Starke Agency

What Starke Agency does

Starke Agency is a privately held, independent insurance brokerage and risk management firm headquartered in Montgomery, Alabama, with a second office in Auburn. Founded in 1929 by Bolling P. Starke Sr. and family-owned for three generations, the company was sold in 2022 to four local buyers who continue to operate it under the Starke Agency name. It serves individuals, families, and businesses across Alabama and the broader Southeast, offering a full product portfolio including business insurance, home, auto, life, employee benefits, surety bonds, and risk management consulting. As an independent brokerage, Starke places coverage with multiple trusted carriers, generating revenue primarily through commission income on premiums placed, supplemented by contingent and supplemental commissions tied to carrier profitability, volume, and growth metrics. Monthly billing is standard and pricing is quote-based rather than published.

The firm operates a sales-led go-to-market model combining field agents, an inside sales team handling inbound quote requests, a "Get A Quote" website funnel, and a self-service Anytime Agent online and mobile portal that lets policyholders review coverage, report claims, and access ID cards 24/7. It is also a member of an international network of brokerage and risk management firms, enabling service to clients with multi-location or cross-border risk profiles. The customer mix is split roughly evenly between personal-lines individuals/families and commercial-lines businesses, with no publicly disclosed anchor enterprise clients and multiple testimonials referencing multi-decade individual relationships. The company holds a MAXPerformer Badge Southeast from insurance carriers and positions itself on three core differentiators: independent multi-carrier access, 90+ years of local brand trust, and a thorough advisory approach to coverage and claims advocacy.

Name

Starke Agency

Legal name

Starke Agency, Inc.

Website

https://starkeagency.com

Company type

Private

Founded year

1929

Operating status

Operating

Headcount range

51–100 employees

Short description

Starke Agency is a privately held, independent insurance brokerage and risk management firm in Montgomery, Alabama, serving individuals, families, and businesses across Alabama and the Southeast with personal, commercial, surety, and employee benefits products placed through multiple carriers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Surety Insurance (6351)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Business insurance brokerage
• Personal insurance solutions
• Risk management services
• Commercial insurance coverage
• Employee benefits brokerage

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Primary revenue stream from commissions based on premium charged and collected by insurance carriers for each policy secured. Commission percentages vary by insurance policy type and market conditions. Additional contingent and supplemental commissions may be received based on profitability, premium volume, and growth metrics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Starke Agency is an independent insurance brokerage and risk management company that sells personal insurance (home, auto, life, boat/RV/motorcycle) and commercial insurance (business, employee benefits, surety, risk management) sourced from multiple insurance carriers. The company serves as a single entry point for clients, providing access to multiple carrier quotes, dedicated claims advocacy, and 24/7 self-service via the Anytime Agent mobile and web app.

Product overview

Starke Agency is an independent insurance brokerage and risk management company offering a comprehensive portfolio of personal and commercial insurance products. The core offering includes Business Insurance, Home Insurance, Life Insurance, Auto Insurance, Employee Benefits, Surety, and Risk Management services. The company differentiates through its Anytime Agent online and mobile app, which provides clients 24/7 access to review policies, report claims, and manage accounts. As part of an international network of brokerage and risk management companies, Starke Agency leverages relationships with multiple trusted insurance carriers to provide competitive pricing and tailored coverage solutions. The company operates with a focus on financial stability, independence, and professional advice, serving clients in the River Region and beyond for over 90 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Commercial insurance coverage solutions for businesses, including property, liability, and specialized business policies, sourced from multiple trusted carriers and sold to Alabama and Southeast business clients.
• Home Insurance Homeowners insurance coverage protecting residential properties and personal belongings against damage, theft, and other risks, offered to individuals and families in the Montgomery River Region and beyond.
• Life Insurance Life insurance products providing financial protection and peace of mind for families and dependents, sourced from multiple carriers and sold to individuals and families.
• Auto Insurance Insurance coverage for automobiles, boats, RVs, and motorcycles, offering multiple quotes from trusted carriers so customers can choose the best fit.
• Employee Benefits Group benefits and employee benefit programs for businesses, including health insurance and retirement plans, designed to help employers attract and retain talent.
• Surety Surety bonds and contract surety services for construction and commercial enterprises, supported by a dedicated Surety & Construction consultant.
• Risk Management Comprehensive risk management solutions and consulting services to help businesses identify, assess, and mitigate risks, delivered by risk consultants as part of the commercial practice.
• Anytime Agent Online and mobile application portal enabling Starke Agency customers to review policies, report claims, view ID cards, and manage their insurance accounts 24/7.

Quantifiable outcome

• Dedicated Claims Manager available 24/7 to handle claims without piling on paperwork

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Insurance Carriers (Various)coreChannel Partner/ Reseller/ DistributorStarke Agency works with multiple insurance carriers to provide competitive options for their clients. They receive commissions from carriers based on premiums collected and may receive additional contingent commissions based on volume, profitability and growth metrics.
• International Brokerage NetworkminorStrategic or Co-development PartnerPart of an international network of brokerage and risk management companies, allowing support for clients with multiple locations and comprehensive risk management services.
• Wholesale BrokersminorChannel Partner/ Reseller/ DistributorEngages the services of wholesale brokers in connection with the issuance of insurance policies as mentioned in compensation disclosure.
• Premium Finance CompaniesminorChannel Partner/ Reseller/ DistributorEngages premium finance companies for policy payment arrangements, with compensation received for such placements.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hub International: Hub International is a major North American insurance brokerage offering commercial, personal, and employee benefits products across a broad footprint. Comparable to Starke in product mix and independent-brokerage model, but with significantly greater scale and geographic reach.
• USI Insurance Services: USI is a large national insurance brokerage serving mid-market commercial clients with property/casualty, employee benefits, and specialty lines. Highly comparable to Starke on the commercial-lines value proposition but with substantially deeper resources and a national footprint.
• Arthur J. Gallagher: Gallagher is a global insurance brokerage and risk management firm competing for the same mid-market and large commercial accounts Starke serves. Comparable in product breadth (commercial, benefits, risk management, surety) but operates at vastly greater scale with public-company resources.
• Marsh McLennan Agency: Marsh McLennan Agency is the middle-market arm of Marsh, providing commercial insurance, employee benefits, and risk management to mid-sized businesses. Comparable target customer and product mix as Starke's commercial book, with significantly more resources.

Direct peers

• Brown & Riding Insurance Services: Brown & Riding is a specialty-focused wholesale and retail insurance brokerage, comparable to Starke in its independent brokerage model and reliance on carrier relationships. A relevant peer for understanding how regional brokerages grow via specialty expertise.
• Burns & Wilcox: Burns & Wilcox is a specialty insurance brokerage and underwriting manager serving retail agents and brokers. Comparable to Starke in independent brokerage structure and carrier relationships, though more wholesale/specialty focused.
• World Insurance Associates: World Insurance Associates is a national independent insurance brokerage built through acquiring regional agencies like Starke, with similar personal/commercial/benefits product mix. A direct comparable for valuation and growth-through-acquisition benchmarking.
• Higginbotham: Higginbotham is a Texas-based independent insurance brokerage offering commercial, personal, and employee benefits lines through a multi-office regional footprint. Highly comparable to Starke Agency in business model (independent brokerage, commission-driven), product breadth, and mid-market commercial focus.
• AssuredPartners: AssuredPartners is a large national independent insurance brokerage built largely through rollups of regional agencies, offering the same commercial and personal lines Starke provides. It is the most relevant consolidation peer and benchmark for what an institutional acquirer would pay for a Starke-type agency.

Emerging players

• Goosehead Insurance: Goosehead Insurance is a rapidly growing personal-lines-focused independent agency with a tech-enabled franchise model. Comparable to Starke in independent agency structure and personal lines focus, but differentiated by digital distribution and aggressive national growth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/starkeagency
• LinkedInlinkedin.com/company/starke-agency
• Instagraminstagram.com/starkeagency
• Xx.com/starkeagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Starke Agency