Red Mango
Red Mango is a Dallas-based frozen yogurt and smoothie café franchise founded in 2007, serving health-conscious consumers with probiotic-fortified frozen yogurt, smoothies, juices, and acai/power bowls at more than 200 locations across the U.S., Mexico, El Salvador, and Uruguay under parent BRIX Holdings.
- Company typePrivate
- Founded2007
- HeadquartersDallas, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Red Mango does
Red Mango is a Dallas-headquartered frozen yogurt and smoothie café franchise founded in 2007, operating more than 200 locations domestically and internationally across the U.S., Mexico, El Salvador, and Uruguay. Its core product is all-natural, nonfat or low-fat frozen yogurt fortified with GanedenBC30 (Bacillus coagulans GBI-30, 6086) live and active probiotic cultures, offered in tart, Sweet & Creamy, and dairy-free Skinny Sorbetto varieties, alongside 25+ fruit smoothie SKUs, ice-filtered fresh juices, acai bowls, and Power Bowls developed in partnership with Pitaya Foods. Menu items are kosher-certified, gluten-free, and positioned around functional health benefits including calcium, protein, and digestive-support probiotics.
The company operates an asset-light franchise model under parent BRIX Holdings, LLC, generating revenue through franchise fees, royalties, and brand-level retail supply. Distribution spans traditional storefronts plus 75+ non-traditional venues including airports, train stations, convenience stores (via a Bolla Markets channel partnership), and college campuses. The technology stack supporting customer engagement is largely outsourced: the Club Mango loyalty program runs on Lunchbox, gift card management on Paytronix, store locator/mapping on SOCi, and the mobile app on iOS and Android with Google Maps integration.
Red Mango's customer base is dual-sided: end consumers are health-conscious individuals seeking better-for-you dessert and beverage options, while franchisees are independent owner-operators including operators of small-footprint non-traditional venues. The brand is supported by a 2008 $12M growth round from CIC Partners, and market validation includes two Zagat #1 rankings and the 2019 Bethpage Best of Long Island award. No venture, private equity, or public-market capital activity has been disclosed since 2008, and Red Mango remains privately held as a portfolio brand within BRIX Holdings.
Red Mango firmographics
Firmographics- Name
- Red Mango
- Legal name
- Red Mango, LLC
- Website
- https://redmangousa.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Red Mango is a Dallas-based frozen yogurt and smoothie café franchise founded in 2007, serving health-conscious consumers with probiotic-fortified frozen yogurt, smoothies, juices, and acai/power bowls at more than 200 locations across the U.S., Mexico, El Salvador, and Uruguay under parent BRIX Holdings.
- Ownership category
- akta.pro rank
Red Mango industry classification
Industry- Product category
- Specialty Frozen Yogurt & Smoothie Cafe
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Retail-Eating Places (5812), Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Frozen Yogurt Shops (THAFAGAB)
- akta.pro secondary industry
- Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
Keywords
Where Red Mango is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Red Mango business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Franchise Fees and Royalties: Red Mango generates revenue through franchise fees from its network of locally-owned franchise operators. The company is a franchise portfolio company of BRIX Holdings, LLC.
- Retail Sales (Frozen Yogurt, Smoothies, Juices): Revenue from direct retail sales of frozen yogurt, smoothies, juices, acai bowls, and other menu items at franchise locations.
- Gift Cards: Sale of gift cards at participating locations. Gift cards have no service fees or expiration dates.
- Club Mango Loyalty Program: Points-based loyalty program (Club Mango) that drives customer retention and repeat purchases. Members earn 1 point per dollar spent on qualified purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift Cards |
| Freemium | Monthly | Club Mango Loyalty Program |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Red Mango product offering
Product offeringCore offering
Red Mango operates a franchise network of frozen yogurt and smoothie café locations, selling all-natural nonfat frozen yogurt fortified with GanedenBC30 probiotic cultures, along with fresh fruit smoothies, ice-filtered juices, acai and power bowls, parfaits, and light café items such as flatbreads under 500 calories. The brand is delivered primarily through company-owned franchise locations across the U.S. and select international markets, supplemented by an online and mobile ordering channel and a free customer loyalty program (Club Mango).
Product overview
Red Mango is a frozen yogurt and smoothie café chain offering a unified portfolio of products centered around frozen yogurt, smoothies, juices, and healthy food items. The core offering includes award-winning frozen yogurt (available in tart, Sweet & Creamy non-tart, and Skinny Sorbetto dairy-free varieties) fortified with GanedenBC30 probiotics, complemented by fresh fruit smoothies (25+ varieties), ice-filtered juices made from raw whole fruits and vegetables, acai/power bowls, fruit and yogurt parfaits, and flatbreads under 500 calories. The company also operates Club Mango, a free loyalty program powered by Lunchbox that rewards customers with points per purchase. Gift cards are available in physical and electronic formats through the Paytronix platform. A mobile app on iOS and Android enables customers to join the loyalty program, locate stores, and order online.
Differentiator
Problem solved
Functional benefit
Brands
- Club Mango: Red Mango's customer loyalty program that allows members to earn points for every qualified purchase at participating locations.
Products and services
- Frozen Yogurt Red Mango's signature all-natural nonfat or low-fat frozen yogurt, kosher and certified gluten-free, containing calcium, protein, and GanedenBC30 live and active probiotic cultures. Available in tart and Sweet & Creamy non-tart flavors.
- Skinny Sorbettos Dairy-free frozen sorbet treats in sugar-free and no-sugar-added flavors, fortified with probiotics at only 10-15 calories per serving.
- Fruit & Yogurt Parfaits
Quantifiable outcome
- Over 1.3 million votes cast in Bethpage Best of LI awards
- +2 more outcomes
Companies that use Red Mango
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Red Mango technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Red Mango partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Pitaya FoodscoreRed Mango teamed up with Pitaya Foods, the nation's leading supplier of nutrient dense super fruits, to introduce Power Bowls made with a blend of super-fruits (dragon fruit/pitaya, acai, coconut) and topped with whole fruits, coconut and granola. Pitaya Foods sources highest quality super fruits from bio-diverse regions rich in antioxidants, vitamins, minerals, and electrolytes.
- Bolla MarketscoreRed Mango partnered with Bolla Markets, an upscale convenience store chain in the greater Long Island/New York Metro area. Red Mango has added frozen yogurt and smoothies to nine Bolla Markets since mid-2018, with more set to open. This partnership brings Red Mango's total location count to more than 50 in the New York Metro Area.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Red Mango competitors and assessment
Company assessmentDirect peers
- Pinkberry: Pinkberry is one of the most prominent U.S. frozen yogurt chains and a direct competitor to Red Mango, offering tart nonfat frozen yogurt with toppings in a similar café format and franchise model.
- Yogurtland: Yogurtland operates a self-serve frozen yogurt franchise chain with hundreds of locations, directly competing with Red Mango on flavor variety, toppings, and health positioning.
- Menchie's Frozen Yogurt: Menchie's is a self-serve frozen yogurt franchise with a large U.S. footprint, competing head-to-head with Red Mango on store count, pricing, and health-oriented messaging.
- Orange Leaf: Orange Leaf is a self-serve frozen yogurt franchise offering rotating flavors and toppings, competing with Red Mango for franchisees and health-conscious consumers.
- 16 Handles: 16 Handles is a self-serve frozen yogurt franchise with rotating flavors and a tech-forward loyalty program, closely comparable to Red Mango's franchised café model.
Broad incumbents
- TCBY: TCBY is a long-established frozen yogurt chain offering soft-serve and hand-scooped frozen yogurt, smoothies, and treats, overlapping with Red Mango's menu and customer base.
- Smoothie King: Smoothie King is a large smoothie and health-focused beverage franchise, overlapping with Red Mango's smoothie and better-for-you customer segment.
- Tropical Smoothie Cafe: Tropical Smoothie Cafe is a fast-growing health-oriented franchise offering smoothies, wraps, and bowls, competing with Red Mango for the better-for-you quick-service customer.
- Jamba: Jamba is a national smoothie, juice, and bowl chain with company-owned and franchised locations, competing with Red Mango on smoothies, juices, and acai bowls.
Others
- BRIX Holdings (parent portfolio brands): BRIX Holdings is Red Mango's parent conglomerate and operates adjacent franchise restaurant brands; useful for understanding shared corporate strategy, but not a direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Red Mango social profiles
Digital presenceRed Mango compliance and trust
Trust signalCompliance2 records
Red Mango financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Mango leadership team
Management profileNumber of profiles
Profiles4 records
Red Mango funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Mango M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Mango
What does Red Mango do?
Red Mango operates a franchise network of frozen yogurt and smoothie café locations, selling all-natural nonfat frozen yogurt fortified with GanedenBC30 probiotic cultures, along with fresh fruit smoothies, ice-filtered juices, acai and power bowls, parfaits, and light café items such as flatbreads under 500 calories. The brand is delivered primarily through company-owned franchise locations across the U.S. and select international markets, supplemented by an online and mobile ordering channel and a free customer loyalty program (Club Mango).
Is Red Mango a public or private company?
Red Mango is a private company. It is classified as corporate owned and is currently operating.
When was Red Mango founded?
Red Mango was founded in 2007. It employs 501 to 1,000 people.
Where is Red Mango based?
Red Mango is headquartered in Dallas, United States, in the North America region.
How does Red Mango make money?
Four revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are retail Sales (Frozen Yogurt, Smoothies, Juices), gift Cards and club Mango Loyalty Program.
Who are Red Mango's main competitors?
Direct peers on record are Pinkberry, Yogurtland, Menchie's Frozen Yogurt, Orange Leaf and 16 Handles. Broad incumbents are TCBY, Smoothie King, Tropical Smoothie Cafe and Jamba. BRIX Holdings (parent portfolio brands) is listed as an others.
Does Red Mango have an API?
No public API is recorded for Red Mango.
What industry is Red Mango in?
Red Mango's product category is Specialty Frozen Yogurt & Smoothie Cafe. Its primary akta.pro industry code is THAFAGAB, Frozen Yogurt Shops, with a secondary code of CRADABAL, Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites). Its NAICS code is 311520 and its SIC code is 5812.