WPGX Fox 28
WPGX Fox 28 is a privately held local Fox Television Network affiliate in Panama City, Florida, owned by Lockwood Broadcast Group. It generates revenue through local advertising sales and Fox network compensation, serving Gulf Coast viewers with news, weather, sports, and streaming content.
- Company typePrivate
- Founded1986
- HeadquartersPanama City, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WPGX Fox 28 does
WPGX Fox 28 is a local television station licensed to Panama City, Florida, operating as the Fox Television Network affiliate for that designated market area. Founded in 1986 and owned by Lockwood Broadcast Group, the station broadcasts Fox network programming — including NFL sports and primetime entertainment — alongside locally produced news, weather, and sports content targeted at the Florida Gulf Coast. Its digital footprint is built on the BLOX Digital content management system (BLOX CMS) and a Syncbak-embedded live streaming player on wpgxfox28.com, complemented by an interactive weather radar product, TV listings, contests, local event listings, and a registered-user account system for email and saved-article functionality. Content is augmented through syndication partnerships with Talker News, Stacker, and GoodRx for health content.
WPGX's commercial operation is a sales-led, single-market business. Revenue is generated through two principal streams: (1) local and regional television advertising sold by a direct sales team to Panama City-area businesses, with quote-based pricing that is not publicly disclosed, and (2) compensation received from the Fox Television Network for carrying network programming and national commercials. The station serves two primary customer segments: local viewers who consume news, weather, sports, and entertainment, and local advertisers seeking to reach that audience. Distribution is multi-platform, combining over-the-air broadcast on channel 28, website streaming, and social media channels on Facebook, YouTube, and Instagram.
The organization operates with a small team of 11-50 employees from its headquarters at 700 West 23rd Street, Suite C-28, Panama City, FL 32405. Leadership is led by General Manager Anne Dolan, with General Sales Manager Heavynleigh Broughton overseeing advertising sales, Creative Services Director Jeff Peck, and Director of Technology Wayne Mills. As a privately held single-market broadcaster with no public financial disclosures, no funding activity, no AI/ML capability disclosed, and no active M&A signals, WPGX functions as a stable, cash-generative local media asset within Lockwood Broadcast Group's southeastern U.S. station portfolio.
WPGX Fox 28 firmographics
Firmographics- Name
- WPGX Fox 28
- Legal name
- WPGX Fox 28
- Website
- https://wpgxfox28.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WPGX Fox 28 is a privately held local Fox Television Network affiliate in Panama City, Florida, owned by Lockwood Broadcast Group. It generates revenue through local advertising sales and Fox network compensation, serving Gulf Coast viewers with news, weather, sports, and streaming content.
- Ownership category
- akta.pro rank
WPGX Fox 28 industry classification
Industry- Product category
- Local Television Broadcasting
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- Local TV Station Groups (Owned & Operated/Station Chains) (MPABACAA), Local News & Weather Stations (MPABACAJ)
Keywords
Where WPGX Fox 28 is headquartered
LocationHeadquarters
- HQ city
- Panama City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WPGX Fox 28 business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Television Advertising: Local and regional advertising revenue from businesses purchasing commercial airtime during Fox 28 programming
- Network Affiliation: Compensation from Fox Television Network for carrying network programming and commercials as the local Fox affiliate
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
WPGX Fox 28 product offering
Product offeringCore offering
WPGX Fox 28 is a Fox Television Network affiliate station serving Panama City, Florida and the surrounding Gulf Coast region. The station broadcasts local news, weather, sports coverage, and entertainment programming, supported by national Fox network content. Its primary revenue driver is the sale of local and regional advertising spots, supplemented by digital advertising on its website and live-streaming channels.
Product overview
WPGX Fox 28 is a Fox Television Network affiliate based in Panama City, Florida, operated by Lockwood Broadcast Group. The station's digital offering consists of a content management platform (BLOX CMS) powering a news website that delivers local, national, and international news across categories including health, entertainment, sports, and weather. Key product components include the core news platform, a Watch Now live streaming service, weather forecasting with interactive radar, TV listings, sports coverage, health news, contests, and local events. The station also provides a user account system for site registration and login functionality. Content is syndicated from third-party providers including Talker News and Stacker, with health content sourced from GoodRx.
Differentiator
Problem solved
Functional benefit
Products and services
- WPGX Fox 28 News Platform
- Watch Now Live Streaming
- Weather Forecasting Service
- TV Listings
Companies that use WPGX Fox 28
Customer profileSegments2 records
Ideal customer profiles1 record
WPGX Fox 28 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
WPGX Fox 28 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fox Television NetworkcoreWPGX operates as the local Fox Television Network affiliate for Panama City, Florida, carrying Fox programming, sports coverage, and entertainment content
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
WPGX Fox 28 competitors and assessment
Company assessmentDirect peers
- WTVY (CBS): WTVY is the CBS affiliate based in Dothan, Alabama that also serves portions of the Florida Gulf Coast market. It is a direct competitor to WPGX for regional advertising and viewership in the overlapping Gulf Coast DMA.
- WJHG-TV: WJHG-TV is the NBC affiliate in the same Panama City, Florida market as WPGX. It is the most directly comparable local broadcast station, competing for the same local viewers, advertisers, and news audience in the Panama City DMA.
- WCOX (CBS) and WECP (CBS) - Nexstar stations: WECP/WCOX is the CBS affiliate serving the Panama City market, operated by Nexstar Media Group. It is a direct competitor to WPGX in the same DMA, with a similar affiliate-based broadcast business model.
- WMBB: WMBB is the ABC affiliate serving Panama City and the surrounding Gulf Coast region. It competes head-to-head with WPGX for local news viewers, weather coverage, and regional advertising dollars in the same DMA.
- WFOX-TV (Fox 30 Jacksonville): WFOX-TV is another Fox network affiliate in Florida, serving the larger Jacksonville market. Directly comparable to WPGX as a Fox affiliate with similar business model, content mix, and national programming access, though serving a larger DMA.
Broad incumbents
- Sinclair Broadcast Group stations: Sinclair is one of the largest US broadcast station operators, owning numerous Fox, CBS, NBC, and ABC affiliates. Sinclair stations are broadly comparable to WPGX as local affiliate broadcasters, though Sinclair operates at a much larger scale across national markets.
- Gray Television stations: Gray Television operates a large portfolio of local TV stations across the US, including stations in mid-sized markets comparable to Panama City. Gray's operating model for affiliate stations is similar to WPGX's, though at greater scale.
- Nexstar Media Group stations: Nexstar is the largest US owner of local TV stations, operating hundreds of affiliates across all major networks. Nexstar's affiliate station model in mid-sized markets is broadly comparable to WPGX, though at significantly greater scale.
- Hearst Television stations: Hearst Television owns a network of local broadcast stations across major and mid-sized US markets. Comparable to WPGX in the affiliate broadcast model, with greater scale and resources.
Others
- Lockwood Broadcast Group (sister stations): Lockwood Broadcast Group is the parent company of WPGX and owns multiple other local TV stations across the southeastern United States. The sister stations share operational, sales, and content infrastructure with WPGX and represent the most operationally comparable peers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WPGX Fox 28 social profiles
Digital presenceWPGX Fox 28 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPGX Fox 28 leadership team
Management profileNumber of profiles
WPGX Fox 28 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPGX Fox 28 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPGX Fox 28
What does WPGX Fox 28 do?
WPGX Fox 28 is a Fox Television Network affiliate station serving Panama City, Florida and the surrounding Gulf Coast region. The station broadcasts local news, weather, sports coverage, and entertainment programming, supported by national Fox network content. Its primary revenue driver is the sale of local and regional advertising spots, supplemented by digital advertising on its website and live-streaming channels.
Is WPGX Fox 28 a public or private company?
WPGX Fox 28 is a private company. It is classified as corporate owned and is currently operating.
When was WPGX Fox 28 founded?
WPGX Fox 28 was founded in 1986. It employs 11 to 50 people.
Where is WPGX Fox 28 based?
WPGX Fox 28 is headquartered in Panama City, United States, in the North America region.
How does WPGX Fox 28 make money?
Two revenue lines are on record. Television Advertising is the primary driver. The others are network Affiliation.
Who are WPGX Fox 28's main competitors?
Direct peers on record are WTVY (CBS), WJHG-TV, WCOX (CBS) and WECP (CBS) - Nexstar stations, WMBB and WFOX-TV (Fox 30 Jacksonville). Broad incumbents are Sinclair Broadcast Group stations, Gray Television stations, Nexstar Media Group stations and Hearst Television stations. Lockwood Broadcast Group (sister stations) is listed as an others.
Does WPGX Fox 28 have an API?
No public API is recorded for WPGX Fox 28.
What industry is WPGX Fox 28 in?
WPGX Fox 28's product category is Local Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAA, Local TV Station Groups (Owned & Operated/Station Chains). Its NAICS code is 516120 and its SIC code is 4833.