Retrotechs Inc

What Retrotechs Inc does

Retrotechs Inc (DBA "The RetroTechs") is a privately held, founder-owned IT services firm headquartered at 2250 North Druid Hills Rd, Suite 124, Atlanta, GA 30329. Founded by Brett Sennett on June 1, 1990 under the name DemoGraphics and rebranded to The RetroTechs in May 2001, the company has delivered professional IT services to Atlanta-area businesses — particularly creative and innovative companies — for over 25 years. Its service portfolio comprises three integrated offerings: Consulting (technology assessment and advisory), Onsite Tech Support (Mac, PC, and cross-platform hands-on support), and Service Plans (recurring proactive maintenance, monitoring, and network health/security management). The underlying technology combines remote management and monitoring tools with onsite field service delivery, rather than any proprietary platform.

The business model blends professional services revenue (project-based and hourly consulting/onsite support work billed quote-based) with subscription recurring revenue from monthly proactive maintenance service agreements. Two distinct revenue streams are clearly identified: Professional IT Services delivered onsite and remotely, and recurring Proactive Maintenance Plans that establish ongoing account relationships functioning as outsourced IT departments for clients. Pricing is not publicly disclosed; a 2015 25th Anniversary promotion offered the first hour free for appointments scheduled before September 30, 2015, after which pricing reverted to standard quote-based terms. Go-to-market is sales-led and relationship-driven: customer acquisition runs through phone outreach (404.352.6210) and website contact forms, with no self-serve, product-led, or channel-partner motion evident. Marketing is organic, centered on an educational blog, a monthly email newsletter gated by a "Creative Mac Users Resource Guide" download, and minimal social media presence on Facebook, Twitter, and LinkedIn.

The firm targets a narrow persona — creative and innovative SMBs requiring cross-platform (Mac/PC/mixed) expertise — within a single metro geography (Atlanta and surrounding areas). Disclosed customer logos are limited to two design-sector SMBs (Orange Star Design and Berry Design, Inc.), and the headcount, pricing, and revenue figures are absent from public sources. There are no records of external funding, acquisitions, partnerships, patents, or technology certifications, and no AI/ML capabilities or advanced automation are referenced in the service offering.

Name

Retrotechs Inc

Legal name

RetroTechs, Inc.

Website

https://retrotechs.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

RetroTechs Inc is a privately held, founder-owned Atlanta-based IT services firm delivering Mac, PC, and cross-platform consulting, onsite tech support, and recurring proactive maintenance plans to creative and innovative SMB businesses in the Atlanta metro since 1990.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional IT Services: Consulting and technical support services delivered onsite and remotely. Includes IT assessments, technology planning, and troubleshooting for Mac, PC and cross-platform environments.
2. Proactive Maintenance Plans: Monthly or recurring maintenance service agreements providing ongoing support, system monitoring, and preventive maintenance to reduce downtime and protect business technology investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

RetroTechs Inc is an Atlanta-based IT services firm that provides professional Mac, PC, and cross-platform technology support to creative and innovative businesses. The company sells three integrated service lines: Consulting for IT assessments and technology planning, Onsite Tech Support for hands-on troubleshooting and repairs, and Proactive Service Plans for ongoing network monitoring and preventive maintenance. Services are delivered both onsite at customer locations and remotely, with recurring maintenance contracts available as monthly subscriptions.

Product overview

Retrotechs Inc is an IT services company offering a unified portfolio of technology support services for businesses. The company provides three interconnected service offerings: Consulting for technology assessment and strategic advice; Onsite Tech Support for hands-on Mac and PC technical assistance; and Service Plans (Proactive Maintenance) for ongoing network monitoring and maintenance. Together, these services form a comprehensive IT support solution designed for creative and innovative companies seeking professional-grade technology support traditionally available only to large corporations.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Be Structured Technology Group: Managed IT services provider focused on SMBs with onsite and remote support — directly comparable service mix, customer tier, and recurring maintenance model to The RetroTechs.
• TechMD: SMB-focused managed IT services firm offering onsite tech support, proactive monitoring, and IT consulting — same core offering stack as The RetroTechs, including helpdesk and infrastructure management.
• NerdsToGo: Franchise-based IT support and repair services for small businesses and home offices — closely aligned business model of break/fix and recurring onsite support for SMB clients.
• Ntiva: Managed IT services provider serving SMB and mid-market clients with co-managed IT, cybersecurity, and onsite support — overlapping service catalog and customer profile to The RetroTechs.
• Coretelligent: Managed IT and cloud services provider for SMB and mid-market businesses — comparable managed services, onsite support, and consulting offerings.
• Kinetix: Managed IT services firm providing onsite and remote support, proactive maintenance, and IT consulting for SMBs — same operational model as The RetroTechs.
• Computer Troubleshooters: International franchise network of small-business IT support providers offering onsite tech support, managed services, and consulting — directly comparable SMB service model and delivery approach to The RetroTechs.

Broad incumbents

• CDW: Large national IT solutions and services provider serving SMB through enterprise — overlaps with The RetroTechs in IT support, hardware procurement, and managed services but at vastly larger scale and broader portfolio.
• Insight Enterprises: Global IT solutions and services provider offering managed services, hardware, and consulting — competes for the same SMB/mid-market IT services spend as The RetroTechs but with enterprise scale and broader capabilities.
• CompuCom: Large managed IT services and workplace support provider — competes in the same IT support and managed services space as The RetroTechs, especially for SMB and mid-market accounts that outgrow local providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/retrotechs
• Facebookfacebook.com/retrotechs
• LinkedInlinkedin.com/companies/the-retrotechs?

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Retrotechs Inc