frozen yogurt through its own UK retail stores and UK supermarket distribution channels.

Ownership category

akta.pro rank

Product category

Frozen Yogurt

NAICS

Ice Cream and Frozen Dessert Manufacturing (31152), Packaged Frozen Food Merchant Wholesalers (42442)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Frozen Yogurt Shops (THAFAGAB)

akta.pro secondary industries

Frozen Yogurt Manufacturing (AFAHAEAC), Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Frozen yogurt products
• Low-fat dairy desserts
• Frozen dessert retail
• Premium yogurt brand
• Healthier dessert alternative

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Core offering

SNOG is a premium frozen yogurt brand that produces and sells low-fat dairy-based frozen yogurt products. The company distributes through its own retail stores and UK supermarkets, positioning its products as a healthier alternative to traditional ice cream within the frozen dessert category.

Product overview

Snog Frozen Yogurt is a single-product frozen yogurt brand. The company offers one core product line: Snog Frozen Yogurt, a dairy-based frozen dessert positioned in the health-conscious dessert segment as a low-fat alternative to traditional ice cream.

Differentiator

Problem solved

Functional benefit

Products and services

• Snog Frozen Yogurt Snog Frozen Yogurt is a dairy-based frozen dessert product positioned as a low-fat, healthier alternative to traditional ice cream. The product is sold through the company's own retail stores and through UK supermarkets to individual consumers seeking premium, health-conscious frozen dessert options.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Broad incumbents

• Unilever (Ice Cream Division): Global CPG major with major ice cream and frozen dessert brands (Wall's, Magnum, Ben & Jerry's); relevant as SNOG's strategic investor via Unilever Ventures and as a dominant UK frozen dessert incumbent.
• Ben & Jerry's: Established premium ice cream brand competing in the same supermarket shelf space and indulgent-premium dessert occasion as SNOG, with far greater scale and Unilever ownership.
• Häagen-Dazs: Global premium ice cream and frozen dessert brand with broad retail and scoop shop distribution; competes with SNOG for premium frozen dessert occasions across the same UK supermarket channel.

Direct peers

• Menchie's Frozen Yogurt: International frozen yogurt franchise chain serving low-fat, customizable yogurt in own retail stores, overlapping directly with SNOG's premium frozen yogurt shop business.
• Red Mango: Global premium frozen yogurt retailer with company-operated stores and CPG product distribution, directly comparable to SNOG's dual retail-supermarket model.
• Pinkberry: Premium frozen yogurt chain operating own retail stores with a brand-led, low-fat positioning that closely mirrors SNOG's premium frozen yogurt shop model.
• Yogurtland: Self-serve premium frozen yogurt chain with a store-based model and branded packaged products in retail, comparable to SNOG on go-to-market and consumer positioning.
• Oppo Brothers: UK-based premium low-calorie/healthy ice cream brand sold via retail and foodservice, directly comparable to SNOG as a UK premium better-for-you frozen dessert brand.

Regional players

• Kelly's of Cornwall: UK regional ice cream and frozen dessert brand distributed in British supermarkets, overlapping with SNOG on retail channel and UK consumer base.

Emerging players

• Northern Bloc: UK-based premium better-for-you ice cream brand sold through retail and foodservice; comparable to SNOG as a UK premium frozen dessert challenger with a health-conscious angle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/ifancyasnog
• Facebookfacebook.com/ifancyasnog

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNOG