What Brazilian Lumber does

Brazilian Lumber is a Miami-headquartered direct importer and distributor of tropical hardwoods and outdoor decking materials serving both homeowners and professional contractors across the United States and the Caribbean. The company operates three physical warehouses in Miami (FL), Los Angeles (CA), and North Brunswick Township (NJ), supported by an e-commerce storefront at brazilianlumber.com and dedicated phone sales lines staffed by tropical hardwood specialists. Its catalog of 283+ SKUs spans imported tropical species (Ipe, Cumaru, Tigerwood, Garapa, Jatoba, Massaranduba), domestic hardwoods (Cedar, Cypress, Oak, Mahogany, Yellow Pine), thermally modified wood (Ash, Ayous, Pine, Lunawood, Accoya), and composite/PVC alternatives (Trex, Timbertech, Azek, Fiberon, Zuri, Deckotech), with installed-system accessories such as the Grad Concept Clip-On System and the Grad pedestal system.

The business model is a direct-to-consumer and sales-led distribution model that bypasses intermediaries to offer wholesale pricing on per-board units. Revenue is generated primarily through one-time product sales across species and dimensions, complemented by hardware, maintenance products, and custom milling services that produce specialized profiles such as tongue-and-groove, rain-screen, and shiplap. Affirm financing is offered at checkout to support larger project purchases. Founded in 2019 by Felipe Ortegon, who serves as Founder and CEO, the company self-describes as holding the largest hardwood inventory in the United States and as a top exporter to the US and Caribbean Islands, with active sales coverage extending into Texas, Georgia, South Carolina, and the Bahamas.

Name

Brazilian Lumber

Legal name

Brazilian Lumber

Website

https://brazilianlumber.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Brazilian Lumber is a Miami-based direct importer and distributor of tropical hardwoods, thermally modified wood, and composite decking, serving homeowners, contractors, and architects across the US and Caribbean through three warehouses and an e-commerce platform.

Ownership category

akta.pro rank

Product category

Lumber and Decking Materials

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Hardwood Lumber Distribution & Trading (IMAMAIAB)

akta.pro secondary industries

Forest Products Import/Export & Commodity Merchants (IMAMAIAM), Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

Keywords

• Tropical hardwood decking
• Outdoor building materials
• Hardwood lumber supply
• Composite decking products
• Direct wood importer

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Hardwood Product Sales: One-time product sales of tropical hardwoods (Ipe, Cumaru, Tigerwood, Jatoba, Garapa), domestic hardwoods, thermally modified wood, and composite/PVC decking materials. Direct importer model allows for competitive wholesale pricing.
2. Hardware and Accessories: Decking accessories including screws, fasteners, plugs, and the Grad Concept Clip-On System. Maintenance products including oil, sealer, cleaner, and brightener.
3. Financing Services: Partnership with Affirm to provide financing options for customers, enabling larger purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Brazilian Lumber imports and distributes tropical hardwood decking species (Ipe, Cumaru, Tigerwood, Garapa, Jatoba), domestic hardwoods, thermally modified wood, and composite/PVC decking products direct to consumers and contractors across the United States. The company operates an e-commerce platform backed by three warehouses in Miami, Los Angeles, and North Brunswick, New Jersey, and offers Affirm-based financing to buyers.

Product overview

Brazilian Lumber is a direct importer and supplier of premium hardwoods and decking materials operating as a multi-product lumber marketplace. The core portfolio centers on tropical hardwoods (Ipe, Cumaru, Tigerwood, Garapa, Jatoba, Massaranduba) and domestic hardwoods (Cedar, Cypress, Oak, Mahogany, Yellow Pine), supplemented by thermally modified wood options (Ash, Ayous, Pine, Lunawood, Accoya) and composite/PVC alternatives (Trex, Timbertech, Azek, Fiberon, Deckotech). The company operates as both a product supplier and service provider, offering custom milling services, the Grad System for elevated installations, decking calculators, and Affirm financing. Accessories include decking hardware, maintenance products (oils, sealers, cleaners), wood wall panels, artificial turf and ivy, fences, gates, and live edge slabs. The business model emphasizes direct importing to maintain quality and competitive pricing while serving the US market from warehouse locations in Miami, New York, and Los Angeles.

Differentiator

Problem solved

Functional benefit

Products and services

• Tropical Hardwood Decking (Ipe, Cumaru, Tigerwood, Garapa, Jatoba) Premium tropical hardwood decking boards imported directly from source and sold by species to homeowners and contractors for outdoor deck construction. Available in Ipe, Cumaru, Tigerwood, Garapa, and Jatoba with applications in decking, siding, and outdoor structures.
• Domestic Hardwoods Domestically sourced hardwood lumber products offered as a complement to the tropical hardwood line for customers seeking US-sourced species.
• Thermally Modified Wood Heat-treated wood products offering enhanced dimensional stability and decay resistance for outdoor applications, supplied to homeowners and contractors.
• Composite / PVC Decking Low-maintenance composite and PVC decking boards sold as an alternative to natural hardwood for customers prioritizing reduced upkeep over natural wood aesthetics.
• Decking Accessories and Fasteners Supporting decking accessories including hidden fasteners, screws, plugs, and finishing products required to complete a deck installation with the company's decking boards.

Quantifiable outcome

• A1 fire rating equivalent to concrete and steel for Ipe and Cumaru woods
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IpeDepot.com: Direct-to-consumer importer and distributor of Brazilian hardwoods (especially Ipe) for decking, siding, and outdoor projects. Overlaps with Brazilian Lumber on tropical hardwood SKUs, online sales motion, and contractor/homeowner customer segments.
• TimberTown (Building Products Plus): Specialty lumber distributor focused on premium decking, siding, and engineered wood with multi-location yards in Texas. Comparable on multi-location wholesale distribution of premium decking and outdoor building products to contractors.
• J. Gibson McIlvain Company: Established importer and wholesale distributor of exotic and domestic hardwood lumber serving cabinetry, decking, and millwork customers. Comparable in species breadth and B2B/contractor sales motion; a longer-tenured peer in the specialty hardwood distribution space.
• East Teak Fine Hardwoods: Specialty hardwood distributor carrying imported tropical species (Ipe, Teak, Cumaru) and domestic hardwoods for decking, marine, and architectural use. Comparable on premium hardwood focus and custom milling, but more weighted to marine/industrial buyers.
• The Decking Superstore: Specialty decking retailer selling tropical hardwoods, composites, and PVC decking with showroom/warehouse distribution. Directly comparable product mix (Trex, Timbertech, Ipe, Cumaru) and customer base to Brazilian Lumber.
• AdvantageLumber.com: Direct competitor operating the same model: direct importer and online seller of tropical hardwood decking (Ipe, Cumaru, Tigerwood, Garapa) with custom milling and contractor pricing. Most comparable peer to Brazilian Lumber in product mix, customer base, and go-to-market.

Broad incumbents

• The Home Depot: Largest U.S. home improvement retailer carrying dimensional lumber, treated lumber, composite decking (Trex, Timbertech), and a limited premium tropical hardwood assortment. Competes with Brazilian Lumber for contractor and DIY decking dollars but at vastly different scale and species depth.
• LL Flooring (formerly Lumber Liquidators): National specialty retailer of hardwood flooring, vinyl, and composite decking with a multi-hundred-store footprint. Comparable on hardwood and composite decking product categories, but serves DIY consumers through retail stores rather than Brazilian Lumber's contractor/importer model.
• Lowe's Companies: National home improvement retailer stocking lumber, decking boards, and major composite decking brands. Broad incumbent competing for the same contractor and homeowner decking projects that Brazilian Lumber addresses, but without tropical hardwood specialization.
• Hood Distribution: Large hardwood lumber wholesale distributor with broad domestic and imported species coverage serving industrial and building products customers. Comparable at the wholesale-distribution level for hardwood lumber; larger and broader portfolio than Brazilian Lumber's tropical-focused mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BrazilianLumber
• Facebookfacebook.com/BrazilianLumber
• LinkedInlinkedin.com/company/brazilian-lumber

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brazilian Lumber